Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

researcher storytelling survey in the media wedding demography names future of education technology FOMO The Daily Edition teach volunteers report Australian Families Northern beaches Event 23 million Australia street Tuesday Trends social impact public speaking urban living community engagement insight world youth day list financial independence cloudy days weather gold coast fears weekly earnings Netflix online insights annual income omnibus focus groups business world food young australians Crime Rates vegemite networking demographic transformations global generations sydney event keynote speaker conference presentation System's Architect train dream media activity apartments ipswich sector online shopping news thrive workplace culture NFP event Assistant Store Manager forecasting sustainable university careers moderators guide teleworking ideas victoria click professional presenters mateship cooking work-life market research Gen X high school children Australians national wealth monarchy Christchurch internet nfp Australian Bureau of Statistics australians staying home more professional development apartment not for profit social researcher presentations rich cost TDE leader investor holiday trend tuesday going out princess charlotte clothing australian cancelling plans royal influence supply and demand Queensland: QLD schools impact trends of 2017 social enquiry DIY baby names report wages marketing 24,000,000 population growth ease of travel business performance 1994 urban tableau housing market research data eliane renting local communities cultural diversity celebration community event Vocational education research services story social change baby names australia report travelling case study interactive learner national crime rates sydneysiders Merry Christmas social lives Christmas season CBD video census fail Social Trend global brand experience wellbeing James Ward wealth and income public speaker SRE 2016 census mythbusting Births relational rising house prices spirituality Kirsten Brewer townhouses speakers collaboration mentor church data visualisation Work place SMART language The ABC of XYZ australian communities forum collaborative not-for-profit 10 years facts millennials responsive tv business index customer tuesday owning a home census results shopping centre debt moreton bay Bathburst forum baby names engagement research pack school students faux-ciliser trends optus Wodonga resource Australian Census social media average aussie population map workplace learning styles environment visualisation wealth Australian Dream winter blues 1980 plans wealth distribution retirement demographic statistics baby boomers Australian community trends future of work wolloomooloo mccrindle tea lifestyle property price Channel 7 baby name predictions the changing face of forecast Hornsby Shire Council non profit millenials bus Adelaide personalities Australia Day program household social 2016 darwin February 16 suburb shifts renter of the future menai norwest friendship JOMO poker master new office presentation Aussie Australian Home gender professional speaker research suburbs water brands medicine Myth #censusfail IT Specialists Real Estate Institute of Victoria education research Macquarie University research report SA Generation X financial future 2014 Australian Trends 1968 faux-cilise gen z faux-cilising bureau ACF 2016 Caregiver home owner house English mccrindle quote Royals data showreel happiness emerging technologies unemployment education sector Christmas presents sydney hills hobart meals micro staff aussie culture Sydney keynote speaker mythbusters young people curiosity sydney speaker property Territory youth Sydney logan social research Australia Day 2017 census TED office opening VET sector data analyst unaffordable cars future of shopping Real Estate buildings dessert cancel plans crows nest faith employment professional social commentator HSC Northern Beaches Christian School litter Kiwi publication residents housing growth trends analyst Generation Y qualitative research baby energy financial Duchess of Cambridge families earn hornsby consumerism population media release stats blaxland selfie christianity financial fears 2020 brand social researchers commute trend growth challenge future proof house price rise Australian demographics goals Australian Population digital charity equip winter group session New Zealand mother's day sydneysider Australian schools employers the australian dream results home ownership neutral bay survey design tea small business earnings study DESTEL infographics deloitte low density generation alpha workforce January 26th Engineering Manager 2016 census results consumer life Mark McCrindle sports woolworths paying to work lalor park NBRS Architecture focus group car educated socialites Australian Communities Trends keynote high density capital city education future mccrindle research earning New Zeland social shifts social commentary resilience Charlotte pharmacy VIC affordable Tasmania investing criminal in depth interviews post rationalism sunburnt country royal family TED talk CPI Education Future Forum Queensland jobs of the future australia future-proof Western Australia mining boom daily telegraph year 12 generations workshop screenage Financial Planning Association land of the middle class global financial crisis repayments commuters optus my business awards waverton religion follow father's day income Research Executive socialising authenticity royal salary travel internships cost of living futurist SMSF shopping participants internship entrepreneur the hills shire ACF17 cultural diveristy kate middleton pyrmont crime wealth and income distribution wage easter ACF2017 pharmacies tertiary education Sydney Hills Business Chamber newspaper housing affordability local community financial dreams men typical australian WA Melbourne sydneycity outsourcing identity rise of local generation Z stay home generational trends demographics australian communities trends report public holiday year 7 leadership workshop women Financial Planning Week dreaming generation Tuesday Trend marrickville cancelling event 24 million urban living index capital cities New South Wales greatness NEETs volunteering data Christmas lunch mover and shaker training coffee "know the times" 2015 debate ageing population Deaths entrepreneurial high density apartments university degree rule keeper McCrindle Speakers couple state overcast engage contiki sunny days dare to dream communications prince george households relevant future events Love real Channel Seven politics demographer average Australian group sun EFF conferences divorce the average aussie social analysis cartodb 1975 area housing speaker potts point growing population belief Population Clock teachers organisations organisational culture vegetarian rent population milestone google the great screenage Wagga Wagga slideshare fresh Andrew Duffin event World Water Day goal Scouts cold conference speaker educhat megatrends christmas culturally diverse snapshot ACF national private wealth staying in budget optimistic teacher gen alpha visual affordability experience student communities aged care puzzle office holidays cash summer volunteer office space millionth demographic trends education future report Do It Yourself bondi tips award youth unemployment product professional services hills leadership local panel emerging generations students work mates changing face of sydney daily commute 2017 urban taskforce Word Up personal growth census 2016 parents balance hello fresh meetings offenders future proofing ethnography culture Northern Beaches work narcissism shopper's pick Australian communities christian infographic Geoff Brailey investment brisbane GPO cica child care spend suburban living innovation high density living motivate research visualisation baby name trends increasing densification society trends proactive baby name society Wellington geomapping house price trades environmental scanning jobs manly poor graphs breakfast entrepreneurs of today domestic living states Research Director baby boom Aussies media commentary friends media aged care communication entertainment builders average sydneysider google for education Valentine’s Day village analysis learn hills shire FPA REIV National Conference REIV Conference eliane miles recap ultimo TAS twentyseventeen australian social research royal baby home social life ageing ABS Skilling divorce rate social trends South Australia sector wide study Hills Shire Council new york times huffington post family tattoos alpha mobile 2013 ashley mckenzie micro apartments change Financial Planning Association of Australia finance innovative rental stress rain economy Canberra seasons priorities infographic wall grandparents ACT communicate purpose education transport school satisfaction define property market 40 million award winner Res Vis skills thought leadership acf15 Northern Territory housing trends long weekend mccrindle in the media know the times VET community NT Gen Y ashley fell middle class 2012 teaching house prices trends of 2016 etiquette chairty sector wide schools students safe toys perth school speakers pack anzac mortgage learning census data government ferry NBRS PSI grave decision intern sentiments sydney metro social issues marriage shbc healthy future economic city easy rider TEDx the hills parenting career marriages conference emerging trends NSW hopes

Archive