The Millennial Workforce; Creating Culture Purpose and Impact

Thursday, June 08, 2017

Recently our Head of Communications Ashley Fell delivered a presentation titled, The Millennial Workforce; Creating Culture, Purpose and Impact at a range of conferences. From a state-wide aged care conference through to a Millennials marketing event.

Also known as Generation Y, Millennials are born between 1980 and 1994. They are those who lived their formative years or began their careers in the new Millennium.

Millennials seek leadership involvement and career opportunities rather than job security and a stable work environment. What is important to this generation of emerging workers is CPI - Culture, Purpose and Impact.

Culture

Millennials thrive on a healthy workplace culture. In addition to training, varied job content, an accessible management style and work/life balance, is a workplace culture and sense of community. Workplace cultures that are fun, inviting, inclusive and provide a sense of community are highly valued by a generation who are delaying traditional life markers, such as getting married and starting a family.

Purpose

In addition to an engaging workplace culture Millennials are seeking places of employment where they resonate with the values and purpose of the organisation. If the culture is the ‘how’, the purpose is the ‘why’.

Millennials are seeking a higher order than previous generations. When looking for a job, it is about more than just survival and security (remuneration, employment conditions, superannuation, worker entitlements, role description, tenure and job security).

The social aspects – such as opportunities for collaboration, social events, co-working spaces and team building – are even more important. 

What Millennials consider most important when looking for a job are the ‘higher-order drivers’, such as the triple bottom line (people, profit and planet), volunteer days, organisational values, corporate giving programs, career pathways, further study, training and personal development.

Impact

In addition to culture and purpose, Millennials are looking for an organisation where they can have an impact. Millennials want to contribute to something bigger than themselves. They want to be challenged in their work, make a contribution and celebrate the wins.

As different sectors seeks to attract, recruit and retain this emerging generation of employees, remember that Millennials are looking for an engaging workplace, inspiring values which connect with their own, and employment opportunities where they can make a difference. In short they are looking for Culture, Purpose and Impact.


ABOUT ASHLEY FELL

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need to communicate with the emerging generations to effectively engage them. 

From her experience in managing media relations, social media platforms and content creation, Ashley advises on how to achieve cut through in message-saturated times. 

From generational change to the impact of technology, key demographic transformations to social trends, Ashley delivers research based presentations dealing with global and national trends.

DOWNLOAD ASHLEY'S SPEAKERS PACK HERE

To find out more, check a date or make an enquiry, please get in touch:

