Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

researcher local communities wealth distribution study cars home owner global financial crisis buildings trend tuesday hopes Research Executive logan property renter of the future Melbourne staff emerging trends New Zeland divorce 2013 award interactive meals engage trends analyst brand experience easter social commentary royal post rationalism survey dare to dream optimistic 2017 sydney speaker education future snapshot tv house price rise dreaming data mover and shaker families typical australian results university ageing mythbusting Hornsby Shire Council presentations NT focus group education research teleworking leadership teachers collaboration Deaths community society Christmas presents Australians property price family economic conference presentation Merry Christmas safe internship Australian Trends employers trends of 2016 events residents capital city organisations education sector australia blaxland urban taskforce proactive life futurist cloudy days Mark McCrindle Word Up consumerism entrepreneur work-life hello fresh shopping participants gender marketing Wodonga wealth and income distribution affordable cultural diversity ABS sector wide faux-cilising internet group language food demographic christianity local generation Australia Day 2017 teaching survey design student sunny days women Assistant Store Manager visualisation curiosity conference eliane workforce schools students socialites future Christchurch The ABC of XYZ storytelling Financial Planning Association perth 24,000,000 baby boomers SMSF earning not for profit 23 million "know the times" media release faux-cilise summer state young australians group session rich change Scouts future proof Financial Planning Week jobs media commentary baby name omnibus Wagga Wagga Australia Day small business DESTEL social research data visualisation optus my business awards learning styles Tuesday Trend online social analysis learner Sydney 1994 learn Crime Rates office cold baby name trends social impact fresh organisational culture Generation X skills australian social research australian communities trends report Births ethnography authenticity child care Gen X friends future of education poor 24 million slideshare teach young people water Social Trend housing sports public holiday wealth Australian schools networking mythbusters ageing population personalities world mortgage gold coast energy gen z millenials goals demographics relevant market research world youth day socialising suburban living house population milestone sydney event FPA environment Res Vis intern baby boom presentation faux-ciliser urban living index crows nest communities sydneycity new york times unaffordable mateship relational cost of living define Tuesday Trends rise of local JOMO engagement national wealth Valentine’s Day Northern Beaches long weekend suburbs earn princess charlotte social researcher norwest school satisfaction HSC parenting infographic list tea innovation brands schools sentiments media activity New South Wales professional speaker the australian dream church dream education data analyst royal family increasing densification rain career PSI dessert consumer click social analysis brand wealth and income rent non profit politics shopper's pick 2015 entrepreneurial living growth healthy future spend communication weekly earnings Channel 7 easy rider cancelling event ipswich conferences eliane miles litter mining boom 1980 news tertiary education owning a home demographic trends Bathburst cancelling plans transport follow hornsby social change mccrindle in the media forecasting earnings geomapping Australian Dream internships DIY affordability shbc millennials house prices Western Australia Aussies house price men Australian demographics vegemite youth mccrindle tuesday NSW tattoos leader office space nfp housing market Kirsten Brewer annual income resilience research visualisation New Zealand new office city paying to work employment land of the middle class report statistics not-for-profit toys hobart rising house prices quote 10 years lifestyle unemployment research data seasons video darwin generations kate middleton stats aussie culture Sydney keynote speaker equip program financial hills shire society trends coffee 2020 emerging technologies renting McCrindle Speakers households 1968 thrive year 7 customer insights qualitative research census australians staying home more marriages office opening bondi Caregiver ultimo education future report Adelaide crime social life financial dreams wolloomooloo commute SA home ownership 1975 workplace builders community event year 12 careers charity jobs of the future couple lalor park Real Estate community engagement high school acf15 budget World Water Day high density living salary online shopping meetings conference speaker 40 million vegetarian keynote speaker IT Specialists household names research debate social media aged care puzzle Geoff Brailey Australian Census victoria responsive housing trends collaborative daily commute Myth mentor property market neutral bay national private wealth home EFF personal growth educated thought leadership in depth interviews Australian communities apartment children students wage pharmacy work mates REIV Conference generational trends work tips millionth grandparents winter blues sustainable facts publication South Australia The Daily Edition educhat cash capital cities Financial Planning Association of Australia going out social trends greatness learning NEETs brisbane balance growing population ashley mckenzie housing affordability Kiwi etiquette communicate trends of 2017 real business index happiness housing growth google for education investor population map financial independence Population Clock ACF 2016 google technology in the media wedding divorce rate social shifts monarchy motivate future-proof holidays plans Australian Bureau of Statistics baby name predictions Christmas season workplace culture optus offenders TAS gen alpha potts point wages FOMO social lives mccrindle tea Canberra waverton recap environmental scanning investment high density apartments WA bureau generation alpha daily telegraph media ACT workshop sunburnt country communications outsourcing mccrindle research criminal Education Future Forum medicine insight retirement training social commentator graphs wellbeing university degree ashley fell tableau woolworths sydneysiders Charlotte sector research services area Channel Seven rule keeper urban living System's Architect Christmas lunch REIV National Conference sun alpha clothing moreton bay deloitte megatrends mother's day speakers winter generation Z marriage priorities Tasmania school students VIC social enquiry business anzac global australian communities forum cancel plans narcissism keynote leadership workshop huffington post Love Northern Territory panel event newspaper English cartodb 2014 baby Aussie Australian Home domestic staying in low density Territory Engineering Manager ideas economy mobile suburb religion Real Estate Institute of Victoria fears poker master government TDE GPO ease of travel innovative forecast emerging generations digital christmas demographic transformations case study visual demographer Do It Yourself resource experience Royals repayments rental stress teacher identity celebration school Queensland 2016 global generations aged care research pack Northern beaches Event urban future proofing states supply and demand pyrmont weather manly income high density ACF father's day product professional village social researchers Generation Y cooking Queensland: QLD Gen Y youth unemployment February 16 sector wide study parents menai entrepreneurs of today entertainment friendship goal national crime rates professional development CBD Australian Communities Trends moderators guide debt finance townhouses know the times shifts forum future of work trend January 26th population growth middle class stay home Northern Beaches Christian School trends Australian Families pharmacies public speaking twentyseventeen 2012 baby names Wellington culture Duchess of Cambridge Netflix the changing face of challenge infographic wall marrickville cost volunteers selfie prince george investing focus groups average aussie royal baby financial future overcast population royal influence holiday

Archive