Mark McCrindle and The Changing Face of Sydney

Thursday, August 20, 2015

Sydney, the place many of us call home, is Australia’s economic powerhouse. We are adding almost 90,000 people to our city every single year, and the 5 fastest growing areas in New South Wales are all located in Sydney. Back 50 years ago Sydney had just hit 2 million people, we are going to finish next year at 5 million people.

Sydney is a fascinating and complex landscape where old ways and old attitudes are disappearing. We used to have a cringe factor of, “this part of the city is better than that part of the city” and people would perhaps be embarrassed if they weren’t closer to where the action was. That’s all changed. People in Greater Western Sydney embrace that as their moniker, proud of being a Westie.

And when it comes to work the CBD is no longer the cities undisputed top dog. Sydney is undergoing an opportunity revolution, with entrepreneurial hotspots sprouting up just about everywhere. You’ve got the media and communications hubs around Surry Hills and Ultimo, and high-tech emerging in areas of Parramatta and even in Penrith. It’s not all just happening in the CBD alone.

NSW also has the highest migration of any Australian state, and Sydney – a global city, receives most of this growth. In this city of diversity, the city’s newest citizens form new tribes in its oldest suburbs.

Sydney has many faces, but what binds us, the one thing we all have in common is this often complex, always beautiful, ever-changing city.

The Changing Face of Sydney; Urban Sprawl Goes Vertical

The Changing Face of Sydney; A closer look at Parramatta

The Changing Face of Sydney; Is the Sutherland Shire the new boom town?

The Changing Face of Sydney; The Changing Face of Liverpool

The Changing Face of Sydney; The big Development Flying Under the Rader


Q: Just wondering how many have first language of English?

A: Sydney is one of the most culturally diverse places in Australia. Almost two in three households have at least one parent born overseas, and China may soon overtake England as the country Sydneysiders born overseas were most likely born in.

Q: My children – aged 11 and eight – and I just watched the Changing Face of Sydney. They would like to know how our suburb, Loftus, has changed over the years. Or anything exciting you can tell them about our great suburb.

A: Well it is a fascinating suburb – home to far more families with kids than the state and national average. Averaging two children per household (well above the average) and with more stay-at-home parents than average. Earning more, volunteering more, and with a higher proportion of children than most Sydney suburbs – sounds like a nice, family-friendly place to live.

Q: What does the future of Blacktown look like as a part of the changing face of the western suburbs?

A: Blacktown has consistently been the fastest growing areas in the whole of NSW over the last decade. The Blacktown City area is home to more than 300,000 people, which means it is home to more people than the whole of the Northern Territory!

Q: We have just moved to Mosman from Adelaide, what can you tell me about Mosman, its demographic and its history?

A: Mosman is home to far more females than males - average age is 40, well above Sydney’s 36 and the residents’ earn more and work longer than the NSW average. Three in five of those in the labour force in Mosman work more than 40 hours per week. It is also home to twice the proportion of professionals and managers than the state average.

Q: What are your views on Sydney property growth in the short term? Is this boom likely to continue? NSW future infrastructure projects are encouraged by this strong stamp. What would be the result if the interest rates increase?

A: Yes Sydney’s property prices are no bubble. They are underpinned by more demand (population growth) than supply (new home builds). Not only is Sydney growing around 85,000 people per year, but households are getting smaller so the housing demand is even outstripping population growth. However, Sydney prices will no doubt plateau at some point, as they have before.

Q: Which suburbs have big potential for growth? Where will be more infrastructure developments?

A: Greater Western Sydney is where the population growth is and where there will be a lot of new infrastructure over the decades ahead. Plus prices are beginning from a lower base than the east. And keep in mind that by 2032 Western Sydney will be larger than the rest of Sydney (2.9m compared to 2.7m).

Q: My partner and I are planning to buy a house. What is the quietest place in Sydney?

A: The quiet suburbs on the urban fringes – Shanes Park, Cranebrook, Marsden Park, Badgery’s Creek – are acreage at the moment but will be development central in a few years. So the quiet may just be temporary.

Q: Where is the best place to invest, which suburb?

