What's in a surname?

Tuesday, January 23, 2018

The vast majority of women still take their husbands surname after marriage.

So, where does the tradition of taking the husband’s surname come from and how has it evolved over the years?

This tradition goes back many hundreds of years, to patriarchal times when it was almost unquestioned that a woman would take on the husband’s name. However, since then we’ve certainly seen a lot of change.

Across Western Europe, even if a bride might socially take on their spouse’s name, people keep their maiden names for life. In China the tradition of changing a name after marriage is not commonplace, and in Russia it is very uncommon to take on a new surname after the wedding.

In the Spanish-speaking world, it is very common to adopt both the mother’s and father’s name, and give their children a double-barrelled name.

What about in Australia?

Australia is quite conservative, with more than 80% of brides taking on the groom’s surname. About 10% of women keep their own name and this number is growing, particularly as women study later, engage in more education, and get established in their career longer before getting married.

Watch the full interview including real-life case studies below.

Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


40 Years of Change: 1975 to Today

Thursday, February 26, 2015

Since 1975 Australia has seen four decades of massive change – demographically, socially, economically, politically, globally, culturally and technologically.

In such an area it is important to not just observe the changes but to understand the trends and respond, so that we can thrive in these massive times of change.

In this video below Social Researcher and Demographer Mark McCrindle outlines these changes.

Australian population bigger and older

In 1975 the Builders generation was firmly in control, the Baby Boomers were emerging and Generation X were still kids. More than half of Australia’s population wasn’t born in 1975 and since then we’ve seen massive generational change. We’ve also seen massive population change. Back then Australia’s population was 13.7 million and today it’s almost 24 million people, an increase of more than 10 million in four decades.

In the 1970s, the average age of an Australian was in the late 20’s, while today it’s in the late 30’s, such has been the ageing of our population in that time.

Our life stages have also changed in the past 40 years. People were getting married in their early twenties back in the seventies, while now the median age of marriage is approaching the thirties, indicating great social change as well.

Earning more, costing more

Australians are also earning a lot more now than we were back then; the average full time earnings in 1975 was $7,600 per year, today the annual average earnings exceed $72,000 per annum.

And while we are earning more, costs are a lot more today than they were back then. The cost of a loaf of bread today is more than 10 times the price it was in 1975, while a litre of milk today is 3 times the cost it was 4 decades ago.

Four decades ago Sydney had the highest house cost, averaging $28,000 while today it exceeds $850,000. So while earnings have gone up, by almost tenfold, house prices have gone up by more than thirtyfold in that same period of time.

The year of the Dismissal and an end to the Vietnam War

1975 was a year of massive political change as well. The year began with Gough Whitlam as Australia’s Prime Minister, but it was the year of the Dismissal and so it ended with Malcom Fraser as Prime Minister.

Gerald Ford was the president of the United States and it was the year that the Vietnam War ended, a time of massive global change.

Jaws vs The Lego Movie

From a popular culture perspective it was quite a different era. We had harsher tastes back then perhaps because Jaws was the movie of the year compared to The Lego Movie of today. ACDC had the album of the year back then compared to Taylor Swift currently.

1970: The Beatles break up.

1972: M*A*S*H Show premieres.

1972: Terrorist attack at the Olympic Games in Munich.

1973: U.S pulls out of Vietnam.

1975: Pol Pot becomes the Communist Dictator of Cambodia and the Cambodian Genocide begins.

1975: Gough Whitlam is dismissed and Malcom Fraser elected.

1975: NBC's Saturday Night (later known as Saturday Night Live) debuts.

1976: Jimmy Carter is elected President of the United States.

1979: Margaret Thatcher becomes the first woman Prime Minister of Great Britain.

1979: Mother Theresa awarded the Nobel Peace Prize.

1979: The World Health Organisation certifies the eradication of smallpox.

Popular Movies:

Technological advancements that changed the world

1970: Computer Floppy Disks are introduced.

1971: VCRs introduced.

