Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


forecasting population map shopping centre faux-cilise Vocational education the average aussie norwest financial planning high density living social research research pack professional development culture property click sunny days innovative global generation internship religion christmas 2017 faux-cilising princess charlotte housing trends tuesday prince george Gen Y Channel 7 networking kate middleton Bathburst baby speajer entrepreneur education future report criminal Generation X marriages 2015 local community children Understanding and Engaging with Generation Z holiday neutral bay healthy future millionth sunburnt country cooking sustainable hobart insights purpose research data Australian Dream Financial Planning Association future-proof suburb employers youth unemployment breakfast housing market Love investment Christmas day australian communities forum career business index media release rent REIV National Conference world Word Up marketing baby names small business Macquarie University pharmacies indonesia REIV Conference report gen alpha Research Director Lower Hunter Region organisations area eliane miles geomapping australian slideshare student learning quote Crime Rates professional services baby name ACF17 coffee lovers Queensland: QLD What is food insecurity? local CBD etiquette global generaion futurist 1994 trends analyst authenticity choice workers aussie culture infographics language australia income faith vegetarian GPO men year 12 earnings global retail NFP event mccrindle tea Maxim Accounting social media financial future urban church happy holidays infographic wall social issues Sydney Lifestyle Study research environmental scanning charities Australians pyrmont demography IT Specialists millenials events fresh World Water Day wolloomooloo shbc hunger culturally diverse sydney property market intern census 2016 relational Mount Annan-Currant Hill the hills research services personalities interactive do people still change their surname after marriage? TED talk news The Daily Edition trends of 2016 Population Clock careers teach house price grandparents Hunter Valley social Christmas in Australia screenagers VET HSC story Sydney keynote speaker growth of sydney education research school cartodb New Zealand Cobbitty-Leppington 23 million aged care puzzle debt spend Skilling HR cloudy days SRE clothing sydney event monarchy donation perth life ACF 2016 Willowdale 1975 VET sector easy rider future McCrindle Speakers Real Estate Institute of Victoria social enquiry wellbeing financial fears Queensland tea weather Christmas day weather dreaming schools students work-life personal growth Andrew Duffin tv urban living housing affordability recap McCrindle Keynote Speakers teacher world youth day easter lifestyle rich townhouses chairty conferences office opening menai non profit supply and demand resource learning styles spirituality Christchurch state middle class residents summer communicate moderators guide society Financial Planning Week social impact baby boom professional presenters market research google Australian Home social commentator 1968 christian millennials plans australian community trends report trades Business analysis internet Mark McCrindle presentation women outsourcing Geoff Brailey Channel Seven demographic belief the lucky country ease of travel not-for-profit meetings cold social researcher lalor park selfie cash educhat mythbusters gold coast public speaker baby boomers Sydney tableau parents renter of the future stay home emerging technologies nfp digital economy ultimo emerging generations Australian Census keynote Jura Coffee typical australian Northern Beaches Christian School university engage wealth distribution social analyst micro faux-ciliser schools dessert Duchess of Cambridge tertiary education nativity scene leadership Caregiver organisational culture community event 2013 ACF apartment offenders blaxland results salary Retail USA capital cities rise of local hello fresh the hills shire staff family australian real estate hornsby potts point changing face of sydney urban development teachers #censusfail divorce FOMO new york times Northern Territory sydney hills snapshot award winner victoria entrepreneurial cost of living school students food insecurity curiosity dream EFF seasons ABS DESTEL media activity global financial crisis trends of 2017 Sydney’s south west holidays celebration workforce 2016 census results 1995 cultural diveristy demographic transformations happiness weekly earnings social commentary low density baby names report 2016 census challenge forum census results future proof NT money Adelaide growth Wodonga demographics forecast national wealth Wagga Wagga Territory Hills Shire Council casual pharmacy winter blues students charity post rationalism Australian community trends optimistic innovation owning a home generation visual leadership workshop follow future of work 2016 emerging trends unemployment domestic shopping data logan 2020 TEDx Speaker home ownership house price rise Australia Day 2017 mining boom work future of education Tuesday Trends bus Christmas season suburban living office space volunteering PSI conference presentation customer James Ward Lower Hunter wealth and income manly financial dreams thought leadership future proofing Tasmania repayments mateship Do It Yourself the australian dream water DIY housing growth social change transport gig economy Northern beaches