A: Really depends on budget and also having a long-term view. Suburbs change: Redfern, Balmain, Newtown, Campberdown were once not considered desirable suburbs and are now very expensive. So it is good to look at population growth trends and emerging infrastructure. A suburb not “hot” at the moment if it is in Sydney will be a winner long term.

Q: What are the reasons for different ethnicities to settle in the respective suburbs? (Chinese in Hurstville and Chatswood, British in Manly, etc.)

A: Often it is where they have connection/family and so various suburbs end up with strong ethnicities. For example, traditionally Greeks settled in Kogarah, many from Vietnam called Cabramatta home and more recently a strong connection of those from India to Harris Park.

Q: What proportion of the Hills district is evangelical and also now the Shire?

A: The ABS census data shows religion by denomination and it shows that for example the Hills have less than 19 per cent while the Shire has more than 25 per cent Anglicans.

Hornsby Shire; A shire of opportunity

Thursday, August 06, 2015

The social, generational, economic and demographic trends impacting Hornsby Shire are creating not only new challenges but great opportunities. Unprecedented change can sometimes lead to change fatigue where the response can be to become worried about change, or equally it can lead to change apathy which can create an indifference to change. However by understanding the emerging trends, we can be more prepared for the changes and so rather than becoming defensive or blasé we can respond to the shifts, influence the trends and shape the future.

Hornsby Shire Council: A Shire of Opportunity, outlines ten of the top trends that are redefining the Hornsby LGA and shaping the future of this community. We have been pleased to assist Hornsby Shire Council in conducting this analysis and the trends shaping the region.

The top 10 trends for Hornsby Shire are:

  1. Growing population, increasing densification
  2. Ageing population, transitioning generations
  3. Educational attainment, professional employment
  4. Entrepreneurship for small and home-based businesses
  5. Property ownership and investment growth
  6. Stable workforce, lower unemployment
  7. Mobile lifestyle enabled though public transport and cars
  8. A home for families and the next generations
  9. A place of cultural and language diversity
  10. The lifestyle shire

To view the full, visual report, please click here

If you’d like to learn more about our demographic analysis and trends research, please contact our office today or see our research pack for more details.

For more Sydney-based demographic analysis, see the latest coverage on Channel 7’s Changing Face of Sydney.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


