The McCrindle Office Opening

Tuesday, March 14, 2017

Last Thursday it was our pleasure to host an office opening of our new space at Unit 105, 29 Solent Circuit Baulkham Hills NSW 2153. Our newly furbished office space in Norwest Business Park, Sydney has been custom designed by our team to facilitate constant innovation, world-class research and creative storytelling. The open plan layout includes shared kitchen facilities, break out meeting rooms and a sizable board meeting room and viewing room, designed to host focus groups.

To commemorate the occasion we hosted a small morning tea for our team, interns, past colleagues and connections who have supported McCrindle along our journey.

Mark McCrindle opened the morning by saying a few words about our history. This was followed by some words by the Hon Alex Hawke MP, the Federal Member for Mitchell, before the unveiling of our life-size infographic wall. We were also honored to have Anthony Moss, the president of the Sydney Hills Business Chamber in attendance. 

We would like to thank all those who have supported McCrindle over the last 10 years and we look forward to welcoming all new and existing clients to our new office space.

McCrindle's new office!

Thursday, March 02, 2017

Our team at McCrindle are excited to announce that we have moved into a new office at Suite 105, 29 Solent Circuit Baulkham Hills NSW 2153 (all of our other phone and contact details remain the same).

Our newly furbished office space in Norwest Business Park, Sydney has been custom designed by our team to facilitate constant innovation, world-class research and creative storytelling.

Acknowledging how important physical spaces are, our new office is more than double in size of our previous space (where our growing team was getting quite squeezed!).

The new office space has been strategically designed by our team to facilitate collaboration and innovation. The open plan layout includes communal kitchen facilities, break out meeting rooms and a sizable board meeting room with an accompanying viewing room, which has been purposefully designed to host focus groups.

In the knowledge that healthy things grow, it is exciting to see our office space facilitating our growing team of 11. Our newly opened office is an exciting milestone for us as a business, and we are enjoying the interaction and productivity this space is providing. At McCrindle we celebrate the wins, prioritise people and give our best (you can read more about our McCrindle priorities and values here).

We would be delighted to welcome all our new and existing clients to drop in to our new office space some time for a catch up or to host a meeting, research focus groups or in-depth interviews.

Get in touch

McCrindle Research

A: Suite 105, 29 Solent Circuit Baulkham Hills NSW 2153

P: 02 8824 3422


How to teach Gen Z to be Collaborative, Innovative and Responsive

Monday, February 06, 2017

When I was eight years old, my third-grade teacher, Ms. Calov, taught me to be an inquisitive learner. Through her contagious enthusiasm, she turned me from an ordinary kid who did only what was required, to a perceptive student who asked for more projects and always connected what I learned to the world around me.

The kinds of soft skills I learned from Ms. Calov are increasingly important for Gen Z, the generation cohort after millennials. To be prepared for the jobs of today and tomorrow, these students need to be collaborative, innovative and responsive to their environment. Here's a look at how today's teachers are fostering curiosity, creativity and other skills in their students, with help from technology.

- Mark McCrindle

Encouraging collaboration

School is no longer just a place to learn math, science and writing. It’s a place to learn interpersonal skills that will never become outdated—like how to collaborate, resolve conflict, clearly communicate ideas and teach others. Technology can encourage this kind of interaction. For example, since Gen Z is the first digital-native generation, teachers are asking students for help using technology and to show their peers how to use new tools. Students are working on group projects when they’re in separate physical locations, developing their ability to communicate through written feedback and explain the thinking behind their suggestions.

Encourage lifelong learning and innovative thinking

Teachers today are encouraging students to have a love of learning and adopt an entrepreneurial mindset, so they can adapt to new careers and industries. The average employee tenure in the U.S. is 4.2 years, a decline from 4.6 years two years prior. In Australia, we’re experiencing a similar effect where employees are staying in jobs for a shorter duration—the Australian average is three years. This means Gen Z will have 17 different jobs in their life, and they’ll need to continue to learn new skills and how to use new tools as they progress in their careers. By designing learning tasks that have a real-world application, teachers are engaging their students as problem finders and problem solvers—roles that are crucial in any job.

Foster an adaptive mindset that’s ready for change

As the economy shifts and new jobs like VR engineers and cognitive computer analysts emerge, the next generation will need to be able to learn quickly and connect the dots between related topics. To teach these skills, many teachers are “flipping” learning —asking students to reflect on global issues and synthesize information from videos, podcasts and written material, instead of simply assigning a chapter in a textbook.

