24 facts about Australia at 24 million

Friday, January 22, 2016

As Australia closes in on the next population milestone of 24 million, which it will reach in February, social researcher Mark McCrindle analyses what life was like when the population was half this- and how we have changed in the 48 years since.

  1. Australia hit 12 million in 1968 and has doubled since then to hit 24 million in 2016. Over the 48 years from 1968 to 2016 Australia’s population increased by 12 million. Over the previous 48 years (1920 to 1968) the population increased by just 6.5 million.

  2. More people live in the three cities of Sydney, Melbourne and Brisbane today than lived in the whole nation in 1968.

  3. More than 1 in 3 Australians (8.6 million) have seen the population of the nation double in their lifetime.

  4. In the time that Australia’s population has doubled, (1968 to 2016), Tasmania has only increased by one-third (36%) while the Australian Capital Territory and the Northern Territory have increased more than two and a half times (252% and 263% respectively)!

  5. In 1968, there were 83,807 more males than females while today there are 121,292 more females than males
  6. 1968 = 101.3 males per 100 females

    2016 = 99.0 males per 100 females

  7. 29% of the population in 1968 was aged 0-14 compared to under 19% of the population today, however there are still 1 million more under 15’s today than then.
  8. 0-14 years

    1968: 29%, 3,486,000

    2016: 18.8%, 4, 476,045

  9. In the time that the population has doubled, the number of Australians aged over 65 has more than tripled from 8.4% of the population (1,014,000) to today’s 15% of the population (3,569,556).

  10. The rate of marriages has dropped by over 40% since 1968 from 8.8 per 1000 population to 5.2 today. However there are around 20,000 more marriages annually than the 106,000 seen in 1968.

  11. The total birth rate has decreased by a quarter since 1968, from an average of 2.34 births per woman to 1.8 today. However with a population twice as large there are far more births today, exceeding 300,000 annually compared to 240,906 in 1968.

  12. The death rate has dropped by almost 30% since 1968 and life expectancy has increased by 13.2 years for males and 10.9 years for females to now exceed 80 for males and 85 for females.

  13. Standard variable interest rates were exactly the same in 1968 as today, at 5.4% while inflation was slightly higher (2.6%) compared to today (1.5%).

  14. The male average hourly wage was $1.22 and the weekly full time wage was $48.93 which in today’s dollars is $567. The current average weekly full time earnings is almost three times this at $1,484.50.

  15. Back then 1 Australian dollar bought 1.11 US dollars compared to 0.73 US dollars today.

  16. The maximum marginal tax rate was much higher at 68.4% on $32,000 and over while for the 2015-16 financial year it is 45% on $180,000 and over. The tax free threshold has also increased from $416 ($4,800 in today’s dollars) to $18,200 today.

  17. The company tax rate was 40% for private companies and 45% for public companies while for the 2015-16 year it is 30% and 28.5% for small businesses.

  18. While our population is twice as large, our economy is five times the size it was in 1968. Back then Australia’s GDP was $28,817 million ($334,072m in today’s dollars) while for the 2014-15 financial year was $1,619,195m.

  19. Men are participating in the workforce much less (male participation rate has dropped from 83.7% to 70.8%) while women are participating much more (up from 37.7% to 59.6%).

  20. Homes cost 5 times more. The median Sydney house price was around $18,000 (in today’s dollars this equates to $195,300) compared to the current Sydney median house price which exceeds $1 million.

  21. But milk, butter and potatoes cost less today.

  22. In 1968 TV was black and white, music was played on record players and the moon had not been reached.

  23. John Farnham’s Sadie the Cleaning Lady was the top song for five weeks and 1968 was the year that Hugh Jackman and Kylie Minogue were born.

  24. The postage rate in 1968 was 5 cents for a standard letter compared to $1 today. Most suburbs had twice-daily delivery service compared to the current 3-day delivery times.

  25. In the 1968 Olympics in Mexico City, Australia bagged 5 gold medals (17 in total) compared to an AOC target of 13 gold medals (and 37 in total) for Rio in 2016.

  26. Australia was still getting used to the new currency system, moving from the Australian pound to the Australian dollar from 1966 and we’ve gained two new coins and two new notes since then.

  27. The coins in use were the 1, 2, 5, 10, 20 and 50 cent coins. There were also notes with values of $1, $2, $5, $10 and $20.



About Mark McCrindle

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.

