Live the Dream: Research into Australians living a successful life

Monday, August 21, 2017

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) again this year to conduct new research into the regrets, dreams, and attitudes to matters of money and life across generations, genders and geographies.

The new research shows almost one in four Australians (23%) believe they are ‘definitely’ or ‘mostly’ living the dream. These enviably content people are nearly three times more likely to seek the advice of a financial planner (24%) than those who describe themselves as not yet living the dream (9%).

Not everyone is 'living the dream'

Not everyone is content, however. The research also shows 80 per cent of working-age Australians are stressed about money and finances, with 1 in 4 indicating acute stress levels. 

Gen X and Gen Y are the most stressed about money and finance, and are the generation most likely to struggle with planning. Half of Gen Y (53%) finds planning their life very/somewhat hard. Two in five Gen X Australians feel the same way (44%), while Baby Boomers are the most likely to find planning easy to do (25%).

Owning a home is no longer a dominant Australian dream – slipping to a distant fourth place in the dream stakes. Most of the measures Australians attribute to “living the dream” in 2017 are linked to personal finance. While 57% believe living the dream means having the lifestyle of their choice, a similar proportion (54%) believe it means having financial freedom and independence. 

“The great Australian dream once meant home ownership, and the security which came from this, but these once-dominant goals have been replaced with lifestyle and financial freedom aspirations” stated Social Researcher, Mark McCrindle.

“Money is not the sole enabler to ‘living the dream” as Generation Y are much more likely than the wealthier Generation X to state that they are living the dream. However a lack of money and high debt are the biggest blockers for the 3 in 4 Australians who are not currently living their dreams.”

Australia’s four financial action personalities

Four distinct personality types are identified in the national data based on people’s ability to dream and act on their plans. The results are summarised in the infographic below:

