Making Sense of the Census

Friday, August 05, 2016


It comes around once every five years and next Tuesday night, the census will count 10 million dwellings, making it the biggest in history. While the information helps to piece together where we live and what we do, changes to this year’s survey have sparked concerns over privacy. But that isn’t the only change. Faith is now in the spotlight with experts predicting Australia could be losing it’s religion.

How is this year’s census different?

The big change is the number of people expected to fill out the census form online or on a device. Such as this era five years ago, it was available as an e-census but less than one third filled it in that way. This year it is expected that more than two thirds will go for the online version.

How have the questions changed?

The religion question has changed, it used to list all the different religions and denominations and at the very bottom it said ‘no religion’. ‘No religion’ is now going to be the first option because a lot of people are going to select that. Nonetheless, as last time (where 61% chose Christianity in one form or another) it will probably be in the majority, but may fall a little bit.

For the first time the ABS is keeping some personal data, what about privacy?

People do worry about privacy and those names and details being kept for four years, but it’s for further ongoing analysis of where people live or how they move, age or people born in a certain year and further analysis of the data. The ABS or the Census have a pretty good track record of data security and I’ve even looked up the Census Act and there are serious penalties for people who in any way reveal data, so I think we can relax that it will be kept secure.

Are There are going to be new jobs included that weren’t there before?

If we even think of the five years since the last census, jobs like App Developer, Cyber Security Professional or Drone Pilot are new jobs that have emerged. I’m sure we will find a lot more jobs rather than just teacher and nurse in the Census under your occupation this year.

The Shopper's Pick: Understanding Australia's new village green

Thursday, July 14, 2016

This year we were delighted to write up and design the third and latest report in the Trolley Trends Series, ‘The Shoppers Pick’ for Woolworths Limited. From developing the survey through to conducting the analysis, this report is the perfect blend of quality research with segmentation and visuals, making the research easy to consume.

With 1 in 5 (20%) Australian supermarket customers going to the supermarket at least once a week, the report reveals that a record number of people (44%) consider the local shopping centre to be central to community life and has truly established itself as the new village green – a place for connection and engagement with the wider community, perhaps even more so than the local pub, school or community centre.

It is the theme of local which is clearly the key message of ‘The Shopper’s Pick’, which provides a unique look into modern Australia’s living, eating and shopping habits today.


A GLOBAL NATION WITH A PASSION FOR LOCAL

As Australia becomes increasingly connected to global economies and new technologies, there is an equal if not stronger desire among shoppers to support Australian made products and local growers. It is increasingly important to Australian shoppers to know where their food comes from.

More than half of Australian shoppers (52%) state that buying local food is extremely or very important to them. In fact, around a quarter of shoppers prefer to purchase meat and poultry, bread and grains, and seafood and fish that are sourced locally in their own region rather than sourced further afield in their own state or within another region in Australia.


AUSTRALIA’S SEASONAL PERSONALITIES

Australians are impacted in different ways by the changing seasons. Australia’s Seasonal Personalities explores the different personalities of Australians and the impact seasons have on their lifestyle. Which Seasonal Personality are you?

THE HEALTH REVOLUTION

Australians are becoming increasingly health conscious and aware of the foods they consume. This trend towards healthy eating is demonstrated in the increase of health foods being included by Australians in their weekly shop.

Just over half of shoppers (52%) buy health food products weekly (i.e. sugar free, additive free, gluten free, dairy free, organic, raw, salt free or vegan), with sugar free products the most likely to be on Australians’ shopping lists and purchased by just over half of shoppers (51%), followed by organic and raw foods (both at 35%), and additive free foods (27%).


VALUE SWAG: A NATION OF CREATIVE SAVERS

Australians are a nation of savvy shoppers, who seek products that are value for money. Nearly 7 in 10 shoppers (69%) state that buying on discount is extremely or very important to them. These values are reflected in the ingredients they purchase for meals cooked at home, with 99% of Australian shoppers saying price is an important factor they take into consideration. As part of being savvy shoppers, Australians are also creative savers. Almost 6 in 10 shoppers (58%) save money by purchasing groceries based on weekly specials, while just over half (52%) save money by writing a shopping list and sticking to it. Stocking up and bulk-buying are two other ways Australians save money, with just over half of shoppers (53%) currently saving money by stocking up on discounted non-perishables.


This report follows on from the 2014 Trolley Trends Report which focused on the increasing importance of ‘Fresh’ amongst the Australian population. The report also found that one of the most common community connections for Australians is the local shopping centre. To access the Future of Fresh report, please click here.

