Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Northern Territory future of work Duchess of Cambridge Christmas lunch panel tertiary education baby brisbane mother's day dessert staying in nfp potts point village goal Population Clock future families cost of living couple sunburnt country annual income sector gen alpha holiday not for profit Births holidays church sydneysiders educated WA learning styles REIV Conference affordability rental stress goals ACT australian social research survey presentation transport population students REIV National Conference DIY university anzac Geoff Brailey demographics education research google for education 24,000,000 South Australia business index waverton affordable narcissism relational mover and shaker internet research services demographic event mccrindle in the media in the media national crime rates teaching forum Real Estate Institute of Victoria 24 million World Water Day learn ipswich optimistic royal Aussies darwin public holiday communication data visualisation New Zeland generation Australians real ashley mckenzie demographer retirement global financial crisis gen z shifts generation alpha christianity twentyseventeen royal baby participants generational trends parents motivate youth low density media commentary urban urban taskforce FPA online household Myth insight click social trends housing market Sydney social researchers townhouses high school jobs research pack clothing ACF energy teacher trends analyst optus conference millionth Crime Rates entrepreneurs of today Financial Planning Association buildings school ideas Canberra language princess charlotte tips tea cartodb suburbs home owner high density kate middleton outsourcing organisational culture ACF 2016 society organisations pyrmont Wagga Wagga renting capital city CBD personalities employment GPO intern events collaboration manly year 12 define Assistant Store Manager social impact child care residents logan Australia Day tv Australian Families women Queensland: QLD Western Australia keynote work repayments cultural diversity professional development DESTEL cold easter selfie financial independence economic internships religion households year 7 young australians media activity leader non profit cost work-life Australia Day 2017 menai emerging trends EFF lifestyle research visualisation consumer etiquette communicate aussie culture dare to dream professional speaker cars authenticity mccrindle tea Engineering Manager careers education future report Netflix population map unemployment Australian communities technology experience Caregiver culture social winter internship IT Specialists case study generation Z land of the middle class trend tuesday NT coffee christmas fears New South Wales home ownership report geomapping social shifts friendship the changing face of media housing trends Sydney keynote speaker debate PSI rich mythbusting monarchy Love cloudy days Adelaide environmental scanning Generation Y collaborative Bathburst earn conference presentation learner Tasmania high density living shopper's pick mccrindle rising house prices video teach wolloomooloo program huffington post relevant Tuesday Trend Deaths wages wealth distribution australian communities forum income unaffordable Queensland presentations government teachers Channel Seven 2020 training data faux-cilise JOMO entertainment Royals cash weekly earnings consumerism stay home demographic trends house price poor analysis divorce rate wellbeing dreaming know the times personal growth financial future award future proof 10 years follow socialising acf15 stats global generations weather world youth day Aussie interactive summer hobart tableau Education Future Forum Australian demographics recap 2014 faux-cilising demographic transformations statistics social life research data forecasting gold coast data analyst social commentary jobs of the future Merry Christmas meals research workforce society trends SA thought leadership employers researcher rise of local housing growth future of education google Channel 7 product commute australian communities trends report Melbourne education sector customer urban living Social Trend ashley fell tattoos Australian schools sports growth royal family Charlotte workplace culture learning alpha publication Kiwi shbc Real Estate middle class high density apartments daily telegraph wealth going out 2013 litter curiosity rain tuesday names mining boom census australia sustainable plans brand vegemite hello fresh Mark McCrindle social researcher Northern beaches Event earnings entrepreneurial Northern Beaches millenials communities easy rider 2016 Financial Planning Week gender urban living index population milestone skills post rationalism trends Kirsten Brewer Northern Beaches Christian School social media food rent local communities school students suburban living 1980 eliane miles Financial Planning Association of Australia fresh ultimo criminal debt market research neutral bay capital cities finance father's day crime workshop challenge apartment offenders Australian Bureau of Statistics visual educhat paying to work sentiments January 26th mateship social enquiry typical australian world increasing densification shopping study speakers divorce "know the times" family quote 1994 children royal influence cooking university degree small business proactive budget snapshot social research TAS future-proof builders winter blues baby name workplace priorities infographic innovation change The ABC of XYZ in depth interviews investment keynote speaker national private wealth volunteers student resource Wodonga marrickville engagement entrepreneur identity graphs economy millennials average aussie online shopping australians staying home more spend HSC sunny days eliane 40 million woolworths ageing population friends faux-ciliser prince george resilience staff 23 million overcast newspaper wealth and income distribution baby boomers The Daily Edition focus group futurist social commentator safe Hornsby Shire Council environment English results optus my business awards future proofing baby name predictions wedding blaxland national wealth city moderators guide sector wide emerging generations visualisation facts financial New Zealand leadership life toys housing youth unemployment Res Vis housing affordability property market schools students social analysis Gen X mythbusters McCrindle Speakers career seasons marriage daily commute happiness group teleworking public speaking Generation X home deloitte cancel plans education future emerging technologies new york times ethnography long weekend cancelling event property 2017 2012 population growth slideshare property price politics Christmas season TDE baby name trends trend NSW hills shire baby names living water socialites NEETs sun Scouts perth professional young people Wellington networking domestic Australian Census mobile Valentine’s Day 2015 innovative Australian Communities Trends baby boom news Gen Y state house prices ease of travel cancelling plans generations engage trends of 2017 education sydney event conference speaker financial dreams work mates community event hornsby vegetarian crows nest Christmas presents states schools System's Architect balance list digital communications school satisfaction brands megatrends thrive February 16 survey design Australian Trends marketing sector wide study Australian Home Research Executive social lives lalor park trends of 2016 brand experience local insights area VIC moreton bay FOMO celebration rule keeper leadership workshop omnibus equip sydney speaker sydneycity growing population wealth and income hopes grandparents dream responsive Territory greatness not-for-profit poker master marriages Tuesday Trends renter of the future investor mortgage focus groups owning a home 1975 Word Up suburb 1968 ABS victoria community engagement men bondi salary Australian Dream global group session mentor media release social change qualitative research mccrindle research charity business Christchurch parenting house community Do It Yourself