Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

school satisfaction follow social media Kirsten Brewer financial award winner christian visual know the times learn event education responsive new office national private wealth school students energy Education Future Forum ACF2017 Hills Shire Council wedding aged care puzzle ultimo cultural diversity census 2016 NBRS Kiwi baby name goals outsourcing office opening internships DIY nfp demographics travelling sydney speaker February 16 demography business index demographer innovation Royals organisational culture hello fresh Western Australia Financial Planning Association keynote curiosity survey design internet public speaker property price innovative real housing growth the hills shire social commentator consumerism earnings contiki CPI youth communicate shifts water PSI renting proactive environment sunburnt country Charlotte earning national crime rates home ownership 40 million cold gold coast sunny days TDE employers environmental scanning grave decision darwin debt Tuesday Trend townhouses story middle class young australians forum menai rule keeper high density living Real Estate sustainable not-for-profit Australian communities social shifts charity volunteer neutral bay Macquarie University Bathburst wealth speakers pack social social life socialising budget consumer group session entrepreneurial baby name trends tea Valentine’s Day keynote speaker national wealth salary local communities micro apartments seasons happiness education research geomapping australian communities trends report dreaming teleworking increasing densification housing market families millenials university organisations wage Australian Dream census fail marriage moderators guide SRE professional development social change youth unemployment university degree investment Queensland focus groups not for profit year 7 world generations baby names report faux-ciliser NSW South Australia TEDx apartments optimistic World Water Day financial dreams community tertiary education change statistics census resilience criminal culturally diverse the hills mccrindle tea program Northern Territory weather forecast The Daily Edition average aussie sydney metro REIV National Conference Crime Rates kate middleton typical australian wealth and income distribution Melbourne demographic authenticity intern capital cities infographics population growth sports royal suburb ageing population facts selfie mateship communications government resource culture 2020 staying in finance leader Work place changing face of sydney emerging trends media release 2015 research data Canberra logan cica grandparents Australian schools NEETs work-life stay home visualisation social research marriages poor cost travel vegemite dream jobs divorce politics researcher mover and shaker megatrends tuesday media activity professional services data analyst growth digital generational trends analysis social researcher poker master Channel Seven recap Aussie experience Christchurch men post rationalism state cloudy days aussie culture income Duchess of Cambridge economy australian social research global generations area Generation X research services land of the middle class names snapshot sydneycity balance Caregiver in depth interviews life mccrindle in the media chairty WA customer clothing 24 million monarchy workshop cost of living FOMO church brands collaboration 1975 Skilling repayments easy rider ACT urban taskforce Scouts report friendship housing trends Aussies 24,000,000 transport sentiments housing affordability dare to dream cars ACF 2016 debate acf15 impact wolloomooloo Northern Beaches cartodb baby names australia report wealth distribution screenage medicine work mates world youth day future of education socialites research report toys "know the times" list career future proofing workplace the great screenage manly emerging technologies goal storytelling wealth and income google for education research pack religion cancelling plans NT wages TED talk the changing face of engage Australia Day property market tattoos ideas staff social lives 2017 10 years Deaths mccrindle research marketing public speaking christmas TAS office Australia street emerging generations research visualisation safe sydneysider trends of 2016 parenting narcissism young people food 1994 women city teachers high density Northern Beaches Christian School System's Architect social trends prince george litter collaborative engagement earn Australian community trends JOMO Australia Day 2017 New South Wales healthy future couple royal baby sector wide data visualisation interactive relevant education future trend tuesday australians staying home more leadership workshop urban living index graphs affordable ferry ACF17 overcast employment optus trends analyst Assistant Store Manager workforce 1968 Wodonga offenders society growing population spend renter of the future wellbeing click VET 2013 sydneysiders sydney event unemployment community event thrive weekly earnings global mythbusting slideshare winter cancelling event business performance Merry Christmas VIC sector office space low density children schools hills shire woolworths quote 2014 conference presentation forecasting dessert 2016 census results Queensland: QLD 1980 baby name predictions Financial Planning Association of Australia community engagement Social Trend greatness financial future New Zeland long weekend train Channel 7 friends ethnography moreton bay ashley fell Love identity home alpha conference speaker local gender etiquette priorities unaffordable winter blues demographic transformations crime house prices paying to work holiday population map presentation publication NBRS Architecture Sydney Hills Business Chamber rent millionth study Christmas lunch conferences purpose trends brisbane high density apartments define group ACF meals motivate fresh residents norwest skills trend father's day australia waverton entrepreneur small business society trends James Ward mythbusters 23 million Population Clock economic Wellington baby boomers participants entertainment workplace culture suburban living NFP event investing Sydney child care futurist family daily telegraph data mortgage year 12 trades population fears Australian Home online Sydney keynote speaker huffington post future of shopping social enquiry household Tasmania financial fears leadership schools students faux-cilise census results Do It Yourself faux-cilising demographic trends lifestyle Word Up hornsby potts point house price school property supply and demand micro census data Generation Y mobile GPO shbc new york times domestic public holiday news careers Christmas season crows nest networking tips owning a home media commentary learning challenge sydney hills product households Adelaide learner urban builders REIV Conference professional population milestone qualitative research communities royal family trends of 2017 google education sector holidays work Northern beaches Event newspaper rising house prices coffee Territory capital city local community 2016 shopping centre The ABC of XYZ Vocational education millennials perth communication focus group financial independence faith Australian Families cultural diveristy research EFF mccrindle commuters pharmacies conference ashley mckenzie retirement relational Australian Population educated media Geoff Brailey blaxland brand Wagga Wagga the australian dream mentor marrickville video average sydneysider meetings equip Res Vis housing ease of travel bondi non profit Births tv Australians SA stats education future report mother's day gen z future-proof hobart personal growth award in the media social impact omnibus Netflix entrepreneurs of today rich student Mark McCrindle pharmacy high school learning styles future TED teacher January 26th going out English infographic Tuesday Trends shopping speakers rise of local house price rise bus gen alpha events living cooking apartment jobs of the future market research generation alpha online shopping social commentary daily commute ABS social issues lalor park summer McCrindle Speakers baby internship village sector wide study plans urban living results social analysis investor Australian Communities Trends professional presenters infographic wall case study rain Hornsby Shire Council training Gen X Research Executive spirituality future of work SMART the average aussie 2012 australian communities forum easter brand experience mining boom volunteering data teaching affordability cancel plans Engineering Manager CBD showreel HSC Australian Trends VET sector divorce rate ipswich australian SMSF parents insights students hopes future proof social researchers Andrew Duffin princess charlotte educhat house states Christmas presents thought leadership buildings #censusfail baby boom volunteers celebration Australian Bureau of Statistics tableau New Zealand FPA victoria bureau DESTEL baby names teach generation Z vegetarian shopper's pick speaker annual income royal influence personalities car business panel home owner Myth average Australian hills ageing rental stress anzac twentyseventeen technology professional speaker suburbs language breakfast generation IT Specialists eliane miles Australian Census pyrmont 2016 census optus my business awards christianity global financial crisis insight survey Australian demographics sun deloitte aged care Research Director belief cash Real Estate Institute of Victoria presentations Financial Planning Week commute eliane Gen Y

Archive