Six decades later, I still remember Ms. Calov. Her inspiration reminds me of a Mother Teresa quote: “I alone cannot change the world, but I can cast a stone across the waters to create many ripples.” Ms. Calov created many ripples by fostering a love of learning and empowering a community of learners. But with technology, every teacher can teach students lifelong skills to carry them through their careers.

Learn more by watching Mark’s recorded talk from Education on Air.

Introducing McCrindle Tea

Wednesday, November 16, 2016

At McCrindle, we deliver research that tells a story and believe research is at its best when it paints a picture, when it’s visual and when it’s research you can see.

We believe that research should be accessible to everyone, not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage.

That is why we are excited to unveil our latest innovation – McCrindle Tea! We know we are moving into an era of data visualisation, infographics and presenting data visually, so we’ve created infographics on tea boxes. Why? Because we believe that statistics should be fun - like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or printed on book marks or beamed onto buildings – or tea boxes!


The McCrindle Tea Infographics

More about bringing research data to life

Watch Mark McCrindle’s TedX talk on Bringing Research Data to Life, which is all about making research relevant through not just what methodologies are used but how the findings are communicated. In a world of big data we need visual data. In a world of information overload we need infographics. We don’t need more long reports as much as we need research we can see. When we see it, we are influenced by it and we act upon it.

Future proofing careers: How to stay relevant for tomorrow’s workforce

Wednesday, June 08, 2016

44% of Australian jobs (5.1 million current jobs) are at risk from digital disruption in the next 20 years, and 75% of Australia’s fastest growing occupations require STEM Skills - Science, Technology, Engineering and Maths. Yet digitalisation is not the only thing affecting the change in tomorrow’s job market.

Population trends both nationally and regionally are redefining Australia. Demographic and social trends, such as emerging cultural diversity, the implications of an ageing population, household transformations, and increased mobility are creating significant changes. Workforce trends such as teleworking, tenure shifts, multi-career expectations, and emerging attraction, retention, and engagement factors are informing the demands on 21st century workers.

As these technological, generational, educational, and demographic shifts redefine job demands, it’s more important than ever before for individuals to be innovative, collaborative, proactive, and responsive to ensure they remain future-proofed for tomorrow’s workforce.

What does it mean to stay innovative?

In the next 10 years, there will be significant shifts to the labour market. There is a basic reality around job functions in developed economies with a relatively high cost of labour: everything that can be automated, will be automated, and every role that can be offshored to lower cost-base countries will be offshored. However, technology and business innovation will create new and diverse roles in areas that technology can’t compete. Roles that require creative input, people-focus, leadership skills or high-level communication talent can be futureproofed as they are not be effectively replaceable by technology.

Being Collaborative

It’s important not just to focus on academic outcomes but the people skills; not just the learning, but on the ability to work well with others. 1997 was the first year in which we began spending more time looking at screens than in in face to face interaction, and today, individuals spend over 10 hours on screens every day. In tomorrow’s job market, if someone has a good ability to communicate, motivate, and engage – they’ll go far.

Staying Proactive

In today’s flat-structured work environments, people need to be self-leaders and managers and stay self-directed. In previous decades it was the norm to have a very structured workplace with a chain of command where employers were looking for compliance rather than proactive innovation. Today there is the need for a self-starter mentality in every organisation – for employees at all levels to take charge and show proactive initiative.

Being Responsive

It’s important to keep eyes on the external environment. Individuals who can not only remain experts at their craft but extend their knowledge to various domain areas will stay future-proofed. A career that is future-proofed may in fact by its very nature change and adjust nearly every year. Be responsive and observe what’s happening around you.

By being innovative, collaborative, proactive, and responsive to the changes taking place, individuals can navigate the challenge of being future-proofed for tomorrow’s workforce.


Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways.

From the key demographic transformations such as population growth and the ageing workforce to social trends such as changing household structures and emerging lifestyle expectations, from generational change to the impact of technology, Eliane delivers research based presentations dealing with the big global and national trends.

With academic qualifications in community engagement and postgraduate studies in international development and global health, Eliane brings robust, research-based content to her engaging presentations and consulting. As a social researcher, she has been interviewed on these topics on prominent television programs such as National Nine News and Today, as well as on radio and in online media.


To have Eliane present at your next event, please feel free to get in touch via email to or call through to 02 8824 3422

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