The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Generation Y and Housing Affordability

Monday, October 24, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. Last week our Principal, Mark McCrindle and Team Leader of Communications, Ashley McKenzie were featured in the media about Generation Y and their ability to access the housing market in Sydney.

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the current workforce (34%). Gen Y’s are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times.

While Generation Y are often accused of living a lavish lifestyle, which supposedly locks them out of the property market, it is important to remember that traditional expense categories such as food, transport, health and housing costs are higher for younger people today than that experienced by their parents at the same age. A generation ago the average house price was 5 times annual average earnings while today the average house price is 13 times the average annual full-time earnings.

Here is a quick snapshot of last week’s media coverage:

Housing Affordability Debate

"From the Baby Boomer perspective, they worked hard, they earned what they had but I can also see the Gen Y perspective. The reality is that it's a lot harder to buy a home, the costs have gone up. Gen Y do have to pay off the debt of their degree and there are new categories of spend; technology, internet and phone, costs that their parents didn’t have."  

Parental help becoming essential for young people trying to buy property

"Ms McKenzie, who works for social researcher Mark McCrindle, said borrowing from parents was becoming Sydney’s “new normal”. “Baby Boomers control about 50 per cent of the nation’s wealth so it makes sense young people look to their parents for help,” she said." 

For any media enquiries please email us at, or call our offices on +61 2 8824 3422. To arrange a media interview or if you are a journalist and would like to receive our media updates, please email

McCrindle in the Media

Thursday, August 25, 2016

As Australia’s leading social researchers, we regularly assist our clients in identifying newsworthy angles in their research to help communicate the insights effectively with the broader public. Our senior research team at McCrindle are actively involved in media commentary, and the communication of key research findings. At McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Our recent research commissioned by the Financial Planning Association found that one in two of us dream more about our future now than we did five years ago. Check out our latest media activity that we have been cited in just in time for Financial Planning Week (August 22 - 28).


Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways.

From the key demographic transformations such as population growth and the ageing workforce to social trends such as changing household structures and emerging lifestyle expectations, from generational change to the impact of technology, Eliane delivers research based presentations dealing with the big global and national trends.

With academic qualifications in community engagement and postgraduate studies in international development and global health, Eliane brings robust, research-based content to her engaging presentations and consulting. As a social researcher, she has been interviewed on these topics on prominent television programs such as National Nine News and Today, as well as on radio and in online media.


To have Eliane present at your next event, please feel free to get in touch via email to or call through to 02 8824 3422

