McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016

It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.

When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.

It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.

find out more About McCrindle Research Services

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


speakers pack generation alpha micro darwin publication overcast christianity Tasmania entrepreneurs of today purpose motivate australians staying home more royal influence Elderslie-Harrington park relevant workplace mining boom professional development faux-ciliser unaffordable tuesday thought leadership events new office global weekly earnings Real Estate sydney metro jobs of the future grandparents national private wealth Christchurch Mark McCrindle in the media infographic wall christmas 2017 communication teacher buildings maiden names school cultural diveristy communicate renting christmas social researchers aussie culture Vocational education mobile social commentary TEDx future of work keynote home social lives local community facts easy rider narcissism engage royal baby rise of local healthy future politics crime village 2015 hills shire financial Aussie debate christmas trees VET showreel future proofing food insecurity Sydney’s south west teachers government royal family couple sunburnt country travelling Births ACF2017 average aussie car CBD consumer demography Education Future Forum global generations conference presentation mccrindle tea Deaths baby names 2016 capital cities personalities data visualisation volunteer apartments nfp high density living Christmas in Australia marrickville Wagga Wagga Australian Dream world youth day india VET sector charity intern CPI lifestyle graphs in the media careers safe area screenagers lalor park Northern beaches Event Caregiver the australian dream litter waverton James Ward income trades staff learner capital city post rationalism going out employmer state high density screenage wealth distribution census results urban taskforce millennials click menai employmee participants Skilling teleworking children insights news student 2020 HSC Channel 7 SA faux-cilise wages sydney speaker cancelling event IT Specialists resource Australian community trends story Cobbitty-Leppington Maxim Accounting holiday Australian demographics Retail living breakfast socialites renter of the future growth of sydney 1968 global financial crisis demographics celebration fresh gender tattoos Assistant Store Manager 2016 census results baby name predictions wealth and income entrepreneurial Research Director in depth interviews SMART year 12 money infographics charities rich culture technology public holiday global generaion speajer Real Estate Institute of Victoria consumerism sydney event gen z entrepreneur donation personal growth monarchy toys daily commute stats young people report educhat high density apartments define australian New Zealand housing Crime Rates mentor 23 million moderators guide optus my business awards hello fresh 2009 Understanding and Engaging with Generation Z earn sydney hills school students South Australia child care English 2012 seasons Financial Planning Association of Australia changing face of sydney TED not for profit hopes research services mover and shaker jobs typical australian affordable omnibus FOMO social media vegetarian Financial Planning Association insight engagement shopping Christmas day weather baby names australia report outsourcing survey February 16 sun cloudy days surname Work place professional services faux-cilising TEDx Speaker retirement 1980 EFF grave decision blaxland Australian Population rental stress Willowdale leadership World Water Day learn JOMO schools economic digital sector wide study generation Z urban living index happy holidays NEETs social trends innovative families tea financial dreams forecasting Myth infographic REIV Conference slideshare internships do people still change their surname after marriage? long weekend baby name What is food insecurity? food environment innovation cancelling plans visualisation micro apartments business weather millenials cash demographic transformations results fears 2014 university degree transport house price rise research on coffee Engineering Manager daily telegraph workplace culture train salary sydneysiders youth unemployment not for profit research Hornsby Shire Council 1975 mccrindle Generation Y future-proof Geoff Brailey church states sentiments sunny days wage Christmas day rule keeper media release ACT ease of travel population growth the hills shire new york times religion community event poker master focus group leader research pack Hills Shire Council McCridle school satisfaction australian communities forum royal balance local communities networking forecast REIV National Conference language event wealth local office space office supply and demand geomapping hobart millionth Sydney keynote speaker financial future middle class Financial Planning Week Mount Annan-Currant Hill princess charlotte online shopping bondi world Christmas presents product panel mccrindle research ACF dare to dream commute collaborative analysis education research average Australian newspaper kate middleton Australian Census meals cultural diversity townhouses baby boom skills family aged care puzzle water Lower Hunter authenticity Scouts hunger video communications friendship online presentations goal ACF 2016 bus leadership workshop award winner rent marriage care support research report dream trends of 2017 relational social commentator australia presentation education sector woolworths