Generation Y and Housing Affordability

Monday, October 24, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. Last week our Principal, Mark McCrindle and Team Leader of Communications, Ashley McKenzie were featured in the media about Generation Y and their ability to access the housing market in Sydney.

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the current workforce (34%). Gen Y’s are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times.

While Generation Y are often accused of living a lavish lifestyle, which supposedly locks them out of the property market, it is important to remember that traditional expense categories such as food, transport, health and housing costs are higher for younger people today than that experienced by their parents at the same age. A generation ago the average house price was 5 times annual average earnings while today the average house price is 13 times the average annual full-time earnings.

Here is a quick snapshot of last week’s media coverage:

Housing Affordability Debate

"From the Baby Boomer perspective, they worked hard, they earned what they had but I can also see the Gen Y perspective. The reality is that it's a lot harder to buy a home, the costs have gone up. Gen Y do have to pay off the debt of their degree and there are new categories of spend; technology, internet and phone, costs that their parents didn’t have."  

Parental help becoming essential for young people trying to buy property

"Ms McKenzie, who works for social researcher Mark McCrindle, said borrowing from parents was becoming Sydney’s “new normal”. “Baby Boomers control about 50 per cent of the nation’s wealth so it makes sense young people look to their parents for help,” she said." 

For any media enquiries please email us at, or call our offices on +61 2 8824 3422. To arrange a media interview or if you are a journalist and would like to receive our media updates, please email

