Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

events research data bondi women emerging trends sector internet cartodb experience Christmas lunch visual contiki authenticity vegetarian ageing culturally diverse school mccrindle tea learning styles hopes participants education future selfie PSI university community faux-cilise conference speaker ideas office space generational trends australian communities forum perth energy child care world TDE global financial crisis cloudy days mortgage cancelling event shbc Wagga Wagga housing affordability monarchy society trends moderators guide aged care Australian Census cancelling plans demographic transformations Real Estate Institute of Victoria entertainment learn divorce rate princess charlotte trades Channel Seven Tuesday Trends pyrmont product men winter blues fresh trends of 2017 media Love Australians FPA sports Engineering Manager forecast balance not-for-profit tertiary education friends australian communities trends report manly internships population capital city personal growth Crime Rates VIC nfp housing trends REIV National Conference world youth day changing face of sydney affordable ipswich follow teleworking online shopping bureau future proofing group royal research report meals organisations Christchurch Adelaide education research dreaming church conferences EFF economic capital cities greatness define Northern Territory sydney speaker cancel plans wellbeing seasons future proof internship Australia Day 2017 Australian Families residents geomapping daily telegraph high school census results 1975 professional ACF 2015 sun demographer Deaths know the times spirituality transport statistics parents emerging generations mythbusters young people census fail winter Population Clock unaffordable 2020 Charlotte litter infographic tuesday grandparents trend high density living travel Geoff Brailey Education Future Forum REIV Conference children relevant educhat trends The Daily Edition researcher sydney event qualitative research DESTEL mccrindle in the media rental stress innovation gender sydney metro Financial Planning Association divorce small business ABS deloitte news February 16 generation Z twentyseventeen Financial Planning Week education future report change research pack Christmas season domestic house motivate waverton staying in offenders thrive christmas apartment challenge aged care puzzle interactive environmental scanning financial fears Australian Bureau of Statistics Australian demographics VET sector income Aussie workforce millennials housing growth property market victoria ferry future social researcher Northern beaches Event belief Duchess of Cambridge not for profit conference presentation sentiments Royals investment resource list builders language newspaper English couple repayments medicine 2016 census hornsby Netflix financial future training financial independence anzac brand public holiday Aussies retirement population milestone 2012 trends analyst survey award winner ethnography demographic baby names Australian Communities Trends crime data visualisation workshop digital optus hobart workplace culture proactive jobs Kiwi criminal Births Research Executive meetings Australian Home high density happiness SMART darwin public speaking politics student entrepreneurs of today household urban taskforce norwest commute millionth optus my business awards 1968 gen z focus groups faux-ciliser NT 2017 sydney hills financial teaching futurist car megatrends mother's day survey design woolworths event leadership research visualisation government demographics daily commute public speaker facts communications careers 1994 marrickville NBRS Christmas presents Melbourne earnings shopping social commentary brands Northern Beaches annual income social shifts DIY gen alpha low density prince george paying to work Gen X Australian Trends non profit educated resilience earning NEETs renting entrepreneur national private wealth royal influence generations #censusfail socialising 2016 census results social media James Ward social analysis marketing publication social innovative schools financial dreams intern fears Queensland: QLD shifts post rationalism 2014 commuters city baby name trends young australians land of the middle class social researchers Work place weather pharmacy omnibus communicate Valentine’s Day generation Hornsby Shire Council suburban living schools students kate middleton research optimistic poker master royal family Australian communities work mates teach Andrew Duffin supply and demand wolloomooloo New Zeland Wellington unemployment collaboration Australian Dream renter of the future wages consumer tableau identity professional services baby name predictions etiquette keynote logan year 7 brand experience analysis states learning eliane The ABC of XYZ eliane miles social enquiry crows nest cost of living work lalor park buildings HSC google 2016 growth report outsourcing national wealth youth menai emerging technologies school students workplace Channel 7 business index debt mythbusting Myth baby staff forum the australian dream economy households school satisfaction home study System's Architect Scouts VET faux-cilising vegemite high density apartments future of work Queensland sustainable easter Real Estate Assistant Store Manager McCrindle Speakers education leadership workshop SA goal australian social research typical australian environment market research potts point lifestyle keynote speaker national crime rates Do It Yourself entrepreneurial teachers living career slideshare budget business Vocational education area Tuesday Trend responsive 24 million breakfast recap 1980 local communities narcissism NBRS Architecture travelling investing house price community engagement millenials aussie culture tea cars "know the times" mccrindle research census online SMSF video social life cooking office census 2016 presentation cash Northern Beaches Christian School youth unemployment Financial Planning Association of Australia tv the average aussie investor future-proof program ACT collaborative speakers sunny days curiosity relational storytelling ageing population christianity Social Trend university degree World Water Day 24,000,000 New South Wales wealth 2013 new office trends of 2016 wealth distribution Mark McCrindle australians staying home more average aussie Sydney australia acf15 Macquarie University Kirsten Brewer new york times priorities Gen Y snapshot spend global generations dream Skilling blaxland local click alpha house price rise affordability professional development population growth rent Sydney Hills Business Chamber rising house prices property housing population map baby name ashley fell rise of local summer house prices social research customer story FOMO shopper's pick moreton bay organisational culture January 26th future of education google for education increasing densification family graphs growing population healthy future ultimo CBD Territory Hills Shire Council religion in depth interviews Caregiver society conference parenting suburbs poor results leader rain cold the hills Australian Population families brisbane baby names australia report rule keeper overcast research services GPO long weekend baby boom 10 years dessert Wodonga salary Res Vis real the hills shire media commentary cost insights community event Canberra communities 40 million the changing face of trend tuesday toys coffee wedding safe media release stay home gold coast home owner TAS baby names report property price in the media urban living index networking train village thought leadership South Australia jobs of the future goals students personalities sydneycity earn huffington post housing market employment ease of travel life grave decision Word Up culture Generation Y quote tattoos data royal baby going out Merry Christmas food visualisation WA weekly earnings holidays engage mentor marriage communication wage home ownership hills shire social issues suburb year 12 sydneysiders owning a home presentations wealth and income distribution media activity rich urban living hello fresh friendship marriages celebration Australia Day mccrindle mover and shaker middle class technology NSW plans townhouses sector wide study New Zealand state father's day equip work-life award social impact generation alpha charity employers easy rider data analyst sector wide tips faith cultural diversity social trends panel pharmacies forecasting Australian schools Sydney keynote speaker finance holiday urban ACF 2016 Bathburst education sector socialites dare to dream case study debate neutral bay focus group skills clothing stats social lives office opening social commentator wealth and income consumerism teacher demographic trends sunburnt country infographic wall JOMO mobile names 23 million bus insight group session business performance water engagement ashley mckenzie IT Specialists mining boom social change learner Generation X global volunteers Tasmania professional speaker mateship baby boomers Western Australia christian

Archive