About McCrindle 

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Feel free to Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Jura Australia mccrindle christianity faith winter VIC 24,000,000 australian real estate work from home global generations census 2016 affordable facts Australian schools media 1994 aussie culture newspaper ACF2017 Willowdale conference skills challenge growth of sydney public transport What is food insecurity? Northern Beaches owning a home Wagga Wagga New South Wales mother's day social trends housing South Australia futurist conference speaker crime news Duchess of Cambridge home sector sector wide baby name kate middleton google daily commute ageing healthy future house global career the great screenage shopper's pick ashley mckenzie public speaking society crows nest qualitative research bureau safe Aussie trends analyst energy cancelling plans 24 million father's day JOMO monarchy define Education Future Forum easy rider finance TED brands selfie middle class Research Executive innovation happiness twentyseventeen know the times who is generation z equip holiday NBRS SA work business index population milestone donation Australian Dream thought leadership mentor criminal click narcissism Bathburst McCridle hopes Love follow media activity employment tips marriages commuters wolloomooloo Wodonga CPI royal baby workshop not for profit generation alpha faux-ciliser suburb litter future proofing office land of the middle class Australian Census the hills shire optus my business awards hornsby supply and demand relational dream grandparents speakers professional Macquarie University travelling 2012 keynote list Geoff Brailey online shopping ACT Report wealth alpha Assistant Store Manager home ownership society trends home owner Performance Sentiment Index social life networking paying to work moderators guide 2017 presentations forecasting experience Sydney Hills Business Chamber data breakfast change entrepreneurial transport learn demographics trades Charlotte demographer meals FOMO demographic transformations financial independence Australian Home millennials seasons the hills sydneysiders New Zeland WA pharmacies future DESTEL house prices ipswich retirement social researchers Northern beaches Event annual income brand cartodb hello fresh brand experience social commentator debt moreton bay slideshare optimistic new office identity royal Financial Planning Association of Australia charities Real Estate Mount Annan-Currant Hill Australian Trends micro authenticity System's Architect cultural diveristy internships Australian Families public speaker child care high density engagement commute local communities workplace education program research data VET sector Work place ease of travel rental stress weekly earnings Kiwi social analysis office opening Australians new york times earn Hornsby Shire Council social research stay home statistics educhat cars story state megatrends analysis eliane miles social issues Australian demographics lalor park organisations parents environment salary millenials brisbane demographic trends Res Vis potts point the lucky country REIV National Conference spend screenage Scouts residents Tasmania travel gig economy global financial crisis quote house price real tableau Hills Shire Council religion focus group budget poor Sydney’s south west 1968 language Generation Y trends environmental scanning coffee future of education hills ACF mining boom world youth day economy sydneycity faux-cilise money fears house price rise Channel Seven mythbusting New Zealand Do It Yourself Tuesday Trend australians staying home more Aussies australian product census fail aged care university degree tuesday collaboration gig research visualisation parenting Vocational education baby HSC divorce rule keeper 1975 manly youth unemployment sports generations local community professional development tattoos Australian community trends christmas Wellington menai Australia street case study study DIY Adelaide award goals winter blues acf15 eliane sunny days cash sydney metro NSW resource townhouses bus optus entrepreneur Financial Planning Association non profit domestic investing cost of living low density food bank jobs of the future christian going out business performance award winner waverton ultimo careers lifestyle Crime Rates Jura Coffee economic daily telegraph weather census results baby name predictions February 16 ferry norwest business school satisfaction office space English cold Social Trend changing face of sydney intern growing population PSI Northern Territory living emerging technologies Myth ethnography choice workers forum names Skilling ACF 2016 leadership workshop Financial Planning Week teachers population growth chairty gender social analyst capital cities marrickville graphs charity trends of 2017 TED talk work mates community event friends baby boomers panel overcast dare to dream mccrindle in the media Queensland sydney speaker future of shopping rise of local in the media events property learning housing growth TAS debate tv australian communities forum property price politics royal family Queensland: QLD children research on coffee Population Clock care support pharmacy social commentary internship faux-cilising student wellbeing clothing royal influence young australians apartments Western Australia baby boom teaching earnings NBRS Architecture growth Christchurch research report cost university ABS prince george financial future plans Cobbitty-Leppington proactive technology presentation employmee logan huffington post trend focus groups work-life priorities urban living index infographics summer urban living future proof government school students year 12 volunteering rain fresh not-for-profit population property market village the average aussie research services IT Specialists perth aged care puzzle high density living Maxim Accounting area purpose financial planning bondi national private wealth impact SRE personal growth media release live the dream workplace culture research pack victoria McCrindle Speakers women renting CBD divorce rate wealth inequality relevant demographic employmer NFP event outsourcing social enquiry suburbs collaborative etiquette unemployment dreaming snapshot socialites entertainment trend tuesday Lower Hunter Region insight australian social research learning styles increasing densification cooking group cultural diversity speakers pack census data teacher not for profit research housing affordability couple generation professional services recap apartment 10 years Research Director future-proof the australian dream Christmas presents community social researcher Word Up the changing face of Merry Christmas Christmas lunch Lower Hunter omnibus australia average aussie socialising housing trends grave decision micro apartments Mark McCrindle small business researcher demography video world vegemite rising house prices World Water Day belief mobile average sydneysider Generation X toys internet offenders builders infographic spirituality students financial fears Melbourne James Ward TEDx 1980 thrive mccrindle research staying in tertiary education responsive deloitte customer Elderslie-Harrington park organisational culture speaker forecast innovative Valentine’s Day meetings wealth and income woolworths tea buildings shifts storytelling hunger The Daily Edition baby names australia report communication consumer future of work 40 million jobs google for education showreel 2015 typical australian 2014 "know the times" social shifts sydneysider report water publication sunburnt country leader social media sun contiki dessert resilience visualisation conferences volunteer affordability insights mccrindle tea city media commentary school cica Sydney population Business analysis celebration ACF17 life communities cancel plans anzac Gen Y goal households Canberra market research donate commuting professional speaker Australia Day rent speajer gold coast nfp hobart REIV Conference holidays culture 2013 youth Northern Beaches Christian School teleworking unaffordable Royals schools students training Channel 7 sydney hills hills shire education research friendship volunteering data stats SMART Netflix australian community trends report social change emerging generations financial dreams mythbusters community engagement young people staff Sydney keynote speaker renter of the future visual investor marketing dreams online shbc family Australian Communities Trends Gen X TDE participants investment baby name trends screenagers curiosity generation Z 2020 GPO baby names report Mark McCrindle in the media ideas poker master teach princess charlotte casual Territory wealth distribution cancelling event post rationalism generational trends mover and shaker Caregiver communicate Births gen alpha household infographic wall in depth interviews urban housing market car marriage survey interactive balance ACT group session learner schools education future report high density apartments SMSF capital city vegetarian states social impact culturally diverse trends of 2016 Andrew Duffin 2016 census greatness average Australian blaxland national wealth NT emerging trends giving cloudy days Australian Bureau of Statistics social lives Deaths mortgage 23 million Engineering Manager Christmas season entrepreneurs of today data visualisation Hunter Valley coffee lovers long weekend food conference presentation Sydney repayments Australian Population mateship pyrmont earning social communications motivate wage research professional presenters wedding employers EFF church suburban living #censusfail darwin Real Estate Institute of Victoria train data analyst shopping centre FPA leadership younger generations VET local Kirsten Brewer medicine education sector engage australian communities trends report survey design millionth gen z income ashley fell digital volunteers easter mccrinlde men wages geomapping urban taskforce NEETs consumerism financial public holiday families January 26th educated sustainable ageing population sentiments Tuesday Trends sector wide study event food insecurity Australia Day 2017 personalities shopping workforce 2016 census results results 2016 census education future high school baby names population map wealth and income distribution year 7 Australian communities national crime rates The ABC of XYZ rich keynote speaker neutral bay sydney event