McCrindle Research; A finalist in the Optus My Business Awards

Thursday, December 08, 2016

Earlier this year, our team at McCrindle Research were pleased to be acknowledged as a finalist for the Optus My Business Awards, Professional Services Business of the Year award.

The Optus My Business Awards is a prestigious national awards program recognising the best businesses and individuals from across Australia. In 2016, there were 188 finalists across 24 categories. 

Each category acknowledged best practice within a particular industry sector, as well as individual business leaders, excellence in customer service and achievements in innovation and workplace culture.

Our Team Leader of Communications, Ashley Fell and her husband Michael represented the McCrindle team at the black-tie gala dinner on Friday, 18 November 2016 at Sydney’s Four Points by Sheraton, where the winners were announced.

At McCrindle, we pride ourselves on the professional and innovative services that we provide to our clients. Our team is comprised of research and communications specialists who are innovative thinkers and solutions focused. As professionals in the fields of research, sociology, demography, communications, design and data visualisation, our team acts as an advisory to assist organisations in strategic planning, consumer insights, community engagement and effective communication.

We love what we do, and it was a privilege to be acknowledged as a finalist in the Optus My Business Awards alongside some other excellent businesses in Australia.

Click here to find out more about the research and communications based professional services we provide. If we can be of assistance in any of these areas, please get in touch with us at

Digital Thumbprint; Social Media Trends Study

Monday, July 04, 2016

We were delighted to have been commissioned by Optus to conduct research into the increased use and implications of online selfies with a focus on the role played by parents in guiding their children’s online behaviour. This national research has been launched in partnership with Optus and their Digital Thumbprint Education Program, and revealed some interesting insights into the attitudes of Australia's next generations towards online safety and selfie regret.

Social media has taken the world by storm, with Facebook reaching 1 billion active users in 6 years. Today, Facebook has already exceeded the population of China at 1.4 billion users, while YouTube boasts 4 billion views per day. The report reveals that young adults (aged 18-25) and parents in Australia share in this statistic, with over 9 in 10 (93% and 92% respectively) of those who have at least one active social media account being active on Facebook.

The research found that one in four parents (25%) own a social media account to monitor their child’s online activities.

It also found that teens say they obsessively compare their life and achievements with others, with one in three admitting they regretted one or more selfies they had shared online. A quarter of 18 to 25-year-olds said they were affected by FOMO – the fear of missing out – and so were hooked on social media. 

"While at first it may seem self-obsessed to put photos up on Instagram of yet another selfie or the lunch we are about to eat, there is actually more to it than that. Individuals are taking photos of themselves to share their experience with others – it’s keeping in touch, trying to connect and communicate.” - Mark McCrindle.

 Find out more about the findings of the study in the below infographic:

The Optus Renter of the Future Report

Monday, January 11, 2016

We were delighted to have been commissioned by Optus to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

30% of Australians rent - that's more than own their own home outright and they are twice as likely to be living in medium and high density housing than the average Australian, are almost years younger, and move much more frequently - on average every 1.8 years.

Renters are also tech-savvy, the study showed. “Renters comprise nearly a third of Australian households. For the modern Aussie renter technology underpins and has become completely fused with their lifestyle. This group is among the first to jump onto new technologies, keeping abreast of the latest trends and, where possible, the latest devices. Accessing the internet quickly from their new rental property is a must for them." - Mark McCrindle.

Highlighting the lifestyle aspects that Australians renters seek, the top 3 best things they like about renting are:

  1. The ability to change locations easily (38%)
  2. Easier to upsize or downsize as needed (24%)
  3. Flexibility to travel for extended periods of time (18%)

When asked to list their top five lifestyle features in a home, Aussies revealed what is most important to them in a rental property:

  1. Parking (38%)
  2. Pet-friendly (32%)
  3. Cable internet (31%)
  4. A strong mobile signal (25%)
  5. Number of power points in a room (22%)

Find out more about the findings of the study in the below infographic:

