Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

house price rise Christchurch gold coast equip Australia Day christianity organisations shopping centre market research resource pharmacy conference presentation wages data visualisation motivate global cold professional services food norwest sydney property market royal baby princess charlotte award group session work from home meals interactive Australian Communities Trends safe sydney event non profit house prices winter blues research services logan change keynote speaker Australian communities home residents culture presentations holidays media activity affordability repayments capital city collaborative trends of 2017 online infographic digital economy rich local communities baby money holiday politics Jura Coffee house price ferry water donation consumer event 2014 optus commute media The ABC of XYZ Do It Yourself Tasmania mover and shaker father's day lifestyle income google easy rider cost daily telegraph financial future Gen Y religion generation Z Sydney Lifestyle Study customer youth unemployment hills DESTEL Business analysis professional presenters social lives dessert Jura Australia baby boomers education research Black Friday donate charities growing population mother's day bondi South Australia social change speakers pack Geoff Brailey etiquette future proof ACT Report perth Sydney tv generations mccrindle urban entrepreneur Northern Beaches resilience sydneysider Australians Word Up SA earn housing affordability Hunter Valley technology sustainable mythbusting Elderslie-Harrington park aged care learn qualitative research australian community trends report innovation land of the middle class goal analysis going out school satisfaction huffington post transport census Financial Planning Week 2015 wealth distribution parents 2016 census buildings Financial Planning Association of Australia offenders What is food insecurity? public holiday seasons eliane snapshot rent group focus group not for profit sydney speaker volunteering SMSF research pack Aussies mateship village optimistic Hills Shire Council volunteering data housing trends Australian Trends define economic faith product news employmee dreams ACF Generation X hobart social impact debt university mobile bureau future of education social analysis US social issues Sydney Hills Business Chamber low density employmer volunteer seasons greetings infographic wall university degree Engineering Manager IT Specialists conference speaker renter of the future church the lucky country aussie culture Channel 7 media commentary moreton bay crime future anzac responsive twentyseventeen not for profit research forecasting dare to dream Christmas Stats apartments wealth and income distribution research report suburbs visualisation emerging technologies The Daily Edition live the dream jobs award winner Lower Hunter Region mining boom rising house prices spend travelling urban taskforce mortgage Lower Hunter education future New Zealand households social life environment young people millionth ashley fell workplace culture women Wodonga professional unaffordable house engage newspaper omnibus typical australian report TEDx 2012 baby name predictions population map Territory career generation alpha Valentine’s Day average aussie infographics futurist youth spirituality mccrinlde toys new york times rule keeper "know the times" budget food bank English speakers australian real estate city Australian Dream fresh student census 2016 rental stress Retail population growth poor deloitte Charlotte teach cultural diversity millenials Assistant Store Manager society Vocational education communication housing market unemployment family CBD mentor Education Future Forum plans ACF2017 australian communities trends report charity 24 million case study staying in hunger Australian community trends cica the changing face of VET sector sydney hills cartodb sector wide study Social Trend Christmas day sports property hopes cancel plans demographic demography proactive the great screenage suburb Mark McCrindle in the media investment community engagement Macquarie University list goals digital property market teachers woolworths nativity scene Bathburst Sydney keynote speaker choice workers home ownership baby name trends summer friends EFF state work mates food insecurity salary World Water Day mythbusters culturally diverse Caregiver year 7 employers TED talk eliane miles thrive 1975 HSC ashley mckenzie school students suburban living engagement 1968 Western Australia marriages shifts earning office environmental scanning population victoria the hills TEDx Speaker participants financial baby names australia report small business national private wealth tertiary education Births new office couple world Christmas day weather Kirsten Brewer program publication screenage sunburnt country jobs of the future parenting gen alpha click 23 million skills System's Architect community event FOMO TAS Queensland: QLD pharmacies medicine capital cities FPA research data gen z VET forecast Mount Annan-Currant Hill PSI Christmas research baby names Australian Home care support sun video demographer Netflix sydney metro cash Financial Planning Association CPI curiosity internship Love schools australian networking future of work Northern Territory darwin belief social shifts mccrindle tea social commentary in the media GPO weather