The Future of Shopping

Tuesday, December 13, 2016

As Christmas approaches, so does the urgency of shopping. So what will shopping in the future look like - and will we even need shops? It is interesting to note than in an era of online shopping, we actually visit the shops more now than a generation ago. In a survey this year we found that the main connection point Australians have with their local community is not the community centre, park, school or club but the local shopping centre. A visit to the shops is not just about getting groceries- it is a social experience, an entertainment destination, a café stop-off and of course an opportunity to see, try, and experience what’s new.

The shopping experience of the future will start much earlier than the moment we enter a store. It will begin at the time we make decisions about items we buy. Increasingly, these decisions will be socially informed by recommendations made by family and friends as well as our digital communities with whom we share common interests and even available nearby shoppers.

Shopping will become a hybrid of online purchasing through mobile devices and personalised shopping apps, and real world shopping in-store. By 2026 our in-store shopping will be guided not only by our shopping list but also by applications which facilitate our shopping experience. They will be able to detect when and where we are in store and provide recommendations and discounts in real-time based on our lifestyle, our purchasing habits, household demographics and our electronically-enabled shopping trolley as we fill it. At home, intelligent appliances in our smart homes will monitor our consumption of grocery items, automatically detecting items we are running low on and based on past behaviour and clever predictions this shopping list will be automatically set up for payment and home delivery or available at convenient collection hubs.

Payments will not only be cashless but card-less - a quick swipe of our phone or device will pay the bill and receive the receipt. And best of all, in an era of driver-less cars, car share drop-off points and streamlined public transport, getting a good parking spot may even be achievable!

The Shopper's Pick: Understanding Australia's new village green

Thursday, July 14, 2016

This year we were delighted to write up and design the third and latest report in the Trolley Trends Series, ‘The Shoppers Pick’ for Woolworths Limited. From developing the survey through to conducting the analysis, this report is the perfect blend of quality research with segmentation and visuals, making the research easy to consume.

With 1 in 5 (20%) Australian supermarket customers going to the supermarket at least once a week, the report reveals that a record number of people (44%) consider the local shopping centre to be central to community life and has truly established itself as the new village green – a place for connection and engagement with the wider community, perhaps even more so than the local pub, school or community centre.

It is the theme of local which is clearly the key message of ‘The Shopper’s Pick’, which provides a unique look into modern Australia’s living, eating and shopping habits today.


A GLOBAL NATION WITH A PASSION FOR LOCAL

As Australia becomes increasingly connected to global economies and new technologies, there is an equal if not stronger desire among shoppers to support Australian made products and local growers. It is increasingly important to Australian shoppers to know where their food comes from.

More than half of Australian shoppers (52%) state that buying local food is extremely or very important to them. In fact, around a quarter of shoppers prefer to purchase meat and poultry, bread and grains, and seafood and fish that are sourced locally in their own region rather than sourced further afield in their own state or within another region in Australia.


AUSTRALIA’S SEASONAL PERSONALITIES

Australians are impacted in different ways by the changing seasons. Australia’s Seasonal Personalities explores the different personalities of Australians and the impact seasons have on their lifestyle. Which Seasonal Personality are you?

THE HEALTH REVOLUTION

Australians are becoming increasingly health conscious and aware of the foods they consume. This trend towards healthy eating is demonstrated in the increase of health foods being included by Australians in their weekly shop.

Just over half of shoppers (52%) buy health food products weekly (i.e. sugar free, additive free, gluten free, dairy free, organic, raw, salt free or vegan), with sugar free products the most likely to be on Australians’ shopping lists and purchased by just over half of shoppers (51%), followed by organic and raw foods (both at 35%), and additive free foods (27%).


VALUE SWAG: A NATION OF CREATIVE SAVERS

Australians are a nation of savvy shoppers, who seek products that are value for money. Nearly 7 in 10 shoppers (69%) state that buying on discount is extremely or very important to them. These values are reflected in the ingredients they purchase for meals cooked at home, with 99% of Australian shoppers saying price is an important factor they take into consideration. As part of being savvy shoppers, Australians are also creative savers. Almost 6 in 10 shoppers (58%) save money by purchasing groceries based on weekly specials, while just over half (52%) save money by writing a shopping list and sticking to it. Stocking up and bulk-buying are two other ways Australians save money, with just over half of shoppers (53%) currently saving money by stocking up on discounted non-perishables.


This report follows on from the 2014 Trolley Trends Report which focused on the increasing importance of ‘Fresh’ amongst the Australian population. The report also found that one of the most common community connections for Australians is the local shopping centre. To access the Future of Fresh report, please click here.

Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online


While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas


The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season


More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift


16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year


While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

norwest product statistics holiday grandparents commute house anzac youth Crime Rates future-proof participants woolworths careers not for profit Sydney faux-ciliser tattoos omnibus australians staying home more teachers office quote Do It Yourself 2020 renter of the future offenders Northern Territory dare to dream brand experience Western Australia define eliane unaffordable teleworking forecasting CBD hobart slideshare news motivate blaxland keynote organisational culture parenting shopper's pick earning global generations staff educhat waverton entrepreneurs of today Social Trend REIV National Conference thrive darwin Wodonga millennials Netflix aged care puzzle victoria Mark McCrindle mover and shaker social researcher Adelaide travel neutral bay optus ACF 2016 wellbeing ease of travel Melbourne mobile men Australian Dream cost 2012 australian communities trends report daily commute ageing goals conferences newspaper Australian communities shopping ipswich divorce engagement national wealth buildings ideas workplace property Aussie TAS students church communications 24,000,000 EFF energy investor emerging generations millionth house price rise Christmas lunch financial dreams VIC Australian Home schools marriage personal growth domestic baby name trends eliane miles Royals media activity Tasmania analysis recap world 1994 coffee trends of 2016 trend tuesday graphs households social local communities poker master leader Generation X research pack consumer supply and demand spend presentations sports mortgage tips work mates house price cloudy days new office "know the times" demographics internship workshop marketing stats employers national crime rates contiki social commentary generation Z social life storytelling growth research data tuesday change FPA financial future Res Vis land of the middle class GPO easy rider perth Sydney keynote speaker proactive repayments population milestone residents megatrends wedding shifts wealth cancelling event the changing face of economic internships relevant affordability leadership workshop Northern Beaches Christian School IT Specialists 24 million Australian Trends Merry Christmas litter home owner high density teacher Births Education Future Forum 1975 digital year 7 Population Clock families mateship rising house prices socialising vegemite Australia Day 2017 identity youth unemployment qualitative research sector learning styles debate conference presentation Bathburst narcissism event social trends australian social research national private wealth goal ageing population rich Northern Beaches environment SA workplace culture survey design Financial Planning Association of Australia work affordable twentyseventeen responsive renting weather logan Australia Day collaboration relational australia financial fears 23 million global financial crisis balance The Daily Edition easter population map sun government alpha not-for-profit housing kate middleton social issues Financial Planning Association Australian schools 1980 resilience annual income women baby boom entertainment village award TDE events small business social lives monarchy Territory communities presentation jobs data visualisation school satisfaction Christchurch trend Tuesday Trend baby name predictions safe video mccrindle tea innovative high density living real builders bondi SMSF environmental scanning stay home water social commentator owning a home baby name office opening princess charlotte seasons FOMO case study infographic wall cash teaching research finance pharmacies future proof cultural diversity optimistic Wagga Wagga conference speaker Research Executive ashley mckenzie Generation Y focus groups household leadership states researcher children travelling training infographic education future Queensland: QLD gen z Valentine’s Day learn mythbusting online shopping brands bureau sydneysiders long weekend toys emerging trends plans suburbs public speaking forum work-life generation focus group Channel 7 cancel plans baby customer baby boomers media release dreaming young people personalities January 26th conference visual socialites skills society trends Deaths winter suburban living nfp social analysis public holiday outsourcing trends of 2017 happiness tea education research wealth and income distribution friends curiosity 2016 futurist unemployment JOMO future of work potts point etiquette high school overcast ethnography capital city language mining boom 2017 millenials data networking crows nest mythbusters 2013 NEETs hornsby sydneycity education future report healthy future community tv technology future of education professional speaker census Scouts rain professional development keynote speaker university cooking group session mccrindle in the media pharmacy click going out Financial Planning Week cancelling plans list learning young australians Love culture sector wide study royal influence authenticity wealth and income Queensland consumerism sydney event the australian dream HSC communication business panel 40 million generations home ownership Australian Families tableau acf15 cost of living research services February 16 1968 results media education sector mentor engage New Zealand criminal city Caregiver google experience baby names Australian Census population future proofing couple dessert resource typical australian social change brand intern ultimo wages Engineering Manager Charlotte property price Real Estate WA sentiments housing growth emerging technologies marrickville generational trends 2015 growing population Word Up wage program social researchers suburb increasing densification NT earn NSW ACF aussie culture System's Architect DIY religion organisations financial local Hornsby Shire Council cars faux-cilising research visualisation royal baby townhouses brisbane entrepreneur dream medicine marriages gender low density house prices DESTEL year 12 know the times Duchess of Cambridge facts in depth interviews Christmas season McCrindle Speakers school housing trends social media employment entrepreneurial 10 years social enquiry housing affordability sunburnt country priorities new york times moreton bay royal communicate urban living online trends family Geoff Brailey urban meals royal family middle class cold wolloomooloo salary university degree volunteers average aussie non profit menai visualisation urban taskforce gold coast report australian communities forum fears office space education sunny days hills shire manly global Canberra divorce rate teach media commentary sydney speaker snapshot interactive tertiary education parents workforce home child care population growth faux-cilise holidays housing market economy 2014 geomapping New Zeland wealth distribution lalor park cartodb ABS gen alpha professional Australian demographics equip apartment Northern beaches Event greatness in the media poor generation alpha The ABC of XYZ Wellington friendship christmas post rationalism group budget aged care market research huffington post social shifts mccrindle christianity property market living Tuesday Trends trends analyst English hopes Myth income optus my business awards meetings speakers South Australia rise of local investing Assistant Store Manager moderators guide internet rental stress deloitte father's day fresh thought leadership rule keeper career Aussies student life data analyst jobs of the future follow educated business index world youth day mother's day sector wide transport World Water Day staying in prince george clothing schools students Australian Bureau of Statistics Australian Communities Trends collaborative Kiwi summer Australians forecast retirement insight community event lifestyle ashley fell celebration Channel Seven future demographic shbc rent urban living index Christmas presents earnings financial independence Real Estate Institute of Victoria capital cities insights winter blues Gen X society state mccrindle research REIV Conference Gen Y school students names vegetarian publication Kirsten Brewer social research weekly earnings hello fresh learner innovation survey challenge area pyrmont demographer google for education selfie crime high density apartments community engagement daily telegraph study demographic transformations social impact ACT politics food investment PSI paying to work charity debt New South Wales sustainable demographic trends

Archive