Exploring the Sentiment of Sydneysiders

Monday, January 18, 2016

In August 2015, McCrindle Research surveyed 1,007 Sydneysiders on their attitudes and sentiments towards the current state and The Future of Sydney.

Future analysis of the sentiments of Sydneysiders has now been conducted, revealing the differences in sentiment within various demographic categories towards how Sydney is now, compared to 5 years ago and to how they perceive Sydney to be in 5 years’ time.

Males more optimistic

1 in 5 (20%) males are expectant optimists who stated that they think Sydney is better now than it was 5 years ago and it will be even better in 5 years’ time compared with only 14% of females.

Overall, 37% of males think that Sydney is better now than it was 5 years ago and 35% think that Sydney will be even better in 5 years’ time compared with 30% and 28% of females respectively.

Generation Y the most positive

1 in 5 (20%) Gen Y’s are expectant optimists with Baby Boomers having the smallest proportion in this category (14%) with 3 in 5 (60%) Gen X’s and Baby Boomers falling into the concerned pessimists category.

Over 2 in 5 (42%) Gen Y’s think that Sydney is better now it was 5 years ago but only 1 in 4 (26%) Baby Boomers feel the same way. Just over 7 in 10 Gen X’s (73%) and Baby Boomers (72%) think that Sydney will be worse in 5 years’ time, compared with just over 3 in 5 (63%) Gen Y’s.

City dwellers have a more buoyant outlook than those in the outer suburbs

The Central region of Sydney is the region with the largest proportion of expectant optimists at 20% with the South West region having the lowest at 15%.

However, the over 1 in 3 respondents from the South West region (35%) stated that they think that Sydney will be better in 5 years’ time, the highest proportion out of all the regions, followed by the Western Suburbs with 33%.

Families with dependents more upbeat

1 in 5 (20%) respondents who live in a household with children are expectant optimists compared with fewer than 1 in 6 (15%) who live in a household without children.

Almost 2 in 5 (39%) respondents living in a household with children stated that they think that Sydney is better now than it was 5 years ago compared with 3 in 10 (31%) of those in households without children.

Middle income earners most optimistic

Surprisingly, the proportion of respondents who are concern pessimists was higher in those in 2nd highest income quintile than those in the other 4 quintiles.

The largest proportion of respondents who stated that they think Sydney is better than it was 5 years ago was of those in the middle income quintile (40%).

The lower the perception of population size, the higher the optimism

Respondents who underestimated Sydney’s population the most (1 or 2 million) were the most likely to have been expectant optimists at 24% with those having the closest estimations being the most likely to be concerned pessimists (4 million = 53%, 5 million = 55%).

