Australia towards 2020 event recap

Wednesday, August 10, 2016

Last Thursday night it was our privilege to co-host the Australia Towards 2020 Networking Event in partnership with our friends at Thrive PR.

Thank you to the Thrive team for hosting us in their wonderful Thrive360 space, Salts Meats Cheese for the divine grazing table and of course a big thank you to all those in attendance. For those who missed the night, here is an event recap. 

As guests arrived it was great to experience a time of networking with McCrindle and Thrive clients.

Mark McCrindle opened the night by looking back at the changes we’ve seen since this decade began, back in 2010. As we approach 2020, he uncovered some of the megatrends that are redefining Australia. Not only is our population growing, but we are also moving, ageing and transitioning generationally. Mark reminded us that to engage with the emerging generations that are digital, mobile, visual and social is vital, and that we need to not only understand the shifts taking place around us, but to respond to them and remain relevant in these ever changing times.

A copy of Mark's presentation from the event is available for download here.

Next we heard from Leilani Abels, Managing Director of Thrive PR on her insight into effective communications. Leilani reassured us that storytelling in marketing and communications will become more important than ever as we approach 2020, and that technology advancement will see storytelling take on new forms and levels of sophistication. Leilani reinforced the importance of analytics and measurement in marketing, the important role PR agent’s play in establishing this for clients, and that data will become the biggest production material in the future.

We then had a short time for questions with Mark and Leilani, and received some fantastic questions about the content of their presentations and how we can apply this as we approach 2020.

We’d like to say a big thank you to all of our valued clients and friends who attended the night. Be sure to look out for our upcoming Australian Communities Forum taking place in Sydney, and if there is anything we can assist with in the way of research or providing a keynote speaker, please don’t hesitate to get in touch!

About McCrindle and Thrive

McCrindle is a research based communications agency that conducts research across a range of industries. Thrive is a PR, media and digital agency assisting clients with traditional and online media activity. Throughout the year, McCrindle and Thrive work closely together to conduct consumer research for clients for product and brand positioning, helping organisations uncover insights and shape strategy.

A recent project that we recently worked on with Thrive was for Optus, to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

