Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


pharmacies focus groups ACF2017 Hills Shire Council speaker high school DIY income local communities digital economy hills shire unaffordable potts point Population Clock water Elderslie-Harrington park award younger generations data visualisation living Sydney keynote speaker Kiwi Northern Beaches Christian School TAS winter blues household post rationalism royal resource Mark McCrindle norwest global financial crisis identity selfie gender professional sydneycity jobs of the future VET sector faux-ciliser rise of local IT Specialists shopping centre in depth interviews employment middle class geomapping graphs holidays hobart Engineering Manager nativity scene sydney speaker culturally diverse video survey Wodonga charities families Australian Communities Trends infographic wall Australia street keynote participants data analyst shbc 1968 easy rider rising house prices education future report global parenting cultural diversity royal baby follow Merry Christmas McCridle Australian demographics increasing densification emerging technologies australian communities trends report urban living index social researcher new office Wellington litter aussie culture hornsby divorce local community organisations school students local ACF17 24 million growth of sydney McCrindle Speakers NT rent media activity learning styles generational trends Financial Planning Association of Australia Kirsten Brewer Black Friday click domestic safe child care optus office space sustainable households 1980 daily commute charity megatrends online HSC property market wages energy SA mythbusting Western Australia vegemite goals collaborative ashley mckenzie spend results world data US hills careers Res Vis balance tuesday ageing population hunger conference presentation baby name population future stay home census work from home Australian Census TEDx who is generation z weather group session Gen X demographic transformations brand experience donate wealth distribution cold social lives skills high density apartments faux-cilise casual apartment sunny days Bathburst Financial Planning Association ACF 2016 World Water Day community australians staying home more career mover and shaker sun cancel plans city NFP event Social Trend year 7 hello fresh mccrindle tea townhouses Christmas research forecast digital personalities social research REIV National Conference population milestone generation investing speajer seasons greetings authenticity recap Lower Hunter Region ethnography Cobbitty-Leppington omnibus conferences Lower Hunter learn Australians Performance Sentiment Index trend chairty Generation X ashley fell public speaking NBRS What is food insecurity? Deaths Australian schools mobile dreaming South Australia marrickville medicine sydney property market CBD social media employers men sydney hills community engagement dessert Christmas day customer australian salary real Word Up earn communications research healthy future Northern Beaches learner innovative communication schools average sydneysider baby names student property Crime Rates typical australian research data names media 2015 education sector Sydney Hills Business Chamber Queensland: QLD Australian Trends equip house belief Australian Home suburban living the great screenage keynote speaker Caregiver fresh plans cost cost of living social issues Christmas lunch ageing micro care support friendship financial future earning mateship environment 1994 wealth inequality fears victoria food insecurity futurist demographic trends royal family children couple capital cities vegetarian demography February 16 Australia Day the changing face of contiki insights Sydney daily telegraph commuters Andrew Duffin work mates commute high density NBRS Architecture personal growth leader father's day Christmas presents The ABC of XYZ new york times teacher monarchy ACF trend tuesday mother's day volunteer small business business performance not for profit research English survey design forecasting 24,000,000 rule keeper mining boom storytelling 40 million donation blaxland Love family sunburnt country event supply and demand growth WA generations future of work train consumerism society trends moreton bay screenagers young people Black Friday in Australia facts gen z rain insight greatness baby names report renting networking criminal Northern beaches Event urban long weekend Canberra Jura Coffee wealth hopes christian Netflix educated study house price FPA grandparents aged care youth unemployment The Daily Edition research pack capital city trades australian real estate baby name predictions professional speaker lalor park emerging generations 2014 society impact visual home owner Adelaide gig business mythbusters tableau communities Tasmania JOMO suburbs ultimo in the media live the dream Generation Y generation Z Sydney’s south west christmas trees business index priorities sydneysider thought leadership economic paying to work 2013 sydney event residents award winner entrepreneurial christmas google internship educhat high density living mccrinlde brisbane workplace urban taskforce states Australian community trends 2016 property price future of education screenage millenials goal organisational culture curiosity employmee slideshare teleworking statistics volunteering data deloitte perth education future wage Do It Yourself