Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

work debate etiquette Northern Beaches Christian School 1980 Western Australia consumerism Jura Coffee change employmee baby names Merry Christmas generation alpha mccrindle research Australian Census poor trends of 2016 lalor park winter blues group logan Black Friday suburbs family population growth click language Christmas season trends Sydney population safe future relevant victoria christmas award winner social media mythbusters belief New Zeland the hills shire product interactive shbc travelling supply and demand rich storytelling JOMO authenticity public holiday twentyseventeen Do It Yourself google for education high density media release community event royal family dare to dream ACF17 choice workers trend training economic bus financial dreams charities Melbourne tertiary education digital New South Wales not for profit research going out clothing financial independence quote networking organisations survey public transport acf15 public speaker men futurist REIV National Conference demographics Births pharmacy darwin research business index perth living young people education volunteers sydney hills baby name predictions Performance Sentiment Index Wellington Tasmania crows nest gen z community area Aussie financial planning Tuesday Trend tuesday spirituality daily telegraph story South Australia australian community trends report speaker snapshot cultural diveristy Australia Day 2017 DESTEL society trends Northern beaches Event bureau christmas trees baby name trends menai cloudy days digital economy 40 million teaching census budget sustainable sector wide study criminal FPA wealth inequality neutral bay customer easter ACT Report finance Royals Northern Beaches office opening Myth wage increasing densification australians staying home more cold youth insights census 2016 faux-cilising moderators guide career economy seasons royal baby growth of sydney teachers skills participants charity research report hornsby cica Christmas presents event local earnings careers education future Caregiver high density apartments communities SA repayments cost of living australia pyrmont Australian demographics faux-ciliser ease of travel What is food insecurity? sydneycity Word Up house prices tips insight hunger property Sydney keynote speaker social researcher TEDx Speaker consumer bondi Valentine’s Day eliane Mark McCrindle in the media census data statistics low density financial future investing technology healthy future entrepreneurs of today volunteer speajer weekly earnings moreton bay dreaming 2012 names coffee showreel sunny days Financial Planning Association of Australia sydney market poker master baby boom suburban living future proofing schools house price rise social researchers demographic local communities wedding urban living entrepreneurial outsourcing food insecurity Black Friday Sales ACF2017 new york times cars ABS speakers English relational survey design TEDx Social Trend social impact research visualisation ethnography property development know the times happiness urban development workplace Population Clock home ownership Aussies property price society Sydney #censusfail ashley mckenzie 2014 ACT publication keynote speaker award social commentator rule keeper wages organisational culture Gen Y non profit affordability train shifts Financial Planning Week tv thought leadership identity market research staying in socialising millennials tea monarchy infographic wall media holiday teach staff forecasting results employment typical australian work from home rental stress Hunter Valley REIV Conference friendship demographic trends educated younger generations Channel Seven local community water internships paying to work focus group fears brands environment year 7 fresh entrepreneur ageing plans shopping centre Kirsten Brewer McCrindle Speakers greatness leadership workshop define Lower Hunter Australian communities gen alpha vegetarian financial fears communications world focus groups workplace culture in the media "know the times" pharmacies Jura Australia sydneysiders Australian Home not for profit easy rider Christchurch Vocational education social lives Charlotte Deaths resource future of shopping education research ferry Education Future Forum infographics hills Research Director new office happy holidays 2015 equip state internship offenders mccrindle Willowdale national private wealth Australian schools learning styles NBRS Architecture alpha summer speakers pack hobart Skilling prince george micro case study presentation brand media activity generational trends sydney property market faith post rationalism live the dream ageing population gig economy middle class casual research pack generations christian ultimo Netflix woolworths education future report care support professional services who is generation z social life recap baby names australia report school satisfaction the hills world youth day Christmas Stats sydney speaker dream NBRS dessert grandparents households priorities long weekend Tuesday Trends professional speaker megatrends builders donation CPI wellbeing not-for-profit social issues social commentary christmas 2017 shopping australian wolloomooloo Mark McCrindle 10 years Real Estate tattoos online shopping responsive daily commute divorce domestic VET TED talk jobs of the future teacher energy The Daily Edition