Download Mark's speaking pack here

Highlights from #TuesdayTrend

Tuesday, May 19, 2015


As Australia’s social researchers, we take the pulse of the nation. We research communities. We survey society. We analyse the trends. And we communicate the findings.

Every Tuesday we release a trend about Australia for #TuesdayTrend. Here are some of our recent #TuesdayTrends, highlighting fun facts about Australia. Be sure to follow, share and interact with us on Instagram, Twitter and Facebook.


In a world of big data- we’re for visual data. We believe in the democratisation of information- that research should be accessible to everyone not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods but we’re also designers and we know what will communicate, and how to best engage. We’re in the business of making you look good and your data make sense.

For more information, please get in touch – we’d love to hear from you:

W: researchvisualisation.com

E: info@researchvisualisation.com

P: +61 2 8824 3422

Royal names and their impact on baby name trends

Tuesday, July 23, 2013

Royals + Baby Name Trends | McCrindle ResearchChoosing a name for a child is no easy feat. While Australians gather inspiration from names within their own families and those who have been of great personal significance to them, it is without doubt that celebrities, and what they name their children, have a significant influence on Australian baby name trends.

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but have significantly influenced their choices of baby names. In fact, 1 in 10 of the current Top 100 girls’ names and 1 in 8 of the current Top 100 boys’ names are linked directly to British royal names.

Click here to download the full Research Summary.

Royal names peak at Queen Elizabeth II's inauguration

In the 1950s, the era of Queen Elizabeth’s inauguration, the names Margaret, Anne, and Elizabeth topped Australia’s names of choice, all ranking in the Top 5 women’s names. Males had an even a stronger royal connection. The top boy’s name in the 1950s, John, as well as 4 other names in the Top 10, can all be linked to British royalty. Philip was a common name of the royals, starting with Prince Philip, then his son Prince Charles (full name Charles Philip Arthur George), and then grandson Prince Williams (full name William Arthur Philip Louis).

Royal presence amongst current top baby names

10 of 22 Royal names are top baby names too | McCrindle ResearchIn recent years, the royals continue to influence baby name trends. Prince William’s popularity first placed William in the Top 10 in 2001, growing in popularity ever since. In 2011, the year of the royal wedding, William became the most popular boy’s name Australia-wide, and has maintained this position ever since. William is the most popular name in New South Wales, Tasmania, and Northern Territory, and is in the Top 3 in all the other states and territories.

Kate, the Duchess of Cambridge, is slowly have an impact on baby name trends, with Kate entering the current Top 100 list in Tasmania, featured 90th, and in Queensland, featured 96th. Her middle name Elizabeth, already features at number 46 in the Top 100 girls’ list. The top girl’s name, Charlotte is also linked to royal heritage, stemming from the name Charles.

Top 5 most popular Australian royal names

Rank Name Royal Heritage
1 Charlotte Prince Charles
46 Elizabeth Queen Elizabeth II
52 Charlie (Charles) Prince Charles
78 Alexandra Princess Alexandra
81 Victoria Queen Victoria

Rank Name Royal Heritage
1 William Prince William
29 Henry King Henry I - VII
68 Edward Prince Edward
71 George King George I - VII
79 Charles Prince Charles

A name is one thing, a title another

While Australians have done well to adapt British royalty names, there is one thing that they can’t do. Of the number of rules in effect prohibiting certain names across the states and territories, naming a baby cannot include or resemble an official title or rank recognised in Australia such as King, Lady, Duke, Prince, or Princess.

Click here to download the full Research Summary.

Aussie slang: Top words, phrases, rhymes, and similes

Thursday, May 23, 2013

Aussie SlangThe larrikin spirit manifest in our unique lingo is still going strong. However we are also growing and maturing – as reflected in the relinquishment of outdated slang that comes across as unrefined and perhaps vulgar.

Our iconic national slang is by no means disappearing; it is being reinterpreted with a new sophistication, and without the cringe. It is normal for language to evolve over time; to shift meaning or spelling, to be lost, reinvented and created anew.

Our language and sense of humour provide insight into who we are as a people, and say a lot about our Aussie spirit. Phrases or sayings identified in our survey as encapsulating the Australian spirit included: “you little ripper!”, “she’ll be right, mate”, “no worries”, “I’m a happy little Vegemite” and “good on ya mate for having a go!” Of course, anything ending in “mate” is well regarded!