This research in the media

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


eliane priorities suburban living holiday giving faux-cilising balance shopping IT Specialists Duchess of Cambridge national wealth average aussie community budget anzac keynote CBD ashley mckenzie education future report baby name equip McCrindle Keynote Speakers the australian dream What is food insecurity? World Water Day buildings non profit christianity cold organisational culture high density living millenials Christmas lunch Wodonga English trends research services Adelaide WA 10 years narcissism shopper's pick digital sector wide sydney hills poor GPO define rise of local DESTEL consumerism Queensland data proactive australian real estate CPI australian communities trends report entrepreneur holidays James Ward language motivate poker master home ownership generational trends households social media NBRS Architecture professional not for profit research Hills Shire Council learner sun Sydney Hills Business Chamber Australian Bureau of Statistics ashley fell 23 million village Education Future Forum Sydney keynote speaker australian community trends report 1980 financial fears events women finance earnings marrickville public speaking change identity princess charlotte educated Australia Day seasons greetings New Zeland conference speaker goals infographic wall government brisbane Bathburst generation Z Births faith waverton data analyst media release cartodb state ageing population February 16 24,000,000 Australian Communities Trends mover and shaker statistics personal growth NEETs men land of the middle class victoria criminal lifestyle group stats organisations debt gold coast mobile storytelling Word Up data visualisation gender VET sector mateship global retail urban taskforce australian social research workplace culture vegemite chairty survey design mortgage Vocational education townhouses Northern Beaches entrepreneurs of today newspaper Australian community trends stay home wellbeing consumer life energy Gen Z Expert research pack schools staying in thrive future proofing trend rental stress social millionth donation event deloitte parents work from home parenting faux-ciliser owning a home shbc donate moderators guide new office world youth day hills shire jobs internship renting pyrmont perth Mark McCrindle SA society trends media commentary insights megatrends PSI transport in the media wealth distribution live the dream church crime US friendship McCridle analysis crows nest forecast quote South Australia 2017 logan research Deaths apartments facts census fail property development qualitative research aged care puzzle google for education families cica news McCrindle Speaker Western Australia wealth and income typical australian sustainable Social Trend population milestone workplace 2013 micro entrepreneurial rent Australia street The Daily Edition Australian schools youth focus group high school Gen Y grandparents earning average sydneysider community engagement census data socialites ACT Report wage video Scouts education sector DIY tv low density cloudy days care support media activity social trends click Australian communities celebration sydney market christian tuesday Generation Y global generations toys resource names Cobbitty-Leppington capital city monarchy post rationalism norwest choice workers Jura Coffee futurist the hills shire tips future of education sector student pharmacies hornsby food bank environment interactive Netflix Channel Seven rising house prices volunteer schools students year 7 australian communities forum future of work marriage responsive growing population states conference Population Clock staff 2015 keynote speaker learn Engineering Manager city etiquette hobart showreel children generation Gen X Canberra sector wide study Christchurch baby name trends case study prince george Australian Dream charity hopes not-for-profit trends of 2016 alpha happiness australians staying home more ACT selfie small business repayments litter Black Friday in Australia royal family Australian Census ACF2017 authenticity mother's day global financial crisis New South Wales New Zealand personalities income emerging generations Willowdale shifts intern australia not for profit 2016 census hills religion researcher 2016 census results population cancel plans learning styles university VET cost Res Vis follow social analysis volunteers Territory cultural diversity dreams commute SMART EFF suburb affordable Real Estate Institute of Victoria NT Melbourne sunburnt country demographer networking baby name predictions generations technology nativity scene long weekend seasons residents cultural diveristy Jura Australia Caregiver snapshot winter blues Elderslie-Harrington park collaborative supply and demand speakers optus vegetarian annual income brand experience careers investing younger generations demographics Research Executive workshop dare to dream Christmas day weather optus my business awards coffee young people money house price infographic world infographics FOMO clothing travelling ipswich survey presentation rich christmas office house prices eliane miles NBRS resilience financial dreams housing trends engagement debate participants population map potts point home owner trends analyst Myth young australians unaffordable results social researchers housing growth domestic renter of the future sports