Generation Y and Housing Affordability

Monday, October 24, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. Last week our Principal, Mark McCrindle and Team Leader of Communications, Ashley McKenzie were featured in the media about Generation Y and their ability to access the housing market in Sydney.

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the current workforce (34%). Gen Y’s are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times.

While Generation Y are often accused of living a lavish lifestyle, which supposedly locks them out of the property market, it is important to remember that traditional expense categories such as food, transport, health and housing costs are higher for younger people today than that experienced by their parents at the same age. A generation ago the average house price was 5 times annual average earnings while today the average house price is 13 times the average annual full-time earnings.

Here is a quick snapshot of last week’s media coverage:

Housing Affordability Debate

"From the Baby Boomer perspective, they worked hard, they earned what they had but I can also see the Gen Y perspective. The reality is that it's a lot harder to buy a home, the costs have gone up. Gen Y do have to pay off the debt of their degree and there are new categories of spend; technology, internet and phone, costs that their parents didn’t have."  

Parental help becoming essential for young people trying to buy property

"Ms McKenzie, who works for social researcher Mark McCrindle, said borrowing from parents was becoming Sydney’s “new normal”. “Baby Boomers control about 50 per cent of the nation’s wealth so it makes sense young people look to their parents for help,” she said." 

For any media enquiries please email us at, or call our offices on +61 2 8824 3422. To arrange a media interview or if you are a journalist and would like to receive our media updates, please email