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Australian schools office space Generation X unemployment media activity home ownership staying in World Water Day vegetarian mythbusters English generation alpha family cancelling plans follow financial independence omnibus statistics pharmacies megatrends jobs of the future home owner Melbourne 24 million entertainment couple demographic transformations slideshare workplace culture office opening urban living index investing entrepreneurial visual wealth distribution healthy future schools students 2012 participants South Australia Gen X blaxland collaboration relational survey insight townhouses 2020 Generation Y rich generation safe Births tips Gen Y award apartment Australian Census winter EFF skills trends 2013 DIY baby name trends generational trends financial dreams high school responsive Engineering Manager Tasmania population wedding JOMO shifts poor post rationalism Christmas presents rain lifestyle social researchers cultural diversity Mark McCrindle global youth selfie alpha rental stress thrive teach Wodonga social enquiry religion mover and shaker graphs shopping plans social change curiosity sydney event manly winter blues technology debt names education research priorities life Australian communities school satisfaction HSC Australian Home newspaper cooking school neutral bay grandparents Wellington NT IT Specialists future marketing lalor park community engagement internet market research paying to work sports budget visualisation summer volunteers work mates dream australian communities forum Financial Planning Association demographics dare to dream holiday greatness house prices research visualisation social trends google for education domestic year 12 Christchurch training social commentator logan population milestone trends analyst forum census anzac System's Architect learner wealth and income distribution future proof Hornsby Shire Council gold coast princess charlotte NEETs panel analysis Tuesday Trends sentiments medicine parents goal innovation research The ABC of XYZ ACT high density living ABS aged care media commentary communications house price FPA Australian Dream national crime rates the changing face of emerging generations results REIV Conference Sydney keynote speaker Canberra living January 26th innovative schools engage not for profit Kirsten Brewer professional learning divorce rate waverton australian communities trends report personal growth 24,000,000 deloitte Netflix social media sector cost Education Future Forum Northern Territory gen alpha SMSF ultimo prince george salary mythbusting housing affordability Deaths urban taskforce communication Financial Planning Association of Australia church baby boom education seasons 2015 criminal 10 years 23 million keynote NSW gender generation Z politics owning a home McCrindle Speakers faux-ciliser house proactive "know the times" home cloudy days resource residents workplace Scouts mobile media release crime Research Executive ease of travel urban snapshot millennials Social Trend entrepreneur spend event ACF 2016 mortgage population map motivate Territory Financial Planning Week stats water conference speaker debate networking authenticity storytelling Wagga Wagga balance public speaking long weekend ashley mckenzie emerging trends middle class Royals business supply and demand careers celebration nfp Duchess of Cambridge victoria 2016 divorce huffington post university degree Northern Beaches Christian School Northern beaches Event national wealth equip capital cities demographic trends emerging technologies group session ageing pharmacy conferences future of work social researcher Geoff Brailey baby name rising house prices tea pyrmont litter educated Word Up financial future housing growth socialites hello fresh local communities affordable toys baby names woolworths culture change study suburbs mccrindle in the media Queensland: QLD teaching parenting friendship annual income in depth interviews royal influence employers online shopping families investment tv mccrindle research goals global generations aussie culture insights christmas tuesday baby boomers interactive FOMO presentation social commentary REIV National Conference trends of 2017 New Zeland students house price rise year 7 ACF marrickville 1980 going out property market daily commute increasing densification ideas geomapping optus demographic overcast educhat sunny days etiquette housing trends speakers demographer perth low density conference presentation challenge easy rider financial future proofing SA video internships millionth teachers optus my business awards vegemite Do It Yourself Australia Day 2017 teacher ethnography sydneycity non profit women wellbeing 1968 kate middleton 1994 cold australians staying home more brisbane wolloomooloo professional development learning styles online offenders mccrindle tea royal family clothing property price trends of 2016 Tuesday Trend millenials eliane Caregiver leadership workshop internship men small business research pack conference Real Estate Institute of Victoria data Christmas season digital education future report earn average aussie Australian demographics social shifts finance Sydney food education sector investor easter product define personalities australia career Channel 7 consumerism energy focus groups rule keeper consumer survey design sydneysiders ipswich sun keynote speaker Valentine’s Day Channel Seven February 16 shopper's pick business index outsourcing employment charity VIC organisational culture work-life brand experience research services bondi wealth and income Aussies rent area social research not-for-profit shbc suburb darwin coffee New South Wales workshop sector wide cars Res Vis social qualitative research facts households population growth Crime Rates transport ashley fell Kiwi children forecast urban living Australians jobs PSI repayments Love hopes mother's day growth community event dreaming data visualisation click gen z state DESTEL public holiday renting potts point entrepreneurs of today Assistant Store Manager social analysis world Northern Beaches in the media office Christmas lunch Australian Trends youth unemployment school students 40 million marriages bureau rise of local New Zealand trend tuesday social lives social impact environmental scanning daily telegraph know the times weather Population Clock land of the middle class quote mccrindle builders cost of living city housing retirement Australian Communities Trends leader language wage communicate economic Queensland case study australian social research monarchy workforce social life cancelling event learn crows nest professional speaker eliane miles recap intern household mateship society wealth mining boom acf15 young people Real Estate society trends TDE child care father's day 1975 staff data analyst fresh publication The Daily Edition national private wealth happiness communities income marriage royal baby media optimistic Australian Families Adelaide future of education Merry Christmas student twentyseventeen organisations the australian dream buildings brands renter of the future collaborative real infographic wall relevant baby housing market generations sydney speaker list new york times cash GPO Australian Bureau of Statistics suburban living events teleworking growing population community meals program young australians mentor future-proof presentations property report tattoos faux-cilising TAS global financial crisis hills shire earnings high density baby name predictions faux-cilise new office government narcissism research data dessert stay home Aussie education future tertiary education 2014 weekly earnings focus group identity CBD ageing population forecasting Charlotte news trend thought leadership Myth Western Australia group customer Bathburst 2017 local village cartodb high density apartments socialising menai aged care puzzle christianity economy hobart university unaffordable cancel plans tableau capital city poker master experience engagement typical australian infographic moderators guide resilience work wages Australia Day world youth day royal earning sector wide study environment affordability hornsby leadership sunburnt country fears friends holidays meetings WA researcher sustainable states futurist google brand moreton bay norwest commute