Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

insight high density apartments unaffordable water average aussie public speaker friendship goal balance the hills crime couple business mccrindle in the media Gen X trend Assistant Store Manager Aussie online shopping visualisation shopping centre census 2016 ACF affordability earning public speaking crows nest thrive shifts in depth interviews 23 million media release investment society trends renter of the future sector university degree analysis Myth Valentine’s Day Real Estate Institute of Victoria Scouts engagement logan IT Specialists focus group earn employment small business Gen Y royal influence parents faux-cilising TEDx report long weekend click lifestyle survey nfp priorities Northern Beaches Australian Communities Trends Australian Bureau of Statistics global financial crisis the hills shire graphs stats marrickville rental stress internship housing market bureau demography quote Christmas season urban marriages define communication high density Generation Y social change customer careers communities social researchers Skilling Births christmas omnibus VET sector seasons city education sector Financial Planning Association of Australia Engineering Manager NT social media Canberra Charlotte father's day presentations visual etiquette research pack social researcher sector wide average Australian storytelling census fail NBRS 2013 schools students HSC Netflix Northern beaches Event gen z news keynote plans coffee divorce gen alpha cost of living volunteering typical australian workplace culture Wodonga Generation X economic population milestone winter blues know the times FPA CBD NBRS Architecture generation Z Adelaide living social research New South Wales bus school students Word Up sydney metro culturally diverse 2017 work dream Kiwi growing population Royals going out market research conference new york times greatness event learner skills finance brisbane responsive celebration tuesday teacher wedding tattoos Caregiver WA conference speaker forecasting professional speaker NFP event property price not-for-profit 2016 census university mother's day Sydney learning group young australians urban living Christmas lunch Tuesday Trend community event casual sydneysider environmental scanning business index gold coast entrepreneurial urban living index online workforce cancel plans geomapping volunteers SRE baby TED mythbusting wealth and income Population Clock youth unemployment mateship builders charity rising house prices shopper's pick home Territory data cica Mark McCrindle motivate future proofing emerging technologies authenticity teleworking local communities safe teach micro apartments wolloomooloo transport James Ward trends Tuesday Trends mining boom sunny days Australian Home ACF2017 apartment showreel darwin case study young people cartodb high density living economy New Zealand Australian Dream the changing face of grave decision social enquiry belief socialising suburbs religion selfie local engage commuters #censusfail waverton ABS student dreams social lives 1994 youth huffington post suburb criminal litter apartments workplace education optimistic gender outsourcing meals train cooking australian communities forum men hills brands focus groups cancelling event holiday future proof thought leadership social issues census supply and demand events increasing densification financial dreams the australian dream keynote speaker entertainment The ABC of XYZ growth January 26th Australian Population budget gig economy statistics Wellington paying to work Real Estate ACT salary hopes jobs of the future impact intern property market Education Future Forum generation alpha social shifts australian community trends report conferences 10 years Merry Christmas buildings rule keeper affordable daily commute sydney hills Crime Rates research services ipswich investing relational collaboration Christchurch Financial Planning Association equip story Work place cost children baby name trends screenage The Daily Edition optus social deloitte professional presenters ACF 2016 hills shire sector wide study tertiary education infographics SMSF hornsby TED talk mortgage capital cities grandparents PSI ultimo baby boomers healthy future winter infographic wall easy rider 24 million resource overcast real perth blaxland McCrindle Speakers demographics school satisfaction ethnography debate government spirituality anzac forecast non profit trends of 2017 2014 forum recap royal baby communicate wages house price goals household NSW earnings relevant housing affordability in the media domestic ACF17 cloudy days speaker list baby names personal growth Channel Seven Wagga Wagga community engagement EFF aged care puzzle innovative home ownership demographic transformations award housing South Australia future neutral bay google narcissism DIY twentyseventeen happiness researcher media commentary victoria sydney event consumerism repayments office opening Australian communities summer parenting vegetarian house world identity ashley mckenzie retirement Sydney keynote speaker students housing trends national wealth schools 2016 census results baby boom research report learning styles kate middleton sun meetings financial jobs manly offenders cultural diveristy Hills Shire Council data visualisation local community cold office 2020 baby name predictions 40 million training speakers pack Bathburst Research Director curiosity REIV National Conference world youth day employers education future volunteer SMART faith rain wealth distribution 2012 year 12 debt megatrends national crime rates futurist New Zeland video tips care support organisational culture low density sustainable choice workers teachers language social analysis states generations moderators guide google for education Melbourne work-life English society baby names australia report generation participants social commentator tableau media SA personalities Tasmania Queensland population growth millenials Australian Families church land of the middle class research data organisations rise of local REIV Conference product mobile ageing population World Water Day Australian Trends entrepreneurs of today generational trends career work mates financial independence population CPI financial future technology mccrindle research Res Vis research proactive 1975 Australia Day business performance townhouses renting conference presentation cars residents Social Trend study australian social research System's Architect house prices communications Do It Yourself Research Executive menai holidays ashley fell sydney speaker average sydneysider live the dream speakers chairty divorce rate teaching not for profit consumer child care data analyst households publication media activity potts point mythbusters educated Australia street capital city village names demographer tea monarchy family changing face of sydney national private wealth sydneycity income environment Financial Planning Week future of education Northern Beaches Christian School urban taskforce spend moreton bay hobart cash annual income public holiday survey design toys Aussies energy fresh rent fears the great screenage Kirsten Brewer financial fears princess charlotte middle class global community socialites TDE "know the times" christian population map Western Australia group session Andrew Duffin social impact collaborative experience research visualisation social life marriage bondi rich Australian schools aussie culture new office trades micro australia baby names report optus my business awards easter internships ease of travel high school VIC GPO 1968 social trends infographic wage ideas daily telegraph commute Northern Territory FOMO global generations vegemite workshop volunteering data staying in clothing Vocational education learn future of work TAS trends of 2016 politics dessert change VET Australian Census entrepreneur Love medicine alpha faux-ciliser qualitative research 2016 mccrindle purpose follow social commentary future-proof innovation millennials ageing food life brand experience prince george owning a home breakfast Sydney Hills Business Chamber education research home owner resilience cultural diversity shopping professional development slideshare 2015 aged care educhat 1980 Channel 7 pharmacy dare to dream families dreaming leadership Queensland: QLD acf15 eliane weather emerging trends mccrindle tea travel Australian demographics poor marketing sports JOMO pharmacies australians staying home more Macquarie University cancelling plans the average aussie investor lalor park car tv snapshot faux-cilise Australians program Australia Day 2017 newspaper presentation gig professional eliane miles networking wealth Duchess of Cambridge royal census data staff 24,000,000 education future report brand internet women mover and shaker mentor interactive christianity charities future of shopping leader emerging generations stay home wealth and income distribution financial planning challenge property Deaths baby name sydneysiders results post rationalism office space woolworths suburban living friends australian communities trends report award winner travelling digital state weekly earnings February 16 year 7 demographic demographic trends contiki school ferry insights leadership workshop sentiments area royal family professional services wellbeing sunburnt country DESTEL housing growth money shbc census results norwest culture house price rise facts trends analyst millionth Hornsby Shire Council hello fresh trend tuesday Christmas presents australian Geoff Brailey poker master NEETs pyrmont panel unemployment Australian community trends

Archive