1975: Microsoft is founded by Bill Gates and Paul Allen, who develop a BSIC program for the Microcomputer Altair 8800, and is released the same year.

1975: The world’s first digital camera is created by Steven Sasson and Kodak Company.

1975: The laser printer is invented.

1977: The first personal computers (PC) are introduced.

1979: Sony introduces the Walkman.

1979: Cell phones are invented.

The speed and impact of these changes remind us to not just observe the changes but to understand the changes and respond so that we can thrive in these times of massive change.

To find out more about how we can help your organisation remain relevant:

Fast Facts on Marriages in Australia

Tuesday, February 17, 2015

Claire Madden shares insights and quick facts about marriage in Australia, based on our 2015 Marriage and Weddings Report.

  • Whilst the marriage rate has been slowly declining over the decades, as our population grows, there are still more weddings now than there were a decade ago. We hit the peak number of weddings in 2012 with over 123,000 weddings that year.
  • The average female is getting married at 28.3 today and males at 29.9, this has been pushed back by about 5 years over the last 3 decades.

  • The total number of divorces has been declining - there are fewer now than any time in the last 20 years, as both the divorce rate and divorce numbers have been declining. 10 years ago the divorce rate was 2.7 per 1,000 people, one year ago it was 2.2. and it is now 2.1 per 1,000 people.
  • Whilst 1 in 3 marriages end in divorce, they are lasting longer than 2 decades ago. In 1993, the average length of marriages that ended in divorce was 10.7 years, today they are lasting 12.1 years on average.

  • There are on average 326 weddings across Australia per day. This swings between over 2,000 weddings on a popular Saturday to just 37 weddings on Christmas Day!
  • 77% of Australian couples cohabitate before getting married.

  • Most popular times to get married during the year are Spring and Autumn, in the months of November and March.
  • The least popular months are June and July each of which only hosts 5% of yearly marriages.
  • Popular wedding dates are on the increase, with 923 marriages held on Australia Day.

Australia in 2015 [In the media]

Monday, February 16, 2015

What does the Australia of today really look like? With the typical length of employment being 3.3 years and Australians today working on average 17 jobs in their lifetime, we are seeing a shift from job stability to job flexibility. The rise of the couple only household means the nuclear family is on the decline. Because kids are staying at home longer, they've been named the KIPPERS (Kids in Parents Pockets Eroding Retirement Savings). And in the midst of the current baby boom, Australian's are having children later in life.

Nuclear family no longer most common household

For the first time in Australia's history, the nuclear family will no longer be the most common household – while today they make up 33% of all households, within just a year the couple only household will be the most common type of household.

Multigenerational households

With the decline of the nuclear household structure, we are often seeing three generations living under one roof: Baby boomers are being sandwiched by taking care of their own parents (the builders), while still having their Gen Y children living with them and studying.

Boomerang Kids

This type of arrangement is a significant financial advantage for Gen Y KIPPERS (Kids In Parents’ Pockets Eroding Retirement Savings) who may be saving $15,000 per year on rent alone by living with their parents. For mum and dad, however, retirement plans are delayed and retirement savings significantly decrease. Baby Boomer parents, while enjoying the social interactions available in a multigenerational household, can often feel the pressure and may feel like their hard work is being taken for granted.

Household size grows after a century of shrinkage

Household size has been declining for the last 100 years. In 1911, the average household size for Australia was 4.5. By 2006, it had fallen to 2.53. But in 2011, something remarkable happened. Household size increased. Only by a small amount, but enough to raise it to the current 2.6 people per household. The multi-gen household and boomerang kids have turned around a 100-year trend and created expanding household size.

Employment and Job Mobility

Australia is approaching 24 million people, and our labour force is close to half our total population at 11.7 million people. Of these, 70% are employed on a full time basis and 30% are part time workers. Currently our unemployment rate is at about 6.2%.

Australia’s job mobility is a long way from job for life- in fact it’s closer to three jobs per decade! Today the national average tenure in a job is 3.3 years (3 years and 4 months), based on voluntary turnover of around 15% per annum.

