McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016

It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.

When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.

It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.

find out more About McCrindle Research Services

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


collaborative Aussies waverton workshop Christmas lunch wealth and income distribution responsive employmer retirement medicine Territory EFF transport employers equip speaker ashley fell suburban living australian real estate budget megatrends royal Christmas season skills public holiday storytelling sentiments national private wealth rent high school Christmas presents cartodb coffee youth social impact conference speaker personal growth PSI faith Australian schools parents father's day Northern Territory jobs of the future in depth interviews future of shopping poor christmas Australian communities research data food bank village world households world youth day cooking JOMO events housing typical australian financial fears home owner digital growing population trend Real Estate women New South Wales learning styles HSC tableau schools students winter blues workplace culture millionth marketing follow gig education baby names motivate clothing curiosity charity professional speaker change shopping education future report commuters Australian Families presentation sustainable stats social issues demographics rich infographic rain resource screenage future youth unemployment money housing growth social researchers rise of local aged care future-proof VET sector social lives panel consumerism investing challenge presentations Education Future Forum menai national wealth baby name predictions pharmacies optimistic thought leadership repayments the lucky country case study internship Australians consumer high density long weekend TED talk new office Financial Planning Week cloudy days woolworths global financial crisis focus groups the changing face of engagement recap experience Tuesday Trends TEDx mateship Geoff Brailey optus my business awards Bathburst travelling darwin sector wide manly research Northern beaches Event parenting coffee lovers daily telegraph young australians infographic wall networking wealth and income charities school satisfaction media fears geomapping social commentary trends analyst townhouses Australian Bureau of Statistics marriage huffington post state balance culturally diverse greatness future of work christianity acf15 cica spirituality authenticity Adelaide holidays workforce trends of 2017 changing face of sydney casual report futurist divorce rate Christchurch the hills shire student future of education population map mover and shaker 1980 Wagga Wagga communications child care wages life high density living demographic transformations urban taskforce sydney hills New Zeland city middle class infographics Jura Coffee relational toys Northern Beaches Christian School housing trends wealth keynote renter of the future teleworking google for education builders English business performance ACT Report prince george baby Scouts christian australian choice workers aussie culture apartment award winner February 16 dream social research social researcher travel ageing population IT Specialists volunteer australian communities forum education future moreton bay house price rise eliane miles royal family learner cost of living Australia Day 2017 hobart real the great screenage results collaboration narcissism staff visualisation work-life australian social research Mark McCrindle rule keeper dare to dream nfp volunteering data names ultimo Cobbitty-Leppington post rationalism daily commute alpha REIV National Conference affordability professional development brisbane communication schools Canberra selfie outsourcing REIV Conference entrepreneurs of today 1975 Duchess of Cambridge personalities FPA ashley mckenzie divorce family Skilling generation alpha teacher economic university train goals emerging generations research services local communities population growth shopper's pick mortgage education research online shopping WA list interactive demographic trends Australia street urban qualitative research land of the middle class professional presenters organisational culture innovative Andrew Duffin ferry 2014 NEETs NBRS Architecture media commentary environment social shifts commute Australian demographics slideshare social change NFP event debt easy rider mccrindle in the media volunteering entrepreneur not for profit research speajer future proof couple technology anzac NBRS data visualisation The Daily Edition video Assistant Store Manager newspaper Merry Christmas tv market research Australian community trends 2016 census average aussie Births VIC bus sydneysider global Vocational education house price australian community trends report friendship housing market Research Executive brands faux-cilising royal baby Valentine’s Day SMSF families overcast healthy future weather tips Research Director Northern Beaches Netflix forum offenders crows nest dreams earn tattoos 23 million teaching hills non profit census 2016 