Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

public speaker real cooking January 26th builders social life changing face of sydney spirituality office opening seasons pharmacy Financial Planning Association domestic engage rule keeper Australia Day teachers Adelaide snapshot mccrindle research financial independence national crime rates travelling coffee lovers royal baby training meetings eliane sector wide Kirsten Brewer Royals generation Z clothing The ABC of XYZ australian communities forum thrive safe SA customer balance 2016 census volunteer new york times mythbusters dare to dream 2015 product sunburnt country cultural diveristy repayments Channel 7 curiosity Mark McCrindle generation Wellington rise of local events home ownership volunteering data research services Christmas presents ageing baby names personal growth prince george environment trend tuesday poker master outsourcing Australian community trends middle class ipswich insight socialising victoria trend generational trends public holiday equip easy rider screenagers business performance population research pack christmas hills communicate SMSF royal family education future report ABS property price staying in ACT Report Real Estate emerging generations recap rain Work place tips Hornsby Shire Council mother's day resilience the australian dream teleworking professional presenters celebration affordability Sydney population bureau wealth and income distribution women education research area Res Vis FPA salary System's Architect blaxland focus groups entertainment office space Duchess of Cambridge consumerism research visualisation tuesday communications potts point consumer australian community trends report gig economy pharmacies food education sector baby names australia report property market finance identity presentation Australian Census giving TDE leadership gender holidays forecasting #censusfail 40 million hills shire tea child care cost australia high school Myth HSC Christmas season follow Tuesday Trend Mark McCrindle in the media employment Western Australia demographic trends government rising house prices list social issues work from home population growth work-life house price rise emerging trends young australians social analysis Education Future Forum 24 million professional kate middleton local communities financial capital city infographic wall faux-cilise Gen Y rental stress capital cities survey woolworths coffee local Jura Coffee divorce father's day employmer 2012 Tuesday Trends sydneycity skills mccrindle tea Births relational brand sentiments data analyst global insights employers commute 2017 goals CPI future proof financial dreams investing NBRS Architecture future-proof Deaths criminal futurist moderators guide year 7 VET property Population Clock parents Assistant Store Manager learning education future teaching New South Wales census 2016 the lucky country emerging technologies Scouts states conference young people future proofing wedding aged care puzzle residents 2013 care support social lives youth professional services debate future of education marriages paying to work volunteering wage visual university high density jobs 1980 experience Australian schools non profit manly study relevant easter food bank generations faux-cilising google medicine national private wealth wellbeing urban taskforce schools students choice workers royal spend in depth interviews environmental scanning Australian Trends renting Research Director wolloomooloo financial fears South Australia video public transport speaker deloitte holiday dessert belief learner NBRS not for profit wealth and income litter growth motivate offenders interactive English university degree sydney event geomapping earnings demographics Mount Annan-Currant Hill trends research on coffee ashley mckenzie ashley fell home owner tableau social change entrepreneurial wealth distribution monarchy money organisations Cobbitty-Leppington conference presentation Business analysis GPO proactive winter blues NSW fresh fears research report not for profit research online resource school click Geoff Brailey not-for-profit learning styles gig family household report energy Vocational education sector donate professional development Sydney’s south west pyrmont Crime Rates entrepreneur village 10 years train Engineering Manager google for education media release education qualitative research speajer impact australians staying home more men culture housing trends typical australian demographic transformations darwin travel 24,000,000 Australians TED Queensland: QLD cultural diversity weekly earnings TED talk brands researcher wealth inequality VIC Australian Dream commuting professional speaker news cancelling plans keynote speaker sydneysiders community event shopping centre apartments cost of living census data Channel Seven renter of the future Merry Christmas EFF hobart Australian communities focus group VET sector Bathburst intern optimistic debt average sydneysider cloudy days WA land of the middle class etiquette dreaming quote megatrends supply and demand cars hornsby school students Aussies sunny days Christchurch cancelling event