A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Tuesday Trend clothing Australian Trends suburbs Res Vis energy mentor rising house prices Melbourne events cancel plans google for education innovative kate middleton baby name predictions staying in relational 2013 megatrends Christmas presents cartodb emerging technologies 1968 2016 slideshare TAS Geoff Brailey focus groups Wodonga generations February 16 motivate communication cooking non profit financial future manly brand experience young australians lifestyle australia sector tuesday economic ACT society demographics public speaking capital city darwin engagement organisations education property market financial workplace neutral bay celebration crows nest tertiary education internships tattoos renting ABS capital cities youth mother's day nfp entrepreneurs of today Generation X career experience generation alpha study ideas baby name trends poor business index demographer Royals daily commute business wealth and income distribution grandparents group session school students high density apartments mortgage snapshot monarchy hello fresh Charlotte school professional development home owner in depth interviews consumer national private wealth mateship keynote insight shopper's pick tableau income leader ACF FOMO collaborative personalities city social shifts participants blaxland Gen X mythbusting social life sunny days land of the middle class Aussies relevant conference presentation apartment community event society trends charity urban living gender etiquette 40 million increasing densification schools keynote speaker social researcher newspaper Western Australia world sun data visualisation leadership royal public holiday trends analyst winter blues families Sydney futurist Crime Rates work-life internet future of education going out ashley fell responsive typical australian government Australian Census HSC sydneycity dream social impact overcast Northern Beaches The Daily Edition resilience rise of local Sydney keynote speaker infographic 10 years the changing face of schools students product tv careers ACF 2016 mobile earnings Northern Beaches Christian School wages faux-cilising Word Up emerging trends mover and shaker Births poker master work winter trends of 2016 dreaming debt Netflix area cold culture CBD "know the times" affordability Australian Bureau of Statistics New Zealand entertainment Gen Y year 12 facts video market research ethnography tips research unaffordable 24 million spend Mark McCrindle Christmas lunch survey design rain hills shire logan know the times crime JOMO future of work WA world youth day customer retirement national wealth wedding real mythbusters marketing online narcissism intern small business data analyst forecasting moderators guide Canberra Do It Yourself perth christianity social analysis media collaboration recap sydney event organisational culture vegetarian Real Estate Institute of Victoria priorities child care middle class easter cloudy days housing trends GPO marriage social media student food lalor park men stats townhouses Kiwi Australian Communities Trends DESTEL shopping village google program online shopping eliane miles baby boom wealth housing growth Australia Day 2017 house prices Scouts insights staff Deaths IT Specialists buildings financial dreams optimistic global Christmas season mccrindle cancelling event ultimo environment Assistant Store Manager demographic transformations victoria long weekend unemployment NT Valentine’s Day entrepreneur Adelaide research pack fresh jobs of the future population milestone work mates NSW Love suburb Social Trend average aussie NEETs learning cost of living The ABC of XYZ national crime rates professional royal family future-proof growth generation statistics employers optus domestic SA FPA waverton friends property church demographic teacher global financial crisis finance Channel Seven mccrindle in the media VIC social change REIV National Conference presentation Australian Families Engineering Manager weekly earnings social research Territory census community potts point acf15 New Zeland consumerism news Australian schools Caregiver brisbane sydneysiders stay home post rationalism parenting baby name sustainable trends of 2017 twentyseventeen media commentary proactive urban living index toys follow event qualitative research Tasmania young people woolworths household millionth politics australian communities trends report digital Channel 7 Australian demographics suburban living change environmental scanning royal influence socialising sydney speaker vegemite community engagement PSI Australians speakers living paying to work quote Myth seasons high density greatness cost criminal 2012 Wagga Wagga rent australian social research parents litter population high school innovation interactive water challenge princess charlotte eliane results mccrindle research women 24,000,000 educhat meals repayments rich ashley mckenzie equip sunburnt country university degree prince george baby report annual income religion divorce university marrickville Queensland house price Bathburst Australian communities wealth distribution transport australian communities forum happiness Kirsten Brewer Christchurch thrive education research housing anzac emerging generations earn list 2015 media activity engage graphs in the media Australian Dream forum fears social Queensland: QLD couple menai students millenials high density living brands investment plans local school satisfaction state economy baby names New South Wales internship holidays TDE generational trends housing affordability English focus group selfie gen z Northern Territory house faux-cilise rental stress Financial Planning Association of Australia huffington post commute urban renter of the future royal baby social lives training owning a home Financial Planning Week dare to dream housing market Australian Home 1980 educated technology affordable names property price learner omnibus outsourcing trend home 1975 research data investor not-for-profit case study education future offenders teachers communicate salary builders divorce rate conference speaker deloitte publication holiday entrepreneurial future proof ipswich cars communications local communities teleworking networking children media release wealth and income alpha Education Future Forum survey January 26th 2017 define gold coast bondi millennials social commentator goal curiosity financial independence social enquiry South Australia REIV Conference sentiments Duchess of Cambridge population map father's day pyrmont analysis wolloomooloo jobs EFF Financial Planning Association education sector faux-ciliser click mccrindle tea employment year 7 skills new york times life cash trend tuesday sector wide balance youth unemployment hopes visualisation daily telegraph Aussie safe goals Hornsby Shire Council award christmas workplace culture sector wide study low density Research Executive personal growth family Generation Y friendship workshop learn System's Architect wellbeing volunteers conference brand research visualisation rule keeper thought leadership households generation Z Population Clock resource social trends aussie culture summer social commentary shifts optus my business awards teach trends learning styles cultural diversity demographic trends 2020 weather authenticity Tuesday Trends residents tea workforce easy rider Northern beaches Event teaching coffee states 23 million dessert geomapping mining boom presentations australians staying home more marriages gen alpha identity Real Estate population growth education future report language global generations budget social researchers Australia Day Merry Christmas ease of travel debate sports communities moreton bay future proofing researcher cancelling plans data 2014 ageing population growing population research services shbc Wellington urban taskforce hobart future group home ownership World Water Day DIY professional speaker socialites not for profit visual hornsby baby boomers panel 1994 leadership workshop McCrindle Speakers