McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”


Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."

Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.

Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.

Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


consumer owning a home data ACF 2016 volunteers staying in NSW Births Tasmania children FPA baby name online shopping interactive demographer teachers marrickville The ABC of XYZ "know the times" acf15 millionth trends of 2016 visual happiness cooking capital city 1980 organisations charity Do It Yourself sector wide study medicine Vocational education breakfast alpha mover and shaker Research Executive employment Territory social shifts challenge tableau The Daily Edition personalities coffee Tuesday Trend church vegetarian mentor Love January 26th faux-cilise aged care research townhouses rise of local residents Christmas lunch eliane energy finance property market conferences growth royal family tattoos global census future-proof SA collaborative #censusfail sydney event personal growth customer leader Australian Families environmental scanning workplace DIY TAS goal child care Valentine’s Day food mccrindle research housing growth winter blues office relational System's Architect wealth and income professional services ACF marketing darwin public holiday high density Australia Day increasing densification princess charlotte media release tv Social Trend investor jobs hopes research pack village education social life marriages housing market local communities etiquette suburbs urban living wealth distribution typical australian new york times Generation Y market research wages VET REIV Conference youth unemployment population milestone NEETs friends affordability small business presentations greatness change wage investing pyrmont ultimo emerging trends culturally diverse parenting earn internet divorce hobart HSC deloitte focus groups sector teleworking cost CBD women wealth and income distribution home owner Skilling Australian Bureau of Statistics leadership trends of 2017 christian census fail REIV National Conference faux-ciliser investment rule keeper rain young australians faith report financial panel curiosity huffington post researcher population map group session cloudy days rental stress staff tertiary education baby names clothing city Geoff Brailey 2016 census results NBRS affordable publication neutral bay the australian dream 40 million overcast bondi high density living home ownership Tuesday Trends commute trend tuesday Aussies culture house price educhat housing affordability social impact economy salary kate middleton online pharmacies Australian Communities Trends social analysis careers learning styles thought leadership thrive sydneysiders ferry 2020 Kirsten Brewer define politics winter community event optus Real Estate Institute of Victoria insights mccrindle tea conference presentation anzac litter Deaths sustainable workshop renter of the future education sector aussie culture business changing face of sydney mythbusting conference speaker public speaking mining boom DESTEL ACT outsourcing census 2016 professional development storytelling business index visualisation gold coast population growth post rationalism balance Charlotte optus my business awards optimistic census results rent research report demographic trends education future report generation Australian Dream cancelling event VET sector Adelaide google tips Northern Territory states demographic transformations work-life plans communicate group media VIC university Education Future Forum priorities middle class keynote speaker the hills shire shifts ageing non profit 1968 newspaper sydney hills omnibus social change business performance youth equip education future Hornsby Shire Council McCrindle Speakers hello fresh Real Estate suburban living ashley fell engage entertainment stats trends demographics forum skills royal influence brand experience not for profit learn christianity cars community 2014 daily commute Caregiver shbc perth vegemite recap know the times future proof English video conference renting population debt the changing face of SMSF woolworths ipswich moderators guide learning australian communities trends report victoria Financial Planning Association celebration christmas mccrindle in the media average aussie society trends student consumerism twentyseventeen organisational culture mythbusters responsive TDE social media weather Canberra the hills water 24,000,000 teaching government intern work budget income gender narcissism households data visualisation future of work entrepreneurs of today family innovation in depth interviews national crime rates cash dessert unaffordable baby names report geomapping social enquiry forecasting professional speaker living teacher potts point real language wolloomooloo gen z brisbane healthy future meals emerging generations seasons Aussie friendship financial dreams education research South Australia teach research data survey belief learner offenders prince george national private wealth Gen Y Population Clock ashley mckenzie click google for education innovative Macquarie University train qualitative research logan WA urban Australian Trends 2016 census Work place Scouts New Zealand housing new office summer Merry Christmas community engagement forecast manly cancelling plans society facts sunburnt country criminal list sector wide futurist social research royal baby Christmas season presentation high density apartments Melbourne school students royal lifestyle program australian social research news Duchess of Cambridge motivate Australian Population communication sydney metro focus group event car schools students urban taskforce Australian schools jobs of the future relevant housing trends high school award winner life Netflix cultural diversity trends analyst in the media world annual income sydney speaker growing population Mark McCrindle internships waverton 10 years 2016 bureau Bathburst home identity easter crows nest speakers men sunny days sun australian communities forum analysis networking not-for-profit social property price cold case study year 12 names economic Wagga Wagga Western Australia results follow future proofing quote Queensland Engineering Manager generation Z earnings weekly earnings ABS work mates future divorce rate house prices supply and demand cost of living February 16 mother's day media activity baby names australia report house Christchurch internship travel holidays sydneycity bus Sydney insight story domestic Generation X 2013 grandparents menai Australians product trades social commentator Australian Home global generations research services spend study Christmas presents 2012 communities New Zeland meetings Australia Day 2017 builders collaboration australians staying home more apartment holiday employers hills shire ageing population emerging technologies Queensland: QLD Australian Census safe lalor park New South Wales baby name predictions brand rich baby experience research visualisation office space paying to work Myth keynote proactive FOMO contiki father's day professional Assistant Store Manager debate school satisfaction data analyst leadership workshop university degree world youth day parents rising house prices shopping financial fears 2017 unemployment future of education stay home cartodb resource megatrends mccrindle authenticity suburb NBRS Architecture earning social researchers mobile financial future brands statistics Sydney Hills Business Chamber commuters resilience eliane miles land of the middle class 1975 grave decision slideshare students social issues SMART social commentary state household young people transport Wellington participants mortgage environment Channel Seven technology financial independence infographic wall Gen X IT Specialists nfp cancel plans shopper's pick NT schools long weekend hornsby award Crime Rates ideas tuesday house price rise fears monarchy dreaming snapshot dream low density Northern beaches Event entrepreneurial pharmacy wedding aged care puzzle the average aussie office opening socialising workplace culture national wealth marriage going out training generational trends repayments socialites Royals engagement Financial Planning Week ethnography australia GPO media commentary career 23 million wealth school James Ward buildings ease of travel couple graphs Word Up mateship generation alpha baby boomers Australian communities communications goals norwest generations digital social lives sports gen alpha moreton bay religion trend travelling infographic Kiwi baby name trends millenials faux-cilising local millennials Northern Beaches survey design easy rider sentiments PSI workforce baby boom social trends crime educated 1994 demographic toys spirituality Financial Planning Association of Australia 2015 tea Wodonga events global financial crisis poor poker master Northern Beaches Christian School 24 million urban living index year 7 entrepreneur Res Vis property Channel 7 capital cities JOMO Andrew Duffin Sydney keynote speaker Hills Shire Council World Water Day fresh blaxland social researcher wellbeing retirement public speaker selfie dare to dream families daily telegraph Australian demographics EFF area