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


society Australian schools teach Deaths micro Queensland mccrindle tertiary education housing growth SRE consumerism #censusfail father's day gender manly economy australian communities forum social researcher newspaper case study the changing face of thrive urban living index Wellington NBRS Architecture future of shopping DIY parents greatness click English intern debt healthy future Sydney Hills Business Chamber sustainable personal growth visual resilience education future report EFF narcissism royal influence PSI monarchy twentyseventeen the hills shire royal baby online shopping christianity New Zeland Real Estate socialising impact year 7 Hills Shire Council trends of 2016 buildings communities divorce rate commuters dreaming going out 1968 forecast jobs of the future cars Births financial belief cost mining boom Australian Population religion purpose NT capital cities brand experience census 2016 WA Tasmania home housing market year 12 australian communities trends report couple learning staying in Gen X teaching paying to work social analysis australia local community contiki TDE high density Aussies faux-cilising Sydney culture panel TAS priorities eliane miles technology princess charlotte wages learner DESTEL learning styles motivate sydney event demographic communications internship middle class Skilling budget Wodonga cancelling plans Education Future Forum daily commute insight Melbourne community engagement rise of local research visualisation 1980 ashley fell emerging trends Crime Rates Australia Day world equip spirituality cold annual income VET sector fresh TED talk entrepreneurial Australian Dream marriage Australian Home marriages earning future future of work high density living dream youth Australian Bureau of Statistics professional presenters ideas poker master story small business australian social research bondi ageing grave decision social lives investor rental stress average aussie rain local communities baby name trends education sector baby names australia report geomapping Royals sydneycity tv offenders property market Valentine’s Day plans presentations optus my business awards bus investment SMART aussie culture house prices 2016 census educated VET social researchers 24 million mortgage breakfast relational politics wealth sydneysiders family data analyst tableau typical australian daily telegraph Social Trend low density Merry Christmas follow focus group woolworths men weekly earnings researcher trend tuesday program generational trends baby name predictions innovation teacher retirement social life rent meetings customer sector wide study Love living sydney metro student university Channel Seven fears urban financial future business Wagga Wagga Christmas presents unaffordable safe schools award office opening leadership workshop consumer owning a home ethnography dare to dream happiness Engineering Manager repayments church world youth day social impact Andrew Duffin Myth royal mccrindle tea James Ward media commentary infographic interactive school students tattoos demographer brand housing trends demographic transformations housing training census relevant volunteers qualitative research 2017 research easy rider System's Architect families unemployment social issues mobile CBD speaker engagement generation micro apartments public speaker Do It Yourself Assistant Store Manager forecasting suburban living clothing debate Generation Y in depth interviews workshop demographic trends demographics census fail vegemite employers commute tuesday holiday financial independence internet Work place moreton bay 2016 census results society trends friendship skills staff hobart pharmacies sydney speaker research pack national crime rates publication mover and shaker prince george bureau focus groups public holiday media release teachers events Australian Trends Channel 7 rich culturally diverse deloitte community event communicate Mark McCrindle christmas business performance sentiments the australian dream forum Tuesday Trends goal keynote speaker Generation X home owner research report house price rise conference presentation lalor park grandparents menai hornsby population milestone average sydneysider generation Z Australia Day 2017 trades participants responsive residents dessert children future proof ashley mckenzie school ultimo statistics property conferences Hornsby Shire Council Res Vis online Adelaide government social media ACF 2016 growth ferry house faux-ciliser leadership Scouts New Zealand The ABC of XYZ emerging technologies coffee professional development Queensland: QLD medicine increasing densification leader goals gen z internships shbc tea sector wide Kiwi resource report professional ACT capital city cultural diveristy group in the media faux-cilise hello fresh local Macquarie University Christchurch criminal growing population list travel collaborative McCrindle Speakers suburb moderators guide slideshare 2020 Northern Territory mateship media entrepreneur balance 2015 seasons long weekend wellbeing research data outsourcing rising house prices eliane earn Christmas lunch supply and demand Geoff Brailey education research new york times VIC 1994 social commentator proactive optus housing affordability google for education huffington post Australian Census cooking faith market research sunburnt country CPI engage mythbusters research services infographic wall Sydney keynote speaker crime REIV National Conference Christmas season finance domestic know the times networking baby names winter young people logan christian census data insights wealth distribution ABS social change innovative cultural diversity kate middleton not-for-profit real Territory demography potts point generation alpha Western Australia new office 24,000,000 Vocational education summer Duchess of Cambridge not for profit cica work university degree workplace culture collaboration victoria cash Aussie Northern beaches Event brisbane household Financial Planning Association of Australia 2013 recap census results cloudy days showreel thought leadership environmental scanning news sector Australian Communities Trends keynote Charlotte affordable google speakers pack 23 million future proofing cancelling event tips organisations entrepreneurs of today cost of living facts trends Tuesday Trend future of education names pharmacy infographics sydney hills marrickville Australians socialites anzac mccrindle in the media national private wealth shifts Bathburst ease of travel neutral bay results renter of the future social trends vegetarian language population survey Population Clock social research quote 2014 apartment organisational culture NEETs workplace millionth JOMO wedding FOMO New South Wales the great screenage baby boom baby names report survey design Australian Families experience Real Estate Institute of Victoria study area social shifts poor video perth australians staying home more social "know the times" 2016 data visualisation sydneysider future-proof teleworking personalities professional speaker office space baby easter millennials darwin lifestyle Australia street youth unemployment apartments ACF Northern Beaches Christian School education population growth Research Director 10 years litter earnings pyrmont winter blues trend sunny days nfp education future households wealth and income norwest alpha financial dreams product celebration divorce rule keeper financial fears January 26th royal family mythbusting 40 million NSW ageing population HSC communication stats water The Daily Edition 2012 group session the average aussie weather work-life career acf15 February 16 global financial crisis stay home visualisation overcast non profit change millenials crows nest city shopping centre townhouses work mates Australian demographics shopping global generations shopper's pick selfie GPO travelling Northern Beaches learn educhat energy emerging generations conference speakers women employment trends analyst states community screenage property price snapshot Gen Y optimistic land of the middle class Financial Planning Week Research Executive megatrends etiquette trends of 2017 gen alpha graphs Financial Planning Association parenting wage gold coast Caregiver Word Up waverton urban living toys mentor TEDx conference speaker digital business index train sun Netflix mccrindle research global students storytelling investing futurist jobs salary food 1975 house price award winner media activity public speaking suburbs high density apartments hills shire analysis environment workforce population map home ownership renting brands average Australian life NBRS urban taskforce changing face of sydney Kirsten Brewer SA Canberra meals wolloomooloo village schools students Australian communities national wealth professional services mother's day builders charity challenge FPA aged care curiosity post rationalism marketing office friends high school wealth and income distribution affordability the hills holidays TED omnibus careers generations REIV Conference entertainment child care presentation South Australia aged care puzzle SMSF state hills social enquiry car define hopes baby boomers ipswich baby name economic data event World Water Day income IT Specialists transport young australians identity social commentary authenticity sports cartodb spend school satisfaction blaxland cancel plans