The Future of Shopping

Tuesday, December 13, 2016

As Christmas approaches, so does the urgency of shopping. So what will shopping in the future look like - and will we even need shops? It is interesting to note than in an era of online shopping, we actually visit the shops more now than a generation ago. In a survey this year we found that the main connection point Australians have with their local community is not the community centre, park, school or club but the local shopping centre. A visit to the shops is not just about getting groceries- it is a social experience, an entertainment destination, a café stop-off and of course an opportunity to see, try, and experience what’s new.

The shopping experience of the future will start much earlier than the moment we enter a store. It will begin at the time we make decisions about items we buy. Increasingly, these decisions will be socially informed by recommendations made by family and friends as well as our digital communities with whom we share common interests and even available nearby shoppers.

Shopping will become a hybrid of online purchasing through mobile devices and personalised shopping apps, and real world shopping in-store. By 2026 our in-store shopping will be guided not only by our shopping list but also by applications which facilitate our shopping experience. They will be able to detect when and where we are in store and provide recommendations and discounts in real-time based on our lifestyle, our purchasing habits, household demographics and our electronically-enabled shopping trolley as we fill it. At home, intelligent appliances in our smart homes will monitor our consumption of grocery items, automatically detecting items we are running low on and based on past behaviour and clever predictions this shopping list will be automatically set up for payment and home delivery or available at convenient collection hubs.

Payments will not only be cashless but card-less - a quick swipe of our phone or device will pay the bill and receive the receipt. And best of all, in an era of driver-less cars, car share drop-off points and streamlined public transport, getting a good parking spot may even be achievable!

The Shopper's Pick: Understanding Australia's new village green

Thursday, July 14, 2016

This year we were delighted to write up and design the third and latest report in the Trolley Trends Series, ‘The Shoppers Pick’ for Woolworths Limited. From developing the survey through to conducting the analysis, this report is the perfect blend of quality research with segmentation and visuals, making the research easy to consume.

With 1 in 5 (20%) Australian supermarket customers going to the supermarket at least once a week, the report reveals that a record number of people (44%) consider the local shopping centre to be central to community life and has truly established itself as the new village green – a place for connection and engagement with the wider community, perhaps even more so than the local pub, school or community centre.

It is the theme of local which is clearly the key message of ‘The Shopper’s Pick’, which provides a unique look into modern Australia’s living, eating and shopping habits today.


As Australia becomes increasingly connected to global economies and new technologies, there is an equal if not stronger desire among shoppers to support Australian made products and local growers. It is increasingly important to Australian shoppers to know where their food comes from.

More than half of Australian shoppers (52%) state that buying local food is extremely or very important to them. In fact, around a quarter of shoppers prefer to purchase meat and poultry, bread and grains, and seafood and fish that are sourced locally in their own region rather than sourced further afield in their own state or within another region in Australia.


Australians are impacted in different ways by the changing seasons. Australia’s Seasonal Personalities explores the different personalities of Australians and the impact seasons have on their lifestyle. Which Seasonal Personality are you?


Australians are becoming increasingly health conscious and aware of the foods they consume. This trend towards healthy eating is demonstrated in the increase of health foods being included by Australians in their weekly shop.

Just over half of shoppers (52%) buy health food products weekly (i.e. sugar free, additive free, gluten free, dairy free, organic, raw, salt free or vegan), with sugar free products the most likely to be on Australians’ shopping lists and purchased by just over half of shoppers (51%), followed by organic and raw foods (both at 35%), and additive free foods (27%).


Australians are a nation of savvy shoppers, who seek products that are value for money. Nearly 7 in 10 shoppers (69%) state that buying on discount is extremely or very important to them. These values are reflected in the ingredients they purchase for meals cooked at home, with 99% of Australian shoppers saying price is an important factor they take into consideration. As part of being savvy shoppers, Australians are also creative savers. Almost 6 in 10 shoppers (58%) save money by purchasing groceries based on weekly specials, while just over half (52%) save money by writing a shopping list and sticking to it. Stocking up and bulk-buying are two other ways Australians save money, with just over half of shoppers (53%) currently saving money by stocking up on discounted non-perishables.

This report follows on from the 2014 Trolley Trends Report which focused on the increasing importance of ‘Fresh’ amongst the Australian population. The report also found that one of the most common community connections for Australians is the local shopping centre. To access the Future of Fresh report, please click here.

Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online

While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas

The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season

More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift

16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year

While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


winter social lalor park New Zeland Gen Y engage finance education research marriages future of work group session millennials marrickville states crime entrepreneur mccrindle in the media goal cancelling event christianity Australian schools employers snapshot friends youth unemployment meals analysis urban taskforce qualitative research collaboration work-life online transport presentation Generation X Australian Bureau of Statistics workshop narcissism media activity investor organisations communities employment language cooking workplace lifestyle Generation Y house outsourcing sydneysiders business index work mates demographic urban living index local data renter of the future ACF cars life pyrmont research pack dreaming public speaking teacher GPO gen alpha energy Northern beaches Event demographic trends women Wellington social life learning styles neutral bay potts point research visualisation work researcher Sydney keynote speaker SA Australian Home twentyseventeen internships unaffordable wages year 12 sentiments urban environmental scanning divorce annual income collaborative society 24,000,000 skills emerging trends FPA jobs of the future builders January 26th teachers World Water Day ashley mckenzie logan optus my business awards Sydney DESTEL Australian Communities Trends crows nest entertainment intern clothing dream trend tuesday investment research wolloomooloo debate divorce rate daily commute baby name financial independence professional speaker in the media consumerism teaching wealth distribution brand criminal Word Up ease of travel friendship study royal baby Australian Trends university Territory tips property price brand experience HSC communications holidays professional New South Wales earnings baby names royal Education Future Forum commute media suburban living cartodb customer DIY child care low density national wealth budget slideshare land of the middle class spend australian communities trends report kate middleton moreton bay relevant mortgage domestic visualisation Financial Planning Week personal growth community engagement community politics ageing population home ethnography personalities gender Deaths Christmas presents trends of 2016 mentor 2014 mccrindle education leader world youth day shifts Australian Dream hornsby entrepreneurs of today education sector group define FOMO Real Estate Institute of Victoria water safe REIV Conference keynote online shopping global financial crisis etiquette workforce Births training educhat ipswich australians staying home more wellbeing Christmas lunch Queensland: QLD parenting ashley fell aussie culture poker master identity overcast research data perth housing market learner baby boom residents social analysis home ownership social commentator house prices gold coast Northern Beaches Christian School emerging technologies mother's day hello fresh cash Caregiver eliane bondi new york times financial future australia high density living vegemite trends 1980 sydneycity 2020 non profit The ABC of XYZ buildings innovative results focus groups brisbane JOMO event brands Melbourne men baby name trends internet sunburnt country Hornsby Shire Council Australian communities housing affordability video australian social research presentations know the times social researcher goals rule keeper not-for-profit home owner Population Clock media commentary recap ultimo keynote speaker small business Aussies conference presentation Financial Planning Association trend royal family government future of education social shifts princess charlotte typical australian children trends of 2017 affordability megatrends thrive educated owning a home trends analyst networking moderators guide 2015 Research Executive panel youth victoria hobart social enquiry EFF sports data analyst Western Australia education future report NEETs Do It Yourself report TAS sydney event communication English future proof earn facts list research services village couple in depth interviews insight marketing anzac 2016 follow challenge demographics rising house prices social media easy rider manly capital city generations holiday digital rain New Zealand Australian Families jobs PSI socialising hopes google Wodonga events forum poor optus middle class school students rental stress Scouts rise of local click career Mark McCrindle darwin weather "know the times" 23 million balance interactive ACT mover and shaker cost world visual Tuesday Trends population milestone demographic transformations mccrindle research state Valentine’s Day 1968 graphs data visualisation leadership workshop paying to work repayments renting Channel Seven demographer property market research 2017 dessert high density apartments schools Christmas season sunny days optimistic google for education engagement religion ACF 2016 equip generation alpha real baby Gen X tattoos tea high school internship Merry Christmas Adelaide NT future young australians huffington post staff VIC fresh year 7 university degree newspaper Social Trend suburb change wealth and income forecasting infographic royal influence seasons insights future-proof living parents weekly earnings population growth rich toys Northern Beaches dare to dream product faux-cilising wealth and income distribution monarchy conference Geoff Brailey careers house price housing trends sector wide study property market families retirement sustainable student happiness the changing face of ideas cloudy days thought leadership menai church sydney speaker cold Myth school satisfaction 2012 sector wide greatness participants capital cities publication Crime Rates communicate acf15 focus group Australian demographics business shopping curiosity nfp tv Duchess of Cambridge going out geomapping futurist food consumer technology case study culture unemployment teleworking Wagga Wagga celebration prince george easter population Love priorities ABS IT Specialists social research census social impact mining boom emerging generations education future society trends survey resilience national crime rates financial conference speaker woolworths marriage not for profit area sun Royals charity coffee future proofing urban living vegetarian System's Architect tertiary education community event baby name predictions Kirsten Brewer workplace culture Aussie growth social commentary quote Australians apartment young people winter blues national private wealth grandparents experience Real Estate economic income growing population hills shire sector affordable housing growth Queensland post rationalism volunteers waverton 1994 Tuesday Trend suburbs increasing densification townhouses authenticity Northern Territory motivate average aussie mythbusting learn baby boomers names 2013 Netflix 1975 faux-ciliser Charlotte wealth plans schools students local communities speakers program city 24 million Australian Census Tasmania millenials cultural diversity professional development South Australia mobile stay home gen z mateship Res Vis NSW teach 40 million Australia Day February 16 Australia Day 2017 family leadership 10 years financial dreams The Daily Edition faux-cilise millionth environment students shopper's pick global generations household resource social lives REIV National Conference global christmas omnibus Kiwi housing survey design shbc public holiday innovation Canberra blaxland TDE offenders Financial Planning Association of Australia Bathburst mccrindle tea Assistant Store Manager cancelling plans relational selfie eliane miles school news staying in litter high density media release generation Z rent responsive deloitte organisational culture summer generational trends Christchurch social change tableau socialites fears father's day Channel 7 CBD australian communities forum debt proactive stats McCrindle Speakers WA wedding alpha generation entrepreneurial learning salary long weekend social researchers award statistics economy Engineering Manager cost of living households cancel plans mythbusters social trends population map daily telegraph tuesday