Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

environment group session brand rise of local culture 24,000,000 ethnography micro apartments data visualisation report investing easy rider work mates gender litter townhouses celebration socialites pharmacy entertainment wellbeing Social Trend Christchurch buildings selfie baby name predictions educated menai events System's Architect product conference presentation sydneycity fresh networking change plans property community engagement mythbusters trends australian social research conferences local renter of the future entrepreneurs of today McCrindle Speakers Financial Planning Week collaborative teaching forum housing trends communicate tuesday 40 million debate public speaker Kiwi state work New South Wales future-proof teach earnings media commentary baby names australia report travelling marrickville financial Adelaide changing face of sydney social research grave decision define Valentine’s Day sydneysider bondi perth communications February 16 clothing cash income finance DIY divorce rate online shopping wealth distribution meetings career research pack office opening Births Tasmania mccrindle Australian Communities Trends communities demographic marriage Wellington university degree national crime rates Deaths innovative property price ipswich land of the middle class workplace urban taskforce waverton debt SMART non profit average sydneysider motivate Assistant Store Manager trends of 2017 REIV National Conference city car brands employment weekly earnings stay home "know the times" online rental stress VET sector ABS living twentyseventeen responsive christmas university priorities 24 million dessert friends moreton bay world youth day relational Sydney young people suburbs average Australian story unaffordable high density apartments jobs of the future VET school students huffington post cultural diveristy blaxland sector wide study eliane village fears baby names report Generation Y salary earning NBRS demographic transformations youth unemployment insights poor culturally diverse women education research social media graphs train holidays focus groups rain mateship economy potts point New Zealand public speaking Population Clock belief interactive Christmas season social life aussie culture goal trend keynote demographer earn national private wealth case study Australian Bureau of Statistics faux-cilise daily telegraph 2014 mccrindle tea moderators guide year 7 cancelling event household Western Australia community professional development optus my business awards goals increasing densification in depth interviews pharmacies couple facts video teacher urban living index generational trends overcast employers office space capital city parents hornsby home ownership EFF urban intern work-life society skills affordability 2015 sustainable cica states 2013 2012 Queensland 23 million builders social analysis emerging generations crows nest Melbourne Bathburst internships student children forecasting alpha future statistics learning community event environmental scanning leadership workshop tattoos post rationalism NSW retirement bus cancel plans shifts SMSF faux-cilising winter wedding omnibus Love tv google for education award winner renting capital cities christianity census data technology researcher list balance neutral bay micro generation Z research visualisation eliane miles shopper's pick wage middle class real Aussies generation house prices new york times energy media Mark McCrindle Northern Beaches Christian School local community infographic wall baby boomers lifestyle religion politics mythbusting criminal students sydneysiders child care population map future of shopping 2017 trend tuesday Charlotte Sydney keynote speaker TAS futurist WA ACF engage charity Canberra IT Specialists schools shopping apartment cost of living global financial crisis visual thought leadership pyrmont jobs cloudy days financial independence contiki CBD breakfast local communities The ABC of XYZ TDE sunny days speakers the hills shire learner study vegemite organisational culture happiness storytelling mortgage house price australian communities trends report survey schools students ageing population Engineering Manager not for profit social commentary snapshot Australian Home house world Myth darwin prince george new office census 2016 cartodb English training professional speaker market research recap cooking mover and shaker commuters royal family internship brand experience princess charlotte mobile hills shire the average aussie Gen Y lalor park annual income Do It Yourself mccrindle in the media sydney speaker relevant typical australian conference speaker research report acf15 educhat families Tuesday Trend sector rich ferry social researchers aged care puzzle high density wealth divorce Financial Planning Association housing market mining boom professional Kirsten Brewer Caregiver millionth financial dreams proactive challenge wealth and income housing growth ACF 2016 budget generations panel research data poker master holiday home insight Northern beaches Event 1980 Aussie ageing Vocational education baby boom social issues Duchess of Cambridge Australian Families workplace culture sydney metro life growth presentations brisbane SRE 1968 staying in population milestone crime SA VIC population growth low density focus group quote Macquarie University CPI Merry Christmas future proofing presentation Australians research faith survey design Gen X experience social enquiry supply and demand Scouts Australian Census Tuesday Trends personal growth January 26th Christmas presents James Ward young australians PSI staff professional services wages purpose spirituality learning styles Australia Day DESTEL royal tips Channel 7 equip summer follow trades social change daily commute communication dare to dream bureau New Zeland qualitative research parenting teleworking Wagga Wagga consumerism school suburban living news national wealth NT Research Executive 2016 census results kate middleton sunburnt country residents learn mentor social impact Christmas lunch households ultimo forecast youth education future report social shifts engagement millennials leader gold coast anzac 2016 rising house prices census Res Vis future of work travel cold property market Skilling apartments curiosity trends analyst repayments school satisfaction volunteers sydney hills investor financial future Word Up careers christian Netflix gen z census results outsourcing organisations friendship stats Channel Seven data ease of travel FPA water millenials australians staying home more FOMO office nfp the hills Australian Trends know the times media release Australian demographics tableau wolloomooloo mother's day Australian communities hello fresh norwest meals NBRS Architecture public holiday publication small business manly aged care transport education customer spend names easter dreaming investment NEETs Australian schools 1994 Real Estate average aussie commute in the media year 12 Real Estate Institute of Victoria area collaboration rent infographic click business performance REIV Conference demography rule keeper #censusfail dream hopes toys winter blues Financial Planning Association of Australia innovation government digital emerging trends faux-ciliser results HSC sydney event weather award Hornsby Shire Council cars the australian dream australian communities forum economic global generations Queensland: QLD affordable royal influence seasons narcissism woolworths teachers World Water Day personalities ashley mckenzie going out future proof keynote speaker grandparents impact visualisation workforce church cancelling plans newspaper cost shopping centre Education Future Forum food financial fears the changing face of men internet Geoff Brailey GPO future of education population optimistic baby name high density living father's day safe Royals medicine google business index baby name trends coffee Australia Day 2017 shbc social trends program Work place social commentator thrive Sydney Hills Business Chamber tea conference language monarchy 2016 census slideshare sector wide census fail participants Northern Beaches logan royal baby Hills Shire Council Territory greatness Australian Population cultural diversity social lives long weekend sentiments society trends housing victoria offenders 1975 demographics emerging technologies business sports education sector ideas event Crime Rates owning a home Northern Territory tertiary education media activity wealth and income distribution workshop social researcher ashley fell Andrew Duffin Australian Dream sun megatrends domestic global ACT The Daily Edition entrepreneurial etiquette mccrindle research vegetarian data analyst demographic trends 10 years growing population hobart group urban living not-for-profit analysis identity generation alpha JOMO resilience optus consumer social healthy future research services high school baby names leadership socialising deloitte housing affordability resource Generation X authenticity entrepreneur suburb geomapping 2020 South Australia trends of 2016 unemployment family marketing australia education future home owner gen alpha baby marriages Wodonga house price rise paying to work

Archive