Australia towards 2020 event recap

Wednesday, August 10, 2016

Last Thursday night it was our privilege to co-host the Australia Towards 2020 Networking Event in partnership with our friends at Thrive PR.

Thank you to the Thrive team for hosting us in their wonderful Thrive360 space, Salts Meats Cheese for the divine grazing table and of course a big thank you to all those in attendance. For those who missed the night, here is an event recap. 

As guests arrived it was great to experience a time of networking with McCrindle and Thrive clients.

Mark McCrindle opened the night by looking back at the changes we’ve seen since this decade began, back in 2010. As we approach 2020, he uncovered some of the megatrends that are redefining Australia. Not only is our population growing, but we are also moving, ageing and transitioning generationally. Mark reminded us that to engage with the emerging generations that are digital, mobile, visual and social is vital, and that we need to not only understand the shifts taking place around us, but to respond to them and remain relevant in these ever changing times.

A copy of Mark's presentation from the event is available for download here.

Next we heard from Leilani Abels, Managing Director of Thrive PR on her insight into effective communications. Leilani reassured us that storytelling in marketing and communications will become more important than ever as we approach 2020, and that technology advancement will see storytelling take on new forms and levels of sophistication. Leilani reinforced the importance of analytics and measurement in marketing, the important role PR agent’s play in establishing this for clients, and that data will become the biggest production material in the future.

We then had a short time for questions with Mark and Leilani, and received some fantastic questions about the content of their presentations and how we can apply this as we approach 2020.

We’d like to say a big thank you to all of our valued clients and friends who attended the night. Be sure to look out for our upcoming Australian Communities Forum taking place in Sydney, and if there is anything we can assist with in the way of research or providing a keynote speaker, please don’t hesitate to get in touch!

About McCrindle and Thrive

McCrindle is a research based communications agency that conducts research across a range of industries. Thrive is a PR, media and digital agency assisting clients with traditional and online media activity. Throughout the year, McCrindle and Thrive work closely together to conduct consumer research for clients for product and brand positioning, helping organisations uncover insights and shape strategy.

