Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

infographic wall deloitte future of work Crime Rates JOMO forecast average aussie group session Geoff Brailey Tuesday Trend norwest 2012 not for profit ACF forecasting typical australian staff toys results families Generation Y mccrindle research VIC Res Vis housing growth Love challenge tattoos keynote income children contiki shopping ultimo futurist emerging technologies video princess charlotte housing NSW weather grave decision event population 2017 Financial Planning Association housing trends generation young australians insight schools 1975 households Melbourne business index royal influence social enquiry social research training VET kate middleton events states Australian Home Christmas lunch gender social trends gold coast Gen Y energy mobile employment financial builders royal family "know the times" socialites economic urban conference HSC millennials balance ethnography townhouses demographic cold Tasmania education future cloudy days Northern Beaches Christian School winter blues pyrmont high density residents annual income Sydney Hills Business Chamber Word Up interactive workplace culture follow australian communities trends report divorce cost of living research services Duchess of Cambridge newspaper IT Specialists demographic trends investing panel greatness baby name Assistant Store Manager sector wide study trends of 2017 Births Aussies Sydney keynote speaker rich sunny days innovation educhat the average aussie brisbane proactive supply and demand growth stats demographics employers mateship coffee Channel Seven market research data megatrends presentations house price Kiwi census fail generation Z google for education home owner father's day February 16 church alpha baby names quote manly Australian schools Merry Christmas James Ward Tuesday Trends transport politics population map award equip entrepreneurial engage Social Trend educated Territory friendship world water survey slideshare state career ACT change story daily telegraph visualisation PSI sydney hills jobs easter teachers trades South Australia trend demographer urban living index omnibus focus group trend tuesday schools students work collaborative internship house prices urban taskforce Western Australia ABS Hornsby Shire Council retirement investor work mates focus groups urban living grandparents technology australia post rationalism sustainable tv ageing 2020 business performance snapshot budget spend poker master criminal home ownership generations village local authenticity low density DESTEL offenders sydney speaker Christchurch professional australians staying home more household affordable waverton experience land of the middle class future-proof cash resource culture travelling financial future click rule keeper relevant TAS global owning a home mover and shaker house price rise dessert affordability marrickville dream friends teach Do It Yourself social commentary debate city relational commute changing face of sydney belief Australians Andrew Duffin Sydney gen alpha wages education sector staying in in the media twentyseventeen public speaker going out Generation X generational trends ease of travel school satisfaction high density apartments women students Wodonga clothing trends of 2016 suburb SA personal growth eliane New South Wales baby names report 1994 future graphs social issues optus my business awards participants wedding entertainment shopper's pick divorce rate unaffordable baby names australia report FPA shbc darwin New Zeland university recap sydney event GPO presentation goal parents NEETs social researcher consumer facts litter intern careers language anzac family Work place new office 2015 housing market thrive conferences food woolworths geomapping mining boom investment data analyst spirituality year 12 fears internships mentor goals media activity community event community engagement social REIV Conference storytelling celebration Australia Day 2017 bureau high density living perth the hills shire area increasing densification research data blaxland workshop google 24,000,000 priorities faux-ciliser teleworking Queensland professional services Myth responsive EFF aussie culture NBRS Architecture Australian demographics Australian Communities Trends cancelling plans logan cost wealth engagement news 1980 sector education research youth tuesday faux-cilising networking paying to work cars online define The Daily Edition economy shifts breakfast rain Australian Census professional development innovative suburban living commuters potts point list organisations brand experience teaching domestic real mother's day society trends housing affordability Mark McCrindle 1968 renting millionth aged care case study organisational culture holiday ACF 2016 education future report office opening christmas 2016 census results study Christmas season financial dreams huffington post identity fresh mythbusting communication research pack 10 years award winner 2014 media commentary know the times visual christian mortgage World Water Day rent millenials media release personalities not-for-profit global generations house sydneycity social researchers System's Architect entrepreneur global financial crisis rental stress new york times Northern beaches Event curiosity environmental scanning vegemite social analysis weekly earnings salary social media australian communities forum cooking 23 million Vocational education earn bondi Wagga Wagga lifestyle future of education culturally diverse etiquette Queensland: QLD social life crime travel Bathburst motivate census gen z January 26th Australian Population Canberra thought leadership outsourcing leadership royal office space demographic transformations school capital city communications Northern Beaches vegetarian Education Future Forum research visualisation cultural diversity Scouts mccrindle tea baby boomers census 2016 apartment environment data visualisation sentiments seasons McCrindle Speakers unemployment 2016 census tea hello fresh keynote speaker medicine Australian communities Caregiver rising house prices social impact couple local communities finance resilience Engineering Manager research report social shifts baby boom names brands mccrindle optus crows nest acf15 sunburnt country Charlotte Real Estate Institute of Victoria hopes marketing communicate workforce the changing face of Australian Bureau of Statistics Hills Shire Council lalor park workplace poor Royals CBD insights generation alpha Skilling buildings Christmas presents society eliane miles WA small business ashley mckenzie parenting faux-cilise Population Clock group wolloomooloo conference presentation DIY skills public speaking trends analyst in depth interviews pharmacy VET sector men cancelling event collaboration healthy future volunteers nfp learning meetings repayments holidays non profit ferry Real Estate plans winter car aged care puzzle researcher consumerism learner census results Valentine’s Day safe Australian Families the hills hills shire entrepreneurs of today suburbs Wellington tips property communities education national wealth baby name trends tertiary education internet dreaming student Macquarie University life cancel plans English Research Executive university degree New Zealand Gen X TDE infographic easy rider baby name predictions SMART social lives menai future proof Netflix ageing population royal baby moreton bay teacher business 2016 wealth and income youth unemployment school students survey design future proofing middle class victoria Financial Planning Association of Australia publication high school tableau REIV National Conference Northern Territory Australia Day Adelaide earnings financial fears year 7 2013 community capital cities long weekend SMSF cartodb bus Australian Dream child care The ABC of XYZ monarchy leadership workshop learning styles summer optimistic religion property price Aussie sector wide Kirsten Brewer social change neutral bay Australian Trends #censusfail christianity charity sun meals wealth distribution office NBRS trends train population growth work-life home debt NT rise of local Financial Planning Week conference speaker prince george qualitative research customer living media online shopping marriage mccrindle in the media baby financial independence daily commute sydneysiders ideas faith dare to dream stay home renter of the future forum wealth and income distribution ashley fell Deaths digital property market social commentator population milestone wage report young people hornsby wellbeing national crime rates sports analysis brand speakers 40 million government marriages sydney metro emerging generations selfie world youth day narcissism professional speaker leader emerging trends the australian dream pharmacies happiness research statistics public holiday overcast moderators guide mythbusters jobs of the future FOMO program product socialising learn 24 million ipswich australian social research growing population Channel 7 national private wealth earning hobart

Archive