The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Generation Y and Housing Affordability

Monday, October 24, 2016


As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. Last week our Principal, Mark McCrindle and Team Leader of Communications, Ashley McKenzie were featured in the media about Generation Y and their ability to access the housing market in Sydney.

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the current workforce (34%). Gen Y’s are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times.

While Generation Y are often accused of living a lavish lifestyle, which supposedly locks them out of the property market, it is important to remember that traditional expense categories such as food, transport, health and housing costs are higher for younger people today than that experienced by their parents at the same age. A generation ago the average house price was 5 times annual average earnings while today the average house price is 13 times the average annual full-time earnings.

Here is a quick snapshot of last week’s media coverage:


Housing Affordability Debate

"From the Baby Boomer perspective, they worked hard, they earned what they had but I can also see the Gen Y perspective. The reality is that it's a lot harder to buy a home, the costs have gone up. Gen Y do have to pay off the debt of their degree and there are new categories of spend; technology, internet and phone, costs that their parents didn’t have."  


Parental help becoming essential for young people trying to buy property

"Ms McKenzie, who works for social researcher Mark McCrindle, said borrowing from parents was becoming Sydney’s “new normal”. “Baby Boomers control about 50 per cent of the nation’s wealth so it makes sense young people look to their parents for help,” she said." 












For any media enquiries please email us at info@mccrindle.com.au, or call our offices on +61 2 8824 3422. To arrange a media interview or if you are a journalist and would like to receive our media updates, please email kim@mccrindle.com.au.

McCrindle in the Media

Thursday, August 25, 2016

As Australia’s leading social researchers, we regularly assist our clients in identifying newsworthy angles in their research to help communicate the insights effectively with the broader public. Our senior research team at McCrindle are actively involved in media commentary, and the communication of key research findings. At McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Our recent research commissioned by the Financial Planning Association found that one in two of us dream more about our future now than we did five years ago. Check out our latest media activity that we have been cited in just in time for Financial Planning Week (August 22 - 28).

ABOUT ELIANE MILES

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways.

From the key demographic transformations such as population growth and the ageing workforce to social trends such as changing household structures and emerging lifestyle expectations, from generational change to the impact of technology, Eliane delivers research based presentations dealing with the big global and national trends.

With academic qualifications in community engagement and postgraduate studies in international development and global health, Eliane brings robust, research-based content to her engaging presentations and consulting. As a social researcher, she has been interviewed on these topics on prominent television programs such as National Nine News and Today, as well as on radio and in online media.

DOWNLOAD ELIANE'S SPEAKERS PACK HERE

To have Eliane present at your next event, please feel free to get in touch via email to kim@mccrindle.com.au or call through to 02 8824 3422