generation alpha the changing face of bus interactive Northern Beaches world training Australian demographics engage travelling food social ageing population property price resilience snapshot 1975 students ACF 2016 small business Kiwi census results insights authenticity Research Executive Tasmania results wellbeing brisbane Australian Bureau of Statistics REIV National Conference keynote speaker shbc FPA Aussie travel friends huffington post hornsby research marketing social impact FOMO changing face of sydney generation socialites program entertainment customer wage bureau video population milestone weekly earnings investment know the times monarchy innovative teacher meetings couple media households shifts society survey 24 million forecasting anzac social change The ABC of XYZ Queensland: QLD research visualisation Real Estate define social commentary Valentine’s Day not for profit networking christian low density panel mccrindle research Australia Day 2017 future-proof work-life local communities life wedding student population social issues grandparents winter blues tv mythbusting townhouses click business index focus groups tattoos area Duchess of Cambridge 2016 commuters media commentary repayments Financial Planning Association coffee supply and demand darwin 1994 increasing densification house price dream sydneysiders educated hobart housing affordability 2015 twentyseventeen visualisation affordability social lives megatrends community cooking market research Geoff Brailey gen z VIC social commentator Wellington workplace culture household culturally diverse learner investor recap tableau church rise of local housing trends holiday happiness selfie consumerism ashley mckenzie Generation X education future report organisations sydney speaker aged care ACF cartodb thrive children office opening crime Real Estate Institute of Victoria debate family Caregiver online shopping quote volunteers year 12 father's day speakers millenials future proof Assistant Store Manager living entrepreneur workforce the average aussie education future schools students ultimo list brand experience organisational culture work mates religion Financial Planning Week residents lifestyle potts point population map emerging generations parenting menai qualitative research Australian Families challenge responsive workplace shopper's pick home ownership gold coast ACT christmas CBD Merry Christmas World Water Day data visualisation public holiday celebration real census product Adelaide conference speaker engagement sunburnt country census fail Australian communities royal influence learn rental stress 10 years community engagement sun events sector wide study census 2016 South Australia wolloomooloo faux-cilise easy rider waverton holidays emerging trends NEETs socialising visual dare to dream experience identity faux-cilising participants technology baby names fresh sydneycity teach schools spend 2016 census results digital forum Christmas presents culture mobile February 16 baby name princess charlotte learning youth Gen X group session generations cars public speaking Australian Communities Trends fears buildings investing urban living generation Z statistics cold millennials news acf15 research data city financial fears high school urban taskforce norwest long weekend analysis society trends entrepreneurial social enquiry 2012 emerging technologies trends of 2017 dreaming politics weather skills domestic mccrindle in the media SA internet neutral bay demographic pharmacy internships January 26th financial future states career New South Wales baby boomers state mining boom teaching transport Netflix apartment balance millionth faux-ciliser personalities consumer event Charlotte demographer mortgage gen alpha innovation leadership workshop Christmas season suburb future education sector high density living hello fresh retirement professional communities Aussies leader Bathburst hopes Christchurch marriages business litter future of education divorce rate NSW Christmas lunch owning a home wages collaboration sydney metro easter google for education financial home baby blaxland employers researcher australians staying home more thought leadership keynote house prices Hornsby Shire Council award public speaker language unemployment wealth and income poor middle class trend families local Melbourne rent Tuesday Trend Australians TAS case study storytelling group careers charity young people social analysis dessert rule keeper house price rise population growth hills shire global generations Love names JOMO entrepreneurs of today 40 million DIY presentations non profit lalor park eliane university degree toys renter of the future offenders ashley fell New Zealand school satisfaction in depth interviews summer capital city optus my business awards cost of living IT Specialists cultural diversity new office learning styles global financial crisis EFF meals baby name trends HSC national wealth marrickville Kirsten Brewer young australians TDE urban high density apartments education divorce overcast Australian Home goals Mark McCrindle trends analyst communications cash data baby boom criminal Myth employment mother's day cost aussie culture winter environment car urban living index rich mccrindle Engineering Manager brand Gen Y land of the middle class Crime Rates social shifts global income australian communities trends report insight priorities Australian Dream nfp narcissism housing relational finance property market aged care puzzle high density mccrindle tea village ABS 1968 christianity unaffordable rising house prices proactive communication story generational trends wealth child care men commute presentation going out sustainable in the media Channel 7 follow daily telegraph data analyst NT 1980 earning government resource sentiments media release research services leadership clothing victoria graphs award winner Population Clock sunny days medicine Queensland australia eliane miles Deaths workshop equip office space publication youth unemployment renting mentor safe System's Architect parents Channel Seven trend tuesday 24,000,000 Tuesday Trends REIV Conference Territory tea professional development Sydney australian communities forum affordable national private wealth relevant focus group royal baby curiosity Canberra ferry survey design geomapping home owner WA manly Generation Y research pack Australian Trends not-for-profit outsourcing women facts community event moderators guide DESTEL report mover and shaker housing market sector school motivate friendship Sydney keynote speaker ipswich trends of 2016 ideas Australia Day financial dreams Do It Yourself #censusfail ageing office mateship conferences Northern Territory personal growth economy trends contiki ease of travel salary budget cloudy days social research shopping 2017 "know the times" australian social research perth earnings social media Australian schools Scouts Northern beaches Event builders PSI cancel plans Western Australia crows nest school students McCrindle Speakers optus 2020 professional services teachers environmental scanning poker master communicate futurist train Financial Planning Association of Australia royal family Australian Census gender logan daily commute google debt world youth day demographic transformations growing population healthy future social researcher SMSF earn Northern Beaches Christian School work alpha university house cancelling event vegemite conference future proofing water GPO Wagga Wagga social life pyrmont Births rain conference presentation study vegetarian jobs of the future optimistic greatness financial independence New Zeland tuesday professional speaker 2016 census new york times Education Future Forum intern national crime rates Social Trend staff suburban living prince george the australian dream English tertiary education suburbs 23 million wealth and income distribution capital cities omnibus woolworths media activity infographic wall energy educhat demographic trends paying to work 2013 newspaper Res Vis internship jobs year 7 ethnography deloitte sports tips plans marriage stay home goal annual income 2014 pharmacies property social researchers brands The Daily Edition post rationalism sydney event baby name predictions mythbusters royal moreton bay teleworking forecast wealth distribution housing growth change future of work infographic etiquette cancelling plans stats staying in sector wide bondi demographics typical australian social trends Word Up slideshare Royals Wodonga seasons kate middleton growth online economic education research collaborative average aussie

Archive