Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

workplace culture professional presenters local community qualitative research entrepreneur New Zeland Geoff Brailey language social researchers cancelling plans Territory education research volunteer Australian schools teaching census fail 2017 marrickville ACT resilience waverton christianity communication research office Australian Bureau of Statistics owning a home ACF 2016 rising house prices Channel 7 global generations volunteering data forum cold award workforce Hornsby Shire Council ashley fell case study cultural diveristy Jura Australia New South Wales salary wealth and income food earning research visualisation speakers priorities baby names report community engagement summer Merry Christmas marriage entrepreneurial relevant global healthy future leadership workshop Scouts personalities national crime rates public speaking moreton bay geomapping mccrindle tea logan volunteering university video trends of 2017 Australians Vocational education high school balance young people census mining boom ultimo TED talk authenticity Willowdale report bureau rise of local community event pharmacy politics Education Future Forum 1975 JOMO February 16 year 12 mccrindle mortgage supply and demand internship ACF17 hornsby australian community trends report 2012 millionth DESTEL wellbeing clothing budget emerging trends demographic research on coffee greatness workshop panel domestic culture university degree learner wage shopping centre media the great screenage acf15 TAS SMSF Love click socialites trend tuesday cica resource builders financial dreams challenge staying in communities world Cobbitty-Leppington engage Sydney’s south west quote ethnography IT Specialists social commentary local names optus public holiday housing market sunburnt country 2016 hopes urban year 7 WA wealth suburban living food insecurity google for education volunteers demographic transformations food bank national private wealth REIV Conference population milestone responsive professional development holidays property market conference speaker house price rise royal baby small business demography Jura Coffee weekly earnings royal family technology millenials social research young australians conference news the australian dream Myth cartodb Births aged care property price conference presentation school criminal economic environmental scanning NT System's Architect brand experience teachers Northern Beaches Christian School marriages environment future of education australian real estate cost of living thrive hunger employers faith Australian community trends professional services data visualisation Hills Shire Council media commentary growth SMART schools students in depth interviews jobs daily commute aussie culture toys sentiments generational trends emerging generations dessert rich facts growing population work 2016 census results group brands darwin customer not for profit research house prices gen alpha award winner engagement 2015 townhouses Gen Y sydneysiders demographer workplace presentation tattoos shopping TDE debate kate middleton high density living speajer social lives 40 million Engineering Manager innovative friendship tips social enquiry sydney metro shopper's pick internet eliane miles Crime Rates 1980 weather consumer ipswich not for profit future stats the changing face of royal Generation X princess charlotte NEETs 2020 cars work-life men home media release curiosity 1994 Australian Home Wellington world youth day mobile school students ageing rain medicine Social Trend professional the lucky country local communities income Macquarie University travelling stay home entrepreneurs of today vegemite visualisation screenage tertiary education investing in the media baby names australia report social researcher futurist Do It Yourself low density micro apartments know the times careers Sydney keynote speaker census results communications church the hills market research 24,000,000 Sydney Hills Business Chamber cooking life winter unaffordable investment shbc donate New Zealand forecasting spirituality newspaper casual youth tuesday TED offenders mateship CBD insight Assistant Store Manager child care future of work Adelaide dreaming living christmas hobart What is food insecurity? research services researcher collaboration census 2016 future proofing office space debt social change new york times baby name predictions McCrindle Speakers culturally diverse crows nest ideas results relational baby boomers Australian Communities Trends keynote speaker define gig economy capital city Duchess of Cambridge crime Deaths not-for-profit affordable Gen X learning career Canberra friends Word Up huffington post January 26th employmer infographic parents moderators guide marketing business index australians staying home more contiki NBRS ACT Report charities statistics South Australia parenting baby name trends PSI trends analyst jobs of the future australian communities trends report pharmacies office opening schools Real Estate Tuesday Trends conferences ACF2017 follow 2014 households Christmas season finance society trends community meals mother's day ACF social media alpha HSC norwest optimistic social wolloomooloo housing growth VET sector employmee paying to work NFP event rent learning styles recap housing affordability narcissism rule keeper SA tv SRE bondi sustainable giving Skilling bus cancel plans data Northern Territory population growth hello fresh australian couple cost home owner social issues James Ward motivate mentor vegetarian analysis land of the middle class lalor park financial independence education sector Elderslie-Harrington park victoria eliane Andrew Duffin VIC apartments research pack future-proof education The ABC of XYZ transport litter organisational culture Australia Day 2017 millennials shifts easter events going out ageing population economy financial planning McCridle goal generations breakfast future proof buildings Australian communities Christmas lunch children sydneycity Australian Census experience manly post rationalism prince george social commentator property teleworking Australian demographics the average aussie city money area average Australian The Daily Edition CPI infographic wall program youth unemployment REIV National Conference purpose house capital cities winter blues Australia street donation society TEDx internships Financial Planning Association of Australia student social life Royals celebration Northern Beaches impact government charity care support changing face of sydney social analysis unemployment annual income generation alpha water overcast Caregiver Christchurch Generation Y anzac sun typical australian affordability non profit happiness census data faux-ciliser train Australian Population wealth and income distribution VET World Water Day divorce rate earn teach outsourcing christian proactive average sydneysider neutral bay innovation work mates demographics poker master fears hills Christmas presents wealth inequality apartment omnibus chairty Kirsten Brewer event social impact publication high density apartments high density wedding social shifts cash suburb storytelling snapshot learn housing Melbourne deloitte ease of travel social trends divorce financial fears Financial Planning Association keynote Aussies 24 million fresh trend sector survey design monarchy DIY average aussie employment population future of shopping cancelling event interactive insights Res Vis focus group presentations menai safe wealth distribution Aussie goals family research report meetings commuters trends global financial crisis ashley mckenzie home ownership Bathburst change mccrindle in the media graphs Wodonga generation thought leadership baby sunny days long weekend Valentine’s Day Tuesday Trend professional speaker collaborative residents faux-cilising trends of 2016 educated gender sydney hills village household seasons entertainment blaxland Channel Seven cultural diversity tableau trades travel visual school satisfaction mccrindle research EFF speakers pack focus groups skills Tasmania #censusfail energy mythbusting baby name new office Australian Dream Queensland wages lifestyle grave decision participants equip Western Australia urban living Real Estate Institute of Victoria product sydney speaker sydneysider mover and shaker leader dream pyrmont aged care puzzle coffee lovers 2016 census dreams showreel retirement states Population Clock sector wide commute FPA father's day religion selfie organisations grandparents cloudy days ferry Australian Trends Mark McCrindle intern the hills shire staff identity urban taskforce Charlotte renting emerging technologies urban living index NBRS Architecture australian communities forum socialising media activity research data educhat Sydney list easy rider Northern beaches Event financial future women sports australian social research renter of the future Research Director micro twentyseventeen story Kiwi population map middle class 1968 coffee online shopping financial baby boom choice workers 2013 speaker earnings survey Financial Planning Week belief communicate dare to dream car live the dream increasing densification perth Mount Annan-Currant Hill 23 million spend sydney event etiquette google poor gold coast optus my business awards housing trends investor teacher online GPO gen z slideshare group session Netflix students generation Z education future report education future training networking Australia Day personal growth Research Executive tea baby names "know the times" NSW business rental stress brand Wagga Wagga data analyst daily telegraph suburbs nfp brisbane gig plans ABS megatrends sector wide study state FOMO demographic trends infographics study holiday national wealth 10 years consumerism English repayments digital families australia house price mythbusters hills shire potts point forecast Queensland: QLD woolworths real Australian Families Work place leadership royal influence faux-cilise public speaker business performance

Archive