McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”


Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."

Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.

Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.

Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Australian Census year 12 Engineering Manager google for education divorce rate society trends follow poor blaxland motivate land of the middle class focus groups darwin Australian Communities Trends workplace product Wellington research market research Northern Beaches ACF collaborative society Real Estate sentiments increasing densification collaboration huffington post high density apartments 2014 FPA growth Charlotte authenticity forum presentations "know the times" engagement educated urban teleworking living prince george future proof royal family future of work politics cancel plans 2013 keynote national crime rates slideshare gold coast balance the changing face of communities faux-ciliser school satisfaction population map educhat interactive Hornsby Shire Council challenge toys resource vegemite public speaking house price post rationalism shopper's pick young people low density sydney event cash learn survey design summer mccrindle buildings trend student professional development suburb social shifts organisational culture career snapshot annual income employers Melbourne rising house prices ethnography world ageing population World Water Day equip identity Births ideas panel entrepreneur presentation daily telegraph university degree hills shire Tuesday Trends parents victoria Canberra baby boomers omnibus resilience Wagga Wagga personalities publication in the media award gender not for profit aussie culture schools students innovative budget education sector South Australia responsive deloitte rule keeper princess charlotte speakers earn Australian Dream baby name jobs Northern beaches Event criminal ACT January 26th statistics outsourcing financial future ipswich cooking volunteers urban living marriages Tuesday Trend Tasmania commute workforce home ownership Northern Beaches Christian School potts point transport celebration renting household Christmas lunch 24 million communications mortgage education future demographics Population Clock population trends of 2017 pyrmont media activity investor neutral bay news google census eliane miles internships business trend tuesday data analyst baby names overcast non profit Do It Yourself entrepreneurs of today REIV National Conference teach renter of the future average aussie australian social research Western Australia shopping Australian Home holidays SA property market Christmas presents Valentine’s Day demographic trends REIV Conference Sydney Generation X sun long weekend qualitative research Wodonga analysis households February 16 faux-cilising Love staying in vegetarian learning styles optus salary personal growth megatrends grandparents Word Up economy relational geomapping stay home baby name predictions winter infographic woolworths child care perth IT Specialists communication ABS list click JOMO selfie sunburnt country cold housing growth thought leadership mother's day emerging technologies litter couple engage data workshop Aussies future of education FOMO daily commute cost education future report youth Australians environment Australian communities easter HSC mccrindle research dessert fresh cartodb Res Vis trends of 2016 demographic transformations goal NEETs 24,000,000 urban taskforce shifts demographer The ABC of XYZ mccrindle in the media technology going out mccrindle tea System's Architect apartment public holiday finance socialising tableau tattoos wedding tea crows nest australian communities forum focus group social change families NSW 1968 debate father's day earnings entertainment proactive safe social trends WA organisations 23 million DIY urban living index Real Estate Institute of Victoria Financial Planning Association 2017 participants work manly water trends analyst wealth distribution world youth day waverton housing economic financial tuesday brands Northern Territory customer learner social commentator states ACF 2016 royal baby Kiwi quote affordable lalor park growing population professional speaker social research wealth etiquette wages university mining boom typical australian Australian Families youth unemployment Aussie trends gen z Scouts royal influence leadership training insight social life national private wealth Christchurch visualisation state hello fresh brand optimistic learning DESTEL schools social researchers CBD PSI baby boom emerging generations marketing greatness research data work mates entrepreneurial Australian Bureau of Statistics local event results cloudy days group goals housing trends New South Wales eliane community engagement emerging trends teachers winter blues christianity logan hornsby online spend GPO moderators guide group session home internet parenting students domestic school careers social commentary Kirsten Brewer suburban living visual seasons 2020 optus my business awards mythbusters relevant tv capital cities dreaming stats marriage recap generational trends easy rider repayments curiosity Christmas season demographic bondi thrive monarchy culture sunny days marrickville Merry Christmas paying to work cost of living ease of travel employment religion sector 2016 future-proof acf15 English not-for-profit consumerism financial independence Channel Seven business index housing affordability McCrindle Speakers generation social enquiry Territory rain education research small business national wealth charity friends Duchess of Cambridge dare to dream research visualisation ashley fell plans offenders baby name trends investment property price future young australians rent data visualisation Australia Day 2017 innovation cancelling plans baby names communicate anzac Queensland: QLD twentyseventeen 1975 global financial crisis generation alpha professional sydneysiders brand experience teacher sector wide study TDE property Crime Rates local communities ashley mckenzie Education Future Forum kate middleton area language unemployment generations sports residents high school Netflix happiness survey keynote speaker mateship experience define family gen alpha researcher jobs of the future environmental scanning cancelling event food rental stress sector wide digital school students conference presentation suburbs Myth millennials mover and shaker research services research pack weather study workplace culture EFF video Financial Planning Week tips clothing global generations Australian demographics cars The Daily Edition wealth and income rise of local divorce affordability millenials NT income brisbane mythbusting Australia Day middle class shbc community weekly earnings Geoff Brailey 40 million faux-cilise Caregiver newspaper menai Sydney keynote speaker builders real townhouses tertiary education community event moreton bay social researcher graphs government 1994 leadership workshop hopes networking futurist Financial Planning Association of Australia unaffordable events teaching owning a home house prices online shopping housing market high density dream mentor insights social impact change friendship wealth and income distribution education sydney speaker forecasting skills church New Zeland poker master facts social lives conference energy australians staying home more New Zealand know the times program Gen X Channel 7 Adelaide women australia Assistant Store Manager children Gen Y mobile life retirement Deaths australian communities trends report 10 years ultimo 1980 2012 sustainable high density living new york times social work-life men hobart christmas Research Executive debt home owner global Generation Y year 7 population growth leader case study media capital city priorities media release Royals millionth fears wolloomooloo in depth interviews cultural diversity intern conference speaker internship Social Trend future proofing wellbeing socialites coffee crime Queensland sydneycity 2015 village report holiday rich population milestone city consumer nfp social media Australian Trends lifestyle narcissism Australian schools royal generation Z TAS house financial dreams Mark McCrindle VIC social analysis media commentary alpha Bathburst staff meals