Generation Y and Housing Affordability

Monday, October 24, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. Last week our Principal, Mark McCrindle and Team Leader of Communications, Ashley McKenzie were featured in the media about Generation Y and their ability to access the housing market in Sydney.

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the current workforce (34%). Gen Y’s are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times.

While Generation Y are often accused of living a lavish lifestyle, which supposedly locks them out of the property market, it is important to remember that traditional expense categories such as food, transport, health and housing costs are higher for younger people today than that experienced by their parents at the same age. A generation ago the average house price was 5 times annual average earnings while today the average house price is 13 times the average annual full-time earnings.

Here is a quick snapshot of last week’s media coverage:

Housing Affordability Debate

"From the Baby Boomer perspective, they worked hard, they earned what they had but I can also see the Gen Y perspective. The reality is that it's a lot harder to buy a home, the costs have gone up. Gen Y do have to pay off the debt of their degree and there are new categories of spend; technology, internet and phone, costs that their parents didn’t have."  

Parental help becoming essential for young people trying to buy property

"Ms McKenzie, who works for social researcher Mark McCrindle, said borrowing from parents was becoming Sydney’s “new normal”. “Baby Boomers control about 50 per cent of the nation’s wealth so it makes sense young people look to their parents for help,” she said." 

For any media enquiries please email us at, or call our offices on +61 2 8824 3422. To arrange a media interview or if you are a journalist and would like to receive our media updates, please email

