Generation Z defined; The 5 characteristics of today's students

Friday, September 09, 2016


For today’s students, growing up with the emerging technologies at their fingertips has blurred the lines of work and social, of study and entertainment, of private and public. They now live in an open book environment – just a few clicks away from any information. They connect in a border less world across countries and cultures, and they communicate in a post-literate community where texts and tweets are brief, and where visuals and videos get the most cut-through.

At McCrindle, we are regularly engaged by a variety of organisations to assist with understanding who Generation Z is, what context they are being shaped in the traits that define them. Before we can engage this generation, we first need to understand them.

So how can we understand the emerging generations and their learning habits? Well, based on our research, here are five characteristics of today’s students:

Social

Traditionally, learning took place in the classroom and the practice and application through homework. However, in the 21st Century, content can now be accessed through technology anywhere, and often in very visual and engaging forms. Thus we have the flipping of education where the learning takes place outside the classroom, but the essential engagement and practice is still conducted at school, by the all-important facilitator, rather than the teacher.

Mobile

Not only through technology do today’s students interact, but they are mobile in terms of the jobs they will have and the homes they will live in. It is therefore important to think about how you can equip this generation with not just content but resilience in a changing world.

Global

Today's generation of students are truly global, and are the most likely generation to work in multiple countries. They’re the most globally connected and influenced generation in history and are not limited to the local, but are global as never before.

Digital

We've called the emerging generation, Gen Alpha, but we also call them Generation Glass, because it is not just pen and paper, but iPads and screens on which they will learn, which are designed to not just display the written but the visual. While today’s students need literacy they also need digital skills to thrive in this changing world.

Visual

In an era of information overload, messages have increasingly become image-based and signs, logos and brands communicate across the language barriers with colour and picture rather than with words and phrases. Communicating symbols and pictures with stories isn’t an entirely new concept. Most ancient forms of communication such as indigenous rock art, reinforces the notion that it is pictures not words that tell the story. Visuals are also the way in which the brain processes information best. It can retain visual symbols and images rather than just written content. Our analysis of learning styles has shown the dominance in the visual and hands on learning styles, above auditory delivery form, which has traditionally dominated the classroom.


To find out more about Generation Z, visit our site generationz.com.au and if we can assist with any presentations on the topic of the emerging generations, please feel free to get in touch.


About Ashley McKenzie - Team Leader of Communications at McCrindle

Ashley McKenzie is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. 

Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.


DOWNLOAD ASHLEY'S SPEAKERS PACK HERE.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