Event skills focus group shifts royal baby trends collaborative investor volunteer community engagement real award moreton bay cancelling plans mortgage hills shire narcissism mccrindle in the media South Australia NEETs Social Trend public transport generations economic Aussie donate retirement financial New Zeland brisbane wealth inequality Sydney Hills Business Chamber sector wide study in depth interviews sentiments grave decision who is generation z apartments Australian Communities Trends gender Black Friday in Australia ashley mckenzie capital city entrepreneurs of today identity ethnography alpha urban living index cost SMART names father's day renting business performance infographic Jura Australia greatness Myth growing population conference speaker train cancel plans commuting cars increasing densification maiden aged care debate McCrindle Speaker SA 24 million megatrends Elderslie-Harrington park population public speaking McCridle Christmas research Education Future Forum home owner conference speakers 10 years work mates live the dream priorities generation Z toys know the times trend WA parenting study ferry bondi statistics 2014 mccrindle eliane 1980 child care families national private wealth economy sydney market VIC politics consumer anzac employmer social shifts house prices education sector the great screenage workshop equip TED responsive 40 million long weekend experience year 7 high density learner US marriage property development land of the middle class stats city 2009 Deaths in the media village baby name predictions care support going out new office teleworking sydneysider Gen X event energy winter FPA Christmas data twentyseventeen presentations mccrinlde government overcast mover and shaker baby names australia report friends employment Australian Families omnibus micro apartments population milestone social researchers group shopper's pick Aussies NSW sector wide thrive cultural diversity brand sun The ABC of XYZ Assistant Store Manager Christmas lunch young people sydneycity list Merry Christmas Australian communities india car Valentine’s Day friendship household earning Research Executive poker master product teaching demographic trends data visualisation digital Melbourne crime training rental stress tips TAS national crime rates 2012 consumerism qualitative research paying to work facts Res Vis fears future of shopping australian communities trends report Charlotte investing demographer waverton Australian Population Australian Trends average Australian educated public holiday food goal collaboration wedding leadersip Generation Y vegemite proactive learn gen z daily telegraph maiden names business goals australian social research ipswich meals storytelling CPI office china 2017 survey sports wage cancelling event keynote speaker TDE ageing education future brands medicine daily commute employmee census fail christianity school satisfaction media research visualisation wages volunteering data coffee case study Australia street entertainment volunteers NBRS Architecture bureau Black Friday Sales panel Wellington community property market deloitte Work place affordability staying in Gen Z Expert Real Estate JOMO video ACT commuters jobs of the future Australia Day high density apartments Netflix System's Architect Kirsten Brewer newspaper group session screenage acf15 work from home program environment ACF2017 youth Tuesday Trend rain 24,000,000 australians staying home more not for profit research optus my business awards professional dreams christmas trees research report NBRS census data mccrindle research socialising ageing population publication leader census showreel researcher travel focus groups university degree housing speaker litter marrickville online technology rising house prices mother's day safe builders crows nest food bank engagement analysis survey design resilience generation alpha ashley fell Financial Planning Association of Australia February 16 communications participants social analysis earn royal family annual income wealth and income distribution social trends "know the times" trend tuesday socialites suburbs households local communities giving Australian demographics Kiwi internships seasons greetings the changing face of Christmas Stats divorce rate sydneysiders property price rule keeper darwin younger generations google for education poor Mark McCrindle in the media budget average sydneysider young australians research on coffee Hornsby Shire Council generational trends huffington post workplace culture sydney speaker buildings average aussie online shopping change insight commute speakers pack not for profit Performance Sentiment Index urban taskforce global generations Black Friday motivate communication jobs tattoos hills states SMSF TEDx unaffordable graphs house travelling Scouts christmas Christmas presents brand experience global royal influence gig cica ideas living January 26th visualisation mythbusting Canberra workplace ACT Report surnames sydney metro royal woolworths surname Royals baby name trends contiki financial independence relevant mentor home Northern Beaches affordable social life media commentary New South Wales optus education dare to dream society trends English data analyst wealth sector Engineering Manager Australian Bureau of Statistics finance communities professional speaker social lives population growth balance impact Sydney population Australian schools high school define couple hopes Births Western Australia mobile