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

social commentary priorities demographics "know the times" news moreton bay crows nest sector school students DIY cancelling event equip slideshare increasing densification define forum responsive 2015 mentor education future social shifts growing population typical australian property price demographer emerging technologies brand experience workplace culture social media list owning a home workplace house prices sunburnt country vegemite trends analyst Financial Planning Week PSI 1980 census domestic follow renting Christmas presents personal growth millenials rent WA Kirsten Brewer jobs rule keeper South Australia student easter NSW not-for-profit toys Australia Day data analyst sentiments australians staying home more housing Wodonga budget urban living index commute NEETs research pack collaboration Australian Communities Trends events Australian Trends children online award Channel Seven google for education language offenders social Res Vis baby tattoos brands retirement criminal cost sports young australians infographic Australians cash Queensland: QLD relevant future proof research growth recap ipswich weekly earnings Christmas season royal family experience sydneysiders fears professional speaker mccrindle young people builders easy rider sustainable women prince george ease of travel data visualisation work cost of living mythbusting finance home ownership coffee townhouses trends of 2016 population growth Tuesday Trend Mark McCrindle stay home 2012 paying to work career Financial Planning Association housing market learner shifts moderators guide deloitte Australian Census survey design environment waverton suburb weather internships The ABC of XYZ VIC alpha authenticity local faux-cilise Australian Home wealth distribution group trends education future report insights consumerism Crime Rates nfp New Zeland professional development property Bathburst keynote speaker The Daily Edition affordable generation Z post rationalism Royals Aussies financial JOMO hills shire in depth interviews kate middleton millennials litter pyrmont baby name trends rich online shopping Northern Beaches Christian School lifestyle cultural diversity renter of the future networking trends of 2017 teacher students internship food state NT residents case study REIV Conference mother's day report challenge 2017 mortgage presentation thought leadership millionth omnibus annual income education research social trends Duchess of Cambridge twentyseventeen Christmas lunch holidays Australian communities energy hobart transport focus group plans rain cancel plans victoria staff Real Estate Institute of Victoria Canberra shopper's pick EFF CBD new york times Australia Day 2017 apartment sector wide study McCrindle Speakers January 26th demographic trends brisbane summer English city high density living families poor 24 million government newspaper sydney event small business Kiwi future eliane teleworking workforce divorce rate family study employers Education Future Forum 2020 Assistant Store Manager visualisation dare to dream 40 million data learning panel keynote faux-cilising long weekend house megatrends society demographic financial independence income lalor park demographic transformations university schools students public holiday financial future low density work-life tableau 24,000,000 mythbusters population Valentine’s Day Sydney keynote speaker speakers video communications logan mover and shaker facts outsourcing Financial Planning Association of Australia year 12 middle class housing trends suburban living future of education teachers GPO community event resource public speaking publication unemployment Netflix skills Channel 7 mccrindle tea friends ultimo baby boomers DESTEL cancelling plans 10 years village Wagga Wagga winter research services snapshot communities marketing baby names teaching Aussie presentations trend mccrindle in the media tv 2014 urban marriage salary Territory staying in thrive Wellington water gen z engage world communicate mining boom cold change year 7 communication educhat investor Word Up 1968 relational New South Wales high density google 1975 hopes global world youth day 23 million earnings bondi baby boom woolworths states social lives professional sun 1994 HSC politics school satisfaction REIV National Conference winter blues darwin click program hornsby blaxland real Tasmania divorce emerging generations leadership not for profit urban taskforce Scouts media release social researchers Population Clock qualitative research ACF optimistic ashley mckenzie entrepreneurial Myth wellbeing local communities organisational culture meals mobile area environmental scanning event the changing face of monarchy know the times forecasting debate daily telegraph goal entertainment generation faux-ciliser urban living repayments visual unaffordable selfie jobs of the future clothing australian communities trends report Geoff Brailey australian communities forum World Water Day market research gender survey future-proof property market Australian Families researcher global financial crisis culture housing growth social enquiry rise of local entrepreneurs of today gold coast in the media tea capital city Gen Y future of work christianity aussie culture going out potts point anzac digital product greatness financial dreams internet investment sector wide Christchurch research data schools conference presentation Australian demographics national wealth graphs teach population map consumer royal influence Merry Christmas population milestone neutral bay social impact futurist TDE rental stress mccrindle research Charlotte royal baby socialising parents average aussie education sector leader youth unemployment volunteers suburbs christmas 2013 buildings debt New Zealand narcissism ageing population overcast optus emerging trends customer life perth proactive high school dream trend tuesday manly collaborative grandparents Births careers dreaming Hornsby Shire Council Do It Yourself analysis balance focus groups Australian Bureau of Statistics house price personalities media wealth housing affordability affordability wealth and income insight Tuesday Trends Western Australia System's Architect ethnography intern menai marrickville religion australia Northern Beaches media commentary social commentator fresh capital cities baby name predictions hello fresh social life Sydney parenting global generations motivate university degree ABS learning styles optus my business awards identity community engagement vegetarian Real Estate learn stats TAS holiday geomapping Northern Territory cloudy days happiness school generation alpha education huffington post poker master brand sydneycity cartodb non profit tips Generation Y sydney speaker Caregiver gen alpha work mates australian social research charity generational trends land of the middle class household conference friendship seasons results interactive FPA dessert tuesday wolloomooloo business index royal Research Executive Northern beaches Event ACT social researcher leadership workshop social analysis sunny days men resilience wages innovative community goals Love home ashley fell SA entrepreneur Engineering Manager Australian schools high density apartments father's day Australian Dream social research home owner organisations princess charlotte Social Trend IT Specialists earn national private wealth curiosity tertiary education rising house prices workshop 2016 wedding employment child care Melbourne households acf15 cooking business cars celebration engagement FOMO national crime rates etiquette quote shbc innovation church baby name social change shopping ideas training Deaths society trends ACF 2016 participants mateship eliane miles Gen X Generation X daily commute generations future proofing wealth and income distribution educated living February 16 spend technology names media activity crime research visualisation Queensland statistics economic economy group session marriages couple conference speaker socialites safe youth Adelaide

Archive