Australia towards 2020 event recap

Wednesday, August 10, 2016

Last Thursday night it was our privilege to co-host the Australia Towards 2020 Networking Event in partnership with our friends at Thrive PR.

Thank you to the Thrive team for hosting us in their wonderful Thrive360 space, Salts Meats Cheese for the divine grazing table and of course a big thank you to all those in attendance. For those who missed the night, here is an event recap. 

As guests arrived it was great to experience a time of networking with McCrindle and Thrive clients.

Mark McCrindle opened the night by looking back at the changes we’ve seen since this decade began, back in 2010. As we approach 2020, he uncovered some of the megatrends that are redefining Australia. Not only is our population growing, but we are also moving, ageing and transitioning generationally. Mark reminded us that to engage with the emerging generations that are digital, mobile, visual and social is vital, and that we need to not only understand the shifts taking place around us, but to respond to them and remain relevant in these ever changing times.

A copy of Mark's presentation from the event is available for download here.

Next we heard from Leilani Abels, Managing Director of Thrive PR on her insight into effective communications. Leilani reassured us that storytelling in marketing and communications will become more important than ever as we approach 2020, and that technology advancement will see storytelling take on new forms and levels of sophistication. Leilani reinforced the importance of analytics and measurement in marketing, the important role PR agent’s play in establishing this for clients, and that data will become the biggest production material in the future.

We then had a short time for questions with Mark and Leilani, and received some fantastic questions about the content of their presentations and how we can apply this as we approach 2020.

We’d like to say a big thank you to all of our valued clients and friends who attended the night. Be sure to look out for our upcoming Australian Communities Forum taking place in Sydney, and if there is anything we can assist with in the way of research or providing a keynote speaker, please don’t hesitate to get in touch!

About McCrindle and Thrive

McCrindle is a research based communications agency that conducts research across a range of industries. Thrive is a PR, media and digital agency assisting clients with traditional and online media activity. Throughout the year, McCrindle and Thrive work closely together to conduct consumer research for clients for product and brand positioning, helping organisations uncover insights and shape strategy.

A recent project that we recently worked on with Thrive was for Optus, to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


