McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016

It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.

When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.

It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.

find out more About McCrindle Research Services

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


financial future fresh forum omnibus motivate pharmacy World Water Day outsourcing professional development snapshot networking renting norwest System's Architect easter social researcher average aussie average sydneysider parents in the media financial dreams increasing densification geomapping HSC households The ABC of XYZ etiquette click dare to dream baby boomers conference speaker winter blues not for profit ageing stay home commute not-for-profit Australian demographics social research gender coffee New South Wales socialites collaborative educhat office Royals bus christian suburban living new office social trends australian communities trends report Macquarie University Australian Dream goals baby name quote earning wedding schools students population growth survey design forecasting year 7 university degree Sydney keynote speaker volunteers trades keynote car Channel Seven demography sydney metro organisational culture purpose holiday leadership google for education education sector equip gold coast ACF mccrindle fears parenting market research 2016 workplace Northern Beaches Christian School NEETs conferences JOMO presentations medicine New Zeland Australians professional speaker cancel plans urban living index growth Geoff Brailey focus groups community engagement Hills Shire Council travel impact digital storytelling dream research personalities infographic wall Education Future Forum debate trends of 2017 post rationalism sydney hills social impact menai tea owning a home social researchers Real Estate Institute of Victoria cost of living census fail #censusfail social issues sydney event online Word Up aged care puzzle facts water mover and shaker trend tuesday long weekend innovative spirituality millennials debt group session Scouts Births mccrindle tea entrepreneurs of today shopper's pick learning styles employers culturally diverse conference work-life Tuesday Trend tableau local eliane miles Queensland case study brand experience investor housing trends earnings school students results February 16 mother's day ACT Australia Day 2017 property price data visualisation participants award winner litter NBRS Architecture perth Australian schools New Zealand personal growth states going out tuesday ease of travel nfp demographics urban university Real Estate family Generation X internship responsive mccrindle research optus toys earn teaching TAS office opening data analyst micro apartments generational trends eliane population map bondi brand engage cost Australia Day poker master sustainable sports dessert thrive ABS baby name predictions affordable new york times leader victoria NSW housing affordability population 10 years affordability changing face of sydney Christmas lunch training tips Australian Bureau of Statistics technology teachers cultural diversity national crime rates public speaker financial follow insight Christmas season ferry baby entertainment newspaper work 1994 experience pharmacies optimistic tertiary education ethnography REIV Conference EFF meetings social commentator rule keeper NBRS professional internet cica transport small business couple researcher VET sector world youth day FOMO 1980 Myth house price middle class cultural diveristy 2016 census breakfast work mates sydneysiders divorce define Wellington IT Specialists Australian communities jobs house grave decision Queensland: QLD brands friends Vocational education train divorce rate household royal baby Aussie Christmas presents government tattoos Social Trend cooking resource presentation media cold PSI grandparents future-proof townhouses shbc publication VET educated capital cities marriages politics shopping Christchurch statistics builders ageing population seasons home owner australian communities forum christmas 2017 sector McCrindle Speakers rental stress news manly supply and demand education future Sydney area income aged care high density living residents micro forecast hornsby property skills buildings Work place learn women child care 2015 marketing communication cars SA focus group careers video Gen Y 2012 ultimo 23 million mccrindle in the media emerging generations financial fears faux-ciliser census 2016 faith the hills shire innovation housing market gen z wealth distribution education future report community repayments media activity Australian Trends global financial crisis census visualisation Financial Planning Association of Australia royal family recap energy paying to work future proofing shopping centre 1968 generation Z acf15 panel cash GPO baby names royal influence keynote speaker high school young people Territory rise of local bureau Tuesday Trends crime moreton bay hello fresh social workforce Financial Planning Week stats Deaths slideshare Duchess of Cambridge Adelaide learner 24,000,000 generation alpha capital city change australian social research business performance baby name trends generation global generations school satisfaction rising house prices baby names report Melbourne Res Vis future of work daily telegraph social commentary Research Executive English budget Crime Rates generations career the changing face of crows nest megatrends narcissism trends analyst belief engagement neutral bay finance offenders religion culture proactive low density Skilling overcast millionth employment demographic trends DIY collaboration NT teacher group suburb marriage local community rain state teach logan apartments education research demographic transformations Hornsby Shire Council 2014 sector wide study Engineering Manager know the times January 26th media release students professional services happiness communications future of education Aussies conference presentation prince george ACF 2016 thought leadership social lives property market monarchy financial independence celebration father's day communicate australians staying home more resilience living student wolloomooloo Western Australia speakers program twentyseventeen trends of 2016 food infographic interactive the hills media commentary apartment in depth interviews Australian Population visual Mark McCrindle national private wealth sydney speaker Caregiver jobs of the future google men Bathburst Gen X demographic safe economic rich mateship report REIV National Conference church socialising growing population event national wealth woolworths unaffordable social enquiry South Australia social shifts census results Wagga Wagga brisbane commuters online shopping world children office space mythbusters land of the middle class relevant Andrew Duffin faux-cilise The Daily Edition wages lifestyle teleworking baby boom mortgage survey futurist village story spend potts point healthy future house price rise unemployment vegemite sunburnt country deloitte princess charlotte hobart WA charity Valentine’s Day investment identity FPA sentiments summer workplace culture cartodb optus my business awards mining boom census data economy list cloudy days tv research pack 1975 clothing trend year 12 hills shire award 2016 census results Netflix average Australian huffington post suburbs lalor park customer cancelling event mentor Australian Home young australians Australian Communities Trends 40 million schools Northern Beaches public holiday trends greatness CBD research services real youth easy rider weather wealth and income distribution christianity shifts ashley fell alpha Sydney Hills Business Chamber life vegetarian VIC CPI "know the times" wage intern rent population milestone future proof daily commute SRE Financial Planning Association faux-cilising kate middleton environmental scanning Channel 7 internships wealth selfie Charlotte dreaming public speaking business ideas mythbusting domestic priorities language education product research data sun urban taskforce house prices entrepreneurial balance study blaxland organisations wealth and income Assistant Store Manager pyrmont relational curiosity demographer social change qualitative research ipswich wellbeing families graphs research visualisation 2020 annual income waverton research report staying in non profit emerging trends gen alpha SMART Kiwi goal the average aussie community event home 2013 emerging technologies events entrepreneur darwin data insights Love Australian Census cancelling plans high density meals analysis SMSF future of shopping moderators guide royal investing Canberra city winter urban living Northern Territory TDE sydneysider sydneycity aussie culture business index friendship housing growth names the australian dream sector wide staff contiki society trends hopes mobile Generation Y workshop local communities weekly earnings authenticity communities James Ward Do It Yourself holidays DESTEL travelling anzac Tasmania school australia Population Clock marrickville learning retirement social analysis environment society 24 million high density apartments sunny days Merry Christmas home ownership social life ashley mckenzie millenials Kirsten Brewer leadership workshop salary consumerism plans consumer youth unemployment housing renter of the future future Wodonga criminal Australian Families social media baby names australia report typical australian global poor Northern beaches Event challenge