The Future of Shopping

Tuesday, December 13, 2016

As Christmas approaches, so does the urgency of shopping. So what will shopping in the future look like - and will we even need shops? It is interesting to note than in an era of online shopping, we actually visit the shops more now than a generation ago. In a survey this year we found that the main connection point Australians have with their local community is not the community centre, park, school or club but the local shopping centre. A visit to the shops is not just about getting groceries- it is a social experience, an entertainment destination, a café stop-off and of course an opportunity to see, try, and experience what’s new.

The shopping experience of the future will start much earlier than the moment we enter a store. It will begin at the time we make decisions about items we buy. Increasingly, these decisions will be socially informed by recommendations made by family and friends as well as our digital communities with whom we share common interests and even available nearby shoppers.

Shopping will become a hybrid of online purchasing through mobile devices and personalised shopping apps, and real world shopping in-store. By 2026 our in-store shopping will be guided not only by our shopping list but also by applications which facilitate our shopping experience. They will be able to detect when and where we are in store and provide recommendations and discounts in real-time based on our lifestyle, our purchasing habits, household demographics and our electronically-enabled shopping trolley as we fill it. At home, intelligent appliances in our smart homes will monitor our consumption of grocery items, automatically detecting items we are running low on and based on past behaviour and clever predictions this shopping list will be automatically set up for payment and home delivery or available at convenient collection hubs.

Payments will not only be cashless but card-less - a quick swipe of our phone or device will pay the bill and receive the receipt. And best of all, in an era of driver-less cars, car share drop-off points and streamlined public transport, getting a good parking spot may even be achievable!

The Shopper's Pick: Understanding Australia's new village green

Thursday, July 14, 2016

This year we were delighted to write up and design the third and latest report in the Trolley Trends Series, ‘The Shoppers Pick’ for Woolworths Limited. From developing the survey through to conducting the analysis, this report is the perfect blend of quality research with segmentation and visuals, making the research easy to consume.

With 1 in 5 (20%) Australian supermarket customers going to the supermarket at least once a week, the report reveals that a record number of people (44%) consider the local shopping centre to be central to community life and has truly established itself as the new village green – a place for connection and engagement with the wider community, perhaps even more so than the local pub, school or community centre.

It is the theme of local which is clearly the key message of ‘The Shopper’s Pick’, which provides a unique look into modern Australia’s living, eating and shopping habits today.


As Australia becomes increasingly connected to global economies and new technologies, there is an equal if not stronger desire among shoppers to support Australian made products and local growers. It is increasingly important to Australian shoppers to know where their food comes from.

More than half of Australian shoppers (52%) state that buying local food is extremely or very important to them. In fact, around a quarter of shoppers prefer to purchase meat and poultry, bread and grains, and seafood and fish that are sourced locally in their own region rather than sourced further afield in their own state or within another region in Australia.


Australians are impacted in different ways by the changing seasons. Australia’s Seasonal Personalities explores the different personalities of Australians and the impact seasons have on their lifestyle. Which Seasonal Personality are you?


Australians are becoming increasingly health conscious and aware of the foods they consume. This trend towards healthy eating is demonstrated in the increase of health foods being included by Australians in their weekly shop.

Just over half of shoppers (52%) buy health food products weekly (i.e. sugar free, additive free, gluten free, dairy free, organic, raw, salt free or vegan), with sugar free products the most likely to be on Australians’ shopping lists and purchased by just over half of shoppers (51%), followed by organic and raw foods (both at 35%), and additive free foods (27%).


Australians are a nation of savvy shoppers, who seek products that are value for money. Nearly 7 in 10 shoppers (69%) state that buying on discount is extremely or very important to them. These values are reflected in the ingredients they purchase for meals cooked at home, with 99% of Australian shoppers saying price is an important factor they take into consideration. As part of being savvy shoppers, Australians are also creative savers. Almost 6 in 10 shoppers (58%) save money by purchasing groceries based on weekly specials, while just over half (52%) save money by writing a shopping list and sticking to it. Stocking up and bulk-buying are two other ways Australians save money, with just over half of shoppers (53%) currently saving money by stocking up on discounted non-perishables.

