Exploring the Sentiment of Sydneysiders

Monday, January 18, 2016

In August 2015, McCrindle Research surveyed 1,007 Sydneysiders on their attitudes and sentiments towards the current state and The Future of Sydney.

Future analysis of the sentiments of Sydneysiders has now been conducted, revealing the differences in sentiment within various demographic categories towards how Sydney is now, compared to 5 years ago and to how they perceive Sydney to be in 5 years’ time.

Males more optimistic

1 in 5 (20%) males are expectant optimists who stated that they think Sydney is better now than it was 5 years ago and it will be even better in 5 years’ time compared with only 14% of females.

Overall, 37% of males think that Sydney is better now than it was 5 years ago and 35% think that Sydney will be even better in 5 years’ time compared with 30% and 28% of females respectively.

Generation Y the most positive

1 in 5 (20%) Gen Y’s are expectant optimists with Baby Boomers having the smallest proportion in this category (14%) with 3 in 5 (60%) Gen X’s and Baby Boomers falling into the concerned pessimists category.

Over 2 in 5 (42%) Gen Y’s think that Sydney is better now it was 5 years ago but only 1 in 4 (26%) Baby Boomers feel the same way. Just over 7 in 10 Gen X’s (73%) and Baby Boomers (72%) think that Sydney will be worse in 5 years’ time, compared with just over 3 in 5 (63%) Gen Y’s.

City dwellers have a more buoyant outlook than those in the outer suburbs

The Central region of Sydney is the region with the largest proportion of expectant optimists at 20% with the South West region having the lowest at 15%.

However, the over 1 in 3 respondents from the South West region (35%) stated that they think that Sydney will be better in 5 years’ time, the highest proportion out of all the regions, followed by the Western Suburbs with 33%.

Families with dependents more upbeat

1 in 5 (20%) respondents who live in a household with children are expectant optimists compared with fewer than 1 in 6 (15%) who live in a household without children.

Almost 2 in 5 (39%) respondents living in a household with children stated that they think that Sydney is better now than it was 5 years ago compared with 3 in 10 (31%) of those in households without children.

Middle income earners most optimistic

Surprisingly, the proportion of respondents who are concern pessimists was higher in those in 2nd highest income quintile than those in the other 4 quintiles.

The largest proportion of respondents who stated that they think Sydney is better than it was 5 years ago was of those in the middle income quintile (40%).

The lower the perception of population size, the higher the optimism

Respondents who underestimated Sydney’s population the most (1 or 2 million) were the most likely to have been expectant optimists at 24% with those having the closest estimations being the most likely to be concerned pessimists (4 million = 53%, 5 million = 55%).

