Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

bus cost 2016 resilience leadership workshop Northern Beaches ageing population qualitative research Aussie trends of 2017 mining boom mobile father's day World Water Day engage jobs of the future survey shopping social research in depth interviews safe millenials state SMSF typical australian HSC keynote speaker renting house price repayments community baby name trends charity 2016 census results housing trends CBD challenge national wealth healthy future study marketing google for education office space retirement career ideas house prices monarchy church Australians criminal cancel plans February 16 social impact deloitte year 7 social trends life Generation Y christian McCrindle Speakers sustainable demographic trends victoria Word Up dare to dream energy staff Education Future Forum offenders infographic wall Wodonga blaxland define conference presentation generation case study volunteers Northern beaches Event research services future-proof presentation investor Australian Trends business high density living long weekend workplace ultimo socialising generation Z lifestyle economic research data university degree daily telegraph communications ease of travel not-for-profit social enquiry ACF 2016 future proofing organisations debate relevant educhat cost of living renter of the future residents names social life New Zealand wolloomooloo TAS australians staying home more award winner 2015 visualisation rising house prices unaffordable Channel 7 newspaper Merry Christmas nfp 24,000,000 Kirsten Brewer hobart google Australian Communities Trends workforce NSW census national crime rates sun Charlotte entrepreneurial area Adelaide cancelling plans stats professional services cartodb tattoos Australian Dream weekly earnings fears trends analyst demographer dream new office ageing local communities property price teach commute The Daily Edition fresh Bathburst religion quote home ownership the australian dream infographic politics story plans office opening facts professional presentations moderators guide economy Australia Day changing face of sydney alpha conference speaker goals australian social research keynote owning a home storytelling paying to work focus groups aussie culture insight growth Financial Planning Association mythbusters census fail future of work cooking households conferences Australia Day 2017 engagement Assistant Store Manager huffington post society real award online shopping norwest Love selfie shbc program publication DIY education future identity land of the middle class young australians NEETs financial independence internships dessert builders Hornsby Shire Council market research high school living royal family results Christchurch WA home proactive thrive SA responsive teacher January 26th house price rise digital princess charlotte Canberra brand experience Real Estate Institute of Victoria Generation X workshop data analyst cold winter Australian demographics shopper's pick seasons commuters narcissism Mark McCrindle increasing densification Gen Y sydneysiders generational trends ethnography leadership outsourcing research pack mortgage the average aussie public speaking language rain FPA sunny days Australian Census schools social shifts demographic capital city meetings dreaming 40 million researcher teleworking demographic transformations intern national private wealth village faux-cilising snapshot world youth day analysis house sydneycity christianity world census 2016 friends Real Estate Deaths business index ACF trends of 2016 hello fresh culturally diverse royal baby learn Northern Territory contiki wedding office pharmacies population New Zeland Duchess of Cambridge 1975 leader divorce group session Financial Planning Association of Australia household small business Valentine’s Day housing winter blues the changing face of middle class visual future learning easy rider overcast social researchers trends marriage neutral bay Territory states travel learner forecast media commentary networking home owner events baby boomers skills property celebration consumerism brand divorce rate earnings hopes staying in poker master 1994 gen z social anzac education research society trends emerging trends GPO educated spend South Australia women student cars innovative report year 12 population milestone mateship Australian Families marrickville australian communities forum education future report Australian Bureau of Statistics logan sunburnt country acf15 Tuesday Trend vegetarian mccrindle housing affordability Social Trend motivate wealth and income distribution TDE not for profit parents rule keeper PSI optus hills shire school satisfaction Tuesday Trends gender young people IT Specialists mythbusting new york times environmental scanning know the times Australian schools interactive finance housing market financial future VIC sydney metro city authenticity cash holiday professional speaker geomapping sector wide study mccrindle in the media woolworths Christmas presents budget employers sydney event Res Vis social media resource tv schools students personalities crows nest social commentator prince george affordable relational training going out survey design Queensland: QLD clothing entertainment eliane miles demographics wealth financial dreams environment event megatrends australia cancelling event holidays annual income christmas faux-cilise experience earning emerging generations socialites recap Do It Yourself urban follow vegemite post rationalism 2016 census shifts Netflix "know the times" australian communities trends report workplace culture public holiday census results sydney speaker Geoff Brailey data pharmacy research visualisation Melbourne NT apartment wealth and income baby names debt equip sports growing population menai couple collaborative tea sector wide faux-ciliser youth 1968 Myth futurist wellbeing school 1980 Wagga Wagga click social commentary participants greatness non profit eliane innovation baby tuesday Caregiver millennials suburban living capital cities tableau Financial Planning Week internship change Christmas lunch work 2020 marriages unemployment Sydney #censusfail travelling product statistics entrepreneur toys urban taskforce stay home train optus my business awards teachers news community engagement communicate royal influence population growth darwin global financial crisis rich customer perth Channel Seven goal entrepreneurs of today Australian communities financial social issues baby boom poor jobs daily commute Crime Rates wages DESTEL bureau panel lalor park future of education child care Gen X high density apartments culture System's Architect parenting optimistic supply and demand thought leadership trend tuesday Sydney keynote speaker ipswich ferry car salary housing growth easter tertiary education Queensland media activity professional development collaboration organisational culture generation alpha mentor urban living index generations balance REIV Conference social lives moreton bay Northern Beaches Christian School 24 million work-life forum townhouses curiosity Research Executive cloudy days aged care puzzle low density Tasmania JOMO aged care public speaker weather wealth distribution high density social change emerging technologies media release forecasting personal growth mother's day media families insights technology future proof happiness communication urban living data visualisation consumer litter education pyrmont twentyseventeen New South Wales potts point 2014 school students baby name local education sector family financial fears social analysis students in the media Engineering Manager 2012 omnibus conference slideshare mccrindle research Births focus group cultural diversity trend ashley fell kate middleton baby name predictions group university FOMO investing ABS list property market community event internet average aussie government priorities Wellington Australian Home waverton Kiwi tips communities income online Royals population map 23 million social researcher manly Aussies research medicine Western Australia royal video The ABC of XYZ summer global generations grandparents REIV National Conference Christmas season wage affordability brisbane rent suburbs meals Scouts speakers earn gold coast buildings suburb global millionth graphs brands domestic EFF Population Clock rental stress sector teaching sentiments food 2013 ACT 2017 work mates mccrindle tea employment men 10 years transport hornsby bondi youth unemployment children English careers crime mover and shaker friendship rise of local etiquette learning styles gen alpha water coffee investment ashley mckenzie

Archive