Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

middle class fresh small business dream Northern Beaches hornsby acf15 women financial collaboration consumer school cartodb baby Kirsten Brewer business index data jobs of the future sector wide study statistics ferry apartment brand experience suburb debate global generations social enquiry Australians media moderators guide google Australian communities capital city research pack housing affordability housing daily telegraph communications princess charlotte panel stats Aussie cancelling plans faux-cilising 24,000,000 cooking learn politics seasons experience define children aged care twentyseventeen leader generation award winner media activity authenticity weather mother's day Social Trend leadership teaching local rain focus groups cancelling event megatrends Australian Home earn mccrindle in the media 2012 generational trends not-for-profit news 23 million Sydney keynote speaker education sector proactive Aussies child care ageing tertiary education ipswich conferences society presentation wages low density earning teachers New South Wales shifts Christchurch entrepreneurial Research Executive program rise of local eliane miles high density PSI in the media christian Charlotte click urban living index graphs family product Sydney survey design technology future crime storytelling study unaffordable growth housing trends student christmas EFF Australia Day 2017 mateship wage marriage affordable townhouses university toys census global financial crisis royal family participants finance ultimo investment school students local communities energy australia pharmacy census 2016 cancel plans workplace sydneycity world 1968 wealth and income Tuesday Trends mccrindle resilience demographic sydney event identity Christmas presents events poor Myth sunburnt country Australian schools census results Caregiver environment sun Australian Census omnibus prince george intern entertainment mover and shaker parenting optimistic Northern beaches Event economic thrive Netflix future proofing future of education social commentator interactive gender names Wellington summer bus trends of 2016 engage church Generation Y gen z curiosity hobart Adelaide house price social researcher teacher priorities education future report ethnography conference speaker online shopping online builders research visualisation office population high school internships rising house prices McCrindle Speakers teleworking huffington post demographic transformations alpha ashley mckenzie young australians ideas greatness know the times Geoff Brailey The Daily Edition insight fears Mark McCrindle etiquette mythbusters charity consumerism selfie Northern Beaches Christian School wealth distribution NEETs christianity financial independence mobile follow NSW grandparents New Zealand aged care puzzle 2013 collaborative housing growth travel work mates sports population map 2020 education sydney speaker report mortgage manly IT Specialists 2016 income financial dreams optus my business awards training rich Northern Territory house meetings recap renting urban cold brisbane Assistant Store Manager home the average aussie resource responsive lifestyle Do It Yourself kate middleton cost of living baby boom home ownership wedding royal baby religion professional speaker life typical australian mccrindle research System's Architect English World Water Day buildings pyrmont learning February 16 Love insights SMSF CBD community event average aussie work-life future-proof tableau publication professional home owner thought leadership hills shire dare to dream trends of 2017 wolloomooloo overcast house prices economy rent keynote urban taskforce shopper's pick increasing densification residents school satisfaction hello fresh sector research data gold coast ACF 2016 case study bureau award Queensland balance Australian demographics Valentine’s Day data visualisation January 26th the australian dream volunteers wellbeing nfp hopes brand change affordability Channel 7 mentor ABS TAS baby name quote public speaking WA salary coffee shbc Australian Communities Trends DESTEL infographic wall anzac australians staying home more demographic trends future proof list weekly earnings baby names generation Z employers neutral bay Population Clock families suburbs Gen X organisations investor commute qualitative research water pharmacies trends analyst business in depth interviews conference presentation cloudy days safe social analysis educhat #censusfail sydneysiders area sentiments owning a home futurist sydney metro moreton bay emerging generations education research 10 years marketing commuters royal influence ACF professional development youth unemployment relevant Channel Seven South Australia litter group narcissism Financial Planning Association of Australia Western Australia outsourcing healthy future debt millenials poker master research services national crime rates 2016 census millennials marrickville facts learning styles cost financial fears new york times tv baby name predictions results 2014 national wealth ease of travel supply and demand digital workshop Tasmania plans leadership workshop not for profit culture year 7 friendship personal growth forecast baby name trends FPA stay home Australia Day office space entrepreneurs of today woolworths 24 million living eliane media release Duchess of Cambridge government Merry Christmas networking property price Melbourne engagement society trends mining boom train keynote speaker new office snapshot monarchy changing face of sydney Kiwi young people speakers tips cars high density apartments sector wide social commentary survey shopping friends social trends winter blues Bathburst emerging technologies event Education Future Forum millionth teach motivate Crime Rates deloitte holidays educated population growth VIC Financial Planning Week communication capital cities 2016 census results New Zeland generations paying to work Wagga Wagga TDE ACT world youth day trend tuesday easter communicate Deaths property market Tuesday Trend jobs potts point offenders Christmas lunch innovation trends travelling story states customer city demographer wealth winter JOMO contiki happiness media commentary post rationalism researcher career population milestone mythbusting easy rider workplace culture food marriages conference Scouts youth Royals communities repayments organisational culture social issues social trend Territory equip community engagement rule keeper staff Canberra state social lives australian communities forum generation alpha careers renter of the future analysis australian social research 1994 Word Up professional services couple car wealth and income distribution schools father's day global data analyst REIV Conference dreaming FOMO group session rental stress ageing population 1980 Hornsby Shire Council Res Vis office opening NT household Generation X faux-cilise brands annual income growing population presentations Australian Families cash public holiday social impact village ashley fell lalor park socialites vegemite social media clothing aussie culture public speaker bondi employment daily commute Australian Bureau of Statistics tea financial future The ABC of XYZ real focus group norwest land of the middle class crows nest criminal parents the changing face of entrepreneur cultural diversity research internet non profit community students unemployment 2017 visual households spend Engineering Manager geomapping meals emerging trends socialising year 12 GPO darwin language transport culturally diverse holiday australian communities trends report logan forecasting visualisation future of work 2015 baby boomers national private wealth forum sunny days HSC divorce rate slideshare social researchers Wodonga divorce dessert men 1975 relational staying in sustainable housing market university degree infographic skills victoria Christmas season internship DIY investing "know the times" property long weekend mccrindle tea REIV National Conference going out urban living market research celebration high density living demographics domestic newspaper social research earnings Real Estate Institute of Victoria Financial Planning Association Australian Trends tattoos royal social life gen alpha medicine Queensland: QLD retirement house price rise social shifts Births goal vegetarian Australian Dream workforce optus environmental scanning challenge innovative suburban living budget education future social change waverton Gen Y blaxland schools students faux-ciliser 40 million perth Real Estate census fail learner tuesday goals work personalities video SA menai google for education

Archive