emerging trends grandparents challenge SRE cooking McCridle social trends NSW coffee lovers prince george the hills shire school bus Gen X moderators guide survey education future report February 16 australia urban living grave decision changing face of sydney government Deaths criminal Australian Families marriage gig economy hornsby Australian Bureau of Statistics megatrends millennials McCrindle Keynote Speakers retirement mccrindle research Generation Y media release experience educhat household results conference acf15 Queensland study dream earnings urban living index slideshare australian social research global generations Aussie census results car tableau royal influence emerging generations teaching follow trends global financial crisis financial planning NT breakfast Black Friday Sales TED coffee intern ACT social researcher students domestic manly Northern Beaches Christian School entrepreneurs of today language volunteers Duchess of Cambridge focus groups REIV National Conference urban development winter area kate middleton cloudy days thought leadership Melbourne screenagers townhouses aged care puzzle wage neutral bay high density Adelaide Mark McCrindle McCrindle Speakers SMART friendship christian 2016 the average aussie Christmas in Australia leader Cobbitty-Leppington Kiwi marketing wealth Christmas data entertainment annual income trends of 2016 public transport future of shopping social research families internships workshop sector wide wealth inequality selfie faux-cilise statistics researcher local financial independence presentation purpose ACF17 faux-cilising Res Vis Christmas lunch New Zeland train Myth Australian demographics DIY social researchers happy holidays giving future-proof christmas trees Wagga Wagga research impact insights in depth interviews divorce daily commute narcissism showreel celebration future proofing local community tattoos speaker Research Director careers paying to work entrepreneurial work shopper's pick younger generations society trends James Ward McCrindle Speaker visual staff NBRS Maxim Accounting survey design ethnography ipswich menai crows nest quote public speaking Scouts leadership greatness australians staying home more schools students hello fresh cars rise of local Gen Z Expert data easter professional speaker conferences living facts home owner child care waverton demographic transformations stay home trend tuesday brands micro apartments Christmas presents Merry Christmas weekly earnings year 12 potts point Willowdale 24,000,000 collaboration Australia street teacher ideas ease of travel wellbeing learning styles speajer Australian Census baby names report growth of sydney 40 million storytelling know the times Tuesday Trend communications poker master lalor park NBRS Architecture 10 years gender Performance Sentiment Index healthy future recap brand Australian schools tips trends analyst wedding office space real Sydney’s south west economy research visualisation monarchy tea housing employment priorities January 26th young australians financial dreams Australian Population baby boom outsourcing energy Population Clock training teleworking Real Estate Institute of Victoria happiness supply and demand public speaker optus my business awards travel long weekend forum socialites pyrmont 2017 Hornsby Shire Council workforce investing internet generational trends average Australian Andrew Duffin financial fears sydney market shopping gig chairty business index keynote generation brand experience personalities Wellington 1980 ACF 2016 2016 census results work-life renting 1994 ABS VIC ultimo divorce rate christmas 2017 panel cost of living educated global retail learner fears learning Crime Rates cancelling event sydneycity marrickville mccrindle in the media alpha clothing post rationalism Research Executive business micro national crime rates states professional development royal family insight life Real Estate increasing densification apartment tuesday debate JOMO baby name sydneysiders demographics nfp commuters workplace social commentator relational business performance socialising not-for-profit identity wealth and income social media ageing middle class events trend Royals brisbane data analyst growth faux-ciliser overcast NFP event #censusfail commuting 2013 Black Friday in Australia online shopping New South Wales story stats population milestone research on coffee office opening NEETs demographic trends sentiments social personal growth men vegemite census data the australian dream Sydney population australian communities forum vegetarian names shbc housing growth wolloomooloo community social analyst affordable 2020 Work place graphs meetings ageing population high density living owning a home education who is generation z communities Canberra sunny days investor contiki finance leadership workshop organisational culture google for education high density apartments Tuesday Trends innovative Australia Day 2017 balance cancelling plans blaxland children communicate geomapping education sector national wealth builders average sydneysider cultural diveristy REIV Conference property price trades Channel Seven sector high school litter christmas relevant WA property development Skilling census fail royal TDE hills shire consumerism social enquiry Northern beaches Event rain world youth day authenticity dreaming casual Christmas season

Archive