Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

home technology story house price rise holiday households census fail travelling internships impact Australian Home JOMO the changing face of google for education going out hills entrepreneur ashley mckenzie presentation collaboration Northern Beaches Christian School baby society trends education sector slideshare tips entertainment Tasmania keynote public speaker jobs qualitative research tableau media hills shire showreel social researcher experience car low density anzac speaker safe new york times states gen alpha visualisation infographic storytelling Sydney medicine sports group session fresh newspaper Queensland survey design life proactive professional services video networking Financial Planning Association debate entrepreneurs of today nfp capital city future of shopping potts point salary baby names baby name predictions Australian Dream menai religion socialising future of education define speakers Res Vis engagement stay home shbc quote market research mining boom social shifts case study logan debt equip wolloomooloo 2016 census results baby names report cancelling plans millionth ashley fell ethnography urban twentyseventeen responsive SMSF hopes hello fresh social trends faux-cilise media activity area unemployment students career healthy future population map marketing Social Trend meals royal influence NSW insights celebration SA education research sydney speaker house sunny days financial dreams baby name trends award Western Australia 1975 princess charlotte employers sector wide study apartment wealth sydneycity property price parents February 16 leadership cancel plans winter earn publication social life resource socialites sentiments urban taskforce data visualisation holidays breakfast daily telegraph future proof cultural diveristy Wagga Wagga workshop The ABC of XYZ TED talk World Water Day crows nest in depth interviews focus groups cost 23 million research annual income investing goals Queensland: QLD cash baby boomers children Do It Yourself Merry Christmas divorce investor Australian schools internet financial independence woolworths volunteers spirituality financial future shopping educhat rain keynote speaker Vocational education non profit state mccrindle tea workforce SMART mother's day teachers the average aussie know the times renting Sydney Hills Business Chamber mccrindle dessert clothing shopper's pick data analyst optus my business awards brisbane royal family organisations business performance family marriage pyrmont water results paying to work housing market Caregiver social issues VET media commentary Australian Bureau of Statistics school satisfaction shifts happiness TEDx demographic Territory growing population moderators guide teaching cartodb ageing population sydneysiders christian NT statistics men cloudy days 1968 TED social researchers mentor divorce rate social commentary stats social analysis average aussie food easter learning styles Financial Planning Week future proofing cultural diversity ideas community event professional speaker education future report Mark McCrindle father's day forecasting budget selfie sydney hills TAS Charlotte local community renter of the future capital cities brands year 7 Australia Day 2017 EFF environmental scanning curiosity FOMO faith greatness toys Andrew Duffin collaborative narcissism wage FPA christmas product tv digital Aussie investment baby name mythbusting Christmas lunch families community engagement research pack alpha census 2016 1980 teacher schools students futurist high density living living ACF 2016 property market communities Wodonga REIV Conference coffee new office city acf15 trends of 2016 innovation wealth distribution sydney event world youth day deloitte faux-ciliser Duchess of Cambridge wages eliane social commentator SRE professional presenters Kirsten Brewer social change bondi middle class fears tea presentations demographic trends dreaming not for profit local dream names generation Z high school news communicate business index local communities CPI thought leadership darwin event trends analyst financial fears community neutral bay 2016 Northern Territory the hills Research Director dare to dream townhouses Kiwi belief graphs ACF wealth and income distribution 2020 rich long weekend Sydney keynote speaker national wealth politics communication lalor park child care business owning a home Bathburst school students government Geoff Brailey house price intern social enquiry culturally diverse apartments Aussies shopping centre 2016 census hornsby Crime Rates insight ABS friends global generations census trend tuesday housing Assistant Store Manager online Population Clock buildings Channel Seven social lives staying in gold coast church pharmacies land of the middle class aged care puzzle engage Netflix mccrindle research youth unemployment Work place travel relevant demographics Engineering Manager micro apartments population South Australia personal growth monarchy learn kate middleton increasing densification population milestone house prices plans weekly earnings challenge sun Deaths environment grave decision NBRS Architecture Australian Families consumer WA Canberra Australian Population economic brand experience Gen Y customer gender cars teach young australians changing face of sydney charity Australian Trends blaxland australian communities forum waverton the great screenage the australian dream interactive vegemite employment world cica research data relational summer small business the hills shire future-proof bureau Australians Christchurch commuters tertiary education leadership workshop trends of 2017 resilience poker master friendship growth aussie culture trends typical australian sunburnt country wedding global census data transport outsourcing australian communities trends report prince george New South Wales speakers pack suburb baby boom training REIV National Conference Christmas season McCrindle Speakers Hornsby Shire Council marrickville mythbusters housing trends office tuesday education future Word Up VIC leader average Australian Adelaide DIY household language 24 million mobile emerging technologies poor identity geomapping builders litter rental stress future ultimo internship economy research report ipswich parenting program facts Real Estate 2013 events innovative urban living winter blues purpose Christmas presents conference presentation rule keeper residents high density apartments report etiquette suburbs cost of living public holiday mccrindle in the media social impact group Australia street balance future of work village public speaking GPO workplace education CBD list Australian Communities Trends Northern beaches Event IT Specialists sydneysider NEETs Macquarie University trend train participants housing growth infographic wall affordability royal baby mateship Tuesday Trends university degree property criminal The Daily Edition huffington post jobs of the future post rationalism Northern Beaches 2014 organisational culture ageing grandparents 24,000,000 contiki wellbeing overcast wealth and income bus NBRS micro hobart motivate Skilling professional development millenials young people consumerism offenders analysis social media demography snapshot eliane miles Generation Y royal Hills Shire Council Real Estate Institute of Victoria goal Births Generation X trades forum repayments tattoos daily commute mortgage research services work-life James Ward home owner "know the times" national crime rates university cooking ease of travel office opening visual priorities rent New Zealand google conferences perth teleworking forecast average sydneysider study authenticity learner faux-cilising energy social personalities Melbourne cold suburban living unaffordable optus click Education Future Forum megatrends 2015 optimistic generation generational trends online shopping earning careers home ownership Royals commute 2012 Valentine’s Day domestic PSI demographic transformations seasons culture youth researcher change national private wealth 1994 Scouts emerging trends spend Australian demographics focus group not-for-profit office space communications Australia Day rise of local demographer ACT #censusfail generations Myth high density millennials financial TDE brand women Love cancelling event rising house prices work global financial crisis gen z educated January 26th pharmacy follow crime entrepreneurial schools Tuesday Trend 2017 society work mates English affordable media release real conference housing affordability workplace culture australian social research Australian Census System's Architect moreton bay ferry aged care Research Executive VET sector data generation alpha vegetarian lifestyle omnibus thrive norwest urban living index Australian communities infographics research visualisation supply and demand christianity marriages year 12 population growth staff census results 40 million screenage recap australians staying home more social research Gen X meetings australia victoria sector emerging generations learning Financial Planning Association of Australia weather award winner sustainable manly HSC survey income 10 years easy rider panel Wellington earnings conference speaker DESTEL student baby names australia report finance retirement Channel 7 professional mover and shaker school in the media couple New Zeland sydney metro skills sector wide

Archive