engage young australians tertiary education social impact Christmas data tea baby boom sydneysiders food bank professional development sydney market Education Future Forum rental stress panel Financial Planning Week shifts low density urban development cancelling event happy holidays research visualisation Work place australian social research commuting friends builders sydney metro cultural diveristy home ownership staying in Channel 7 gig economy SRE faux-cilising culture mccrindle research teach professional presenters publication affordable shopping SMSF the average aussie office Retail cica investor leadership gold coast New Zealand Research Executive education research australian community trends report debate moderators guide repayments SMART state university research on coffee not for profit VET renter of the future millionth economy visualisation census results showreel national private wealth sector wide TDE politics work ABS growing population social shifts office opening etiquette christianity dream social enquiry CPI baby name trends workplace culture employmer tips GPO #censusfail sector Aussie princess charlotte financial dreams transport seasons brand not-for-profit church Skilling online shopping consumer social analysis focus group sector wide study Australian Bureau of Statistics teaching Queensland financial fears debt product baby names australia report Real Estate global retail royal influence Australian communities finance neutral bay motivate Vocational education outsourcing entertainment 1975 religion Business analysis 2016 census results Assistant Store Manager presentation Christchurch Hornsby Shire Council TED talk baby boomers Gen Z Expert poor alpha volunteering REIV Conference prince george marriages media release challenge housing trends Maxim Accounting Wagga Wagga aged care puzzle winter bondi Black Friday Sales micro apartments events land of the middle class dare to dream toys Gen Y logan education cartodb the australian dream interactive Births population growth wellbeing travel australia learning future-proof generation alpha infographic darwin EFF Tuesday Trend shopper's pick responsive Duchess of Cambridge bureau woolworths marketing buildings qualitative research optus my business awards ipswich demographics summer national wealth professional services Channel Seven 2017 Sydney population 23 million relevant engagement house prices quote baby technology cooking media commentary school teachers Macquarie University newspaper trends of 2016 know the times owning a home NEETs mortgage intern McCrindle Speaker social trends housing growth life entrepreneurs of today speakers pack weekly earnings women emerging trends group internet public speaker choice workers house price rise VIC communicate manly resilience celebration public holiday huffington post urban living average Australian Research Director program community event future of shopping affordability PSI area schools students grave decision giving youth nfp trends of 2017 menai James Ward earnings public transport bus purpose Hunter Valley overcast changing face of sydney define FOMO leadership workshop budget entrepreneur "know the times" Charlotte gen alpha Royals acf15 dreams mccrindle housing affordability proactive crime Mount Annan-Currant Hill Australian Population social list Myth sports money world youth day experience social commentary going out NSW January 26th twentyseventeen presentations home coffee year 12 social life research services speakers university degree pyrmont Tuesday Trends Valentine’s Day ACT the lucky country Australian Families census data financial DESTEL travelling volunteers collaboration eliane miles tv Mark McCrindle in the media Christmas day weather tattoos marriage easter Australia Day 2017 Scouts students wolloomooloo McCrindle Keynote Speakers Jura Australia ACT Report socialising social commentator food Aussies rich relational Northern Territory population map national crime rates the hills shire Christmas season optimistic report Christmas Stats australian communities forum global generations investment wealth and income distribution socialites news conference speaker social change story case study cash future proof brands google for education staff internships conference researcher the hills demographic Christmas in Australia property development jobs thrive ease of travel snapshot kate middleton market research Territory spirituality waverton ideas TEDx Speaker lifestyle happiness workshop divorce rate eliane poker master language retirement census 2016 unemployment future proofing Australian Dream government financial planning ferry non profit village training 2016 census System's Architect meals narcissism housing cars average aussie Sydney Lifestyle Study apartments infographics financial independence TED clothing mccrindle in the media coffee lovers breakfast 10 years workforce crows nest New Zeland analysis census fail meetings demographer cloudy days innovation trends analyst pharmacy social researchers christmas 2017 wealth and income social analyst faith Melbourne environmental scanning millennials suburb change Real Estate Institute of Victoria mentor forum research report anzac work-life parents sentiments stats housing market Geoff Brailey holiday wedding trends cancelling plans annual income 2020 offenders 2012 New South Wales school satisfaction Willowdale car