The Shopper's Pick: Understanding Australia's new village green

Thursday, July 14, 2016

This year we were delighted to write up and design the third and latest report in the Trolley Trends Series, ‘The Shoppers Pick’ for Woolworths Limited. From developing the survey through to conducting the analysis, this report is the perfect blend of quality research with segmentation and visuals, making the research easy to consume.

With 1 in 5 (20%) Australian supermarket customers going to the supermarket at least once a week, the report reveals that a record number of people (44%) consider the local shopping centre to be central to community life and has truly established itself as the new village green – a place for connection and engagement with the wider community, perhaps even more so than the local pub, school or community centre.

It is the theme of local which is clearly the key message of ‘The Shopper’s Pick’, which provides a unique look into modern Australia’s living, eating and shopping habits today.


A GLOBAL NATION WITH A PASSION FOR LOCAL

As Australia becomes increasingly connected to global economies and new technologies, there is an equal if not stronger desire among shoppers to support Australian made products and local growers. It is increasingly important to Australian shoppers to know where their food comes from.

More than half of Australian shoppers (52%) state that buying local food is extremely or very important to them. In fact, around a quarter of shoppers prefer to purchase meat and poultry, bread and grains, and seafood and fish that are sourced locally in their own region rather than sourced further afield in their own state or within another region in Australia.


AUSTRALIA’S SEASONAL PERSONALITIES

Australians are impacted in different ways by the changing seasons. Australia’s Seasonal Personalities explores the different personalities of Australians and the impact seasons have on their lifestyle. Which Seasonal Personality are you?

THE HEALTH REVOLUTION

Australians are becoming increasingly health conscious and aware of the foods they consume. This trend towards healthy eating is demonstrated in the increase of health foods being included by Australians in their weekly shop.

Just over half of shoppers (52%) buy health food products weekly (i.e. sugar free, additive free, gluten free, dairy free, organic, raw, salt free or vegan), with sugar free products the most likely to be on Australians’ shopping lists and purchased by just over half of shoppers (51%), followed by organic and raw foods (both at 35%), and additive free foods (27%).


VALUE SWAG: A NATION OF CREATIVE SAVERS

Australians are a nation of savvy shoppers, who seek products that are value for money. Nearly 7 in 10 shoppers (69%) state that buying on discount is extremely or very important to them. These values are reflected in the ingredients they purchase for meals cooked at home, with 99% of Australian shoppers saying price is an important factor they take into consideration. As part of being savvy shoppers, Australians are also creative savers. Almost 6 in 10 shoppers (58%) save money by purchasing groceries based on weekly specials, while just over half (52%) save money by writing a shopping list and sticking to it. Stocking up and bulk-buying are two other ways Australians save money, with just over half of shoppers (53%) currently saving money by stocking up on discounted non-perishables.


This report follows on from the 2014 Trolley Trends Report which focused on the increasing importance of ‘Fresh’ amongst the Australian population. The report also found that one of the most common community connections for Australians is the local shopping centre. To access the Future of Fresh report, please click here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