greatness schools Australia street trends of 2016 FOMO Elderslie-Harrington park church work mates Maxim Accounting online shopping speakers alpha innovative world youth day housing urban community engagement What is food insecurity? buildings sydney hills australian Wodonga SMART case study tattoos authenticity social enquiry mortgage social trends moreton bay personalities social media meals brand experience sydney speaker Charlotte results cold collaborative award winner Kiwi vegetarian ACF weather grave decision mobile 2020 faith know the times language sun IT Specialists logan casual dream apartment australian communities trends report new office Christmas lunch Sydney keynote speaker SRE "know the times" christianity australian social research the hills shire sydneysider demographer data visualisation Australia Day 2017 McCridle youth unemployment the hills learn gen z school satisfaction mccrinlde nfp the average aussie ACT social house couple townhouses economic annual income going out conferences Northern Territory McCrindle Speakers business index population milestone baby sustainable affordable who is generation z ethnography Australian Families food insecurity newspaper growth of sydney owning a home housing affordability innovation younger generations average Australian survey design Lower Hunter summer plans winter contiki research ACF2017 media financial future community suburb Wagga Wagga Aussie media commentary investment TEDx Financial Planning Association of Australia analysis micro house price marketing Generation Y twentyseventeen financial planning Word Up shopping conference speaker business cica REIV National Conference infographic Caregiver New Zeland divorce rate eliane miles mover and shaker home careers Melbourne future of work Jura Australia the changing face of 23 million census Gen X year 12 state program mccrindle in the media bondi Australian Home PSI 1994 transport society trends JOMO in the media New Zealand tv mateship visualisation marriage social analyst high density living demographic infographics poor urban living index group waverton toys office happiness wages DIY panel stay home research data ACF17 Macquarie University baby boom define graphs housing growth optus my business awards Australian Bureau of Statistics optus social commentator social researcher crows nest Financial Planning Week NT narcissism living Do It Yourself ultimo 1968 global generations future shbc work 1975 car social researchers retirement event internet baby names report baby boomers keynote bus social impact ideas REIV Conference 2016 speakers pack organisational culture demography media activity group session collaboration teach ferry norwest omnibus investor educated market research facts millennials technology goal Willowdale Canberra Generation X children ease of travel long weekend families the great screenage small business society teacher mentor change ACF 2016 budget jobs of the future staff Hunter Valley publication baby name dreams challenge Sydney suburban living social commentary communication screenage World Water Day data TAS commuters leadership workshop water acf15 rich February 16 student Northern beaches Event suburbs cartodb baby name trends wealth presentations Love politics neutral bay trends analyst Social Trend local community 2016 census results christian Real Estate Institute of Victoria workforce perth census fail 2014 world overcast post rationalism communities James Ward sports low density stats charity average aussie millionth engagement responsive parenting live the dream micro apartments daily commute shifts menai mccrindle crime city future of shopping trades priorities DESTEL cash lifestyle census results culturally diverse Australian Population increasing densification ageing population workshop tertiary education digital friendship marrickville friends daily telegraph brisbane unemployment entrepreneurs of today Northern Beaches grandparents NFP event Research Executive Performance Sentiment Index mythbusting australian real estate career population map urban living storytelling baby name predictions social shifts Queensland socialites selfie vegemite hello fresh Andrew Duffin Skilling shopper's pick trends of 2017 employmee generation alpha chairty aussie culture economy workplace culture showreel Valentine’s Day charities earning income mining boom CBD internships housing market Northern Beaches Christian School Territory students global financial crisis leader statistics The Daily Edition religion gold coast millenials Lower Hunter Region forecast anzac life Australian Communities Trends house prices thought leadership lalor park workplace award Tasmania unaffordable purpose high density apartments slideshare sector wide study rent cancel plans volunteers Sydney Hills Business Chamber earn Australian demographics Hills Shire Council educhat internship faux-ciliser networking aged care breakfast hunger gen alpha story royal influence names public speaking huffington post participants NEETs social research national wealth hopes donation Netflix sydney metro households growing population princess charlotte forum healthy future

Archive