Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Queensland: QLD wages holidays Black Friday relational speakers wolloomooloo TEDx thrive culturally diverse focus group faith teach Crime Rates volunteering mccrinlde ageing eliane innovation "know the times" high density living environmental scanning Engineering Manager rise of local high density volunteer The Daily Edition social lives dreams breakfast Jura Coffee fresh not for profit research Research Executive data visualisation 2016 winter blues fears school SRE forecasting renting cancel plans dare to dream food bank medicine baby boomers rent future proof young people Jura Australia average aussie entrepreneurial forecast in depth interviews showreel cost future proofing divorce trades sydney speaker Australian Families gold coast financial dreams screenage society Wellington in the media event millenials publication Population Clock sydney event paying to work household men Australian Dream religion winter generation PSI teacher Australian Population school satisfaction Generation Y society trends mccrindle in the media participants world demographer VIC donation education research sydney metro 2017 workshop Merry Christmas employmee ease of travel Caregiver mccrindle tea cancelling event environment national wealth city networking the average aussie middle class cultural diveristy SMART summer census data data Word Up optimistic Adelaide safe organisational culture meetings James Ward sector wide holiday suburban living father's day marketing culture poker master spend Do It Yourself media release events McCrindle Keynote Speakers WA sun 1980 perth conferences rule keeper local communities Christmas Stats vegetarian authenticity work entertainment Australians Deaths professional services census 2016 income business performance happiness grave decision housing growth brand 2020 earning trends of 2016 2013 SMSF digital economy economy commute follow property future of work group session social researcher transport demographic McCrindle Speakers christmas trees bus thought leadership live the dream Research Director twentyseventeen ashley mckenzie australian communities trends report generation alpha grandparents relevant Real Estate Institute of Victoria McCridle australia sunburnt country stay home resilience travel weather real Love online insight Australian Bureau of Statistics speaker increasing densification house price rise 2014 communications VET sector gen z social trends shopper's pick living cost of living DESTEL change 24 million public transport house skills choice workers research data australian real estate friendship communities US digital REIV Conference market research national private wealth rising house prices economic baby names australia report entrepreneurs of today 2015 know the times socialising consumerism community New Zeland ultimo mining boom consumer cica media commentary tattoos census list royal baby workplace culture Myth huffington post gig crows nest cancelling plans growing population language politics social commentary Black Friday in Australia February 16 home owner Hornsby Shire Council omnibus Geoff Brailey Sydney keynote speaker baby boom owning a home analysis conference investor responsive baby NT hills shire educhat visualisation housing market ACT Real Estate coffee lovers Australian Communities Trends Christmas lunch faux-cilising researcher sentiments sydneycity presentation gig economy baby name predictions megatrends world youth day debt infographic wall financial independence finance seasons demography geomapping professional speaker Christmas in Australia Northern Beaches Christian School year 7 emerging generations university community event 2016 census housing wealth inequality Education Future Forum qualitative research keynote speaker names CPI friends click emerging trends media community engagement long weekend not for profit census results tableau JOMO priorities the great screenage baby name trends financial planning Scouts define January 26th mentor futurist low density optus my business awards education FOMO Elderslie-Harrington park video financial Tuesday Trend government collaborative school students weekly earnings suburb lifestyle financial fears stats work from home urban marriage Wodonga hello fresh mother's day moreton bay sydneysider micro Channel 7 demographic trends interactive sydney hills gen alpha bondi annual income GPO FPA ACF 2016 wealth distribution Sydney pharmacy litter home Australian communities overcast millennials logan learner average sydneysider NBRS The ABC of XYZ cold sunny days snapshot energy salary SA Assistant Store Manager Northern Territory Aussies Sydney’s south west TED talk award winner Work place Christmas research care support wellbeing trends of 2017 Australian community trends English Charlotte trend tuesday internship debate Royals Sydney Hills Business Chamber intern village EFF experience social impact Tuesday Trends youth families investment woolworths brand experience the changing face of hopes small business internet global financial crisis Netflix optus engage social analysis sports Skilling Business analysis casual jobs of the future Aussie baby names wealth storytelling Lower Hunter aussie culture social analyst ideas purpose NEETs education future report social research wealth and income ABS Gen Z Expert future future of shopping trends