teachers mythbusters population capital cities snapshot Channel 7 poker master office opening sydney event grave decision dreaming home ownership education sector future proofing baby names report professional services wealth distribution TAS visual SRE McCridle mother's day lifestyle food insecurity 10 years Melbourne australian communities trends report shifts "know the times" meetings goal salary product SMART easter resilience energy sydneysiders ease of travel unemployment ABS participants 2016 census results leadership workshop thrive TDE rental stress micro Res Vis sydneycity story insights suburb sunny days Gen Y sports mining boom GPO in the media cash mccrindle generations debate community event internships children politics financial planning 2015 ACF 2016 24,000,000 research on coffee Tuesday Trend Australian Home school gen alpha social enquiry increasing densification car victoria religion litter social media define safe owning a home innovation year 12 speakers pack priorities census data communicate wealth inequality the average aussie ACF2017 analysis NT income government vegetarian Do It Yourself brand environmental scanning DIY intern social life brand experience 2016 Kirsten Brewer survey affordable omnibus summer 2012 conference breakfast average sydneysider communities January 26th hills shire google data SA chairty 2017 Aussie winter princess charlotte moderators guide Social Trend Sydney’s south west renting community crime lalor park speakers Engineering Manager gender ageing 24 million social commentator social trends new york times paying to work etiquette economy wedding Hills Shire Council FOMO culture leader marrickville neutral bay Western Australia sydney speaker McCrindle Speakers wolloomooloo water shopping centre census fail Charlotte small business award aged care puzzle cultural diveristy tertiary education proactive jobs emerging technologies Generation X business index financial dreams cancel plans criminal Caregiver research report workplace blaxland property sydney metro employment urban living Queensland seasons cars 1968 gold coast bureau socialising insight millennials Work place CPI average Australian baby boomers entrepreneurial hello fresh group session marriages millenials contiki baby name trends giving Sydney keynote speaker weekly earnings staying in Sydney Hills Business Chamber Queensland: QLD The ABC of XYZ work mccrindle tea ACT educhat pharmacy James Ward survey design suburbs cold household impact rising house prices researcher vegemite live the dream educated low density CBD facts financial independence Wellington high density apartments Tasmania news keynote speaker population milestone 2013 living quote wage social baby names australia report society mobile entertainment perth friends growth belief public speaker generational trends states organisations apartments System's Architect teach men leadership Generation Y hornsby pyrmont media activity office annual income young people Australian Trends South Australia financial future purpose socialites finance kate middleton local community Population Clock public speaking faux-ciliser conference presentation ACF baby name residents know the times trends of 2016 research pack home social analysis engage community engagement Hornsby Shire Council australians staying home more Kiwi tuesday sector wide study cancelling plans urban living index study bondi media release cultural diversity generation Real Estate Institute of Victoria optus relevant cost housing affordability supply and demand demographer house potts point 1994 census Deaths monarchy Royals capital city holiday global generations cancelling event showreel conferences the hills Australian Census donation NSW VET generation Z Australian Dream Gen X customer employmee the australian dream Love 40 million emerging trends earning 2020 faux-cilise grandparents trend tuesday identity investment research visualisation local Crime Rates learning logan shbc mccrindle research careers earnings sector language Willowdale happiness unaffordable wellbeing career business Financial Planning Association of Australia program Wodonga ipswich house prices Myth professional forecast census results Australian Population school students Australia Day mentor ethnography society trends Channel Seven year 7 demography gig economy gen z forecasting domestic university degree internet not for profit World Water Day ACF17 event volunteers food trades trends ideas baby boom Elderslie-Harrington park australia hopes stay home going out click Sydney plans online donate property market eliane deloitte tea sunburnt country Word Up spend training hunger financial twentyseventeen sun focus group meals micro apartments graphs TED Financial Planning Association care support Macquarie University celebration buildings work mates property price What is food insecurity? investor not-for-profit norwest demographic DESTEL fresh #censusfail Jura Australia office space students New Zealand mythbusting national crime rates royal influence Australian Communities Trends data analyst area group publication statistics learn Mount Annan-Currant Hill dessert church