group session the australian dream paying to work New Zeland Valentine’s Day baby names results infographic debt online shopping online domestic speakers christianity government pharmacy crows nest DIY thrive New South Wales emerging generations townhouses wolloomooloo NSW ABS quote going out intern non profit land of the middle class social impact Kiwi social enquiry dream acf15 work victoria Geoff Brailey meetings thought leadership cash youth winter blues communities home owner sentiments ACF australian communities forum young australians social change charity rich statistics house price rise suburbs Myth australian communities trends report social life ageing financial independence teleworking crime financial in depth interviews case study cloudy days sunburnt country staying in monarchy apartment workforce mateship future the changing face of school optus sydney event researcher sustainable urban taskforce cancelling plans weekly earnings PSI budget friendship teacher wealth distribution huffington post socialites stats capital cities 2015 families education future property state forecast millionth Love clothing omnibus Research Executive brand generational trends hello fresh children work mates urban facts 2014 megatrends rain conference socialising mentor group friends research services holidays summer educhat school satisfaction dare to dream The Daily Edition REIV Conference cold tips goals nfp faux-ciliser dreaming slideshare ethnography stay home future proof fears transport royal family follow 40 million pyrmont training retirement social media media release leadership Aussies repayments litter schools students Australian Families South Australia community engagement vegemite internships ipswich conferences volunteers cars Royals award Kirsten Brewer tableau Melbourne qualitative research Australian Bureau of Statistics forecasting gen alpha lalor park challenge analysis organisations economy selfie jobs of the future social lives public speaking list Australia Day 2017 christmas trend tuesday year 7 Australian Communities Trends housing growth manly SA hobart conference speaker Northern Beaches Christian School Territory divorce rate property price toys TAS Australian Dream FOMO Wagga Wagga capital city Scouts learner divorce entertainment visual unaffordable Canberra 24 million student trend JOMO father's day states sydneycity royal baby cancelling event data authenticity affordable home coffee deloitte etiquette happiness names sun city Channel Seven winter home ownership vegetarian January 26th educated demographic transformations cost of living low density consumerism Gen X video village youth unemployment social commentary criminal income typical australian insights 1975 society trends personalities average aussie anzac event Australians optimistic earn career sector wide Tuesday Trends renting Gen Y participants ACT digital poker master social shifts baby boomers generation GPO interactive research rent goal emerging technologies language offenders consumer tertiary education skills year 12 tuesday trends church Northern Territory McCrindle Speakers population cooking community survey design generation alpha norwest households office Do It Yourself investment women young people real world youth day Education Future Forum social researchers 10 years office opening safe entrepreneur Mark McCrindle tattoos commute trends of 2016 Australian schools media commentary education research gold coast CBD publication family 2016 Christmas season marriages narcissism mccrindle research cartodb bureau mobile school students 1968 innovation spend generation Z living students cancel plans weather household identity Merry Christmas prince george FPA energy equip Deaths finance growing population local Sydney keynote speaker entrepreneurs of today baby residents faux-cilising Christchurch mccrindle tea world 1980 buildings Financial Planning Association internship Queensland: QLD aussie culture long weekend Sydney focus groups middle class sector wide study communications parenting report politics pharmacies life storytelling 2017 global generations greatness salary priorities urban living index REIV National Conference Social Trend communicate rising house prices Western Australia 23 million networking moreton bay professional Hornsby Shire Council religion moderators guide entrepreneurial research data twentyseventeen study proactive house trends analyst daily telegraph medicine property market leader keynote speaker emerging trends Australian Census Word Up World Water Day ideas engagement national crime rates organisational culture housing trends royal Financial Planning Week grandparents generations royal influence urban living research visualisation workplace VIC housing demographic Australian Home mythbusters ACF 2016 schools leadership workshop wedding shopping water jobs collaborative data analyst social researcher employers balance future proofing survey Channel 7 market research cultural diversity sydney speaker English mover and shaker learn presentations Duchess of Cambridge ashley mckenzie darwin local communities internet staff australia easter future of work high density apartments Generation X plans resource australians staying home more google for education workshop owning a home customer Generation Y annual income experience high school housing market research pack data visualisation easy rider Population Clock EFF rise of local cost gen z Births growth visualisation sydneysiders small business builders professional development Adelaide brands Res Vis curiosity eliane miles google holiday February 16 dessert lifestyle Australian Trends meals alpha sports collaboration media shifts census wellbeing housing affordability Real Estate logan mccrindle in the media unemployment keynote Australian demographics TDE ease of travel sector renter of the future house prices workplace culture HSC Christmas presents mortgage population growth marriage economic social research snapshot click global food increasing densification SMSF personal growth seasons news mining boom social commentator infographic wall work-life trends of 2017 mother's day System's Architect education sector marketing communication blaxland 24,000,000 waverton engage recap New Zealand celebration "know the times" rule keeper investor innovative futurist Tasmania men parents education future report poor baby name 2012 financial dreams perth demographic trends menai relevant social trends australian social research 2020 fresh social analysis ultimo in the media potts point relational Australian communities marrickville teach gender Charlotte national private wealth teaching aged care puzzle child care not for profit demographer eliane future of education new york times NEETs suburb neutral bay affordability The ABC of XYZ WA 2013 optus my business awards aged care princess charlotte change learning styles insight product IT Specialists ageing population geomapping Wellington faux-cilise hornsby Northern Beaches wealth and income wage house price sunny days Northern beaches Event hopes business index community event population map DESTEL wages future-proof demographics daily commute outsourcing wealth and income distribution professional speaker Assistant Store Manager wealth earnings millenials financial future baby boom baby name predictions area NT national wealth Queensland define public holiday careers population milestone suburban living university degree Real Estate Institute of Victoria brisbane Engineering Manager teachers events learning ashley fell culture couple focus group forum mythbusting presentation Netflix shopper's pick Bathburst resilience baby name trends kate middleton rental stress Wodonga program Financial Planning Association of Australia shbc tea Tuesday Trend woolworths office space mccrindle investing bondi environment social university environmental scanning earning responsive motivate media activity supply and demand high density living Aussie not-for-profit employment technology know the times business hills shire post rationalism overcast new office brand experience newspaper healthy future panel Crime Rates education conference presentation tv millennials society debate high density Caregiver global financial crisis Australia Day 1994 Christmas lunch graphs

Archive