If this plays out consistently in the life of a school leaver today, and assuming they start their working life aged 18 (in a part-time role) and are retired from all work by 75, they will have 17 different employers in their lifetime. Based on 3 jobs before upskilling or career changing, this means that they will also have 5 separate careers in their lifetime.

Record births, older parents, increase in family size

We are currently experiencing a baby boom in Australia, with birth numbers setting new records and exceeding 300,000 per year, more than were born in the original baby boom post WWII. It is not that more women are deciding to have children, but those that are having children are deciding to have more than previously, and as a result Australia is seeing an increase in the family size.

Gen Y will produce more children than any previous generation in Australia’s history. While the number of children per Gen Y family is significantly less than that of their grandparents (in 1961 the total fertility rate hit 3.5 births per woman), Generation Y parents are having more children per couple than Generation X did. When Generation X were in their peak fertility years (turning 31 in 2001), this coincided with the very year Australia hit its lowest birth rate ever recorded in Australia (1.7). Now as Generation Y are reaching their peak fertility years we have a birth rate significantly higher, hovering around 1.9.

Natural increase and Migration

Australia's annual growth rate is 1.6% which equates to 364,800 people over the last year. In 2008 net overseas migration was 459,904 (therefore population growth numbers in the last year were 95, 104 less than they were 7 years ago).

Annual growth is comprised of two factors: natural increase (births minus deaths) and net overseas migration (permanent arrivals minus permanent departures). A permanent arrival is defined by someone living in Australia for 12 months or more (or 12 months over a 16 month period). The same time frames apply to permanent departures.

58% of Australia’s population increase is through migration which was 212,500 people last year. In 2008 net overseas migration was 315,700 which equates to 103,200 fewer last year than 7 years ago. 42% of Australia’s population growth was through natural increase which was 152,300 people.

The above data has also been visualised in the infographic, Australia's Population Map and Generational Profile:

Marriages and Weddings in Australia [Infographic]

Friday, February 13, 2015

Analysis of the latest ABS marriages data (ABS cat 3310.0) shows that there are more weddings today than a decade ago. And with the ‘in-between’ seasons (Autumn and Spring) deemed the most popular times of year to tie the knot, wedding venues in Australia should brace for a few busy days over the coming months.

Marriages on the decline?

While the number of marriages taking place each year in Australia has been rising for more than a decade, recent figures show that marriages are on the decrease, with an average of 118,962 marriages taking place per year, a figure that is down 4,282 since 2011.

This means that we see an average of 326 marriages occurring per day across Australia, with the most happening in New South Wales, followed closely by Queensland.

Bride and Groom getting older

First time Brides & Grooms are getting older: The average age of first time brides is now over 28 and around 30 for first time grooms. There are now less than half as many grooms aged 20-24 as there were in 1993. And while brides we most commonly aged 20-24 in 1990 today they rank third after those aged 25-29 and 30-34. In 2013 there were 77 Australians that married for the first time who were aged over 75!

Cohabitation still dominant, but decreasing

Up until recently, the number of Australians living together prior to marriage had risen every year since records on this began more than a decade ago. In 2010 this figure peaked at 79%, but has since decreased slightly to 77%. While on the decline, this still means that currently, almost 4 in 5 Australian couples live together before marrying.

Culturally Diverse Marriages

55% of couples married are both born in Australia, while the remainder (45%) have one or both partners born overseas.

Autumn and spring the time to wed

November (spring) and March (autumn) are the most popular months to get married, each hosting 12% of Australia’s yearly marriages. October is also quite popular, hosting 11% followed by April (10%).

The least likely month to wed in Australia is the dead of winter – June and July – each hosting 5% of Australia’s yearly marriages.

Saturday Weddings most popular

Saturdays are by far the most popular day to get married, on which 56% of all weddings take place. Sunday is also a popular day, with 15% of weddings taking place on a Sunday, a figure that is up from 13% in 2011.