This report follows on from the 2014 Trolley Trends Report which focused on the increasing importance of ‘Fresh’ amongst the Australian population. The report also found that one of the most common community connections for Australians is the local shopping centre. To access the Future of Fresh report, please click here.

Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online

While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas

The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season

More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift

16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year

While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


New Zeland young australians proactive suburb graphs not for profit research marriages NT priorities infographics Financial Planning Association innovative typical australian housing growth real product commute shbc Generation X australian social research renting Caregiver etiquette work mates Australians youth 2014 careers geomapping deloitte Wellington socialising Northern Beaches summer Mark McCrindle in the media sydney metro organisations hobart tuesday breakfast baby names brands professional presenters quote speakers pack EFF water religion schools bureau earn education sector sector public speaker live the dream goal identity entrepreneur communities relevant customer social Research Executive Res Vis panel states neutral bay Queensland: QLD career hopes Northern Territory area office space perth monarchy TDE population younger generations cultural diversity schools students travelling woolworths ideas crime emerging technologies nfp year 12 shopping training staying in volunteers presentation focus groups donate financial social change growth census research on coffee investing lalor park the lucky country grandparents not for profit authenticity energy conference presentation DESTEL teacher TED talk Generation Y supply and demand February 16 recap survey design educhat future proof optus debate bus global financial crisis trades event Mark McCrindle James Ward prince george Aussie vegemite teach thrive social researcher narcissism finance faux-ciliser networking Deaths father's day Tasmania NBRS Architecture Geoff Brailey student divorce rate rule keeper English leadership workshop university degree royal baby care support brisbane apartments volunteer choice workers group home owner baby name predictions mccrindle research rain teachers impact Aussies sydney speaker Australian Trends Business analysis increasing densification work-life workplace culture Engineering Manager Mount Annan-Currant Hill eliane miles learn year 7 sunny days 1968 cloudy days SA 24,000,000 middle class workforce eliane public transport ashley fell wealth inequality trends analyst mother's day generation Z ACF social shifts insight the hills emerging trends interactive princess charlotte ACF2017 australia urban taskforce Elderslie-Harrington park weather men VET pharmacy global generations suburban living urban living VIC property market transport young people trend generation alpha christian generations media activity world language ipswich house prices financial fears Canberra Cobbitty-Leppington economy motivate home ownership ageing population national wealth christmas Love sector wide Word Up demography university youth unemployment Duchess of Cambridge millionth New Zealand brand Sydney’s south west builders data outsourcing future culture fears entrepreneurs of today social research safe post rationalism showreel Kiwi hello fresh baby NEETs 2017 women mythbusting 2016 census Queensland GPO shopping centre life wealth and income distribution mccrindle tea responsive urban living index not-for-profit who is generation z generational trends 24 million 1994 rental stress wages christianity sunburnt country dare to dream professional travel Gen X living high school online shopping education organisational culture poor budget goals census results daily telegraph unemployment FPA Crime Rates population growth PSI anzac collaboration Population Clock Financial Planning Association of Australia social media digital Real Estate Institute of Victoria australian communities trends report census fail data visualisation household staff survey norwest Adelaide domestic equip technology property australian community trends report housing demographic trends winter storytelling city SRE Australian Dream hills shire Hills Shire Council environment population milestone gig economy focus group Australian schools Myth manly screenagers baby names australia report community event spirituality victoria the great screenage sector wide study trends of 2016 follow ashley mckenzie alpha omnibus cancelling plans McCrindle Speakers 10 years internet skills house price belief charities winter blues resilience tertiary education cash plans commuting Sydney population publication demographic transformations gold coast Australian Families mccrinlde mythbusters 2015 australian changing face of sydney JOMO tips teleworking gender study innovation visual high density faux-cilise Assistant Store Manager marrickville demographic award winner Do It Yourself Australian community trends futurist Andrew Duffin family wealth distribution define Tuesday Trend mccrindle social analyst cost emerging generations Wagga Wagga 1980 suburbs low density Social Trend personalities school satisfaction dessert McCridle cooking families cartodb donation cancel plans baby boomers