A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


area Education Future Forum rich 2016 census data visualisation affordability daily commute rule keeper Res Vis communicate baby name research pack social media life dream learning the changing face of mythbusting thought leadership house menai earnings 10 years media release define university workforce society trends woolworths know the times non profit Real Estate vegemite employment infographic Aussie Australian Communities Trends Word Up social impact household builders professional development demographic transformations PSI sydneycity going out keynote cars CBD South Australia social commentator the australian dream ageing Love Australian Home not for profit conference speaker brand kate middleton house price rise storytelling priorities social lives census results apartment sunburnt country Geoff Brailey rain car FOMO goals ethnography cost of living new york times wellbeing eliane miles experience Financial Planning Week ferry Financial Planning Association poor follow education future report DESTEL financial 24,000,000 youth unemployment divorce global financial crisis innovation NSW Duchess of Cambridge Engineering Manager local communities economy grandparents training royal influence baby name trends narcissism events megatrends 2016 census results trend demographer Canberra relational ease of travel average aussie australian communities forum easy rider trends of 2017 TDE employers DIY education future google for education office middle class in depth interviews IT Specialists Australian Trends online generational trends home annual income year 7 Sydney australian social research publication survey national crime rates high school holidays careers proactive Tuesday Trend "know the times" shifts bus trends families Australian demographics wages home owner pyrmont prince george divorce rate Channel 7 jobs cancelling plans waverton stay home data analyst case study social commentary future-proof mccrindle tea housing growth interactive January 26th speakers the hills women REIV Conference engagement Wodonga statistics learning styles hobart schools cancelling event visualisation google brands sydney speaker housing affordability research services investor state happiness cartodb wage award futurist baby students social analysis teaching food couple group environmental scanning responsive trend tuesday global generations 24 million FPA low density growth VIC socialising educated HSC mortgage greatness healthy future holiday mccrindle in the media church national wealth marriage youth travelling tertiary education meetings urban taskforce wealth entertainment marriages Caregiver sun newspaper technology neutral bay cash presentation etiquette the average aussie new office commuters lifestyle names Australian communities recap townhouses financial fears community event Research Executive work mates community eliane darwin 1968 curiosity relevant educhat social researchers dessert Crime Rates 23 million environment Gen X change click language business resilience millennials friends cultural diversity optus keynote speaker capital cities entrepreneurs of today communities house prices demographic suburbs conferences sentiments learner christianity cancel plans contiki generation alpha tableau young australians winter blues celebration presentations optimistic Assistant Store Manager energy rise of local royal identity nfp social researcher Australian Dream Aussies outsourcing 2016 WA financial independence charity professional services tips toys Do It Yourself moreton bay hopes data school students parenting communication cold victoria christmas alpha potts point safe networking insights census fail water emerging generations economic village EFF 2020 Tuesday Trends Northern beaches Event budget school satisfaction Tasmania investment Territory rental stress faux-cilise earning career office space teleworking local Melbourne New Zealand census 2016 collaboration 2017 retirement friendship population map organisational culture mining boom collaborative transport 1975 typical australian panel earn video year 12 visual social shifts snapshot forum Royals australian communities trends report society socialites parents population growth facts crime organisations commute trends analyst media commentary future proofing residents mateship royal baby REIV National Conference repayments intern generation Z staff The ABC of XYZ gen z huffington post government young people social issues skills teach the hills shire high density living high density 40 million Generation X World Water Day debate vegetarian future proof sydney event Mark McCrindle communications entrepreneur sector authenticity aged care puzzle research visualisation social life Merry Christmas school twentyseventeen faux-cilising men group session infographic wall demographic trends litter baby names wealth distribution wealth and income distribution world youth day dreaming living trends of 2016 research data personalities australians staying home more Deaths goal train politics participants suburban living NT Australian Families engage leadership overcast Scouts staying in faux-ciliser optus my business awards generations researcher study focus group emerging technologies post rationalism ashley fell fears daily telegraph states mccrindle research criminal Christmas season world wedding internships social research salary finance shopper's pick Myth public holiday travel Wellington ultimo event analysis Financial Planning Association of Australia mobile income land of the middle class GPO omnibus mentor future of work stats Australian Census resource Australian schools geomapping national private wealth cloudy days medicine global domestic manly Australians mover and shaker shopping seasons Christchurch bondi blaxland social trends tea 2014 Queensland: QLD Australia Day Population Clock 2013 christian The Daily Edition conference sector wide not-for-profit renting plans survey design Valentine’s Day workplace culture selfie baby boom work February 16 System's Architect market research home ownership demographics tv public speaker financial dreams house price baby boomers consumerism work-life offenders Netflix 2015 sports housing education sector Australia Day 2017 poker master affordable Kiwi lalor park Adelaide program business index baby name predictions community engagement spend Northern Beaches Christian School leadership workshop urban living online shopping Western Australia innovative hello fresh anzac cooking Real Estate Institute of Victoria clothing teachers small business monarchy 2012 McCrindle Speakers weather housing market aussie culture digital rent gender family public speaking aged care urban living index deloitte internship research capital city social change slideshare financial future consumer sydney metro results mccrindle weekly earnings owning a home #censusfail households ipswich teacher qualitative research easter buildings education research pharmacy internet shbc winter renter of the future culture marketing mother's day children Christmas presents student New South Wales brisbane Northern Beaches report property millenials ashley mckenzie city Bathburst supply and demand Wagga Wagga increasing densification housing trends religion high density apartments insight rising house prices property market list quote marrickville real suburb sustainable father's day ageing population customer news sunny days gen alpha thrive Australian Bureau of Statistics New Zeland brand experience personal growth acf15 census schools students coffee workshop princess charlotte long weekend bureau JOMO dare to dream Kirsten Brewer social sydney hills crows nest changing face of sydney royal family workplace Queensland pharmacies social enquiry gold coast graphs media activity NEETs story child care professional jobs of the future office opening forecasting 1980 hornsby Northern Territory education future of education ideas cost challenge ACF 2016 ACF ACT Christmas lunch perth moderators guide entrepreneurial debt Gen Y culturally diverse wealth and income Charlotte equip volunteers balance investing paying to work learn media emerging trends generation Hornsby Shire Council Social Trend in the media tuesday professional speaker university degree sydneysiders SA award winner tattoos unaffordable conference presentation TAS 1994 focus groups ABS future forecast Births unemployment sector wide study fresh hills shire population milestone meals Sydney keynote speaker logan norwest SMSF summer millionth property price australia urban population English Channel Seven wolloomooloo mythbusters product growing population leader Generation Y motivate