Time and money challenges may be the factors influencing couples to get creative with their marriage date. Some interesting choices in 2013 included, 59 marriages on New Year’s Day.

Social Researcher Mark McCrindle said Australia is seeing a migration away from wedding in the hot Summer months ‘due to greater competition for venues, higher venue prices and the increased flexibility with taking leave from work outside these months, which influence couples as they choose a date. Like the travel industry, shoulder seasons are beginning to replace the summer months as a more desirable option when it comes to tying the knot’.

Close to 3 in 4 (73%) weddings are conducted by a civil celebrant, while the remaining 27% are religious.

"The trend to civil weddings is also driving the season. With church attendances declining, the one-time Australians were likely to pass through the church doors was for a wedding, but now just 27% of all weddings are conducted by ministers of religion. This has led to a trend of more varied locations for ceremonies, many of these with an outdoor aesthetic where the climate matters more than for the church wedding,” said Social Researcher Mark McCrindle.

First marriage, remarriage and divorce

72% of all marriages are first marriages, with the remaining 28% remarriages.

Divorces have slowed to 48,000 per year, with the median age of females getting divorced 42.9 and 47.0 for males.

For media enquiries please contact the office on 02 8824 3422 or ashley@mccrindle.com.au

Australia Street 2014

Tuesday, March 25, 2014

If you live on an average sized street in Australia comprised of 100 households, did you know that of those on your street there is a marriage every 9 months, a death every 7 months and a birth every 14 weeks? These 100 households comprise 260 people, 45 dogs and 27 cats! There are 162 cars owned on the street, which in total drive more than 2 million kilometres each year.

Based on the latest ABS data and other sources, and using this theme of Australia shrunk down to be a street of 100 households, we have developed the below infographic. You can also see the animated video version of it here

So, welcome to Australia Street.

Embed this infographic

From House-Hubbies to On-Duty Dads, Australian Fathers are Actively Parenting

Friday, August 23, 2013

Aussie dads are a diverse bunch. From workaholics to house-hubbies, McCrindle Research has crunched the statistics on what fatherhood looks like in 21st Century Australia... including what presents dad should expect to receive this Father’s Day!

A snapshot of fatherhood in Australia

20% of Australia’s population is made up of dads.  There are approximately 4.6 million dads in Australia, with an estimated 2.2 million dads currently with children aged under 18.  Of these, approximately 156,000 are single-parent fathers, who look after 228,000 children, which averages at 1.5 kids for each single dad.

Stay-at-home dads

ABS figures show that in Australia there are approximately 144,000 stay-at-home dads with dependent children. This means that of the 4.4 million dependent children in couple families where one parent is employed full time, 3% have a mother who is employed, while the father is not.

Fatherhood - a later life pursuit

There is certainly a trend of fatherhood becoming a delayed life stage, with the average age of a new father now 33.1 years of age! The Northern Territory and Tasmania are home to our nation’s youngest dads, with the median age of fathers at 31.5 and 31.7 years respectively at the child’s birth. However, Victoria and the ACT have the oldest dads, with a median age of 33.7 years at birth.

Time spent fathering the same... but roles are a-changing

While fathers spend roughly four hours a day caring for their children (the same in 2006 as it was 11 years before in 1997), the role of the father has significantly evolved. In a study conducted by McCrindle Research in 2010, it was uncovered that men under 30 are less likely to be adept at building a cubby house, fixing a tap or a punctured tire, but more likely to be able to change a baby’s nappy, bake a birthday cake, wash clothes and drop the kids off at school. In comparison, mum’s spend 8.5 hours caring for their children, up from just under 8 hours in 1997.

Work hard for the money

Our nation’s men are more likely to feel their work and family responsibilities are out of whack, with 16% saying these are rarely or never in balance (ABS, 2007). This could be due to the fact that men with children do not work any less than men without children – that is, 42 hours per week on average. This shows that while our dad’s are working hard, they still greatly value time with their greatest asset - their children.

