Exploring the Sentiment of Sydneysiders

Monday, January 18, 2016

In August 2015, McCrindle Research surveyed 1,007 Sydneysiders on their attitudes and sentiments towards the current state and The Future of Sydney.

Future analysis of the sentiments of Sydneysiders has now been conducted, revealing the differences in sentiment within various demographic categories towards how Sydney is now, compared to 5 years ago and to how they perceive Sydney to be in 5 years’ time.

Males more optimistic

1 in 5 (20%) males are expectant optimists who stated that they think Sydney is better now than it was 5 years ago and it will be even better in 5 years’ time compared with only 14% of females.

Overall, 37% of males think that Sydney is better now than it was 5 years ago and 35% think that Sydney will be even better in 5 years’ time compared with 30% and 28% of females respectively.

Generation Y the most positive

1 in 5 (20%) Gen Y’s are expectant optimists with Baby Boomers having the smallest proportion in this category (14%) with 3 in 5 (60%) Gen X’s and Baby Boomers falling into the concerned pessimists category.

Over 2 in 5 (42%) Gen Y’s think that Sydney is better now it was 5 years ago but only 1 in 4 (26%) Baby Boomers feel the same way. Just over 7 in 10 Gen X’s (73%) and Baby Boomers (72%) think that Sydney will be worse in 5 years’ time, compared with just over 3 in 5 (63%) Gen Y’s.

City dwellers have a more buoyant outlook than those in the outer suburbs

The Central region of Sydney is the region with the largest proportion of expectant optimists at 20% with the South West region having the lowest at 15%.

However, the over 1 in 3 respondents from the South West region (35%) stated that they think that Sydney will be better in 5 years’ time, the highest proportion out of all the regions, followed by the Western Suburbs with 33%.

Families with dependents more upbeat

1 in 5 (20%) respondents who live in a household with children are expectant optimists compared with fewer than 1 in 6 (15%) who live in a household without children.

Almost 2 in 5 (39%) respondents living in a household with children stated that they think that Sydney is better now than it was 5 years ago compared with 3 in 10 (31%) of those in households without children.

Middle income earners most optimistic

Surprisingly, the proportion of respondents who are concern pessimists was higher in those in 2nd highest income quintile than those in the other 4 quintiles.

The largest proportion of respondents who stated that they think Sydney is better than it was 5 years ago was of those in the middle income quintile (40%).

The lower the perception of population size, the higher the optimism

Respondents who underestimated Sydney’s population the most (1 or 2 million) were the most likely to have been expectant optimists at 24% with those having the closest estimations being the most likely to be concerned pessimists (4 million = 53%, 5 million = 55%).

