McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016

It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.

When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.

It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.

find out more About McCrindle Research Services

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


sector wide gender greatness thrive Kirsten Brewer Gen X Aussies mother's day wolloomooloo Mark McCrindle collaboration Res Vis educhat winter blues land of the middle class narcissism learn identity kate middleton public speaking crime living South Australia cars royal family leadership proactive cost social shifts cancelling plans average aussie WA city award affordable emerging generations socialites 1975 mccrindle Research Executive experience education future report define Australian Communities Trends list baby boom happiness teach learner insight NEETs Merry Christmas panel 1994 community social change event high density apartments hello fresh Tuesday Trend priorities social trends organisations year 7 insights social Valentine’s Day prince george goals results friends wealth and income research middle class engage Australian demographics Northern Territory Caregiver generation Z 2012 consumerism wealth Australian Home dream millenials states environmental scanning owning a home optimistic sunburnt country families australian social research DIY brisbane megatrends not-for-profit FPA publication population map coffee wellbeing christmas internships speakers daily commute monarchy typical australian marriage townhouses financial independence manly social analysis marriages volunteers apartment 24 million commute balance mover and shaker online shopping "know the times" visual mythbusters stats Territory house prices teacher The ABC of XYZ young people analysis resource sydney speaker innovative Do It Yourself cold Financial Planning Week Australia Day bondi high school growing population builders divorce rate Australian Bureau of Statistics holidays trend future-proof winter omnibus dreaming housing leader suburban living Australian schools renter of the future mining boom employers communications australians staying home more royal Australian Census gen alpha schools students socialising personal growth Crime Rates workforce income men product baby name buildings house price mortgage statistics authenticity TDE graphs 1968 mccrindle tea investment generational trends not for profit emerging technologies urban taskforce schools staff goal internship workplace culture January 26th Queensland interactive research pack community engagement teaching australian communities trends report research data woolworths litter australian communities forum media commentary dessert cloudy days cost of living conference speaker Christchurch community event vegetarian survey twentyseventeen millennials demographics data analyst Geoff Brailey environment students business urban social life employment nfp sector wide study etiquette fresh property price shopping lifestyle weekly earnings suburbs future proofing youth Charlotte names church conference presentation mentor innovation global weather Population Clock cartodb forum friendship low density 2016 conference brands curiosity home 2015 forecasting demographic NT know the times vegemite sydneysiders System's Architect repayments households education future eliane careers networking young australians potts point Hornsby Shire Council news area easy rider society trends survey design work mates focus groups financial future grandparents salary social commentary mateship video Generation X home owner outsourcing teleworking cooking research visualisation debate school students participants relational visualisation world transport data children motivate victoria wealth distribution Sydney keynote speaker affordability population Netflix IT Specialists domestic learning ultimo home ownership Love staying in teachers JOMO university faux-ciliser Australian Families in the media professional economic entrepreneur 2017 research services toys eliane miles newspaper faux-cilising communities personalities 2014 Canberra trends rise of local Channel Seven poor rent in depth interviews anzac thought leadership long weekend facts infographic marketing jobs village huffington post geomapping report Myth Scouts ideas logan shifts social research Australian Dream baby name predictions keynote speaker demographer ACT demographic trends language hornsby neutral bay Births REIV Conference charity hobart seasons Tasmania financial tv Channel 7 Christmas presents blaxland google for education cultural diversity housing growth millionth Deaths Engineering Manager increasing densification plans family social enquiry housing market high density wealth and income distribution group session brand experience brand follow communicate year 12 criminal rich communication tableau meals media release food optus my business awards optus women Queensland: QLD Education Future Forum Aussie life jobs of the future national crime rates entertainment national private wealth keynote capital city trends analyst hopes politics mobile entrepreneurs of today 2020 local Financial Planning Association of Australia PSI housing affordability Christmas season urban living index sun education sector Northern beaches Event VIC online tea media Northern Beaches Christian School Adelaide residents baby name trends suburb NSW daily telegraph holiday school satisfaction unemployment university degree budget ashley mckenzie GPO selfie Wellington lalor park future proof hills shire February 16 Northern Beaches royal baby emerging trends unaffordable tips technology future of work government REIV National Conference social lives royal influence consumer investor parents social impact Real Estate educated poker master program tuesday census skills presentation training baby boomers recap society organisational culture Wodonga ageing population cash perth google spend social researchers faux-cilise sports World Water Day FOMO non profit student sydney event future ACF 2016 fears Financial Planning Association demographic transformations social researcher 40 million safe overcast future of education Australians workplace cancel plans trend tuesday ashley fell property market gold coast Bathburst ethnography parenting shopper's pick relevant property 10 years SA trends of 2016 qualitative research alpha 2013 CBD acf15 Kiwi religion events equip paying to work summer Assistant Store Manager pyrmont gen z study 1980 group generations The Daily Edition leadership workshop media activity shbc earnings 23 million post rationalism going out rising house prices ipswich couple marrickville professional speaker Word Up generation alpha wedding social media focus group workshop menai water christianity population growth New Zeland mccrindle in the media mythbusting Gen Y national wealth household responsive customer business index offenders ABS state retirement renting sunny days education market research crows nest divorce the changing face of digital data visualisation earn sustainable economy Australian communities baby australia snapshot capital cities Melbourne stay home debt clothing New South Wales slideshare aussie culture rain McCrindle Speakers real Christmas lunch housing trends growth collaborative change financial dreams Real Estate Institute of Victoria wages New Zealand public holiday local communities princess charlotte Royals mccrindle research cancelling event Western Australia intern resilience high density living house professional development work-life youth unemployment click Sydney tattoos moreton bay Australia Day 2017 engagement finance entrepreneurial education research global generations Wagga Wagga waverton challenge annual income case study sentiments researcher rule keeper 24,000,000 career social commentator rental stress dare to dream baby names moderators guide school global financial crisis Duchess of Cambridge sector TAS HSC presentations futurist ease of travel work sydneycity small business urban living Social Trend Australian Trends world youth day celebration internet culture child care population milestone learning styles tertiary education father's day Generation Y generation new york times ACF energy trends of 2017 quote darwin deloitte easter DESTEL Tuesday Trends English EFF