Generation Z at school

Friday, April 29, 2016

How well are our 19th Century Institutions connecting with 21st Century Students?

‘Schools are 19th Century institutions using 20th Century buildings to teach 21st Century students and we wonder why traditional education sometimes struggle to connect. So if they don’t learn the way we teach, then let’s teach the way we learn.’ – Mark McCrindle

The children of Australia are today’s students and tomorrow’s employees. And while each generation has passed through the student lifestage, Generation Z are the only ones to have done so in the 21st Century. They can be defined as being post-linear, post-literate, and post-logical.

They have been born into a time that has seen the printed word morph into an electronic form. Ironically, today an electronic document is perceived to have more currency, and therefore accuracy, than the printed page. Books give way to YouTube videos. The written word is replaced by icons and images. Education is shifting from structured classrooms to collaborative means, from textbooks to tablets and from reports to infographics and video presentations. Words in this global era are progressively replaced with symbols or universal icons. They have been labelled generation glass because it is this medium that communicates content: glass you don’t just look through but look at, and wear and carry and interact with.

Characteristics of today's learners

Post linear

While schools structure learning by subject, Generations Z live life in a hyperlinked world. For digital natives it is not a subject but a lifestyle. Teachers deliver formal lessons, yet students are experiential and participative. We test academic knowledge and memory in examinations yet they, with the always-on Internet, are living in an open-book world, only ever a few clicks away from any piece of information on the planet.

Generation Z and the emerging Generation Alpha are also the most technologically literate and socially empowered generation of children ever. They are highly intuitive and confident users of digital technology, with Facebook having been around more than a decade, and iPhones, iPads, apps and social media having been available to them from their formative years.

There are 4.5 million reasons to engage Generation Z, the students of today and university graduates, employees and leaders of tomorrow. What’s more, the future of education depends on understanding and engaging with these 21st century learners. In order to fulfil the demand for labour and to ensure the future of our employment sector, our education system will need to adapt to and accommodate the learning styles of today’s students.

Post literate

Note we use the term post-literate, not illiterate. They are writing more (emails) and sending more (text) messages, just in ways different to previous generations. The issue is that literate forms of communication alone just won’t connect in today’s visual world. Today’s learners are a multi-modal generation and therefore demand communication styles that engage multiple learning channels. While the chalk and talk teaching approach was the only style on offer in previous generations, this structured approach to classroom communication is far less engaging for today’s technologically savvy, multi-media, post-structured learners. Though many complain about the short attention spans of today’s youth, this is mainly exhibited in the context of old methods of teaching that largely involve passive models of communication.

Post logical

The language of today’s learners is one that communicates content as well as being exciting, social and creative. They value visual and interactive communication with quick and easy access to information. This is in distinct contrast to perception of the education system where learning and fun are seen as mutually exclusive. Learning must not just be an academic exercise- of logic and rationale, but a development experience- of social, emotional and visceral connection as well. The point is that students have changed, so approaches to teaching need to change as well.

Engaging with today's learners

It is excellent to see that schools and classrooms are responding effectively to these changing learning styles through the implementation of learning stations, shifting from ‘teacher’ to facilitator’, managing more group work, providing real world case studies, outdoor education and teaching through activity-based learning. This, to the credit of schools is how they’ve been able to engage with changing learner needs while maintaining educational excellence. That said, there are still more changes to be made. According to our survey on parents’ opinions on education, over 90 per cent would like to see schools work harder at engaging with students and making learning interesting.

Traditionally, children were pre-formatted to learn within a structured environment, having spent their preschool years in a household where formative character was set through routine, compliance and training. However, increasingly, many children enter formal schooling without such a background and when such a student does not complete year 12, it is said that ‘they failed school’ when actually ‘their school experience failed them’.

While in the past parents, extended family, Sunday school and the Scouts or sports teams all had a role in developing the character, values and socialisation skills of the child, today parents are juggling increasingly complex roles and the average young person is less connected with other formative institutions. Schools are increasingly the one social bottleneck through which young people pass and so have a key role of developing the whole person. That is, in addition to its academic aims, the education system is expected to develop people skills, character formation, life skills and resilience.

The four R's


Not only must our communication style be credible, but we must be credible also. This generation doesn’t expect us to know all about their lifestyle, nor do they want us to embrace their culture. They are simply seeking understanding and respect. If we are less than transparent, it will be seen.


Both the content and style in which we deliver it must be relevant to a generation which is visually educated and entertained. There is no point in going to a friend’s movie night with a rented DVD if they only have a streaming service. Similarly, we must communicate in the most appropriate format for those we are reaching. So in understanding the communication styles of our students we will be better equipped to reach them.