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

school learner DIY australian social research winter blues media commentary rent ultimo housing trends personalities media activity follow technology not for profit research toys define urban education collaboration screenage presentations train kate middleton house prices poker master cultural diveristy criminal weekly earnings tea financial planning casual thrive What is food insecurity? social researcher Melbourne slideshare demographer cold real personal growth 2015 baby boom shopping centre purpose contiki faux-ciliser mccrinlde housing tv culturally diverse innovative business performance families princess charlotte Births Aussies keynote menai rising house prices faux-cilise capital city ageing population water donate conferences Adelaide cancel plans social research entrepreneurial sydneysider Sydney keynote speaker Bathburst generation alpha manly workplace home ownership renter of the future storytelling McCrindle Speakers housing market study children Generation X google for education innovation snapshot baby names generation equip the great screenage year 12 Population Clock speajer young people GPO mateship meetings anzac #censusfail leadership wealth distribution huffington post Geoff Brailey curiosity demographic trends chairty teach wellbeing population growth Northern Beaches Christian School volunteer challenge university DESTEL Australian Trends jobs of the future ABS forecast Australian communities Elderslie-Harrington park volunteers home dare to dream census 2016 teaching baby names australia report Australian Bureau of Statistics cloudy days Australian Communities Trends ashley fell domestic cancelling event SRE sentiments graphs infographic wall year 7 online aussie culture Myth TEDx 40 million cartodb the lucky country work-life data emerging trends Willowdale pharmacies child care community food bank New South Wales buildings overcast 2012 tips royal megatrends Hills Shire Council professional holiday trades ageing public speaking Performance Sentiment Index education future gender sydney event the changing face of research pack unaffordable parenting hornsby politics socialising baby award winner office group financial independence local community sustainable professional development learn home owner thought leadership organisational culture authenticity suburb engagement change market research national crime rates property market Mount Annan-Currant Hill Merry Christmas professional services eliane miles gen alpha Vocational education blaxland mobile mccrindle research society employmee Macquarie University public speaker wealth and income distribution car 2016 census results environment etiquette youth unemployment product future of work Christmas presents event Caregiver cooking Christmas lunch insight australia visual apartment spirituality charities Sydney capital cities local communities research data New Zeland divorce 10 years survey trend research services organisations mccrindle in the media career census results local hills shire housing affordability marketing Generation Y learning experience shbc annual income community engagement Financial Planning Association workshop statistics business index food careers global financial crisis commuters millennials gold coast shopping Gen Y resource friends google dreams fears VET February 16 Business analysis omnibus commuting Aussie speakers breakfast teacher student Australia Day 2017 logan Lower Hunter Region goals family Northern beaches Event Australian Population sydney hills charity intern rule keeper communicate supply and demand volunteering mythbusting teachers educhat Kiwi earnings ACF2017 australian communities trends report friendship choice workers focus groups baby name predictions data visualisation report 23 million neutral bay ACT Report mining boom recap TED social enquiry celebration house aged care TAS case study owning a home quote 1980 baby name trends staff university degree christianity social trends fresh summer trends NEETs Engineering Manager sydney metro Education Future Forum 2016 census stats eliane System's Architect lifestyle millionth responsive growing population mythbusters learning styles publication data analyst travel schools social issues optus my business awards not for profit property Wellington NSW digital Australian Families Kirsten Brewer professional presenters media forecasting leader christian affordability cica new york times baby boomers demographic internet generation Z new office high density forum offenders emerging technologies January 26th financial future shifts Mark McCrindle tuesday WA investor mentor high school social average Australian events trend tuesday crime PSI skills 2017 high density apartments wealth inequality earn conference speaker micro monarchy sector wide social commentary world house price rise royal influence financial fears youth NBRS healthy future socialites newspaper sunburnt country winter national private wealth hills futurist training ideas Skilling young australians urban living index future of shopping ipswich high density living click long weekend internship census Channel Seven Canberra research visualisation society trends builders victoria volunteering data resilience tattoos grave decision commute typical australian finance sector wide study city social commentator geomapping future-proof couple wealth and income focus group demographic transformations meals life Financial Planning Association of Australia generations sydney speaker in depth interviews easter Northern Territory communities cost Australians christmas Royals marriages waverton priorities motivate social researchers repayments NT online shopping moderators guide wedding happiness SA Valentine’s Day the hills shire Research Executive Andrew Duffin story aged care puzzle Lower Hunter rise of local apartments australians staying home more Tuesday Trends media release CBD alpha Australian demographics ACF 2016 education future report jobs goal office space public transport internships tableau relevant Jura Coffee cars population milestone increasing densification optus speaker live the dream participants crows nest customer teleworking World Water Day ACT Northern Beaches staying in selfie ease of travel community event economy budget Charlotte entrepreneurs of today FOMO entertainment 2016 presentation shopper's pick Territory state who is generation z CPI insights faux-cilising global generations world youth day the hills JOMO giving researcher census data mccrindle care support salary language energy group session NBRS Architecture renting McCridle population map urban living brisbane post rationalism non profit states program brands ACF17 easy rider trends of 2016 Sydney population Mark McCrindle in the media middle class investment Cobbitty-Leppington Real Estate cost of living SMSF micro apartments gig economy 1994 nfp work households Crime Rates australian litter the average aussie greatness travelling hello fresh australian real estate EFF hunger wolloomooloo australian community trends report 2020 low density Wagga Wagga Financial Planning Week engage marrickville retirement professional speaker population paying to work women Sydney’s south west mover and shaker employers social shifts ferry property price sydneycity South Australia changing face of sydney Australian Census darwin urban taskforce brand pharmacy wages Tuesday Trend REIV National Conference Word Up trends of 2017 Deaths men suburban living land of the middle class Australian community trends moreton bay social change communication household debt brand experience consumer gig religion panel office opening cash government social analyst hopes social analysis sports rental stress seasons sun Work place culture optimistic financial conference presentation Tasmania spend transport proactive IT Specialists 24 million ACF clothing emerging generations list sector Channel 7 the australian dream potts point research report perth plans stay home Assistant Store Manager faith The Daily Edition SMART Australia Day business living research parents school satisfaction dream work from home economic holidays collaborative financial dreams social lives environmental scanning education sector food insecurity interactive Gen X baby name earning belief baby names report REIV Conference unemployment FPA tertiary education research on coffee showreel Hunter Valley growth of sydney Maxim Accounting analysis bus Research Director employment small business outsourcing TDE Sydney Hills Business Chamber income speakers pack national wealth royal baby woolworths workforce australian communities forum younger generations New Zealand facts balance growth vegetarian trends analyst educated future of education Australian schools weather daily commute donation generational trends award Social Trend housing growth identity 2014 global vegemite divorce rate consumerism 2013 social life employmer dreaming average aussie screenagers dessert Wodonga rich sydneysiders future proof money royal family future residents Scouts hobart infographics deloitte cancelling plans video average sydneysider Hornsby Shire Council townhouses wage school students social impact census fail The ABC of XYZ Do It Yourself marriage NFP event TED talk qualitative research wealth 1975 Duchess of Cambridge cultural diversity relational Christchurch Australian Home bureau father's day HSC social media keynote speaker millenials future proofing James Ward pyrmont Australia street 24,000,000 norwest acf15 VET sector church prince george Queensland 1968 mother's day Australian Dream conference education research gen z Love news going out English survey design debate Real Estate Institute of Victoria Jura Australia area ashley mckenzie demographics twentyseventeen house price narcissism know the times work mates VIC bondi infographic coffee public holiday medicine investing mortgage mccrindle tea schools students suburbs results networking "know the times" lalor park ethnography demography leadership workshop rain entrepreneur sunny days daily telegraph names Netflix affordable coffee lovers in the media grandparents not-for-profit impact students workplace culture village Res Vis poor safe Queensland: QLD visualisation communications Western Australia Christmas season

Archive