A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.



How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:

REAL

Keep it real and authentic

RELEVANT

To adjust and adapt

RELATIONAL

Keep it relational in terms of how we connect

RESPONSIVE

We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

resilience business index deloitte Research Executive consumer statistics English trends of 2016 real media commentary award winner friends spend newspaper residents gen alpha careers summer Christchurch McCrindle Speakers EFF sunny days entrepreneurs of today wellbeing visualisation generation social enquiry local communities emerging trends graphs lalor park Love media release SA finance property survey learner contiki perth australian social research in depth interviews socialising apartment neutral bay australian communities trends report entrepreneur stay home sydney event small business living jobs of the future trends analyst emerging technologies sector wide study forum young australians infographic wall research pack school satisfaction shopping shifts global generations budget South Australia 2020 communicate career participants online work-life community event easy rider publication annual income population map keynote Australian Dream norwest VET research report train area townhouses qualitative research emerging generations baby names australia report Wodonga bureau research services family poor narcissism australian communities forum responsive employers meetings future of education Financial Planning Association states financial independence gold coast social lives mccrindle research cash personalities eliane acf15 investment social researchers google for education manly shopper's pick slideshare relevant mining boom going out insights teacher HSC educated trend tuesday brand communities technology debt optimistic Caregiver office space 10 years alpha cultural diversity huffington post christmas list GPO culturally diverse weather 1980 urban taskforce vegemite cars home ownership cost study cartodb ideas visual Australian Bureau of Statistics baby boom New Zealand lifestyle middle class financial fears Christmas season world office opening collaborative population milestone work Macquarie University Queensland: QLD Generation Y workshop 2015 Aussie crime entertainment gender 40 million father's day NBRS ageing generation Z church Generation X internship ageing population volunteers 24 million group Work place Queensland cloudy days sunburnt country daily commute leadership Channel 7 post rationalism #censusfail demographic trends IT Specialists rule keeper property market analysis wages hornsby baby name workforce 2016 census results 2017 twentyseventeen Crime Rates work mates events geomapping overcast Andrew Duffin potts point WA Channel Seven digital personal growth urban living Bathburst retirement communications tertiary education wealth and income global financial crisis baby names report SMSF Financial Planning Week media social trends authenticity Adelaide non profit Sydney follow year 12 identity Australia Day 2017 tuesday aged care puzzle economic darwin generations Canberra NT student sydney hills 2014 households growing population home trend high school conference water state Duchess of Cambridge waverton marriage Res Vis grandparents social change conferences New Zeland futurist owning a home click news car motivate organisations learn Word Up demographic transformations Births Aussies faux-cilising optus System's Architect Australian demographics focus group monarchy blaxland poker master census teachers FOMO life marriages training national private wealth school students christian REIV National Conference mover and shaker mccrindle in the media presentations education sector baby names Northern Territory sustainable wealth distribution product men government Australian Census cost of living Territory business balance Wagga Wagga sydneysiders generation alpha environment clothing dare to dream REIV Conference professional development housing growth victoria financial dreams belief global education future cancelling plans World Water Day low density commute economy brand experience Merry Christmas financial future story healthy future future-proof typical australian program Australian Population experience suburbs rental stress aged care Tuesday Trends education parenting marketing online shopping data visualisation politics earning hello fresh office video Do It Yourself Royals aussie culture ashley mckenzie cancel plans society rising house prices social analysis mentor eliane miles teleworking fresh woolworths future of work tv DESTEL celebration Northern Beaches public speaker couple February 16 ethnography suburban living trends sydney speaker case study menai moreton bay Australian Families research visualisation language millennials growth the australian dream leader increasing densification Christmas lunch vegetarian sydneycity faux-ciliser SMART mythbusters house prices high density leadership workshop toys safe professional happiness priorities Australia Day high density apartments school social research proactive Northern Beaches Christian School repayments investing Tuesday Trend shbc brands ease of travel new york times mother's day baby engagement spirituality challenge future wedding Sydney Hills Business Chamber social life 2016 census cold society trends TDE Geoff Brailey NBRS Architecture mccrindle earnings FPA not for profit conference speaker not-for-profit rain 23 million australia Australian schools Skilling income young people The ABC of XYZ schools public holiday wealth tea future proof Charlotte charity women PSI dream community engagement workplace culture parents pyrmont cancelling event infographic 2012 goal unaffordable meals media activity social commentary divorce social media Valentine’s Day crows nest mythbusting commuters christianity house price hobart supply and demand rent names future proofing innovation goals New South Wales in the media Population Clock property price optus my business awards criminal wage Engineering Manager change faux-cilise tableau royal social commentator buildings 2013 curiosity population omnibus changing face of sydney data analyst Mark McCrindle educhat Financial Planning Association of Australia medicine Northern beaches Event friendship James Ward resource baby boomers Vocational education The Daily Edition internet census fail rich sports thought leadership 1975 millionth staying in survey design seasons learning styles market research stats culture students high density living Gen X Hornsby Shire Council Australian Home weekly earnings ACF 2016 "know the times" the hills shire panel long weekend dessert keynote speaker internships anzac baby name trends logan earn travel affordable youth unemployment easter the hills community hills shire event investor mccrindle tea ultimo winter interactive research kate middleton child care winter blues ashley fell staff paying to work city mateship renter of the future insight affordability national crime rates organisational culture outsourcing wolloomooloo new office snapshot religion Real Estate Institute of Victoria house price rise DIY JOMO university engage facts suburb millenials researcher trades group session ferry CBD sun know the times nfp January 26th faith housing affordability families housing 24,000,000 royal baby Australian Communities Trends teach bondi environmental scanning jobs australians staying home more focus groups demographer Australian Trends moderators guide Kirsten Brewer define networking capital cities university degree debate collaboration social issues builders population growth learning world youth day ACT transport cooking rise of local Assistant Store Manager VET sector wealth and income distribution thrive Western Australia breakfast prince george social impact Social Trend financial business performance generational trends entrepreneurial daily telegraph housing trends 1994 innovative baby name predictions socialites conference presentation etiquette Kiwi energy marrickville tips the changing face of unemployment Sydney keynote speaker trends of 2017 house education future report sydney metro royal influence 2016 professional services housing market coffee sector wide equip award ipswich princess charlotte holiday social researcher food recap VIC children village forecast education research communication Netflix Australians Australian communities census 2016 salary Tasmania results schools students Real Estate selfie customer social year 7 ABS relational skills youth intern pharmacies greatness brisbane 1968 divorce rate Hills Shire Council plans renting holidays demographic tattoos mobile urban Christmas presents teaching quote home owner data dreaming consumerism forecasting local NEETs offenders ACF Education Future Forum the average aussie royal family mortgage fears Melbourne pharmacy sentiments speakers census results urban living index domestic average aussie grave decision Deaths Scouts employment capital city litter google land of the middle class Myth storytelling Wellington social shifts public speaking national wealth workplace household gen z presentation travelling bus megatrends research data report demographics sector professional speaker TAS NSW Gen Y hopes

Archive