baby name predictions australian communities forum Netflix small business Australian Families outsourcing residents culture poker master google for education follow challenge goals 2015 Queensland: QLD events urban living FPA New South Wales Wellington energy renting Tuesday Trend relational sustainable cars wealth lalor park suburban living panel cartodb curiosity internet children research faux-ciliser demographic trends staff anzac REIV Conference Channel Seven market research easy rider baby names real ageing Wagga Wagga leadership housing affordability millennials social commentary medicine sydney event Australian Census entrepreneurs of today mateship new york times builders communities social demographic office politics state acf15 SA entrepreneurial product tv social life education social enquiry Financial Planning Week Education Future Forum growing population hopes statistics domestic educhat Population Clock national wealth social shifts teachers global ideas narcissism home owner graphs Scouts ashley fell society rise of local jobs of the future life future-proof McCrindle Speakers CBD baby boomers ABS repayments education future report Charlotte PSI world budget communications food hornsby shopper's pick mythbusters supply and demand internship DIY education future norwest family urban taskforce house not-for-profit collaborative 2020 define forum investor Generation Y perth brand brand experience Christmas presents cloudy days group career pyrmont authenticity social researchers "know the times" newspaper woolworths names Queensland gen z sector wide emerging technologies high density apartments Australia Day 2017 skills greatness community engagement research data wealth and income royal baby area city schools students cash society trends keynote father's day transport Duchess of Cambridge community event future proofing researcher litter focus group motivate financial future survey Hornsby Shire Council insights millionth event research pack Northern Territory Northern Beaches Christian School Channel 7 states research services conference presentation learning Christmas season easter mover and shaker selfie clothing sports cancelling plans megatrends community housing trends rich coffee economic environmental scanning friendship buildings waverton stats Kiwi cost vegemite cancelling event business index publication not for profit personal growth trends of 2016 crime responsive education sector organisational culture population milestone 1975 investment Royals organisations leadership workshop the changing face of youth Australian Home aged care puzzle demographic transformations winter personalities trend wolloomooloo VIC toys house price rise equip experience vegetarian study NSW brands data office opening youth unemployment Deaths financial list technology daily commute seasons house price local group session Myth relevant Northern beaches Event population growth Do It Yourself HSC rain meals award school mccrindle in the media potts point financial dreams Engineering Manager trends of 2017 leader Wodonga professional development google engage household shifts Births sunny days renter of the future darwin data visualisation daily telegraph economy women generations goal divorce English Gen Y mortgage marriage sunburnt country Tuesday Trends media commentary charity urban Australians sydneysiders 24 million cooking social commentator cultural diversity tattoos Australian Bureau of Statistics FOMO spend intern 24,000,000 safe Caregiver housing growth sector wide study wealth and income distribution communicate census qualitative research child care eliane miles emerging trends Christmas lunch consumerism christmas faux-cilise quote Financial Planning Association GPO JOMO overcast workplace aged care 10 years owning a home public speaking hills shire twentyseventeen lifestyle victoria winter blues Crime Rates trends capital cities rent omnibus gender marrickville schools celebration engagement home Research Executive high density living education research Assistant Store Manager young people ipswich infographic ashley mckenzie TDE conferences government professional speaker resource online shopping New Zealand social analysis weather entertainment rental stress 2014 identity holidays future proof suburb ageing population young australians 2017 demographics ACF 2016 demographer healthy future mccrindle tea global generations tertiary education tea collaboration Mark McCrindle social research mother's day students shbc weekly earnings generation snapshot year 7 video baby name trends men the australian dream families mining boom Territory investing blaxland eliane social impact summer environment christianity pharmacy property price ethnography annual income employers research visualisation manly dare to dream debt faux-cilising capital city hobart pharmacies households commute case study future of work teleworking know the times tips Tasmania Res Vis Merry Christmas unemployment media trend tuesday high school forecast suburbs world youth day social researcher high density teaching housing sydneycity marriages staying in participants report interactive retirement Western Australia Canberra hello fresh socialites optus my business awards Melbourne school satisfaction property market thought leadership meetings ACT ultimo analysis workforce The Daily Edition post rationalism couple logan Bathburst average aussie emerging generations prince george housing market WA Geoff Brailey New Zeland volunteers Love future work national crime rates royal family Australian Communities Trends parenting internships wage growth menai mccrindle research sector keynote speaker visualisation Word Up professional huffington post customer workplace culture mobile typical australian employment tableau mccrindle business 2013 wealth distribution teach middle class future of education neutral bay cold cost of living marketing work-life February 16 educated public holiday World Water Day jobs wages South Australia brisbane affordability TAS Australian Dream plans social media australian communities trends report mentor NEETs nfp royal learn media release resilience socialising Generation X urban living index crows nest dreaming Christchurch aussie culture REIV National Conference earn 2012 digital baby name click presentation priorities Australian Trends program affordable online low density Kirsten Brewer forecasting sun infographic wall networking finance paying to work geomapping australian social research Real Estate Institute of Victoria visual 1980 tuesday DESTEL learning styles rule keeper happiness facts new office Sydney keynote speaker millenials recap insight Gen X generation Z population map local communities non profit Australia Day gen alpha offenders The ABC of XYZ ACF EFF results sentiments princess charlotte survey design SMSF grandparents earnings land of the middle class System's Architect house prices in the media mythbusting moreton bay teacher innovation moderators guide change Real Estate Adelaide etiquette work mates bondi fears futurist social change social lives thrive salary religion student dream gold coast university language Australian communities Aussies going out debate baby 40 million dessert church holiday baby boom village poor national private wealth January 26th wedding unaffordable Aussie conference deloitte year 12 2016 global financial crisis property increasing densification living criminal speakers data analyst proactive Sydney Australian demographics storytelling generational trends training consumer social trends Valentine’s Day communication presentations office space optimistic focus groups innovative population Social Trend conference speaker rising house prices ease of travel bureau cancel plans water generation alpha income learner royal influence home ownership NT apartment shopping parents workshop Northern Beaches 1994 balance financial independence careers 23 million friends slideshare earning media activity kate middleton australia school students in depth interviews long weekend stay home townhouses trends analyst optus wellbeing university degree monarchy entrepreneur Financial Planning Association of Australia sydney speaker IT Specialists 1968 Australian schools divorce rate australians staying home more alpha fresh news