generational trends Christmas research property development thrive financial fears live the dream trends of 2016 households communities men wolloomooloo sector wide Christmas data Territory education future growing population public speaking ashley fell snapshot Lower Hunter Region earning not-for-profit NBRS Architecture ultimo debt gen alpha trends analyst study low density NBRS 1994 goals owning a home Channel Seven average sydneysider Tuesday Trend Australian Communities Trends Northern Beaches Christian School travel US tv leadersip the lucky country the hills housing growth ashley mckenzie Australian Families wedding clothing pharmacies alpha Jura Coffee university forum shbc McCrindle Speaker work-life impact TAS brisbane small business Wodonga The ABC of XYZ maiden McCrindle Keynote Speakers Sydney population suburbs Sydney easter Australia street work from home census 2016 Australia Day sports Australian communities australian real estate global generation moreton bay winter blues training environmental scanning GPO NFP event urban development McCrindle Speakers SMSF community financial planning media activity economy NT equip Valentine’s Day high school Australians Charlotte chairty the changing face of data home ownership sustainable who is generation z medicine google for education shopper's pick teaching Queensland gig volunteering social analysis public transport unemployment business performance casual eliane speaker norwest ethnography indonesia trends mother's day January 26th social life Northern Beaches christian divorce rate entertainment repayments Australia Day 2017 contiki suburban living professional presenters apartment career Western Australia cost of living Melbourne sydneycity Andrew Duffin Merry Christmas ferry learning investment national crime rates demographic trends younger generations professional change trend winter social change 10 years builders investor choice workers mateship public speaker emerging trends Research Executive professional speaker shifts work mates Hunter Valley housing trends 2016 census suburb culturally diverse emerging technologies australian communities trends report teach demographer ageing population future of education annual income System's Architect Sydney Lifestyle Study criminal coffee researcher internship survey design coffee lovers marketing commuting ACF17 ageing social analyst population map cancel plans greatness conference speaker socialising gold coast youth census fail mythbusters megatrends schools students Bathburst sydneysider tips group social enquiry poor students HR energy Black Friday baby names etiquette mccrindle in the media 40 million New South Wales curiosity cold Sydney Hills Business Chamber proactive Gen X "know the times" baby names report research visualisation 1995 aged care household Kiwi dessert cooking shopping centre Christmas season workshop urban business index Black Friday in Australia urban living FPA list #censusfail pyrmont educated customer australian social research social issues ACT Report brands offenders employers Macquarie University recap Duchess of Cambridge selfie census property market future of shopping research data ipswich priorities social tertiary education gig economy Royals Generation X population speakers real Jura Australia food bank learning styles young australians future trend tuesday Do It Yourself hornsby mortgage volunteers social researcher vegemite surnames spirituality summer potts point data analyst statistics Kirsten Brewer generations employment 24,000,000 bureau friends dreaming community engagement Queensland: QLD USA belief global retail focus groups visual brand wellbeing DESTEL Netflix sector VIC budget conference collaboration house responsive media commentary marriages holidays storytelling paying to work Aussies giving faith housing affordability organisational culture office opening case study property Australian Bureau of Statistics education emerging generations year 7 demographic The Daily Edition DIY growth the great screenage father's day cars eliane miles New Zeland 2017 volunteering data Australian Trends follow seasons greetings pharmacy commuters internet Gen Z Expert Mark McCrindle social research logan huffington post Tuesday Trends stay home prince george Christmas Stats crows nest Word Up happiness residents life cartodb media keynote speaker acf15 donate work housing market plans TDE workforce australian community trends report 2013 Christmas lunch organisations Performance Sentiment Index 24 million society trends Australian schools perth increasing densification Social Trend sydney property market futurist anzac rising house prices wealth and income distribution finance dreams investing mccrinlde population milestone cica society china victoria Business analysis parents NSW social shifts social impact Gen Y house price generation Wellington google non profit tableau deloitte Adelaide domestic cost Australian Home financial independence research resilience census data women know the times market research quote optus Res Vis ideas TED talk hills identity qualitative research baby name trends neutral bay parenting meetings house prices SRE award education future report national wealth Black Friday Sales wealth inequality digital economy staying in conferences Population Clock property price manly ABS mythbusting Canberra nativity scene challenge WA land of the middle class affordability earnings the average aussie sydney market experience twentyseventeen future proof PSI rain city divorce brand experience home owner program optimistic baby boomers Love interactive Northern Territory group session spend