Education can either be teacher-centric (traditional), curriculum targeted (with a predominate focus on state-wide testing) or learner focused (responsive to their learning styles and needs).

In a generation education has moved from ‘classes’ to individual learning plans. As part of the shift from students confirming to the system to education responding to the changing times, needs and learners.


The old saying in education circles still rings true for today’s students: ‘they don’t care how much you know until they know how much you care!’ Communicating to this generation requires more than just good content and new technology – it needs engagement and involvement. The more we create an environment conductive to engaging with the head (knowledge), hands (application) and heart (inspiration), the more likely they learning will be embedded, opportunities enlarged and futures shaped.

Listen to Mark McCrindle on 2SER talking about the 21st Century classroom

McCrindle Education Services

For more information on our education services, including research and providing content and presentations for School Professional Development Days, Executive Staff Sessions and Parents Evenings, please refer to our Education Pack below, or get in touch - we'd love to hear from you!

P: 02 8824 3422


McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”


Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."

Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.

Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.

Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

A decade of Australian transformation

Monday, September 14, 2015

Only occasionally in history do massive demographic changes combine with huge social shifts, ongoing generational transitions and unprecedented technological innovation so that within the span of a decade society altogether alters. Australia is currently in the midst of one such transformation.

Constant change can sometimes lead to change fatigue where the response can be to become worried about change, or equally negatively it can lead to change apathy which can create an indifference to change. However by understanding the emerging trends, we can be more prepared for the changes and so rather than becoming defensive or blasé we can confidently respond to the shifts and so remain ever-relevant.

5 Megatrends Reshaping Australia:


While Australia’s population growth rate has recently slowed, we are still adding more than a million people every 3 years. Australia’s largest city, Sydney will also be the first Australian city to hit 5 million (by the end of 2016) however it is our second largest city, Melbourne which is growing the fastest and will take Sydney’s title in 2053 with both cities expected to reach a population of 8 million in 2055. In fact Melbourne is growing by more people every 5 days than the state of Tasmania adds in an entire year (1,400). Our third and fourth ranked cities will also change order over the next decades with Perth’s rate of growth set to see it overtake Brisbane in 2029 when they both reach a population of 3 million. While only these 4 cities currently exceed 2 million people, Adelaide will join the 2 million club but not until 2055, almost a century after Sydney reached this milestone in 1959.


This population growth is leading to more densified living. While 3 in 4 households currently live in a detached home, almost half of all new housing approvals are in the unit, apartment or townhouse category. Australia’s communities are undergoing significant transformation from the horizontal suburbs to the growth of these vertical communities, and as people rent more, move more frequently, and transition across more communities than ever before. The average renter in Australia stays just 1.8 years per abode and even those who have bought a home are not putting their roots down deeply and staying for several decades like their parents did. Those with a mortgage stay on average just 8 years before they sell. While this growth, density and mobility is evident in the capital cities and larger coastal cities, Australia’s top 30 cities now include many inland regional cities that have a growth rate exceeding that of some of the capitals. It is the tree change and not just the sea change that rising capital city house prices is currently facilitating.


Cultural diversity is foundational to Australia- part of the DNA of our communities. More than 1 in 4 Australians was born overseas and almost half of all households (46%) have at least one parent born overseas. And our population mix is now more connected to our region with the top 7 countries of birth of Australians born overseas shifting in three decades from mainly European countries to now include China, India, Vietnam and the Philippines. There remains a deep affection for the traditional Aussie qualities of mateship, ironic humour and the larrikin spirit alongside the richness of our lifestyle which comes through the input of so many cultures. In a nation of world cities and global connectivity, gone is the cultural cringe, replaced with an international perspective that looks out not in.


Three decades ago Australia’s average age had only just moved out of the 20’s to reach 30, today it exceeds 37 and in three more decades it will be 40. This ageing population though is a good news story- it means we are living longer, and consequently active later and able to work later in life than was previously the norm. In the last generation, Australians have added an average decade to their life expectancy at birth. Along with the ageing population goes an ageing workforce- which means that there are more generations in the workforce than ever before and leading teams in diverse times requires better people skills to bridge more gaps than ever before.