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

media commentary commuting the changing face of Queensland: QLD office opening baby boom speajer australia winter blues unemployment holidays mythbusters non profit Willowdale Assistant Store Manager 2013 gen alpha weekly earnings dessert menai sydney hills church trend tuesday charities global financial crisis wolloomooloo employers earning Queensland Northern Beaches VET households population map Generation X coffee lovers social commentator recap NT volunteers investment leader rising house prices online shopping identity clothing village australian social research the lucky country Christmas data forecast sun marketing resilience environmental scanning monarchy consumerism define young australians trends names entertainment demographer quote Tasmania high density living royal going out social shifts domestic the hills shire Christmas presents leadership Christmas in Australia choice workers workplace father's day retirement investing TEDx Speaker Sydney Hills Business Chamber relational income sydneycity entrepreneurial social change VET sector trends analyst not-for-profit who is generation z Performance Sentiment Index leadersip sydney event renter of the future twentyseventeen Wellington cancel plans professional VIC cars news states victoria builders annual income politics pharmacy social researcher Generation Y Population Clock Financial Planning Association of Australia mobile McCrindle Speakers environment cost of living workplace culture salary easter friendship marrickville tv ACT McCrindle Keynote Speakers cash growth of sydney work from home visual Social Trend office CBD Wagga Wagga Real Estate rise of local 2012 socialising socialites local community internship goals Gen Z Expert census results christianity TEDx Black Friday Sales eliane Real Estate Institute of Victoria royal family The Daily Edition Northern Territory stats challenge ipswich publication cloudy days buildings market research donate panel business index survey micro program ashley fell sydneysiders gig economy student research pack manly winter New Zealand 1975 christmas happiness google for education social researchers Black Friday in Australia gig McCrindle Speaker sustainable teleworking the australian dream charity global public holiday hobart community event results food future apartment census 2016 training nfp ferry educated baby names report ease of travel suburb paying to work equip census fail social enquiry research on coffee sector wide study year 12 surnames CPI Sydney keynote speaker christmas 2017 Births breakfast mentor mythbusting innovation suburban living train high school dream visualisation maiden property price World Water Day TAS Australian Home Bathburst donation South Australia speakers pack Christmas research capital cities System's Architect facts tips average sydneysider Valentine’s Day dare to dream NSW TED talk post rationalism Australian Bureau of Statistics shopping centre housing Business analysis digital economy Financial Planning Week unaffordable Mark McCrindle Gen X commute Hunter Valley follow trends of 2017 coffee sydneysider Australia Day property market year 7 owning a home google mccrindle tea cica housing affordability population growth work mates housing market Education Future Forum proactive social analysis Christmas Stats cultural diveristy nativity scene snapshot entrepreneur shifts NEETs contiki cancelling event internships toys giving Netflix social trends ageing sector wide men life Maxim Accounting norwest suburbs medicine Northern Beaches Christian School crime cartodb townhouses work-life SA research data organisations dreaming Aussie urban living baby name trends 2017 Channel 7 marriages organisational culture blaxland earn relevant optus my business awards house prices jobs of the future long weekend demographic trends generation Z The ABC of XYZ bondi ABS future proof brand staying in global generations weather baby boomers keynote speaker TED gold coast national crime rates healthy future offenders motivate Love australian home Royals Australian Dream public speaker media local communities money Work place tuesday generation meetings wealth inequality cooking business ultimo group session family FOMO networking housing trends ACF 2016 urban development presentations aussie culture australian communities forum transport Gen Y school students earnings Lower Hunter events royal baby data house price rise the average aussie purpose Research Executive census research visualisation household belief outsourcing office space jobs low density Christmas season poker master care support schools students potts point urban taskforce kate middleton emerging generations Financial Planning Association vegemite Adelaide high density Australia street new york times New Zeland faux-ciliser mining boom christmas trees poor apartments emerging technologies social commentary Retail millenials brisbane trades statistics February 16 Wodonga anzac average Australian conferences DESTEL younger generations education financial dreams Duchess of Cambridge SMSF education sector child care Sydney Lifestyle Study survey design forecasting generational trends Australian Population professional development Northern beaches Event growing population Andrew Duffin Merry Christmas work shopping teaching millionth award consumer hills shire casual educhat mccrindle litter optimistic rule keeper daily commute research report mover and shaker Black Friday communication conference presentation story tea maiden names What is food insecurity? renting Hills Shire Council students data visualisation conference speaker wealth social issues future of work Melbourne intern resource newspaper Christchurch social lives Charlotte supply and demand seasons greetings global retail insights society trends house 1980 research services emerging trends media activity state 23 million economic geomapping engage personalities digital budget world youth day employmer the hills wealth distribution growth wedding Crime Rates SMART Australian demographics population milestone click high density apartments data analyst Skilling product greatness collaborative Channel Seven ethnography WA demographic friends parents FPA ashley mckenzie technology futurist employment entrepreneurs of today megatrends HSC Australian Communities Trends hornsby eliane miles sydney property market fears city mother's day hopes happy holidays area focus group census data local focus groups group lalor park divorce small business DIY interactive education research future of education TDE baby names 2014 social media Caregiver cost travel acf15 generation alpha January 26th tableau collaboration home owner future-proof sydney speaker Sydney’s south west cancelling plans Geoff Brailey SRE balance presentation demographic transformations changing face of sydney Australia Day 2017 screenagers huffington post research learner economy infographic sentiments micro apartments Lower Hunter Region goal in depth interviews education future youth New South Wales aged care puzzle workshop 10 years social life property development IT Specialists population couple financial school prince george authenticity energy Scouts holiday careers wages national wealth teacher customer cultural diversity demographics Myth teach conference rent shopper's pick Territory ACT Report food insecurity university degree JOMO christian business performance education future report neutral bay finance baby name mateship not for profit Elderslie-Harrington park world storytelling faux-cilise thrive Research Director baby name predictions English princess charlotte bus report affordability ageing population Sydney rain gender employmee curiosity staff rental stress women forum community Australians skills royal influence narcissism change media release car divorce rate financial fears brands slideshare new office 40 million Cobbitty-Leppington Christmas day sydney market financial independence cold safe professional presenters case study do people still change their surname after marriage? qualitative research wealth and income ACF17 live the dream home ownership Macquarie University Tuesday Trends overcast typical australian Christmas day weather list tattoos event spirituality speaker sector tertiary education Tuesday Trend Australian schools innovative public speaking know the times Res Vis professional services wellbeing screenage debt travelling teachers thought leadership in the media property Do It Yourself social research ideas faith financial future leadership workshop social impact 24,000,000 ACF meals brand experience grandparents sunny days crows nest capital city middle class personal growth selfie optus mccrindle research participants Western Australia millennials marriage baby volunteering data spend seasons bureau moderators guide demography australian communities trends report Sydney population EFF trends of 2016 baby names australia report communities 1968 keynote wealth and income distribution showreel mccrindle in the media Australian Families celebration debate language pyrmont PSI aged care trend professional speaker sports NBRS Architecture engagement graphs hunger young people university financial planning award winner easy rider parenting Australian Census responsive fresh social future of shopping video shbc etiquette dreams "know the times" residents living house price Canberra communications 2016 census results lifestyle logan 1994 commuters ACF2017 darwin 2015 investor Jura Coffee land of the middle class 2020 average aussie hills vegetarian waverton sunburnt country Kirsten Brewer schools James Ward Christmas lunch researcher real public transport volunteer learning not for profit research children 24 million moreton bay online grave decision Vocational education #censusfail chairty pharmacies australians staying home more food bank national private wealth families infographic wall water repayments US school satisfaction the great screenage australian real estate NFP event sydney metro Mount Annan-Currant Hill daily telegraph Australian community trends Word Up learn Jura Australia community engagement youth unemployment stay home Aussies impact REIV Conference NBRS government speakers future proofing Australian communities communicate alpha criminal Engineering Manager perth HR McCridle australian community trends report deloitte priorities social analyst housing growth hello fresh society infographics culturally diverse career volunteering urban living index mccrinlde faux-cilising REIV National Conference Deaths workforce generations mortgage learning styles GPO surname Mark McCrindle in the media urban 2016 religion summer study internet Hornsby Shire Council 2016 census insight affordable culture Kiwi wage omnibus woolworths gen z experience analysis plans Australian Trends rich increasing densification

Archive