P: 02 8824 3422

E: info@mccrindle.com.au








Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

futurist menai social commentator infographic learning earning mateship crows nest holidays Love media release logan mccrindle hopes Aussie qualitative research cultural diveristy data visualisation wolloomooloo shopping centre stats collaboration Research Executive mining boom prince george staying in communication local communities urban living index volunteering research report jobs Caregiver VET research services GPO urban community engagement James Ward insights going out school students 2017 professional presenters retirement workplace culture teleworking salary office space real population purpose community schools ACF forum divorce selfie shbc google education sector Northern Beaches sun travel Kirsten Brewer learner Generation X 2013 cloudy days easter language breakfast school award winner internships earn experience public speaking national private wealth trends of 2017 REIV National Conference woolworths average sydneysider ferry analysis bondi financial dreams Northern Beaches Christian School income gender paying to work consumer apartments baby names australia report wealth and income overcast goal hornsby society trends the hills shire NBRS Architecture population growth social researchers average aussie dessert emerging technologies NT work mates Hornsby Shire Council Vocational education food etiquette Duchess of Cambridge The ABC of XYZ live the dream 24 million politics 1975 baby names report survey stay home meals generation Z repayments demography professional Christmas presents sustainable investment workplace hills financial planning money happiness property story Work place train demographer Generation Y priorities brand educhat generational trends public speaker Western Australia geomapping millenials megatrends new york times DIY New South Wales Australia street Australia Day students capital cities coffee gen z sydney speaker non profit Hills Shire Council narcissism "know the times" mythbusters local community entertainment Australian Bureau of Statistics royal baby shopper's pick mother's day leader poor generation Queensland australian lalor park long weekend grandparents workshop faux-ciliser church population map pharmacy focus groups Social Trend property price challenge winter education research communicate WA youth unemployment insight TAS Christchurch ipswich FOMO charities public holiday census results young people 2020 TDE Gen Y Adelaide identity poker master work moreton bay mccrindle in the media christianity learning styles participants lifestyle couple teach vegetarian builders travelling transport volunteering data 1968 Education Future Forum storytelling social commentary australia census conferences domestic optimistic high density living forecast neutral bay report CBD System's Architect financial future baby personal growth suburb Population Clock australians staying home more future proofing career new office middle class urban living generations eliane miles ease of travel HSC change Engineering Manager the average aussie list data analyst Financial Planning Association of Australia keynote growing population casual Crime Rates contiki rich baby name predictions Australians Northern beaches Event house potts point speaker English low density Deaths environment survey design infographics changing face of sydney Kiwi future proof online motivate marriage in depth interviews healthy future student Financial Planning Week tv friendship Research Director mortgage royal family social trends Bathburst local resilience wellbeing 1980 community event hello fresh cartodb Australian communities social lives family Channel 7 curiosity ACF 2016 24,000,000 interactive visualisation the australian dream mobile program year 12 Melbourne snapshot communications tea offenders panel plans goals faux-cilise media commentary religion friends bureau commute clothing engagement google for education intern hills shire PSI world DESTEL mythbusting Gen X consumerism cancelling plans investor follow living balance organisational culture forecasting screenage sunny days residents NEETs perth social media Skilling cooking culturally diverse employment study Australian Communities Trends organisations group session household New Zeland the great screenage IT Specialists Australian demographics entrepreneurial in the media aged care Australian schools Macquarie University Aussies youth January 26th rise of local Mark McCrindle education future report year 7 litter volunteers financial independence australian social research teaching cancel plans shifts daily telegraph equip home social researcher Canberra marketing kate middleton baby boom ACT victoria Births global financial crisis suburbs wealth house price rise spirituality baby name trends mentor rental stress trends analyst cash financial fears investing marrickville renter of the future house price twentyseventeen pharmacies product capital city The Daily Edition charity learn women tertiary education sunburnt country wealth distribution father's day marriages trend child care eliane Northern Territory SMSF sentiments states environmental scanning World Water Day government engage princess charlotte tips visual entrepreneur millennials pyrmont TED talk market research personalities TED proactive sydney hills micro rent case study 40 million trends video households Queensland: QLD socialising graphs research data generation alpha rising house prices newspaper FPA VET sector technology trend tuesday keynote speaker young australians news national crime rates brisbane gen alpha sydneysiders NSW thought leadership teachers huffington post brands education future presentation sector wide study demographics 2016 social shifts university population milestone relational resource seasons medicine debt Wodonga demographic millionth 2012 university degree Merry Christmas ageing slideshare shopping speakers faith 2016 census life omnibus future-proof leadership know the times growth South Australia celebration bus housing relevant affordable events baby names authenticity future of work car work-life #censusfail education men cost SA McCrindle Speakers census fail media activity Royals acf15 unemployment tableau outsourcing teacher Geoff Brailey criminal Sydney keynote speaker home ownership economy Tasmania housing trends land of the middle class ideas demographic transformations micro apartments manly parenting dream Scouts presentations cultural diversity trends of 2016 blaxland townhouses wages conference buildings aussie culture fresh darwin deloitte social australian communities trends report christmas 10 years high school easy rider social change future of education renting Netflix suburban living research pack optus my business awards data future Territory supply and demand 2016 census results social research waverton conference speaker Do It Yourself thrive ABS state global generations the changing face of chairty global SRE ashley fell royal faux-cilising dreaming village housing affordability culture annual income spend water research sports unaffordable training safe entrepreneurs of today JOMO dare to dream city Australian Dream ageing population Wellington summer sydney metro holiday wedding parents sector wide christian apartment earnings financial Res Vis Australian community trends society mccrindle tea Australian Census staff 23 million publication leadership workshop social issues 2014 recap daily commute small business educated Valentine’s Day careers toys names click online shopping TEDx workforce not-for-profit Sydney budget Word Up emerging generations australian community trends report weekly earnings crime speakers pack Christmas lunch 1994 commuters rain property market New Zealand social enquiry mccrindle research dreams award average Australian customer business Australian Population Christmas season socialites social analysis weather debate business index cancelling event divorce rate baby name tattoos event office opening emerging trends schools students cold skills belief vegemite house prices moderators guide internship Assistant Store Manager Channel Seven area innovation 2015 norwest media energy conference presentation group fears results impact census 2016 ACF2017 statistics care support responsive Real Estate Institute of Victoria Wagga Wagga ashley mckenzie communities high density rule keeper brand experience Real Estate families census data CPI cost of living monarchy professional services Australian Home owning a home australian communities forum REIV Conference research visualisation EFF cica grave decision social impact post rationalism mover and shaker urban taskforce gold coast volunteer employers Financial Planning Association sector choice workers winter blues optus Australian Trends sydneycity gig Tuesday Trend national wealth jobs of the future gig economy hobart demographic trends economic collaborative Sydney Hills Business Chamber showreel NBRS researcher wealth and income distribution ultimo internet meetings nfp baby boomers Andrew Duffin housing growth professional speaker professional development cars Myth sydney event typical australian royal influence housing market aged care puzzle wage VIC trades world youth day office Australia Day 2017 digital future of shopping facts Australian Families alpha school satisfaction Charlotte SMART the hills tuesday innovative not for profit affordability high density apartments children quote define networking sydneysider ACF17 increasing densification February 16 business performance anzac ethnography focus group social life finance greatness home owner Tuesday Trends infographic wall NFP event

Archive