capital city car consumerism potts point social life property price meals Royals selfie sydney hills 2016 insights Wodonga Performance Sentiment Index Research Director marriage royal family HSC friends CBD income social commentator households crows nest repayments Valentine’s Day Australian Communities Trends affordable fresh easy rider census 2016 mortgage Jura Coffee society trends coffee lovers award Gen Y change 2020 holiday group session Work place Lower Hunter acf15 retirement researcher Australian Census click 2012 Hunter Valley conferences trends teaching Christmas season workplace workshop faith dreams Sydney Hills Business Chamber video jobs of the future future of work twentyseventeen vegetarian NFP event local small business church wedding dream toys employmee Territory culturally diverse research services kate middleton Merry Christmas program aged care growth of sydney speaker Australian communities hornsby sydney event learning styles mateship moderators guide professional development Jura Australia education research sydneysider bondi demographer renter of the future Vocational education affordability gen z house price rise charity australian real estate New South Wales celebration pyrmont analysis Scouts social impact World Water Day Hornsby Shire Council sun tea school in the media financial planning education future data analyst socialites balance personal growth megatrends greatness future proofing business index media release ACF 2016 train What is food insecurity? community engagement the changing face of DIY poker master community research data engage happiness future of shopping holidays school students hunger food bank Births know the times national private wealth australians staying home more events apartment newspaper food insecurity financial dreams rise of local aged care puzzle results Channel 7 trend tuesday participants couple cold research visualisation ageing public speaking Education Future Forum The Daily Edition pharmacies business earnings mentor Australia Day ABS global mobile social analysis TAS casual owning a home cars giving business performance new office ACF17 2016 census results easter royal influence gen alpha social issues presentations waverton millenials baby name trends annual income speajer speakers wolloomooloo public holiday aussie culture students dreaming Australian Bureau of Statistics seasons Real Estate market research TED System's Architect generation January 26th office Australian demographics jobs average sydneysider educated Macquarie University REIV Conference snapshot WA criminal IT Specialists marketing housing affordability housing trends ultimo Christmas lunch divorce baby names report purpose salary shifts ease of travel stats home Sydney capital cities menai sydneysiders local communities social commentary parenting the hills shire logan politics qualitative research office opening environmental scanning optimistic cica urban debt research report litter sports rising house prices blaxland food Charlotte the average aussie entrepreneurial land of the middle class resource social trends Australia Day 2017 average Australian rent going out 23 million REIV National Conference village Lower Hunter Region forum work gig #censusfail economic social enquiry cultural diveristy education future report weekly earnings ferry Northern Beaches Christian School wealth internship keynote Christchurch challenge overcast tv rich investor grave decision medicine financial independence Bathburst statistics mover and shaker unaffordable Financial Planning Week trends of 2017 collaborative population map child care infographic social lives South Australia Australian Home baby boom sydneycity curiosity forecasting keynote speaker money Willowdale daily commute consumer volunteering world youth day clothing google for education employers local community Kirsten Brewer 1975 contiki friendship report sustainable healthy future research pack relational state Maxim Accounting parents shopper's pick commuters faux-cilising earning "know the times" buildings future-proof high density apartments sentiments conference new york times non profit financial future SMART national crime rates average aussie townhouses government screenage children mining boom social researchers thought leadership cancelling event stay home list tableau spend in depth interviews Christmas presents lifestyle millennials Australian Population wealth and income darwin media media commentary TEDx society google Western Australia chairty The ABC of XYZ leader residents mccrindle in the media facts coffee conference speaker 2013 Melbourne Sydney keynote speaker census data huffington post research news entertainment house micro apartments future of education Skilling Tuesday Trends ACT Report professional services learning internships forecast case study employment work from home investment Netflix engagement hills leadership moreton bay volunteering data ethnography cost of living visualisation demographics offenders learner NSW paying to work meetings brand experience communication infographic wall long weekend communicate employmer communications the australian dream CPI micro professional speaker slideshare high density living australian communities forum wellbeing Channel Seven tattoos experience story FOMO VET sector SMSF Northern beaches Event baby name wage ACT Australia street optus my business awards names housing market royal online NBRS growing population 40 million intern