ferry market research graphs Sydney future proof brands australian family growth of sydney cancelling event research data gig sydney speaker offenders local community community event Australian demographics research report forecasting train Performance Sentiment Index economy tableau volunteering data Christmas Stats royal baby optimistic housing affordability middle class online shopping urban living sentiments teaching TDE screenagers greatness environmental scanning social researcher SRE fresh trades sydneysider plans mentor hello fresh challenge online office opening sydney metro food salary average Australian NFP event leadership workshop Geoff Brailey Black Friday Sales the great screenage research on coffee trends of 2017 education employmee social commentary financial planning manly tea REIV National Conference cost of living insight "know the times" social life urban living index report mccrindle tea university degree Skilling travel Lower Hunter Region Crime Rates car aussie culture System's Architect going out know the times baby names australia report the changing face of baby boom housing market social research census 2016 increasing densification teleworking safe investment innovation bus housing dessert FPA culture impact who is generation z emerging trends geomapping The ABC of XYZ paying to work Research Director capital cities moreton bay house price rise mythbusting school students suburbs Christmas season wolloomooloo digital economy darwin 24 million ideas relational culturally diverse Valentine’s Day youth unemployment earn professional development professional presenters medicine winter employment TED talk royal business learning Australian Population acf15 builders tertiary education jobs of the future shopping centre food insecurity Sydney Lifestyle Study cash curiosity urban social shifts focus groups lalor park bondi Sydney’s south west brand bureau menai gen z divorce rate teach ABS demography Australian Trends cancelling plans belief Wagga Wagga future of shopping property January 26th experience 1975 census career contiki the lucky country generation alpha McCrindle Speakers emerging technologies award winner VIC ageing father's day speaker local charities summer affordability 1968 sydney event aged care Retail Australian Families financial independence communities Christmas data ease of travel national crime rates demographic spirituality daily telegraph coffee lovers work mates micro apartments panel wealth and income distribution Kirsten Brewer teachers royal influence changing face of sydney Christmas research professional services property market social change employmer communicate casual blaxland retirement trend tuesday daily commute Financial Planning Association of Australia Aussie Black Friday school satisfaction work millennials customer 2020 kate middleton real relevant marketing twentyseventeen education future politics Royals Merry Christmas Charlotte divorce public transport JOMO school mccrinlde Wellington internships mccrindle research baby business index REIV Conference Kiwi social analyst rain baby names apartment Aussies baby names report cooking sunny days forum demographic trends 2014 meals workforce Financial Planning Week faux-cilise water marriages future #censusfail students mccrindle sydneysiders in depth interviews study future-proof training the hills collaboration urban development wealth inequality Business analysis social commentator Mark McCrindle in the media child care business performance pharmacy sydney property market cars Assistant Store Manager Tuesday Trends woolworths goal conference presentation visual screenage financial Do It Yourself house society Christmas in Australia Northern Territory Mount Annan-Currant Hill speakers pack mythbusters overcast area ultimo group session innovative ACF17 fears communication Northern beaches Event story volunteering Australian Home the average aussie research visualisation google property price 2016 thought leadership high density apartments Australians weather public speaker social impact Lower Hunter 2012 product year 12 rule keeper outsourcing high density baby boomers spend Christmas day demographic transformations public holiday social lives publication teacher economic leadership global dream hunger Tuesday Trend dreaming Tasmania conferences Australia Day 2017 socialising sydneycity wedding huffington post SMSF gig economy employers omnibus financial future award mccrindle in the media weekly earnings grave decision communications internet healthy future skills presentations leader engage list Hunter Valley tattoos wealth TAS unemployment Financial Planning Association entertainment easter Love neutral bay new york times education research friends mining boom slideshare nfp office space speajer Andrew Duffin 40 million growth meetings purpose ethnography Northern Beaches Christian School TED Christmas presents social issues gen alpha professional speaker living Generation X HSC ACF 2016 TEDx Real Estate household home Work place wages work-life easy rider happy holidays Hornsby Shire Council Sydney population Macquarie University NSW national private wealth census results 1994 christmas trees couple investor media ACF breakfast TEDx Speaker program Channel 7 local communities visualisation commuting christmas 2017 recap educhat commuters Queensland: QLD population growth social enquiry Maxim Accounting