Australia’s generations of Baby Boomers and Generation Xers are now sharing the leadership and workforce roles with the emerging Generations Y and Z. These new generations, born and shaped in the late 20th Century are increasingly becoming lifelong learners, multi-career workers with a focus on work-life balance, participative leadership models and a more varied job description. Along with this, the next generation of technology has, in less than a decade, transformed almost every area of business and consumer interactions. How we shop, where we get information from, when we connect and where we work from have all been fundamentally changed in this Wi-Fi-enabled, device-driven, app-based, social media-influenced decade. While it is self-evident that every business, product or idea is just one generation away from extinction, such is the speed of change today, we are now just a decade or perhaps a few years away from this point. While such change impacts us all, those who understand the trends can drive the change and shape the future.


Mark McCrindle is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


future Deaths family property price leader debate offenders Australia street Andrew Duffin business employmee suburbs The Daily Edition names office housing mother's day insights mining boom charities gig economy easter ultimo English Melbourne builders education community event mentor investment post rationalism entertainment life social mythbusting group session internship Mount Annan-Currant Hill millionth child care hills shire experience learner bureau public holiday the hills shire Maxim Accounting sydney metro goal earning tertiary education SMART presentation challenge interactive prince george christmas media activity VIC chairty global generation McCrindle Keynote Speakers emerging trends urban daily telegraph middle class Vocational education speajer housing trends faux-ciliser the lucky country work Mark McCrindle in the media seasons professional presenters cultural diversity going out financial independence James Ward Aussie tableau Bathburst follow Financial Planning Week energy lalor park motivate urban living gen z who is generation z HSC Australian community trends research on coffee Wellington financial goals PSI Charlotte NBRS Architecture affordable national wealth society World Water Day community engagement know the times neutral bay social shifts New South Wales results millennials data visualisation McCridle resilience children mccrinlde McCrindle Speaker Australian demographics urban development city social lives Northern Beaches Christian School sydney market commute high density living slideshare housing growth crime professional development christmas trees cancelling plans media commentary money Territory work from home Gen Z Expert house entrepreneurial ashley mckenzie greatness hopes ACF17 generation alpha gender skills entrepreneurs of today ferry poker master shopping centre thrive volunteering data rental stress unaffordable teach rain youth forecasting 1995 online shopping contiki families innovative the changing face of Christmas in Australia wellbeing university degree tuesday parenting System's Architect 1994 woolworths Australian Communities Trends research pack What is food insecurity? Willowdale australians staying home more learning research report local community deloitte society trends Elderslie-Harrington park living focus group divorce rate Kirsten Brewer intern generations media REIV National Conference vegemite quote census data engage Population Clock car CBD qualitative research showreel mccrindle research spirituality growth of sydney DIY brisbane buildings Christmas presents digital blaxland nfp Myth future-proof small business Channel 7 volunteering aussie culture teleworking university February 16 food insecurity food bank innovation house price seasons greetings Business analysis shifts financial fears future of education care support local communities increasing densification nativity scene socialites Christmas lunch dessert area dare to dream youth unemployment logan global retail Generation X 2020 affordability poor schools TEDx Speaker 2012 2014 meals millenials charity Research Director online average aussie news research visualisation Christmas Stats generation alpha hello fresh hills tips REIV Conference census fail cash apartments financial dreams population map suburb award ACF2017 trends of 2017 domestic technology research Crime Rates public speaking average sydneysider australian real estate case study daily commute sector outsourcing Australians politics data staff emerging technologies sector wide study Generation Y student entrepreneur cost of living land of the middle class curiosity Adelaide global financial crisis SRE statistics households winter workforce teacher 1980 2015 recap faux-cilise analysis Christmas day weather learning styles repayments sector wide Kiwi ACF workplace culture collaboration demographic trends speakers pack economic engagement environmental scanning christianity live the dream criminal Wodonga award winner in the media Northern Beaches Australian Population 2013 keynote cancel plans Social Trend maiden names marriage capital city hunger 24,000,000 fresh baby boom easy rider baby names australia report organisational culture Geoff Brailey professional speaker year 7 Royals events community sports speakers high school weekly earnings sydney property market employmer potts point dreaming infographics marrickville do people still change their surname after marriage? Cobbitty-Leppington ABS survey narcissism cica couple facts McCrindle Speakers story faith communities NSW men 40 million ideas high density sentiments commuting internet future proofing australia speaker royal influence pyrmont rent FOMO Gen Y Lower Hunter Region public speaker wage survey design vegetarian SA school satisfaction change Hills Shire Council Netflix education sector home ownership owning a home workplace religion monarchy office opening USA grave decision