Here are our Top 5s and the percentage of Australians who use these words and phrases:

Top 5 best Aussie words

Top 5 most love Aussie phrases

Top 5 Aussie Rhyming Slang

Top 5 Aussie Similies

There is a self-conscious cringe factor which sets in with phrases like “dinky-di”, “crikey” and “Aussie Aussie Aussie! Oi oi oi!” When asked why they wouldn’t use some Australian slang, the most common response given by respondents in our research was because it was unrefined or “ocker”.

Other commonly mentioned reasons were that it was rude and offensive, old-fashioned and that respondents simply didn’t know any or what they mean. Other less mentioned reasons included that it was too “bush” and that it just didn’t suit them.

Why we won't use some Australian slang...

Word Up by Mark McCrindle: A lexicon and Guide to Communication in the 21st CenturyFor more information on Australian slang and communication, check out Word Up: A Lexicon and Guide to Communication in the 21st Century by Mark McCrindle, director of McCrindle Research.

Click here to purchase the book.
Click here to visit the website.
Click here to visit our resources page to download and read excerpts of this book and other books.

Top 5 Best & Worst Jobs [MEDIA]

Thursday, May 09, 2013

Research has shown that more than half of Australian workers want to leave their job this year. The main reason for this is 'not being able to grow professionally'.

Social researcher Claire Madden joins Larry and Kylie on Channel 7's The Morning Show to give us an overview of what we consider the best and worst jobs.

The criteria used in this study examined 200 different vocations and ranked them on factors including salary, environmental, stress, and physical demands.

So while salary plays its role in employee retention, other aspects of a role including workplace culture, work-life balance and opportunities for development are influencers which keep people in their jobs.

Top 5 best jobs

  1. Actuary
  2. Biomedical engineer
  3. Software engineer
  4. Audiologist
  5. Financial planner

Top 5 worst jobs

  1. Newspaper reporter
  2. Wood chopper
  3. Enlisted military personnel
  4. Actor
  5. Oil rig worker

Find out more

Australia's Population at 23 Million [in the media]

Wednesday, May 01, 2013

Australia hit its population milestone of 23 million residents last week on the 23rd April. We kept a keen eye on the ABS' Population Clock in the lead-up, and have pulled together some stats and facts which contributed to this milestone. It has received a wide range of media coverage, listed below.

Read the full summary about Australia's population growth.
Take a look at our infographic on the Population of Australia.
Watch the video of Mark McCrindle explaining Australia at 23 million

For a more comprehensive look at McCrindle Research in the media, click here to go to our Media page.

Top Australian Baby Names [in the media]

Monday, April 29, 2013

Baby Names Australia 2013 report coverLast week we released the Top 10 Baby Names, which received a wide array of Media attention, so we've compiled a list of articles McCrindle Research has been quoted in!

For more information you can download our Baby Names report.

Click here to download the Baby Names Australia 2013 report by McCrindle Research

For a more comprehensive look at McCrindle Research in the media, click here to go to our Media page.

Brisbane Times

The Australian

Perth Now

The Examiner

The Chronicle

Top 10 Baby Names

Tuesday, April 23, 2013

As Australia is set to hit 23 million this evening, Tuesday 23 April at 9.57pm, there has been speculation as to who the 23 millionth person might be. While migrants currently make up 60% of our population growth, there is a 40% likelihood that a newborn child might claim the title, with one birth taking place every 1 minute and 44 seconds around the nation (that’s more than 300,000 births each year!)

With 105 boys born for every 100 females, there is a strong correlation that our 23 millionth resident, taking today’s most popular boy’s name, could be a newborn boy named William.

In 2012, there were 1,997 boys named William (only 22 clear of its nearest rival Jack). While Jack was the number one name nationally for 5 years until 2010, William has dominated for the last three years.

The top girls’ name for 2012 was Charlotte – the choice for 1,854 girls, and, for the very first time, the most popular girls’ name across the nation (making a significant jump from its place at 7th in 2011!

In 2012, more than 1 in 10 (11%) of Australian babies were given one of the Top 10 baby names (a total of 33, 226 births).

Click here for our full 2013 Baby Names report.
Click here to download Baby Names Australia 2013 report

Public Speaking Tips 101 [RESOURCE]

Friday, April 12, 2013

Public Speaking Tips 101 | McCrindle Research ResourceIt has often been said that speech anxiety (glossophobia) or general fear brought on by public speaking is a very real barrier to great thinkers deploying their creativity and ideas. With websites such as TED.com bringing world-class speakers to our personal smartphones, it’s no wonder most of us feel a little bit intimidated!