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

work-life social researchers summer report overcast divorce rate winter Bathburst educhat learn baby name trends sydneycity purpose twentyseventeen innovation financial fears repayments national private wealth cancelling event demographics Australian schools ferry rule keeper global New Zeland recap education future report tv list Tuesday Trends baby ethnography safe marketing cultural diversity alpha demographer 1980 VIC investment census 2016 cash residents mortgage growing population local community gen alpha friendship micro fresh trends of 2016 friends 40 million world generation Z networking generation alpha menai housing trends the changing face of norwest housing growth sydney speaker micro apartments youth millennials healthy future #censusfail hello fresh future-proof culture sector investor professional services study insights graphs cost February 16 average sydneysider Channel Seven mccrindle tea Queensland: QLD internship Macquarie University year 7 social commentary Christchurch communicate megatrends clothing impact rain property price consumerism slideshare optimistic father's day earning rental stress Word Up Skilling goal environmental scanning households census fail FPA training moreton bay Mark McCrindle aged care puzzle selfie infographics socialising entrepreneurial holiday mccrindle teachers Australian Population researcher results urban world youth day commute social analysis social change baby name predictions Christmas presents Social Trend monarchy teleworking financial dreams trend tuesday social researcher gold coast the hills award global generations focus groups land of the middle class cancel plans perth bondi trend Northern Territory eliane miles trends of 2017 life workplace culture investing The Daily Edition research pack new office Births communication research visualisation change baby name click australian social research Population Clock marriages community engagement high density living crime Caregiver education sector The ABC of XYZ urban living index sustainable proactive emerging technologies mining boom ACF 2016 keynote internet infographic daily commute Hornsby Shire Council royal house price rise Do It Yourself Real Estate equip office research report school students education future conferences urban living skills brand experience Sydney media release university degree global financial crisis REIV National Conference food cloudy days optus divorce cica business priorities Australian Communities Trends moderators guide grandparents sun easter ACF baby boom Wodonga speaker google for education meetings cold wealth distribution darwin leadership capital cities TDE New Zealand education news home owner vegetarian middle class non profit tattoos forecasting program anzac 2017 seasons the hills shire business performance society trends kate middleton tertiary education Australia Day 2017 average aussie Kiwi wellbeing the australian dream debt Research Executive local 23 million Australian demographics family potts point NSW apartments South Australia salary finance community event Australian Trends story NBRS stay home long weekend innovative Valentine’s Day future of education visualisation REIV Conference professional development women budget learning styles mythbusters case study goals bus McCrindle Speakers acf15 snapshot Love data Tasmania trends Gen X System's Architect house price unemployment criminal sports Christmas lunch forum housing happiness shbc financial unaffordable buildings states neutral bay logan princess charlotte high density apartments australia religion communications research services australian communities trends report train population pharmacies product Duchess of Cambridge GPO social shifts daily telegraph wealth and income distribution resilience social high density weather Hills Shire Council event bureau Kirsten Brewer litter Northern beaches Event publication future proof census data speakers pack infographic wall Research Director spirituality earn property holidays renting new york times storytelling hobart World Water Day couple HSC Work place wealth and income Geoff Brailey social media poor renter of the future media commentary online shopping Charlotte wealth CPI sydneysider internships Vocational education year 12 plans census personal growth schools car January 26th school aussie culture NT social trends Australia street consumer authenticity Queensland census results events marrickville celebration statistics wedding leadership workshop population growth millenials shopper's pick narcissism growth VET Christmas season TAS public speaker 24 million generational trends names student financial independence etiquette affordable apartment work outsourcing lalor park toys urban taskforce Gen Y paying to work online learner public holiday 2013 optus my business awards focus group cartodb forecast christmas capital city Assistant Store Manager sunburnt country baby names report Financial Planning Association area Sydney Hills Business Chamber rising house prices Aussie domestic ideas 2016 census results woolworths survey design 2015 staff young australians social commentator child care intern entertainment hopes SMART Adelaide IT Specialists travel business index quote geomapping presentation follow christian poker master research data mccrindle in the media Engineering Manager house pharmacy 10 years professional demographic transformations workplace language generations leader thrive research responsive baby names australia report EFF New South Wales office space typical australian generation "know the times" dare to dream 24,000,000 Melbourne hornsby JOMO society CBD Deaths students relational public speaking lifestyle crows nest balance faux-cilise faux-ciliser pyrmont Merry Christmas commuters English offenders Australian Bureau of Statistics village post rationalism ease of travel hills waverton career vegemite government australian communities forum brand Australians mateship prince george future environment state cultural diveristy easy rider work mates wage the great screenage home ownership panel social life Aussies in the media visual curiosity employers omnibus Res Vis baby names energy rich digital DIY challenge dessert builders Crime Rates university engagement jobs of the future breakfast parents dream trends analyst VET sector social enquiry blaxland educated analysis video brisbane showreel Myth Australian communities ashley mckenzie cancelling plans careers Royals entrepreneurs of today suburbs 1975 australians staying home more royal influence not-for-profit SA national wealth entrepreneur professional presenters community housing market Netflix grave decision families suburban living Financial Planning Association of Australia SRE mother's day social lives not for profit conference speaker tea owning a home collaboration facts living young people baby boomers earnings ABS eliane WA media activity dreaming real royal baby relevant men changing face of sydney mccrindle research annual income teach volunteers organisations culturally diverse demography population map rent wolloomooloo communities deloitte interactive education research James Ward Tuesday Trend house prices winter blues Sydney keynote speaker 2016 weekly earnings future of work survey engage workshop Northern Beaches Christian School meals social issues Canberra PSI children ageing population participants award winner motivate FOMO small business workforce sunny days gen z average Australian emerging generations speakers social research Northern Beaches mover and shaker townhouses 2020 cars contiki office opening screenage aged care shopping youth unemployment employment ACT 2012 economic professional speaker housing affordability data analyst charity school satisfaction demographic media shifts Australian Dream going out jobs retirement futurist transport teacher newspaper market research christianity tableau sector wide Australian Home in depth interviews increasing densification belief spend parenting tips conference SMSF travelling marriage home technology the average aussie mentor rise of local ipswich sector wide study debate property market social impact Channel 7 2014 financial future group session Andrew Duffin demographic trends faith NEETs brands data visualisation population milestone presentations ageing 2016 census wages NBRS Architecture keynote speaker 1968 Financial Planning Week national crime rates collaborative Territory victoria sydneysiders trades royal family medicine cooking sydney hills google sydney event greatness thought leadership fears resource Australian Census Australia Day cost of living mobile huffington post coffee nfp personalities ultimo stats affordability Real Estate Institute of Victoria customer manly Scouts mythbusting Wagga Wagga gender know the times household Generation X 1994 city learning millionth suburb income economy group identity shopping centre hills shire low density sentiments faux-cilising organisational culture Generation Y DESTEL future proofing schools students Australian Families Wellington socialites local communities politics water define Education Future Forum conference presentation high school teaching tuesday Western Australia experience supply and demand staying in sydney metro future of shopping emerging trends ashley fell church qualitative research insight

Archive