consumerism medicine increasing densification sector wide litter education future victoria relevant family lalor park Australian Population list clothing property price culturally diverse weekly earnings aussie culture census results Real Estate program baby EFF keynote year 7 grandparents conference speaker news rich overcast home presentations Australian Trends shopping communications social media easter wealth and income distribution 2020 prince george SMSF youth house price rise housing growth kate middleton young australians faith Australian Communities Trends weather unaffordable students world youth day geomapping sydney event marriages Western Australia 10 years Queensland: QLD survey design royal analysis Skilling australian communities forum debt Northern Beaches healthy future Sydney Hills Business Chamber education future report brand experience manly Financial Planning Week poor Tasmania media commentary cancelling event priorities jobs trend 2015 toys hello fresh NBRS earn focus group trends of 2017 focus groups brands 23 million optus my business awards equip teachers Sydney REIV National Conference cancel plans Tuesday Trend shopper's pick Queensland bureau financial dreams housing cultural diversity emerging trends Financial Planning Association of Australia Royals transport TDE New South Wales owning a home mining boom PSI financial independence internship financial future blaxland language wages snapshot Engineering Manager relational global financial crisis society real sunny days eliane miles gen z forecasting Myth The Daily Edition intern workshop environmental scanning collaborative in depth interviews social research socialising wealth distribution visual dessert future-proof newspaper monarchy office Education Future Forum parenting crime unemployment economic trends analyst world train award SA safe property click office space 2014 daily commute panel names Canberra professional World Water Day university VET sector Channel 7 Deaths sydneysiders school satisfaction innovation local ACF population growth community optimistic learn Assistant Store Manager home owner personalities volunteers socialites the hills crows nest millennials business index dare to dream thrive in the media bondi investor tea water training Territory not for profit storytelling the hills shire australia emerging technologies trends of 2016 social researchers population housing trends apartment demographics townhouses 2016 census Wellington millenials leadership mythbusting Duchess of Cambridge 24,000,000 Res Vis FOMO meetings VET The ABC of XYZ culture trend tuesday social impact communities living retirement new office System's Architect social commentator communicate Netflix generation Z report student travelling local communities internet new york times facts gender workforce households business 2012 statistics shbc Love moreton bay social change responsive Sydney keynote speaker Andrew Duffin huffington post goal breakfast pharmacies waverton ACF 2016 Word Up Generation Y education research wealth suburbs divorce rate entrepreneur builders technology community engagement employment presentation learner market research learning anzac royal baby forum research visualisation January 26th states christian social trends budget social analysis sydney metro Christchurch TAS demographic renting Australian Census JOMO NBRS Architecture rule keeper couple urban curiosity commuters investment father's day cars learning styles generation February 16 Do It Yourself outsourcing mccrindle tea thought leadership national crime rates events food tableau sun families demographic transformations global generations digital ashley fell know the times professional development ipswich sustainable workplace culture australian communities trends report sydney speaker state office opening experience hopes Social Trend logan young people cloudy days Australian demographics cost of living 2013 Gen Y product energy sector stay home video results rising house prices careers professional services data visualisation rental stress case study educated 24 million Channel Seven authenticity mateship deloitte Melbourne online village Adelaide holiday speakers selfie research pack educhat social life christianity Vocational education forecast property market qualitative research balance graphs social enquiry WA award winner teaching meals leader generation alpha Bathburst Australia Day 2017 demographic trends rise of local ageing population faux-ciliser Gen X Australian Home environment Northern beaches Event jobs of the future tips engage contiki faux-cilising change public holiday future proof economy household christmas gold coast bus house price average aussie ultimo recap Christmas season Wagga Wagga professional speaker plans australians staying home more mccrindle in the media customer poker master high density living interactive conferences career child care future census 2016 sydney hills coffee internships Mark McCrindle mortgage princess charlotte aged care puzzle tv suburban living friends 2017 car cost wealth and income employers education sector tuesday insight fears resource area earning nfp optus Australians researcher Valentine’s Day James Ward financial fears education buildings organisations networking holidays research report skills small business Australian Bureau of Statistics high school Australian Dream omnibus Australian communities fresh low density future of education 1975 40 million debate CBD Macquarie University social issues twentyseventeen Christmas presents cartodb baby name predictions 1968 South Australia national private wealth marriage NT travel wedding baby boomers teacher the australian dream university degree long weekend earnings schools Charlotte royal influence infographic Crime Rates marketing society trends data analyst define daily telegraph shifts mentor megatrends engagement men perth housing market business performance future proofing potts point work-life wage winter blues income supply and demand global affordability domestic Australian Families etiquette Scouts seasons google SMART changing face of sydney ease of travel leadership workshop dream typical australian Generation X summer hills shire tattoos greatness Australia Day challenge baby names report hobart research entrepreneurial baby boom mother's day media release going out follow belief ideas #censusfail baby name millionth affordable ABS demographer schools students religion study paying to work public speaker future of work high density apartments participants offenders visualisation staying in cooking spend growth investing baby names australia report aged care moderators guide mccrindle research collaboration ashley mckenzie 1980 keynote speaker Work place suburb high density Births proactive trades generations 1994 social researcher politics marrickville capital city survey identity vegetarian mythbusters national wealth Population Clock media activity google for education GPO annual income the changing face of insights Caregiver capital cities ACT lifestyle alpha consumer work mates FPA gen alpha neutral bay research data social lives darwin commute church eliane personal growth mobile story wellbeing house prices Geoff Brailey IT Specialists social commentary communication divorce pyrmont grave decision Kirsten Brewer HSC hornsby home ownership Hills Shire Council sydneycity finance public speaking housing affordability workplace generational trends school students repayments year 12 rent not-for-profit ferry easy rider norwest work REIV Conference charity government community event staff growing population mover and shaker McCrindle Speakers quote royal family residents DESTEL conference social pharmacy renter of the future life friendship mccrindle English brand event middle class woolworths ageing 2016 census results Hornsby Shire Council wolloomooloo australian social research futurist Aussie group session research services post rationalism Northern Beaches Christian School Real Estate Institute of Victoria Tuesday Trends sector wide study Research Executive sports Christmas lunch stats rain social shifts group city children census fail resilience infographic wall media baby names motivate financial Merry Christmas celebration non profit urban living index "know the times" teach population map online shopping census NSW Wodonga baby name trends innovative sentiments spirituality Australian schools cash New Zeland brisbane narcissism urban taskforce youth unemployment emerging generations urban living acf15 house Aussies salary dreaming menai Financial Planning Association VIC cancelling plans Kiwi entrepreneurs of today cold goals the average aussie land of the middle class sunburnt country population milestone women DIY slideshare teleworking conference presentation Northern Territory faux-cilise tertiary education ethnography happiness data criminal NEETs organisational culture publication trends 2016 entertainment parents vegemite winter school New Zealand

Archive