Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


sector youth university 2016 census choice workers the lucky country survey mother's day seasons participants housing market university degree public holiday tattoos communities keynote speaker charity career social research graphs eliane mythbusters data analyst resilience women shopper's pick 40 million budget dreaming visual economic the changing face of house price rise capital cities English chairty ferry Financial Planning Association of Australia repayments Love schools students social lives visualisation Tuesday Trends urban communicate average sydneysider hornsby school satisfaction social trends ACT media release Australian demographics housing trends results earnings showreel state optus my business awards mythbusting entertainment slideshare ABS hello fresh Aussie local community future proofing Northern Beaches baby boomers media activity workforce menai acf15 bus teachers researcher holidays young people moderators guide organisations builders EFF engage data Channel Seven parents forecast Births SMART education research property trends of 2017 Channel 7 HSC 24 million wellbeing princess charlotte internet royal baby event analysis employmee cancel plans ideas low density high density living giving transport future food bank cloudy days belief mining boom census pyrmont 1994 population map mover and shaker Gen X group session rule keeper 1980 suburbs entrepreneurial office australian social research sun Tasmania 2014 NSW stats not for profit research workshop work tuesday employers internship conference debate environmental scanning local communities sustainable breakfast infographics average Australian not-for-profit commuters urban living index employmer leadership non profit SA apartments future-proof Hills Shire Council Northern Beaches Christian School Sydney keynote speaker gig 23 million tertiary education education future award winner ashley mckenzie spend FOMO Hornsby Shire Council generation Z 2016 waverton world geomapping buildings Social Trend workplace Geoff Brailey australian communities trends report Jura Australia ACF17 casual CPI holiday trades NBRS Architecture social volunteering Financial Planning Week Vocational education not for profit food insecurity wealth distribution dessert sunny days schools 24,000,000 case study financial fears dreams global long weekend 1968 trend water faith social media purpose work mates 2017 winter socialising DIY study REIV National Conference Wellington generational trends local trends analyst child care royal family baby plans investing suburban living school students tableau australian educhat royal real future of work cooking education Aussies Word Up stay home TED talk Australian Trends relational baby names australia report professional speaker millennials affordability global financial crisis typical australian community event organisational culture commute presentations Mark McCrindle careers village housing affordability Merry Christmas ACF2017 census 2016 Valentine’s Day baby names learn optimistic unemployment mccrindle research Adelaide demographic transformations TAS travel Territory baby name trends engagement bureau January 26th the australian dream Queensland: QLD WA marketing forum personal growth NEETs ethnography emerging trends business financial independence personalities kate middleton alpha Melbourne forecasting national crime rates ease of travel Australian Bureau of Statistics James Ward sector wide weather goal norwest Christmas presents Western Australia rich TDE contiki workplace culture Res Vis cartodb cold safe speakers Jura Coffee generation alpha resource demographic economy teacher demographer JOMO skills teaching program national wealth thrive shopping centre market research house VET education future report overcast rising house prices consumerism Duchess of Cambridge PSI crime shbc consumer care support Canberra jobs of the future urban taskforce teleworking charities financial media Generation Y ageing population home coffee lovers research data internships presentation quote renting nfp australian real estate speaker global generations New Zeland victoria Skilling snapshot conference speaker financial dreams high density apartments fresh lifestyle System's Architect infographic wall challenge infographic religion sydney metro SRE Scouts mobile suburb future of education year 7 identity mortgage sector wide study Northern beaches Event happiness TED Population Clock trends group apartment 2015 supply and demand litter optus leadership workshop middle class Christmas lunch changing face of sydney equip Macquarie University communications baby name focus group volunteering data owning a home shifts digital father's day politics language impact medicine mentor car greatness insights gold coast Assistant Store Manager hills shire social commentary Northern Territory investment investor interactive work-life New South Wales rental stress NBRS donation anzac hills know the times home ownership marriages office space McCridle experience capital city volunteer easy rider mateship keynote pharmacy Queensland Australia street cultural diversity communication income debt 10 years define wealth population growth cultural diveristy vegemite millionth youth unemployment rain population city future proof hobart ACF 2016 goals McCrindle Speakers growth research Australian Communities Trends Myth Wodonga Australian Census trends of 2016 professional development Royals aged care networking donate research on coffee ageing business performance tv Bathburst jobs sydney event couple 2020 news the great screenage brands retirement life Caregiver social commentator residents royal influence South Australia high school sunburnt country training travelling growing population house prices household christian meetings new office volunteers Deaths Australian community trends google publication crows nest online speajer thought leadership house price story leader land of the middle class sydney hills hunger blaxland huffington post hopes media commentary qualitative research unaffordable gen alpha follow the hills offenders innovation ultimo product grandparents lalor park selfie faux-ciliser educated VIC prince george easter office opening gen z Australia Day balance average aussie housing growth gender award panel government aussie culture Kirsten Brewer Tuesday Trend families research services living australians staying home more aged care puzzle mccrindle dream survey design family outsourcing SMSF census data learning styles public speaker insight census results increasing densification friends states healthy future sydneysiders FPA Generation X teach entrepreneur christmas 2016 census results men children VET sector australia Engineering Manager research visualisation year 12 intern national private wealth wealth and income distribution ipswich social shifts motivate employment post rationalism financial planning google for education speakers pack etiquette REIV Conference financial future research pack online shopping Research Executive report list mccrindle tea ashley fell small business World Water Day authenticity renter of the future darwin culture celebration annual income sentiments Do It Yourself monarchy sydney speaker 1975 Charlotte data visualisation DESTEL students statistics social life spirituality Australian communities property price storytelling high density relevant New Zealand grave decision bondi australian communities forum food divorce rate millenials australian community trends report going out screenage Research Director focus groups new york times social impact environment urban living Real Estate Institute of Victoria generation deloitte clothing ACT Report Sydney Hills Business Chamber megatrends wage woolworths Kiwi parenting baby boom conference presentation customer business index households Education Future Forum poor names social researcher TEDx brand experience cash cancelling event earn marrickville earning wolloomooloo emerging generations socialites entrepreneurs of today cica townhouses live the dream education sector learning society trends faux-cilise area brisbane social enquiry domestic coffee affordable wealth and income divorce winter blues video staying in emerging technologies social issues world youth day brand cost criminal "know the times" social change culturally diverse Australia Day 2017 wedding in the media futurist the average aussie shopping Wagga Wagga dare to dream Australian schools young australians daily commute collaboration Christmas season home owner cancelling plans eliane miles housing perth What is food insecurity? meals Australian Families sydneycity faux-cilising train marriage Australian Home proactive click public speaking energy professional presenters 2013 moreton bay curiosity Andrew Duffin demography Work place Financial Planning Association change gig economy daily telegraph summer responsive christianity NFP event friendship school logan rent toys Christchurch baby name predictions The Daily Edition micro apartments rise of local research report church 2012 professional services IT Specialists learner Crime Rates cars manly census fail property market wages newspaper Real Estate omnibus student salary tips GPO Australian Dream community engagement money Sydney twentyseventeen trend tuesday paying to work weekly earnings social researchers the hills shire sports innovative in depth interviews fears #censusfail society pharmacies finance Australians conferences potts point micro The ABC of XYZ demographics professional neutral bay poker master staff recap generations February 16 sydneysider NT ACF future of shopping Australian Population cost of living community demographic trends priorities facts wealth inequality narcissism mccrindle in the media tea population milestone collaborative technology events baby names report social analysis Netflix Gen Y vegetarian CBD