Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

litter wealth and income 1975 logan teacher thrive australian social research affordable names geomapping year 12 IT Specialists sector wide study digital "know the times" statistics housing trends rent local Res Vis university degree teach parents The ABC of XYZ mortgage learner Northern beaches Event living national private wealth DIY suburbs alpha leader nfp rule keeper Wellington System's Architect FPA growing population offenders research pack Tuesday Trends mentor lalor park faux-ciliser national crime rates social commentary social life mccrindle school satisfaction trend tuesday unemployment menai trends high density brand rental stress 1968 debt research data Generation Y Population Clock challenge not for profit resource research The Daily Edition proactive millionth training keynote speaker intern shbc JOMO housing future baby boomers royal family house marriages panel mccrindle in the media wealth tertiary education New South Wales father's day Generation X poor work mates social research mobile leadership workshop 2012 Australian Dream salary research services facts stay home overcast award hornsby news seasons mining boom generations Christchurch Christmas presents Australia Day survey design staying in cancelling plans Real Estate households sydneycity year 7 baby capital city Social Trend public holiday personalities gen z apartment cancelling event REIV National Conference cost of living brand experience forum Deaths urban living demographic focus group priorities Financial Planning Association of Australia professional millenials perth engage happiness demographics Australian schools analysis earn leadership ageing population 2013 house prices focus groups Word Up cooking product housing market summer holiday jobs data analyst winter trends analyst workplace culture communications consumerism February 16 Hornsby Shire Council area participants relational narcissism demographer media optimistic new york times Research Executive real Australian Home eliane miles cars global financial crisis kate middleton customer youth internet hello fresh Australian Bureau of Statistics workforce children goal tableau demographic trends conference speaker media commentary greatness spend sentiments employment Gen X builders generation alpha population states Financial Planning Week Crime Rates property personal growth employers future proofing case study EFF school students Canberra 2014 Australians list hills shire mccrindle tea Adelaide business responsive New Zeland energy innovation educhat environmental scanning low density language baby name teachers interactive celebration events Scouts shopping acf15 Netflix home christmas sector wide recap entrepreneurs of today royal influence optus my business awards wages emerging trends survey gen alpha social researcher ultimo brands couple socialising Tuesday Trend waverton crows nest food anzac economic society future of education shifts baby names skills educated social enquiry Aussies in depth interviews ethnography townhouses friends home owner child care students finance emerging generations education future Channel 7 tips family fears wolloomooloo authenticity internship faux-cilise Aussie government social impact social media Engineering Manager house price owning a home Duchess of Cambridge deloitte VIC tv professional speaker communities infographic royal quote organisational culture cultural diversity australian communities trends report schools students debate learn grandparents growth community event women marriage speakers CBD property market visualisation baby boom English omnibus gold coast marrickville cloudy days workshop student Queensland: QLD blaxland social trends national wealth identity middle class mccrindle research DESTEL researcher visual faux-cilising Caregiver learning ACF world youth day Australian demographics land of the middle class life study long weekend financial forecasting Australia Day 2017 video conference presentation program tuesday coffee NT crime young australians click monarchy easter generational trends 40 million hobart australians staying home more 2017 New Zealand financial dreams men friendship jobs of the future mateship unaffordable Financial Planning Association Do It Yourself GPO 1994 economy daily commute professional development school church cash public speaking cartodb online shopping keynote tea Western Australia organisations graphs NEETs SA Melbourne huffington post household holidays sector plans education research megatrends rain futurist entertainment social shifts brisbane Mark McCrindle cancel plans eliane Australian Trends education social analysis future of work population growth social communication equip entrepreneur ABS internships sydney speaker qualitative research data Sydney optus youth unemployment demographic transformations potts point experience wellbeing Education Future Forum curiosity future-proof TAS research visualisation Queensland global generations world Northern Territory domestic royal baby 24,000,000 sunny days Tasmania neutral bay emerging technologies generation Z etiquette South Australia Myth social researchers marketing Wodonga urban taskforce shopper's pick TDE McCrindle Speakers dream meals ashley mckenzie rising house prices pyrmont event environment insights 2015 NSW clothing wedding Royals teleworking paying to work the changing face of 24 million relevant transport stats online Territory snapshot politics twentyseventeen community engagement investor typical australian commute schools generation income safe woolworths australian communities forum engagement global not-for-profit PSI know the times mythbusters buildings FOMO Charlotte retirement christianity religion REIV Conference publication toys parenting rich poker master WA australia darwin presentation in the media 23 million population milestone ACT volunteers princess charlotte dreaming going out property price insight vegetarian ACF 2016 young people high school Births results staff Geoff Brailey financial independence ashley fell mover and shaker education sector group session wealth and income distribution easy rider trend local communities cold capital cities vegemite ipswich collaborative technology home ownership urban living index housing growth baby name trends victoria January 26th sydneysiders Australian Census population map renter of the future socialites gender google for education winter blues media activity careers divorce rate suburb media release moderators guide university baby name predictions conference business index weather career report sydney event balance change Australian communities financial future census Wagga Wagga Assistant Store Manager trends of 2017 earnings increasing densification Christmas lunch social lives mother's day tattoos newspaper high density living sports non profit annual income group manly HSC affordability networking presentations work future proof education future report Gen Y millennials outsourcing goals work-life city communicate wealth distribution Kirsten Brewer dare to dream Channel Seven mythbusting innovative 2020 prince george criminal Kiwi village ease of travel daily telegraph define Christmas season motivate state data visualisation teaching Merry Christmas Sydney keynote speaker sunburnt country Love Australian Communities Trends Australian Families investment society trends 2016 urban lifestyle consumer aussie culture google residents suburban living renting 1980 learning styles cost 10 years follow dessert sustainable charity moreton bay families thought leadership fresh high density apartments rise of local housing affordability culture bondi workplace divorce Northern Beaches Christian School water hopes trends of 2016 entrepreneurial ideas average aussie budget slideshare collaboration Bathburst community weekly earnings World Water Day Valentine’s Day resilience Northern Beaches repayments sun market research post rationalism social change Real Estate Institute of Victoria social commentator selfie small business

Archive