analyst gender Channel Seven curiosity NSW entrepreneur schools public speaking waverton office cartodb housing trends australian communities forum group case study monarchy news property price urban development Res Vis newspaper 10 years mover and shaker tv Christmas data ACF2017 generational trends Retail repayments victoria manly social issues mobile wage Sydney population office opening TED housing affordability Mark McCrindle poor affordability innovative royal cash 40 million research business index money christmas data analyst sydney market high density apartments young australians Territory healthy future tertiary education the lucky country faux-ciliser recap social researchers unaffordable baby names report dream goals Hills Shire Council personalities focus groups Christmas season states VET infographic car education sector post rationalism panel Duchess of Cambridge proactive social lalor park population acf15 Births employment growth hunger shifts CBD REIV National Conference nfp australians staying home more Australian schools pharmacies DIY menai generation Z Northern beaches Event renter of the future professional development dreaming outsourcing Australian Trends visual trend marriages professional learning styles sector investing mccrindle research survey design Kiwi public holiday local community staff product Hunter Valley What is food insecurity? new office employers Gen X state staying in technology program tuesday hobart home ownership ageing population Willowdale the hills shire hills McCrindle Speaker urban living index employmer apartment child care Financial Planning Association daily telegraph Western Australia demographics work mates the australian dream sydney property market 23 million Queensland supply and demand report ethnography giving Lower Hunter Region charities #censusfail daily commute equip TAS affordable norwest Kirsten Brewer apartments australian community trends report children customer conference presentation property development mythbusting sydneysiders plans facts Northern Beaches identity train New South Wales Financial Planning Association of Australia younger generations professional presenters mythbusters pyrmont wedding Social Trend Wagga Wagga food insecurity water growth of sydney crime who is generation z aged care google for education Sydney Lifestyle Study Generation X budget buildings Australia street blaxland social change eliane miles generations baby name graphs selfie Australian Census communicate 1975 area speakers pack aged care puzzle financial future Australian Home organisations Cobbitty-Leppington retirement hornsby ashley fell townhouses Melbourne media activity ACF17 cloudy days land of the middle class ipswich domestic social shifts teleworking teaching jobs parents global seasons greetings australian social research offenders training census fail research report research visualisation donate average Australian slideshare wealth and income distribution church house price house prices earnings urban living micro apartments sustainable millionth 2012 university degree suburbs shopping study global generations local belief toys deloitte emerging technologies shbc easter capital city sector wide study statistics Bathburst narcissism workplace commuting meals life divorce rate survey World Water Day Canberra rain Andrew Duffin mccrindle keynote national crime rates resource Christmas day weather charity Maxim Accounting cultural diversity anzac trends urban taskforce engagement workforce volunteering data socialites alpha princess charlotte communication online shopping infographics ACF award happy holidays Performance Sentiment Index public speaker education future prince george 24,000,000 ferry speajer high school christian screenagers Valentine’s Day work-life Australia Day ACT Report food christianity New Zealand personal growth easy rider office space South Australia careers commuters the hills christmas 2017 social life Christmas day nativity scene capital cities TEDx Speaker vegemite conference speaker population map NBRS Architecture travelling women System's Architect population milestone population growth Tasmania marrickville brisbane earn households leadership workshop Financial Planning Week TDE impact australian non profit educated cooking NFP event global retail spirituality neutral bay year 12 moderators guide family student couple Black Friday Sales greatness 1994 going out celebration career HSC darwin brands social media results youth unemployment insights potts point learn Christmas presents tea story 2016 census results students chairty clothing goal Mount Annan-Currant Hill internships learning challenge royal family Macquarie University typical australian motivate etiquette royal influence schools students social commentator Gen Y research pack leadership presentations Australian demographics google leader bureau future-proof contiki criminal balance quote property market research services tips teachers coffee mortgage not-for-profit rich unemployment Christchurch shopping centre social enquiry future of education builders new york times parenting dessert collaboration volunteers faux-cilise Vocational education residents IT Specialists forum rental stress Australia Day 2017 business Mark McCrindle in the media kate middleton mateship changing face of sydney cars 1968 demographic transformations research on coffee

Archive