2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.


We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.

SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.

McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.

Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 

We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.


SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 

Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 

Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.

SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 

Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  

Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  

We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016

It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.

When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.

It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.

find out more About McCrindle Research Services

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


technology thrive child care staying in post rationalism keynote speaker vegemite Valentine’s Day cancelling plans social commentary curiosity 2014 data social trends work FOMO organisations workplace professional repayments future conferences Wodonga McCrindle Speakers forecasting typical australian suburbs research data woolworths royal Australians office space anzac faux-cilising social researchers builders mccrindle research public speaking Australian communities huffington post world youth day father's day proactive cost education future national private wealth GPO train social lives future-proof personal growth participants cancel plans high density living recap increasing densification acf15 IT Specialists Education Future Forum office opening mortgage communication food women suburb prince george engage English royal baby Merry Christmas dreaming criminal event politics spend Queensland: QLD housing growth vegetarian goals commute news tuesday social shifts infographic wall weekly earnings charity report employment Generation Y 2016 census results the australian dream Kiwi rent Wellington visualisation property market debt unaffordable holiday click Aussies tv tableau Queensland census results overcast consumer trend tuesday australian social research generation alpha tertiary education in the media #censusfail gold coast Australian demographics car summer google graphs housing trends media ethnography rich house pharmacy grandparents work mates social analysis hello fresh sector 23 million Gen Y eliane miles shopping norwest research services urban living housing affordability housing market daily commute population milestone aged care social researcher narcissism CBD responsive snapshot mythbusting Western Australia brisbane city kate middleton environment learning teaching product cost of living rising house prices Sydney pharmacies couple ACF ashley mckenzie qualitative research pyrmont townhouses mccrindle in the media emerging generations toys optimistic financial fears conference speaker etiquette parents suburban living baby name Kirsten Brewer social issues waverton SA affordability alpha coffee menai economic local communities education sector apartment living Australian Census trend victoria researcher urban living index monarchy contiki wealth and income distribution Territory university degree Australian Dream trends of 2016 demographic generation Z friends sector wide newspaper education research future proofing the average aussie social aussie culture seasons business business index trends analyst online shopping high density growth Do It Yourself group slideshare moderators guide ACT investment mover and shaker Christmas season omnibus resilience 1975 Christmas presents 2015 budget the hills shire Australia Day 2017 Royals presentations unemployment states The ABC of XYZ mythbusters marketing economy finance hornsby teleworking leadership workshop poker master ipswich 2016 census Australian Trends cloudy days publication sun social change faux-cilise public speaker analysis growing population long weekend sydneycity professional development New Zeland home owner futurist conference real commuters Canberra Northern Beaches story hills shire millennials school Real Estate Institute of Victoria aged care puzzle learn local community event research visualisation transport sydney hills collaboration dream 2016 Caregiver cars meals stats Northern Beaches Christian School school students communicate internship social impact society happiness not-for-profit baby name trends educhat supply and demand media activity tips Gen X 40 million mother's day focus groups TAS Geoff Brailey faux-ciliser Financial Planning Association 1994 men offenders gen alpha data visualisation 2012 socialites wealth distribution cancelling event networking ashley fell population financial dreams divorce earnings award winner motivate entertainment Hornsby Shire Council rental stress Aussie VIC going out shbc Channel 7 cold relational media commentary ABS 1980 Tuesday Trend dessert water digital census program weather Love winter sector wide study social life visual ease of travel low density demographic transformations twentyseventeen cultural diversity royal influence tea renting new york times mobile Scouts SMSF Engineering Manager environmental scanning high school earn demographics cooking South Australia sustainable area baby boom World Water Day professional services church personalities trends australian communities trends report buildings parenting career research urban taskforce gender know the times Financial Planning Association of Australia employers education future report house price Tuesday Trends travelling wealth Myth socialising changing face of sydney forum The Daily Edition quote investor consumerism debate social enquiry video generation capital city world panel nfp FPA global financial crisis study Res Vis insights generational trends New South Wales dare to dream sydney metro 24 million tattoos daily telegraph Australian Bureau of Statistics the hills 1968 Real Estate HSC population growth sunburnt country Wagga Wagga cartodb facts workshop jobs wellbeing DESTEL easy rider innovative government teach shopper's pick EFF baby names emerging trends Channel Seven online sunny days plans storytelling demographer high density apartments ferry australian communities forum culture children experience trends of 2017 australians staying home more Generation X youth unemployment Social Trend forecast youth Australian schools future proof village bus national wealth potts point media release training perth survey design System's Architect clothing list ultimo future of work interactive case study Netflix wages optus brands Christmas lunch deloitte Bathburst marriages neutral bay housing jobs of the future winter blues energy teachers paying to work mentor keynote eliane baby boomers wedding income mateship household collaborative wage renter of the future office group session house prices authenticity language educated domestic conference presentation ageing population identity year 7 communities hobart emerging technologies social commentator social research define entrepreneur new office mining boom australia property teacher sports leader life cash learning styles Births non profit small business 10 years population map residents rise of local millenials sydney event equip baby name predictions NEETs New Zealand Christchurch travel Northern beaches Event research pack community engagement 2017 university young people Adelaide financial global investing gen z state society trends friendship mccrindle fresh communications culturally diverse Financial Planning Week internet market research earning internships learner lalor park capital cities google for education sentiments leadership social media goal hopes global generations christian DIY Charlotte optus my business awards REIV National Conference student healthy future census 2016 school satisfaction professional speaker Melbourne relevant work-life marrickville schools students meetings Australian Home names JOMO litter infographic bureau sydney speaker national crime rates outsourcing property price events stay home REIV Conference medicine bondi marriage public holiday family fears millionth wealth and income customer not for profit PSI priorities retirement rule keeper financial independence households insight change 2020 selfie Population Clock thought leadership TDE January 26th megatrends NT sydneysiders mccrindle tea careers salary results "know the times" crime year 12 financial future intern presentation logan generations innovation rain urban Australia Day affordable Australian Families blaxland manly Tasmania Assistant Store Manager data analyst workplace culture demographic trends land of the middle class challenge Mark McCrindle February 16 Crime Rates holidays brand brand experience princess charlotte royal family Deaths moreton bay celebration house price rise Word Up religion Northern Territory staff annual income christianity workforce easter divorce rate poor 2013 survey christmas ageing average aussie safe Australian Communities Trends statistics organisational culture speakers volunteers resource engagement the changing face of home ownership geomapping follow census fail 24,000,000 community Research Executive Sydney keynote speaker wolloomooloo darwin award NSW ideas students schools in depth interviews young australians lifestyle entrepreneurial shifts families home Duchess of Cambridge owning a home WA balance future of education ACF 2016 crows nest greatness baby entrepreneurs of today focus group skills middle class education