focus groups offenders social researchers not for profit urban living index eliane church balance wealth and income distribution Scouts outsourcing happiness Australian Communities Trends royal baby 2016 transport staff conference digital Population Clock princess charlotte poker master professional celebration narcissism demographer earnings schools students The ABC of XYZ innovation sector google for education English volunteers housing property mover and shaker sunburnt country trends of 2016 public speaking ACT social life staying in trend tuesday hopes area TDE darwin high density apartments waverton school students buildings demographic baby names cost 1980 work-life perth royal family global generations Generation X social enquiry Christmas season define unemployment data financial future research visualisation local communities generations social researcher child care woolworths gen alpha collaborative shopping research pack FPA Tasmania relevant not-for-profit 1968 baby community SA high density coffee Australian Dream newspaper careers long weekend engage Channel 7 tableau household cooking media release Melbourne mythbusters easter student keynote baby name trends data analyst shifts Netflix parenting millennials Northern Territory public holiday grandparents royal housing growth religion sydneysiders faux-cilise sentiments authenticity youth Tuesday Trends marriages Australian Bureau of Statistics video Northern Beaches society VIC insight HSC graphs selfie visual Australian Census teach mortgage prince george huffington post leader apartment moderators guide Merry Christmas consumer Engineering Manager global mythbusting charity Myth mother's day communicate consumerism internships ease of travel rise of local 2015 real optus NT wedding Sydney Christmas lunch plans generation cancelling event future proofing Do It Yourself interactive children victoria winter blues hobart entrepreneur Territory state thought leadership university degree marrickville suburban living house prices Western Australia environment survey low density sector wide internet emerging trends cloudy days cash optus my business awards affordability 2013 IT Specialists Love list career Channel Seven TAS tertiary education social commentary housing market litter professional speaker income toys vegetarian young people twentyseventeen research services neutral bay finance Adelaide national private wealth etiquette group session baby boomers presentations food easy rider sports technology suburb personalities Financial Planning Week educhat lifestyle research slideshare hello fresh lalor park high school 2020 life students researcher visualisation quote energy future proof Australians communities WA Royals Bathburst increasing densification collaboration work hills shire ageing population PSI blaxland organisations engagement financial dreams 24 million mentor housing trends national crime rates teleworking Social Trend future of education small business sector wide study The Daily Edition innovative change panel leadership weekly earnings monarchy proactive investor overcast repayments land of the middle class Valentine’s Day forecasting dreaming South Australia australian social research cartodb schools in depth interviews forum population young australians Australian Home post rationalism Australia Day rising house prices generation Z average aussie kate middleton property market capital cities World Water Day social change budget resilience commute social shifts experience resource deloitte suburbs in the media language tattoos university sun personal growth social trends learning daily telegraph intern weather trends of 2017 social economy google Res Vis GPO wealth social lives networking New South Wales education research curiosity facts sydney speaker news tv media activity year 7 sydneycity couple fears politics challenge divorce entertainment family infographic domestic population map social research bondi millenials trends analyst stay home survey design daily commute socialising house price royal influence Australian schools Australian Families unaffordable Financial Planning Association of Australia snapshot annual income optimistic program australian communities forum investment Queensland: QLD growth REIV Conference parents australia mccrindle research faux-ciliser tips christmas brand experience men moreton bay logan FOMO education future report Mark McCrindle shopper's pick 10 years greatness tuesday holidays Wodonga Australia Day 2017 new york times NSW urban "know the times" stats Financial Planning Association focus group names clothing demographic trends responsive media commentary report February 16 women publication geomapping education future rent statistics home ownership priorities Research Executive meals study System's Architect going out Hornsby Shire Council pyrmont future mccrindle in the media award property price sydney event leadership workshop faux-cilising training urban living results friendship employers market research rich Gen Y NEETs DIY typical australian the changing face of ACF communication mining boom insights futurist data visualisation rain Sydney keynote speaker debate world youth day brand customer eliane miles earn megatrends middle class teaching JOMO demographic transformations Christchurch Gen X Assistant Store Manager Canberra group Births omnibus speakers menai business acf15 mccrindle tea baby name generation alpha Aussies school learning styles wealth distribution dare to dream high density living salary workplace holiday educated case study water ABS click ideas Kiwi renting urban taskforce event know the times future of work REIV National Conference participants national wealth crows nest Real Estate employment tea society trends village house potts point 40 million workplace culture events ultimo entrepreneurial skills 23 million cold community event Wagga Wagga learn product gender paying to work goal thrive EFF professional development conference presentation communications mateship brisbane millionth cancel plans Aussie goals sustainable qualitative research divorce rate year 12 Queensland Wellington Crime Rates youth unemployment trends cultural diversity teachers 1975 home anzac motivate living trend wolloomooloo New Zeland education Deaths work mates 2017 Tuesday Trend fresh Word Up winter Australian demographics recap brands families McCrindle Speakers research data father's day alpha states ashley mckenzie baby name predictions 2014 social impact cars ashley fell nfp generational trends economic Northern beaches Event manly future-proof 2012 conference speaker friends social analysis poor wealth and income Christmas presents financial independence population milestone education sector January 26th local renter of the future aussie culture australian communities trends report culture marketing retirement population growth census city entrepreneurs of today rental stress 24,000,000 DESTEL gold coast New Zealand emerging generations social media dream media internship presentation baby boom shbc government Generation Y townhouses wages Australian Trends builders hornsby social commentator households housing affordability mccrindle cost of living Geoff Brailey ipswich Education Future Forum summer jobs sunny days environmental scanning jobs of the future community engagement spend christianity mobile keynote speaker Northern Beaches Christian School Kirsten Brewer 1994 debt safe online analysis relational teacher emerging technologies equip Charlotte Real Estate Institute of Victoria identity workshop Australian communities owning a home gen z ethnography home owner online shopping non profit financial vegemite dessert capital city school satisfaction rule keeper Caregiver criminal organisational culture socialites affordable residents demographics ACF 2016 Duchess of Cambridge wellbeing marriage global financial crisis crime learner business index follow australians staying home more cancelling plans world seasons CBD growing population workforce