Here at McCrindle Research, we focus not just on the methodologies of research, but the sharing of the insights – this is often done in the form of presentations. However, like world class research, world-class presentations require proper planning and innovative approaches.

For more information on the presentation and speaking we do here at McCrindle Research, visit our speaking page.

Components of Public Speaking & Communicating Effectively

Simply talking in public to friends and colleagues is very different from public speaking. Communicating effectively while speaking is no longer ad-hoc but is intentional and planned, requires precise skills and practice, and is intended to persuade and inspire.

There are three components of public speaking – auditory, visual, and kinaesthetic. The audience will remember not only what they hear, but what they see and even feel. They how of communication, or delivery, is just as crucial, if not more, as the what of your message.

The 5 Vowels on Establishing Credibility & Rapport

1. Alignment to Audience

Understand your audience, their needs, and their industry. Know who it is that’s going to be present on the day, and the expectations they will have of your presentation.

2. Eye Contact

Establish rapport by building eye contact with your audience. Zeroing in on sections of the room, or individuals, will help build warmth and trust from your listeners.

3. Inclusive Gestures

Use arm movements of inclusivity to to engage your audience, communicate your intentionality, and physically verbalize that this talk isn’t primarily about you, in fact, it’s about their learning and development. Inclusive language and examples or strategies tailored to your audience will also ensure that they remain engaged with you.

4. Open Stance

Stand with your body facing the audience. Shrivelling up behind a lectern, leaning off the back of a stage, crossing your feet in an awkward stance, or hunching behind your notes will lead to nowhere. Openness in your talk – sharing something of yourself and your own mistakes – will disarm your audience and help them relate to you.

5. Unconscious Distractions

Get rid of those distractions – physically remove yourself from your smart-phone, even if it’s set on silent. Wear something that is comfortable and won’t distract you on the day. Focus your mind on the task at hand. Sometimes these unconscious distractions aren’t actions but words or stories which, if uninformed, ill-chosen, or off-colour, may offend your listeners.

The 3 P’s of Effective Delivery

The 3 Ps of effective delivery: Posture, Pace, Pause

1. Posture

Good posture exudes confidence, skill, and helps your audience trust you as the expert in your subject area.

2. Pace

There’s nothing more distracting than listening to someone who is speaking at an unintelligible pace, or someone so slow it’s tempting to check one’s phone or to mind-wander. Balance on pace must be struck.

3. Pause

The insertion of silence can either dramatize a point or deter from it. It is crucial to use pauses effectively throughout your communication, and to minimize filling words that exude nervousness such as ‘um’, and ‘err.’ It is better to think through a point and permit silence than to add unnecessary fillers.

So – next time you stand in front of that full-length mirror to practice your talk, don’t despair – even the greatest leaders and public communicators have to start somewhere!

For more information on the presentation and speaking we do here at McCrindle Research, visit our speaking page.

Managing Generation Y: Top 5 Attraction and Retention Factors [RESOURCE]

Thursday, March 21, 2013

Managing Gen YTo attract and retain Gen Y in this high-turnover era we must meet their top 5 workplace needs. This comes straight from our research of Australian Gen Y workers and in order of importance they look for:

1. Work/Life Balance

For Generation Y their job matters however it is not their life – but rather it provides funds that fuel their life. In addition to their job they may also be juggling study, friends, family, sport, other work and community involvements. So when it comes to their work schedule and overtime think: flexibility.

Remember: if there’s a clash in the work-life balance, life wins!

2. Workplace Culture

This has to do with the relationships with others at work. For Generation Y social connection with peers is one of the top retention factors. Not all of them have support from home so they are looking for a place to belong.

Remember: they want community, not a workplace. Friends not just colleagues.

3. Varied Job Role

Gen Y like change - it’s all they’ve ever known. So offer variety in their job description and combine it with responsibility and promotions where possible.

Remember: Many quit jobs not because there is a compelling reason to leave, but because there is no compelling reason to stay.

4. Management Style

The ideal supervisor is one who values communication not just authority. One who leads by example and involvement and not just by command and control. Gen Y’s are just beginning their careers so offer support, mentoring, positive feedback and public recognition.

As John Maxwell says “If you’re leading, and no one’s following – then you’re just out for a walk”.

5. Training

Generation Y know that in the 21st Century it is essential to keep their skills up to date. In fact 90% of Generation Y’s who receive regular training from their employer are motivated to stay with their employer.

So today training is more than a tool for productivity – it is a tool for retention.

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