Top Baby Names Revealed

Wednesday, May 25, 2016

Around 1 in 10 Australian babies last year were given one of the Top 10 baby names; a total of 28,640 out of the total Australian annual births of 298,200. There were 2,283 boys named Oliver and 1,737 girls named Charlotte last year.

Charlotte takes top spot after Olivia’s 3 year reign

Charlotte, with 1,737 occurrences is the top girl baby name in Australia for 2015, taking the top spot from Olivia which is now in 2nd place.

Olivia was the most popular girls’ name in 2014 but has now fallen behind by 67 occurrences.

Charlotte was the most popular baby girls’ name in almost every state while Olivia was top in VIC and WA.

Oliver most popular in the states but Jack more popular in the territories

Keeping the top spot from 2014 is Oliver, the top boy baby name in Australia for 2015 having overtaken Jack and William which were 1st in 2011 and 2012 respectively.

Oliver was the top boys’ name in all 6 states (NSW, VIC, QLD, SA, WA, TAS) while Jack was the top boy baby name in the Northern Territory.

There were 421 more instances of Oliver than William, an increase on the margin of 191 from 2014. In 2015, there were 2,283 boys named Oliver, 1,862 named William and 1,802 named Jack which is a decrease for both William and Jack on 2014.

Top 10 Girl's name trends and insights

Most of the top 10 girls’ names from 2014 have held on to a top 10 ranking in 2015 except for Ruby which has slipped out of the top 10 down to 13th place. In Ruby’s place, Grace has reached top 10 status. Charlotte, Amelia, Sophia and Chloe all improved on their 2014 ranking with Olivia, Mia, Emily, Sophie and Ruby being the ones which have dropped. Ava was the only name to retain the same ranking.

Top 10 Boy’s name trends and insights

Oliver remains to be the top boy baby name of 2015, holding this position strongly since 2014. 9 out of the top 10 boys’ names held onto their top 10 ranking with Alexander falling out of the top 10 to 15th place, with Lachlan (rank 10th) taking his spot. While none of top 4 names changed positions, Jackson dropped from 5th to 7th and Thomas, James and Ethan increased their rank within the top 10 names.

7 new boy’s and 9 new girls’ names enter the top 100

The names Spencer, Jesse, Arlo, Harley, Darcy, Jett and Lewis have entered the list for the boys’ at the expense of Bailey, Mitchell, David, Aaron, John, Phoenix and Anthony.

As for the girls; Aurora, Billie, Eve, Daisy, Aisha, Leah, Gabriella, Maryam and Maggie have entered the top 100 with; Lexi, Jade, Indie, Pippa, Amelie, Amber, Elise, Natalie and Lacey dropping out of the list.

George and Charlotte; A royal influence

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but continue to significantly influence their choice in baby names.

The birth of the Royal Princess in May 2014 (Charlotte Elizabeth Diana) has also contributed to the royal baby name trend. Like George’s rank, which increased from 71st in 2012 to 36th in 2015, in 2015 we saw the name Charlotte gain 1st position, taking the top spot from Olivia in 2014.

Download Baby Names Australia 2016. 

Click here to download the full report.

The Top 10 Baby Names from 2015

Friday, March 18, 2016

This just in, Charlotte and Oliver are the top baby names for 2015! Data released by Births, Deaths and Marriages has been analysed by McCrindle Research to reveal the top 10 most popular names of choice for babies born in the last year.

Charlotte regains her position as the top baby girl name

Charlotte is, once again, the top baby name for 2015, regaining her position from Olivia who was the 2014 top baby girl name. Charlotte was the most popular girls’ name from 2011-2013, and has regained first position following the birth of the Princess Charlotte of Cambridge in May of 2015.