Digital Thumbprint; Social Media Trends Study

Monday, July 04, 2016

We were delighted to have been commissioned by Optus to conduct research into the increased use and implications of online selfies with a focus on the role played by parents in guiding their children’s online behaviour. This national research has been launched in partnership with Optus and their Digital Thumbprint Education Program, and revealed some interesting insights into the attitudes of Australia's next generations towards online safety and selfie regret.

Social media has taken the world by storm, with Facebook reaching 1 billion active users in 6 years. Today, Facebook has already exceeded the population of China at 1.4 billion users, while YouTube boasts 4 billion views per day. The report reveals that young adults (aged 18-25) and parents in Australia share in this statistic, with over 9 in 10 (93% and 92% respectively) of those who have at least one active social media account being active on Facebook.

The research found that one in four parents (25%) own a social media account to monitor their child’s online activities.

It also found that teens say they obsessively compare their life and achievements with others, with one in three admitting they regretted one or more selfies they had shared online. A quarter of 18 to 25-year-olds said they were affected by FOMO – the fear of missing out – and so were hooked on social media. 

"While at first it may seem self-obsessed to put photos up on Instagram of yet another selfie or the lunch we are about to eat, there is actually more to it than that. Individuals are taking photos of themselves to share their experience with others – it’s keeping in touch, trying to connect and communicate.” - Mark McCrindle.

 Find out more about the findings of the study in the below infographic:



Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online


While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas


The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season


More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift


16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year


While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Mark McCrindle in the media the hills shire TEDx millenials ease of travel communications rising house prices quote dreams clothing keynote newspaper ACF etiquette workplace live the dream results TED video names Do It Yourself house non profit safe grave decision culturally diverse university census VIC Gen X belief personal growth mobile business trends of 2017 EFF spirituality infographics conferences interactive moreton bay religion tips study seasons sydney metro society average sydneysider Australian Communities Trends baby boom home hobart property price GPO mortgage Sydney keynote speaker social Work place Myth nfp stay home cars The Daily Edition cash low density WA entrepreneur national private wealth megatrends couple Real Estate Institute of Victoria Financial Planning Association teachers new york times purpose australian communities trends report housing trends changing face of sydney donation demographic charities socialites friends staff Mount Annan-Currant Hill visualisation jobs of the future offenders South Australia investment hopes rule keeper mover and shaker sector follow care support the changing face of aged care puzzle 2016 census 1980 the hills trends analyst cancel plans poker master aged care Christmas lunch Adelaide micro tuesday family Christmas presents housing market Australia Day 2017 bureau vegetarian economic know the times unemployment event post rationalism Hornsby Shire Council Australian demographics travel thrive work renting education research educated cooking Northern Territory Performance Sentiment Index easter criminal equip donate ACF 2016 define Tasmania media activity ABS social trends woolworths growing population networking food bank easy rider census 2016 Australian Census middle class waverton bondi forum crows nest Australian Dream cartodb forecasting commuters healthy future authenticity DIY rain future-proof sunburnt country keynote speaker personalities workshop professional services wealth and income distribution organisational culture baby names report urban living growth "know the times" rise of local life Australia Day generations wages local community emerging generations kate middleton TAS hello fresh census data who is generation z royal influence optus my business awards research pack builders ashley mckenzie professional ethnography forecast focus group NFP event education future employmee alpha cold baby names social lives NEETs teaching population education NSW language prince george potts point stats financial engagement cica Kirsten Brewer sun workforce households #censusfail challenge public transport cloudy days hornsby suburb Merry Christmas tertiary education professional development 2016 census results Scouts divorce rate apartment speakers demographics PSI 24,000,000 spend father's day participants sunny days ideas 2014 TED talk cultural diversity trend outsourcing Births demographic trends generational trends Generation X research social life retirement schools cost of living innovation home owner statistics case study New Zealand commute Channel Seven children futurist women product market research insight slideshare social media house price infographic wall men greatness cost train bus population milestone program group not for profit research World Water Day Northern beaches Event socialising graphs volunteers impact environment city cancelling event Assistant Store Manager brand experience youth capital city urban taskforce growth of sydney System's Architect collaboration learner TDE real financial dreams professional speaker resource Gen Y Financial Planning Week 1968 IT Specialists McCrindle Speakers wealth and income recap environmental scanning visual high density living trends local communities poor baby name predictions marrickville the lucky country youth unemployment January 26th salary education future report February 16 economy unaffordable school students earn NT going out Australian Families communities online financial fears selfie Melbourne car housing friendship relevant overcast intern community grandparents schools students high density urban researcher balance contiki Vocational education social issues public holiday eliane miles average Australian geomapping VET internet ACT young people conference online shopping teacher Northern Beaches debt Netflix public speaker sector wide study holiday states small business Population Clock Territory future proofing national crime rates speakers pack Charlotte housing growth narcissism office opening award winner students social commentary mccrindle tea mccrindle research Royals 24 million sydney speaker Skilling baby property SMSF training Maxim Accounting 1975 customer hills shire dessert year 12 staying in typical australian internship learn australian community trends report medicine gen z capital cities generation social research Lower Hunter Region government finance employers school meetings teleworking parents Australian Home mining boom speajer analysis domestic publication weather Real Estate faux-cilising goal toys mccrinlde gig Australian community trends future of education social analysis investing high density apartments gender tableau pharmacy responsive social researcher society trends engage lalor park moderators guide marketing monarchy royal communicate DESTEL Love social commentator Queensland ageing showreel innovative happiness baby boomers identity curiosity australian social research Aussie snapshot sustainable dreaming world weekly earnings panel sydney event christmas christianity vegemite meals darwin travelling Business analysis huffington post ipswich Jura Australia wealth inequality consumerism media release living change generation alpha supply and demand Channel 7 commuting rich media pharmacies SMART HSC millennials the great screenage logan baby name The ABC of XYZ crime royal family gig economy education sector Northern Beaches Christian School employmer social analyst mccrindle in the media data analyst REIV National Conference not for profit year 7 population map 2016 Hunter Valley residents divorce events screenage Australian Population lifestyle What is food insecurity? professional presenters Word Up list Queensland: QLD social enquiry CBD screenagers Financial Planning Association of Australia ACF17 shopper's pick micro apartments leader conference speaker leadership workshop news younger generations australia Duchess of Cambridge pyrmont learning styles data visualisation Lower Hunter in the media young australians giving careers home ownership NBRS Architecture ultimo norwest FPA facts research data university degree sydneysider research on coffee celebration 2015 generation Z Sydney population wealth distribution school satisfaction baby name trends insights marriages FOMO wedding wage casual sydney hills Sydney global generations townhouses future proof families ageing population blaxland rental stress financial independence hunger internships brands social researchers faux-ciliser priorities business performance in depth interviews australian office Research Executive anzac student optimistic business index Kiwi hills Mark McCrindle Social Trend daily commute demographic transformations princess charlotte parenting presentation census fail SRE public speaking award property market choice workers social shifts Cobbitty-Leppington motivate community engagement wellbeing victoria wolloomooloo apartments Christchurch population growth Hills Shire Council suburbs McCridle fears baby names australia report tv Tuesday Trends brisbane office space educhat income Canberra faith the average aussie manly survey mccrindle REIV Conference australian communities forum work from home research visualisation gold coast trend tuesday work-life media commentary food insecurity technology ferry shbc Australia street organisations coffee lovers earnings not-for-profit resilience urban living index sydneysiders affordable employment state census results twentyseventeen menai investor CPI wealth transport career sentiments NBRS Generation Y Sydney’s south west VET sector speaker daily telegraph Crime Rates Sydney Hills Business Chamber summer house price rise skills Geoff Brailey debate volunteering optus thought leadership teach Willowdale consumer dream aussie culture local repayments experience high school volunteer Education Future Forum shopping emerging trends workplace culture 2017 New South Wales ACF2017 data Wagga Wagga Australian communities increasing densification mentor winter ACT Report Tuesday Trend holidays focus groups trends of 2016 goals ashley fell village buildings mateship tea presentations household relational demographer Christmas season Australian Bureau of Statistics cultural diveristy litter proactive Wellington child care entrepreneurial owning a home australians staying home more 2013 emerging technologies Australian schools future SA average aussie faux-cilise 40 million entertainment survey design trades research report shifts sector wide sports area australian real estate Macquarie University budget long weekend annual income deloitte omnibus entrepreneurs of today Jura Coffee dare to dream food mythbusting Valentine’s Day storytelling 2012 Aussies neutral bay jobs Western Australia 1994 fresh sydneycity shopping centre google learning infographic housing affordability qualitative research land of the middle class financial planning leadership global financial crisis work mates house prices mother's day suburban living earning James Ward renter of the future demography brand money paying to work marriage Bathburst chairty Research Director Caregiver 2020 national wealth royal baby eliane millionth rent Engineering Manager collaborative research services English Elderslie-Harrington park new office digital Australians communication click christian group session politics world youth day gen alpha cancelling plans social impact report google for education global future of shopping Australian Trends the australian dream breakfast coffee community event 10 years conference presentation acf15 story winter blues Res Vis Deaths financial future New Zeland perth Wodonga charity tattoos volunteering data social change mythbusters energy Andrew Duffin affordability water culture future of work JOMO church 23 million plans

Archive