communications JOMO google for education culturally diverse wolloomooloo conferences Tasmania weather Christmas research world youth day cloudy days baby name young people typical australian social enquiry Res Vis Real Estate Institute of Victoria identity australian communities trends report india define keynote speaker list responsive ipswich public transport choice workers US study Education Future Forum kate middleton The ABC of XYZ aged care new office environment baby name trends work mates infographic housing affordability Lower Hunter wedding rise of local sydney speaker volunteer Tuesday Trends pharmacies earn snapshot healthy future wealth distribution EFF population milestone holidays urban living index national crime rates future proof 24 million 23 million Christmas season work-life baby name predictions sydneysider DESTEL #censusfail Australian Families leadership Wagga Wagga report Macquarie University google TEDx census results Australia Day world pharmacy VET sector belief market research click Financial Planning Association government the average aussie Retail states social impact norwest social commentary demographics Australian Home train state futurist capital cities customer employment Queensland income sydney event forum population Scouts trend Christmas data Australian Trends marketing eliane "know the times" Christchurch sydneysiders cultural diveristy demographer FPA internships Queensland: QLD cold sydney hills TED talk publication office space acf15 sun mover and shaker shbc networking demography education research global generations women hornsby educated wealth and income Jura Coffee wages property market social analysis career spend wealth australian lifestyle perth dream social change renting etiquette christmas 2017 priorities GPO not-for-profit presentations professional services brand shopper's pick divorce ethnography budget Sydney keynote speaker resource mateship Australian Dream medicine australian community trends report social research Births consumerism victoria giving personalities salary forecast commuters workshop paying to work global brand experience product eliane miles not for profit research grandparents collaborative water ACF 2016 population growth sunny days residents jobs New Zealand royal family Sydney Hills Business Chamber retirement HR graphs financial future average Australian Hunter Valley baby names report non profit friends the great screenage data analyst equip Assistant Store Manager schools students storytelling 1975 Jura Australia mccrindle in the media Work place fears friendship Northern Territory socialising parents micro huffington post NBRS program china Do It Yourself conference WA safe village Australian schools culture mortgage optus wealth and income distribution emerging generations optimistic coffee lovers global generaion researcher purpose consumer educhat princess charlotte visual NEETs optus my business awards sunburnt country Tuesday Trend debt 2016 celebration baby media release growth maiden education future waverton sydneycity ACT Report Word Up volunteers summer future of shopping faux-cilising rich meetings social life gold coast investing manly rising house prices Australian communities surname Financial Planning Association of Australia Engineering Manager research services townhouses new york times Sydney’s south west home moreton bay balance australian communities forum transport Real Estate NT happy holidays Northern beaches Event megatrends sustainable royal baby trades school students Merry Christmas happiness hobart insight father's day careers overcast gig long weekend Performance Sentiment Index financial planning Aussies holiday generational trends church geomapping Love social researchers social commentator school trends of 2016 tea trends baby names wealth inequality unemployment food communicate training bus New Zeland conference speaker micro apartments christian Skilling South Australia future of work home owner renter of the future ageing travelling local cooking leadership workshop urban taskforce Gen X donate bondi stay home gen alpha participants brands Christmas day national private wealth shopping in depth interviews menai Sydney Sydney population winter blues census 2016 2016 census tv mccrindle tea TED conference presentation Canberra breakfast Black Friday in Australia Australia Day 2017 earnings TAS social analyst crows nest Black Friday Sales demographic transformations cost economy rule keeper mythbusters 2017 professional the hills screenage business performance jobs of the future 10 years IT Specialists language CPI dreams thought leadership VET infographic wall australian social research organisations ease of travel casual coffee ageing population cancelling event personal growth household marriages 2016 census results annual income ashley fell selfie Sydney Lifestyle Study suburban living surnames travel mccrindle social trends royal business index screenagers investor low density January 26th tattoos NFP event digital economy SMSF Duchess of Cambridge teaching indonesia housing market trend tuesday donation staying in proactive year 12 real cars baby boomers Hornsby Shire Council 2009 visualisation impact employers Australian Bureau of Statistics changing face of sydney students relational video trends analyst anzac cartodb not for profit panel group demographic young australians plans education future report stats relevant Western Australia research data aged care puzzle ACT property property development leadersip Understanding and Engaging with Generation Z Valentine’s Day Research Executive Caregiver newspaper supply and demand social issues growing population high density apartments Channel Seven twentyseventeen clothing learn focus groups mobile teachers the australian dream toys house price rise moderators guide omnibus census Mark McCrindle authenticity Black Friday TDE communication 1968 litter finance event house prices social researcher social media apartment Australian Census darwin generation Z younger generations