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Births cancel plans Retail happy holidays rental stress tv Understanding and Engaging with Generation Z hobart socialising Macquarie University Northern Beaches micro NT market research financial future suburban living paying to work state Christmas lunch easy rider long weekend events proactive Mark McCrindle What is food insecurity? "know the times" tuesday investment online shopping aussie culture storytelling education sector emerging generations facts social researchers ageing population relevant recap educhat equip wedding data analyst population growth australian narcissism wellbeing forum spirituality gig economy insights wealth inequality Aussie average sydneysider Caregiver aged care puzzle debate 10 years speakers Christmas presents 24 million Christmas data staying in households entrepreneur visualisation future-proof darwin grave decision balance NBRS Architecture ageing australians staying home more politics sydney market faux-cilising urban development research visualisation Australia Day 2017 the great screenage Channel Seven mythbusting research data home ownership ideas presentations potts point keynote speaker safe Wagga Wagga census 2016 Melbourne divorce resilience royal baby collaboration employment social change apartments Valentine’s Day VET sector medicine youth impact Generation X participants population map sunny days speakers pack Res Vis local communities travel Kiwi royal residents forecasting training non profit dreams McCrindle Keynote Speakers McCrindle Speakers Tasmania Do It Yourself global retail gender Bathburst Engineering Manager family world social media focus group ACF17 identity domestic McCridle the australian dream weekly earnings Australian schools schools students cars post rationalism leader 23 million monarchy urban living sector wide Scouts innovative vegetarian panel Channel 7 infographic do people still change their surname after marriage? VIC internship owning a home gen alpha social research 2017 easter not-for-profit Australians IT Specialists Christmas season Queensland Christmas in Australia learning styles TEDx Speaker cost Netflix Wellington states optus Hills Shire Council life logan energy household national private wealth commuters charities daily commute USA care support school satisfaction focus groups community engagement children mentor friendship Australia Day volunteers young australians mccrindle tea Duchess of Cambridge spend water cultural diversity maiden socialites GPO affordability entrepreneurial house price rise brand experience lalor park priorities marketing sector wide study video social analyst wolloomooloo food Sydney’s south west Work place internships demographic online careers twentyseventeen investing The ABC of XYZ office volunteering data Royals business performance child care the hills shire global marrickville consumerism capital city teachers land of the middle class weather Performance Sentiment Index students Education Future Forum newspaper responsive public transport System's Architect Financial Planning Association of Australia visual australian communities trends report baby names growth of sydney indonesia australian community trends report HR ashley mckenzie names social analysis forecast lifestyle middle class news slideshare local community rain huffington post menai group ashley fell ABS gen z workshop marriages social trends Northern Beaches Christian School sector organisational culture cartodb woolworths surnames 2014 education future low density leadership workshop sydney metro intern travelling Financial Planning Week conference speaker internet purpose Skilling trends analyst researcher NFP event The Daily Edition Word Up townhouses goals social commentator future of education professional development Australian Population global generaion hopes younger generations JOMO global financial crisis live the dream engage seasons builders financial dreams tertiary education baby names australia report rich royal family Gen Y waverton mateship business index research grandparents employers Black Friday Wodonga contiki Western Australia christian young people healthy future trend pyrmont university TED talk Population Clock graphs rent Gen Z Expert bondi Australian communities Gen X moreton bay cash generation Z parenting giving technology conferences shbc Love Andrew Duffin shopper's pick Jura Coffee group session property price work from home tableau education future report housing market coffee showreel South Australia princess charlotte Australian Communities Trends Research Executive skills crime 1975 networking Australian Trends blaxland eliane hills going out optimistic buildings housing trends summer speaker Territory world youth day volunteering conference wages mccrindle norwest Queensland: QLD stay home who is generation z ultimo google criminal outsourcing emerging technologies list baby wealth distribution bus wage increasing densification national crime rates Black Friday Sales charity trades Canberra research pack Christmas day shopping centre 1980 the lucky country demographer communicate micro apartments Lower Hunter rule keeper holiday US meals follow finance investor men gig screenage engagement work Business analysis teach Willowdale Social Trend government housing growth real DIY customer village media release relational Mark McCrindle in the media survey design infographics survey sentiments ethnography public speaker cloudy days census anzac aged care happiness faith cica food insecurity wealth and income australian communities forum quote mccrinlde CBD media rising house prices daily telegraph property development Financial Planning Association SA workplace media activity omnibus Vocational education award Kirsten Brewer future renter of the future the average aussie volunteer belief 2013 employmer new office alpha supply and demand economic gold coast 2016 census earning cooking research on coffee greatness learner china census data rise of local stats social issues story urban taskforce TDE budget SMART conference presentation religion suburb Charlotte Hunter Valley christmas trees Real Estate new york times income NBRS dare to dream social life 2016 census results perth poor school students population milestone commute learning sydney property market sports dream couple tips litter mobile christianity report university degree baby boomers experience winter school sun house prices sydney speaker Sydney Lifestyle Study retirement church royal influence employmee PSI nfp generation kate middleton the changing face of environmental scanning millionth commuting sydney event Research Director ipswich mccrindle research January 26th megatrends analysis Adelaide infographic wall mccrindle in the media trends of 2016 winter blues growth apartment challenge Sydney faux-ciliser thought leadership Australian Dream Australian Bureau of Statistics educated prince george cold program etiquette leadersip trend tuesday city professional services divorce rate award winner 40 million work-life research report wealth mining boom debt maiden names year 12 staff census fail eliane miles celebration Assistant Store Manager plans christmas World Water Day australia communication meetings sydneycity sydney hills deloitte case study social commentary English schools 2015 professional speaker student google for education SMSF millenials financial independence research services Christmas Stats breakfast surname brisbane career work mates Australian Families Real Estate Institute of Victoria Myth acf15 learn personalities nativity scene friends teaching youth unemployment community event REIV National Conference baby name baby name trends manly Christchurch salary #censusfail average Australian shifts study SRE organisations TEDx authenticity language cancelling plans motivate clothing families Geoff Brailey statistics Hornsby Shire Council overcast TED affordable house price suburbs REIV Conference poker master earn hello fresh VET small business environment hornsby business urban living index Sydney keynote speaker australian real estate pharmacies personal growth qualitative research housing communities social shifts demographics financial home owner Cobbitty-Leppington Mount Annan-Currant Hill wealth and income distribution casual vegemite DESTEL donation education social researcher women not for profit research ACT professional presenters dessert cancelling event mortgage unaffordable earnings financial fears society trends ease of travel in depth interviews leadership cultural diveristy national wealth emerging trends demographic transformations high density insight baby names report toys high school bureau generations Australian demographics screenagers snapshot public holiday Northern beaches Event selfie property market neutral bay futurist 1995 Australia street office space the hills future of shopping future proofing transport data NSW Tuesday Trends EFF curiosity Deaths sydneysiders house christmas 2017 FPA faux-cilise thrive keynote entrepreneurs of today ACF 2016 generational trends sydneysider education research typical australian jobs of the future public speaking not for profit home holidays economy New South Wales optus my business awards teleworking in the media annual income Tuesday Trend workforce changing face of sydney coffee lovers social lives HSC social enquiry product trends of 2017 2016 1994 Crime Rates father's day teacher trends mover and shaker presentation living millennials urban sustainable office opening generation alpha shopping sunburnt country CPI capital cities ACF2017 click ferry define car society WA tea moderators guide fears geomapping demographic trends dreaming baby name predictions consumer collaborative NEETs year 7 future of work TAS india Australian Census goal know the times financial planning data visualisation social census results average aussie growing population high density apartments train Australian Home repayments digital economy chairty culture 1968 February 16 social impact hunger New Zealand Lower Hunter Region publication 2009 results ACT Report FOMO Sydney population fresh workplace culture Black Friday in Australia digital population donate entertainment tattoos 2012 James Ward change choice workers brands Sydney Hills Business Chamber culturally diverse interactive jobs housing affordability baby boom 2020 global generation victoria unemployment resource media commentary mother's day australian social research demography Christmas research Aussies pharmacy New Zeland Elderslie-Harrington park communications food bank community parents brand professional local 24,000,000 ACF innovation property global generations hills shire money speajer Jura Australia Christmas day weather offenders Generation Y Northern Territory area Maxim Accounting event Australian community trends cost of living renting mythbusters Merry Christmas marriage McCrindle Speaker seasons greetings crows nest high density living future proof