A recent project that we recently worked on with Thrive was for Optus, to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Christmas season Generation X average Australian volunteering outsourcing sustainable emerging generations men Cobbitty-Leppington survey design australian community trends report analysis suburb SRE easy rider friendship high density apartments innovative offenders publication christianity REIV National Conference learning styles Skilling cost the average aussie baby names affordability FOMO research report millenials healthy future australian communities trends report millennials schools students hello fresh housing growth demographer future proofing trend news food bank graphs Australian Dream research visualisation australian teacher school organisations generational trends dessert conference the lucky country cultural diveristy gender renting qualitative research follow census results list skills social commentator presentations socialites newspaper clothing house socialising teachers GPO relevant living The Daily Edition office opening communicate hopes office google for education suburban living baby name trends life NBRS Architecture Australians repayments increasing densification celebration System's Architect holiday Charlotte society friends unaffordable social research trends of 2016 report Bathburst care support Australian Home ACF residents business Gen X trends of 2017 retirement cica donation paying to work Education Future Forum personal growth non profit earnings marketing snapshot households census water brands SA charity micro apartments vegemite mccrindle research community event wealth distribution entertainment McCridle forecasting global generations urban living index seasons ABS teleworking cancelling event resilience Assistant Store Manager grandparents Vocational education Tuesday Trend budget medicine housing trends Australian Families belief case study researcher eliane miles mythbusters buildings baby boom hornsby Deaths winter blues safe new office Royals workshop house price recap Christchurch media commentary professional services Jura Australia speaker gold coast Australian schools environment What is food insecurity? Res Vis apartments city baby names report australian social research impact Northern Beaches Christian School mccrindle in the media narcissism dream optus my business awards growth Australian Communities Trends easter royal Real Estate royal influence Christmas presents capital cities online South Australia challenge micro media release SMSF millionth curiosity money faith speajer networking future of shopping commuters Myth travelling home thought leadership population growth census fail future of work sydney speaker balance baby New Zealand states wage royal baby volunteers social trends sunny days not for profit research marriage generation alpha Andrew Duffin national private wealth Australia street social analysis event tertiary education spirituality World Water Day Crime Rates schools coffee teach focus group cars sector wide sydneysider public speaking future live the dream census data learning CPI census 2016 mining boom 2020 ACF 2016 capital city investing professional speaker Australia Day click year 12 tea TED talk shifts IT Specialists work debt NBRS program Sydney’s south west change population milestone Territory growing population global food Aussies technology education future report financial planning bondi wedding earn internships kate middleton young australians family local communities Kiwi rich wealth inequality ACF17 sydneysiders shopping average aussie home owner Research Director presentation identity Adelaide Mark McCrindle engagement students prince george ashley fell happiness grave decision weekly earnings collaborative cancelling plans educhat spend families giving education social life collaboration potts point small business Merry Christmas student internship financial future global financial crisis Northern beaches Event school satisfaction not-for-profit 2015 Netflix wolloomooloo tips data dreams donate statistics property product culturally diverse survey hunger conference presentation group session cash summer Australian Population population map volunteering data research data income transport pharmacy train Real Estate Institute of Victoria tableau ipswich poker master entrepreneur pyrmont DIY wealth cost of living google Births optimistic housing market 23 million cloudy days child care rental stress Financial Planning Association New South Wales casual insight nfp English Geoff Brailey Australian Trends investment world criminal award breakfast speakers etiquette conference speaker fresh aged care puzzle social impact overcast WA emerging trends media household motivate Queensland trends TDE suburbs faux-ciliser communities participants Do It Yourself social researcher 24 million priorities mccrindle social issues parents government Hornsby Shire Council February 16 HSC darwin names 1980 social researchers Christmas lunch 1968 charities village year 7 deloitte communications 2016 cooking forum Aussie financial dreams ACT market research high density trend tuesday Northern Territory office space sector christian Canberra study brand professional development geomapping winter DESTEL Hills Shire Council infographics business performance authenticity apartment Valentine’s Day menai speakers pack coffee lovers brisbane home ownership sydney hills ultimo meals entrepreneurial pharmacies manly rent commute TAS demographic transformations stay home brand experience workforce affordable demographic trends cartodb monarchy chairty dare to dream facts fears ashley mckenzie language 1975 housing litter couple princess charlotte data visualisation focus groups state lalor park screenage food insecurity NT 24,000,000 vegetarian insights social employmee church megatrends victoria earning video Sydney Hills Business Chamber January 26th financial career NSW urban taskforce crime renter of the future the changing face of JOMO daily commute divorce rate car sunburnt country ease of travel research the australian dream future of education world youth day forecast urban living mateship infographic twentyseventeen bus alpha norwest toys financial independence Research Executive economy NEETs rain social lives aussie culture australia Wellington leadership politics population leadership workshop dreaming responsive know the times Engineering Manager storytelling ACT Report Queensland: QLD shopper's pick gen z careers high school McCrindle Speakers research services national wealth Wodonga panel Tuesday Trends Channel Seven supply and demand the hills Kirsten Brewer define aged care hills Elderslie-Harrington park ACF2017 futurist emerging technologies university housing affordability australians staying home more events environmental scanning 2017 demographic moderators guide Generation Y young people marrickville CBD demography daily telegraph christmas jobs of the future Australia Day 2017 wellbeing Mount Annan-Currant Hill internet logan demographics award winner social media tv investor volunteer property market training generations customer contiki divorce cultural diversity changing face of sydney the great screenage moreton bay NFP event blaxland showreel professional presenters Willowdale hills shire Australian demographics australian communities forum shopping centre mythbusting Social Trend sun new york times ageing population leader 2016 census results social enquiry public speaker house prices The ABC of XYZ Australian communities TED future-proof real the hills shire sector wide study infographic wall proactive 2014 data analyst sports faux-cilise tuesday crows nest learner Australian community trends sydneycity goals FPA generation Z consumerism REIV Conference digital stats Scouts workplace culture school students story hobart business index community mortgage entrepreneurs of today marriages finance mobile media activity research pack cold #censusfail high density living teaching shbc weather poor community engagement domestic New Zeland australian real estate 40 million Financial Planning Association of Australia youth in depth interviews culture house price rise ethnography women greatness local community keynote speaker interactive middle class lifestyle future proof thrive not for profit national crime rates builders energy woolworths acf15 keynote property price Australian Census economic faux-cilising mover and shaker Sydney 1994 Caregiver public holiday conferences sydney metro "know the times" wages waverton educated youth unemployment travel employmer anzac going out post rationalism father's day Macquarie University 2013 wealth and income distribution results baby names australia report goal engage staying in Wagga Wagga work mates baby boomers visualisation relational employment townhouses slideshare ageing group neutral bay generation organisational culture TEDx education sector mother's day Jura Coffee SMART eliane holidays land of the middle class Population Clock plans jobs choice workers consumer rising house prices education future gig economy parenting sentiments meetings area Work place sydney event royal family 2016 census trades Love financial fears Melbourne trends analyst cancel plans professional learn Duchess of Cambridge omnibus owning a home average sydneysider Word Up online shopping religion urban VET sector debate optus selfie VET local mentor employers ferry annual income equip Tasmania Gen Y resource 2012 education research EFF Australian Bureau of Statistics Sydney keynote speaker university degree mccrindle tea ideas long weekend 10 years PSI staff Western Australia James Ward visual bureau workplace social commentary purpose communication rule keeper baby name social change wealth and income experience work-life baby name predictions salary VIC unemployment intern social shifts innovation children Financial Planning Week low density in the media tattoos perth gig gen alpha rise of local personalities research on coffee huffington post Northern Beaches society trends typical australian quote Channel 7