VIC graphs sydney event NSW social analyst breakfast marrickville transport brand experience Black Friday in Australia real Love social marriages personal growth kate middleton princess charlotte program students follow cancelling event NT Australia street video Business analysis study conference presentation suburb salary news Generation Y rise of local hopes 2016 sunburnt country trends analyst mccrinlde wealth and income overcast renting communicate donate retirement Generation X parenting village WA business performance population milestone thrive deloitte group session religion gold coast annual income professional development report Christmas day weather emerging technologies Australian Trends social change cancelling plans population HSC rising house prices baby boomers future of work environmental scanning Sydney Lifestyle Study faux-cilise sector Christmas data crime resilience population map mentor urban taskforce residents apartment vegemite global financial crisis Kiwi work mates volunteering data children baby name cooking child care growing population earning national wealth research services internet Geoff Brailey work-life leader chairty aged care Queensland: QLD professional high school Wodonga trends of 2017 millionth future-proof 1968 census results research data jobs norwest Bathburst future of education online social enquiry panel sun baby names report australian social research spend 2013 lifestyle TAS food bank nativity scene rain list Work place DIY CBD McCrindle Speaker Financial Planning Association litter families sports women baby owning a home goal forum GPO selfie sector wide February 16 house price analysis average sydneysider learner emerging generations census fail global retail Wagga Wagga 2016 census results politics car data commute wealth distribution affordable sydney metro housing growth future proof infographic experience Lower Hunter Region SRE australian real estate public speaking Gen X visualisation giving life mythbusting mccrindle tea parents cost collaboration winter the changing face of Real Estate Institute of Victoria 24,000,000 learning balance grave decision mover and shaker ideas forecast education sector Christmas research Sydney Hills Business Chamber hello fresh royal influence financial The ABC of XYZ wealth australian communities forum SMSF medicine cancel plans conferences land of the middle class church debt gender nfp apartments purpose curiosity innovation NFP event entertainment employmer employers friends capital cities royal aged care puzzle newspaper ipswich omnibus waverton father's day investment community engagement optimistic data analyst Assistant Store Manager facts FOMO year 12 changing face of sydney ashley fell TED schools students Australian Bureau of Statistics business the lucky country 23 million data visualisation dreams office space generation geomapping anzac workforce social analysis marketing millenials Adelaide qualitative research ACF 2016 housing affordability gig government Hills Shire Council mortgage innovative huffington post VET sector Australian Communities Trends workshop home owner school contiki Duchess of Cambridge unaffordable World Water Day youth unemployment average aussie aussie culture social shifts money mobile optus social trends housing office Christmas lunch marriage potts point volunteering impact McCrindle Keynote Speakers socialites Christmas day meetings commuting collaborative cultural diversity 2016 census PSI buildings visual travel ACF proactive stay home Australian Population small business city narcissism food Northern Territory demographer 2020 System's Architect Scouts Macquarie University stats Sydney’s south west culturally diverse Hornsby Shire Council the great screenage couple growth meals emerging trends Cobbitty-Leppington global generations mother's day tableau motivate Australia Day trades 24 million US teleworking screenage the australian dream earn christianity university Australians New Zealand property market Gen Z Expert events screenagers micro apartments cartodb Crime Rates seasons greetings Engineering Manager Channel 7 mining boom weather urban living index engagement shopper's pick Queensland home Res Vis Mount Annan-Currant Hill trend tuesday mateship learn in depth interviews 1975 presentations social research Territory blaxland Retail rent the average aussie celebration intern research on coffee engage divorce rate TDE toys housing market wealth and income distribution unemployment Australian community trends Christmas in Australia student manly sydneysider optus my business awards Australian Families household conference young australians holidays capital city commuters educhat keynote mccrindle in the media townhouses brisbane slideshare demographic transformations house goals eliane miles housing trends culture researcher australian communities trends report coffee lovers EFF Maxim Accounting university degree renter of the future conference speaker average Australian generation Z leadership McCridle January 26th global investor sentiments Andrew Duffin NEETs 1994 states SMART urban IT Specialists professional presenters communication high density living Elderslie-Harrington park national crime rates hills shire demography Canberra 2017 James Ward google Australian Dream cash media commentary income challenge personalities school students Research Executive

Archive