Googling the perfect present

Interestingly, Google search trends show “Father’s Day” was one of the most popular searches in Australia... in June! Rather than it being about shoppers getting in early, this shows the globalisation of the day as the “when is Father’s Day” searches peaked in Australia on Sunday June 16 which was America’s Father’s Day and obviously many Aussies were caught unawares, thinking they had missed the day!

For those who got the date right, we can see some interesting trends in what presents people are considering for their dads. By using Google analytics and exploring what Australian’s are googling in the ‘shopping’ category recently, we’ve seen some interesting trends, and the search “gifts for men” and “father’s day gifts” are near the top of the shopping search terms. The top searches in the days before Father’s Day last year were:

  1. GPS navigation devices. This shows that perhaps dads today, though evolving in many ways, still share one fundamental attribute... that is, they’d still rather not stop and ask for directions!

  2. Soccer rose strongly in popularity in Australia and perhaps a dad or two is looking to get on field, with a sporting retailer specialising in soccer supplies at the top of the search list.

  3. Hardware and outdoors supplies rose to the top of the charts.

  4. For the rev-head dad, we also saw a car merchandise suppliers in the top ten.

  5. The traditional ‘socks and jocks’ approach seems to have moved online. In the weeks before Father’s Day 2012 we saw ‘shoe size conversion’ trending in Google search... perhaps dad got some fancy European loafers or German Birkenstocks!


ABS, McCrindle Research, Google Analytics 2012, 2013.

For further demographic analysis and the latest insights, visit our Resources Page.

Australians and Love in the 21st Century

Wednesday, February 13, 2013

Australians and Love in the 21st Century | McCrindle ResearchWith Valentine’s Day just around the corner, we at McCrindle Research were curious about how Australians experience love and relationships. In 2012, Google searches for the term “love” skyrocketed on the week of Valentine’s Day (Google Trends). This year, we expect results will be no different.

Download and read the full summary here.

Aussies on the Love Index

While some might argue that marriage in the traditional sense is no longer “in,” recently released statistics by the ABS (cat 3310.0) prove this to be untrue down under. The rate of Australians tying the knot each year is significantly more than those doing marrying in parts of North America and Europe. In 2011, 5.4 marriages per 1,000 people took place in Australia whereas only 4.4 took place in Canada, 4.3 in the UK and only 3.7 in France, the birthplace of the ‘language of love.’

Diversity of Love in Australia

As an effect of Australia’s rich and increasing multiculturalism, we are seeing an increase in the number of marriages between individuals born in different countries – from 29.0% in 1991 to 31.6% in 2011. Even greater is the increase of marriages between individuals both born in the same overseas country – from just 7.9% in 1991 to 12.6% in 2011. Australia is certainly the birthplace of love for a number of migrants initially drawn here for work opportunities, temperate climate conditions, and our laid-back Aussie spirit.

Valentine’s Day: The Time for Love?

Valentine’s Day is indeed a day of love, with an increase in both weddings and the beginning of new relationships taking place on February 14th. Whilst the day of love landed on a Monday in 2011, a weekday normally low on the total wedding count, the number of couples who tied the knot on February 14th 2011 was similar to the total number of weddings normally occurring on a Sunday at the same time of the year.

For those looking for new love leading up to Valentine’s Day, rest assured. According to Facebook Data, there are 49% more new relationships formed than break-ups taking place on February 14th, and 22% more new relationships than break-ups on February 15th. In fact, the odds are in love’s favour this month – seasonally, February is the month in which more relationships start than at any other time of the year.

Love and Lyrics

When individuals enter a new romantic relationship, there is often a song that accompanies. Around Valentine’s Day last year, the top two love songs played when entering a relationship were “Don’t Wanna Go Home,” by Jason Derulo and “Love on Top” by Beyoncé (Facebook Data). What will this year’s top love songs be? Judging by recent iTunes Charts, we might predict that “Ho Hey” by the Lumineers or “Beneath Your Beautiful” by Labrinth might be the sounds that play from our smartphones.

Download and read the full summary here.

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