Traditional over trendy

There is a ‘Hundred-Year Return’ theme taking place, with many of the top names of today also amongst the top names a century ago, while names of a few decades ago have fallen out of favour. Today’s parents are not choosing names of their own generation, rather, century-old names dominate the Top 10 Baby Names list. William is an example of the ‘hundred-year’ return, having ranked 2nd overall in NSW in the 1910s and ranking second in 2015. Jack climbed up to 5th place in the 1920s before seeing a steep decline from the 1940s to 1970s, with a marked resurgence over the last decade and making it to top ten, and Oliver, Ethan and Thomas have similarly returned to popularity. Grace was a popular girls’ name at the turn of the 20th century, becoming almost extinct from the 1910s to 1970s but climbing significantly in popularity since the 1980s with the rise to the Top 10 with Charlotte and AVA having followed similar trends.

Flowing girls names, short boys’ names

Parents are choosing softer-sounding girls’ names and firmer sounding boys’, through the use of vowels and consonants. Half of the top 10 girls names end with the letter ‘a’ (Olivia, Amelia, Ava, Mia and Sofia). On the boy’s list, however, majority of the top 10 end with a consonant sound (all apart from Noah).

A royal influence

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but continue to significantly influence their choice in baby names. Prince William’s popularity first placed William in the Top 10 in 2001 and the name’s popularity has grown significantly since then. In 2011, the year of the royal wedding, William became the most popular boy’s name Australia-wide and maintained this position until 2012 when Oliver took the top spot.

The birth of the royal princess in May of last year, Charlotte Elizabeth Diana, has also contributed to the royal baby name trend. Like George’s rank, which increased from 71st to 42nd in 2014, we have seen the name of Charlotte regain first position for baby girls born in 2015.

Download the Top 10 Baby Names media release here


Baby Names Australia is produced from a comprehensive analysis of all of the registered baby names across the 8 Births, Deaths and Marriages offices in Australia (NSW, VIC, QLD, WA, SA, TAS and NT). Because NSW and SA have only released their top 10, we have only provided the top 10 list of baby names for 2015.

Media Contact

For media commentary, please contact or the office on 02 8824 3422.

in the media

McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”


Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."

Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.

Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.

Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


urban living young people insights future-proof NT litter research data 1968 millenials high density apartments cartodb New Zeland village charity monarchy speakers anzac parents communities 24,000,000 thrive family Northern Beaches Christian School long weekend McCrindle Speakers Channel 7 royal family transport suburb brand Australia Day 2017 organisational culture media release FOMO future proofing group session rent year 7 property market demographic transformations facts housing trends Christmas lunch housing affordability real tuesday overcast Christchurch divorce WA sustainable financial dreams repayments outsourcing australia criminal jobs urban forecast debt typical australian schools area house price rise survey demographics ACF 2016 Births Australian schools consumerism work-life australians staying home more crime wolloomooloo REIV Conference experience norwest DIY entrepreneurial moreton bay shbc future of education optus my business awards google mateship australian communities trends report mythbusting menai national wealth unaffordable social researchers gen z eliane career social shifts balance 2015 office opening capital city digital cold university degree stay home daily telegraph online energy baby name grandparents The Daily Edition Australian communities celebration priorities research services housing market global government city friends participants infographic wall jobs of the future innovative high density living insight financial future slideshare clothing 2012 teleworking 1975 40 million engagement intern easy rider property price blaxland Tasmania Caregiver women staff award rule keeper tv survey design ashley fell house prices communicate friendship baby name trends Res Vis divorce rate Hornsby Shire Council parenting futurist wellbeing society marketing Australian Bureau of Statistics salary NEETs mccrindle in the media builders new york times newspaper society trends event cost workshop conference speaker aussie culture relational weekly earnings case study population growth social research water keynote woolworths mccrindle demographer student Bathburst school volunteers generational trends moderators guide news VIC dream future of work ultimo Canberra socialites increasing densification Queensland identity fresh Word Up JOMO Population Clock Love annual income geomapping house price tableau commute System's Architect earning video living hornsby mover and shaker education research work mates spend budget world know the times presentations education follow wages generation alpha Financial Planning Association of Australia sun focus groups hopes baby name predictions owning a home investing Wagga Wagga REIV National Conference victoria researcher DESTEL Real Estate Institute of Victoria entertainment environmental scanning Queensland: QLD 1994 cars sector wide study dare to dream millennials world youth day Australian Dream keynote speaker Generation Y mobile financial independence goals going out Sydney keynote speaker tea sports neutral bay crows nest learning styles networking social commentary names innovation winter blues learning unemployment Deaths professional speaker data South Australia social life mentor holiday staying in baby names ACT investment income darwin NSW social change ideas 2014 church baby boomers population map home marrickville workplace culture Australia Day urban taskforce curiosity bondi equip cultural diversity ageing ethnography non profit Royals optus conferences education future report renting "know the times" millionth customer Assistant Store Manager careers Social Trend Christmas presents analysis educated brisbane huffington post vegetarian proactive Research Executive mortgage local communities workplace Australians year 12 aged care puzzle christmas entrepreneurs of today professional January 26th Channel Seven organisations product australian social research suburban living publication social February 16 finance social commentator hobart engage emerging technologies English shopping marriage trends analyst potts point Melbourne gender tips google for education conference presentation greatness business index Kirsten Brewer cooking economy data visualisation earn leadership workshop presentation local in the media professional development university click vegemite young australians Tuesday Trend households ACF lalor park medicine Financial Planning Week shopper's pick research visualisation generation poor faux-cilising socialising retirement life Do It Yourself public holiday training twentyseventeen daily commute summer supply and demand megatrends teaching skills trend tuesday logan market research pyrmont gold coast IT Specialists Financial Planning Association offenders internet wealth and income distribution community engagement media wealth distribution goal cancelling plans EFF land of the middle class sydney event cancel plans leadership qualitative research environment Engineering Manager Geoff Brailey townhouses collaborative learner entrepreneur generation Z prince george Aussies 2016 safe coffee australian communities forum snapshot Duchess of Cambridge interactive community event ashley mckenzie emerging generations Myth high density buildings social analysis sentiments lifestyle work capital cities generations rising house prices house communication Netflix housing Generation X personalities employment rise of local cost of living TDE language residents visualisation winter Education Future Forum social lives New South Wales Gen X employers rental stress Northern beaches Event internships sydney speaker motivate 2017 conference 2013 schools students 1980 Sydney future children FPA sydneysiders trends of 2016 23 million school students forum wedding plans trends public speaking media commentary child care healthy future brands investor property waverton CBD apartment household pharmacy state SA Northern Beaches Kiwi faux-ciliser authenticity office space Wodonga global generations mother's day tattoos narcissism dreaming fears World Water Day culture Scouts growth mining boom Charlotte program workforce Adelaide aged care students stats GPO education future TAS kate middleton The ABC of XYZ mythbusters youth Western Australia graphs leader research renter of the future demographic trend sunny days education sector cash sector hello fresh demographic trends social researcher statistics states paying to work baby boom gen alpha Tuesday Trends media activity resilience collaboration princess charlotte bureau Territory quote sydneycity study office royal influence etiquette mccrindle tea poker master cancelling event holidays events wage community food Australian Home social impact nfp school satisfaction baby pharmacies ease of travel manly research pack easter happiness consumer infographic learn low density politics Australian Census small business Christmas season ipswich suburbs results meetings responsive weather emerging trends father's day report communications internship sector wide royal alpha list SMSF social enquiry technology middle class Australian Communities Trends storytelling population ageing population Australian Families teacher new office marriages business financial sunburnt country hills shire toys religion ABS brand experience Merry Christmas population milestone urban living index the australian dream wealth not-for-profit domestic New Zealand Wellington in depth interviews acf15 group Australian demographics omnibus selfie data analyst 2020 seasons home owner youth unemployment the changing face of PSI shifts rich Mark McCrindle teach debate census eliane miles average aussie national crime rates dessert high school global financial crisis educhat Aussie home ownership cloudy days rain panel economic recap focus group thought leadership personal growth Crime Rates change families royal baby not for profit tertiary education couple Real Estate deloitte national private wealth housing growth social trends HSC mccrindle research perth relevant visual 10 years men affordable teachers trends of 2017 challenge faux-cilise online shopping optimistic social media Australian Trends Gen Y define affordability Northern Territory christianity future proof Valentine’s Day post rationalism forecasting earnings resource meals wealth and income growing population 24 million