Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

professional services authenticity dessert social lives affordability tuesday brands suburban living train the lucky country thrive cost of living ferry Tuesday Trends housing growth baby names australia report forecast infographics demographic transformations online travel Australian Census collaborative digital Word Up fears cash aged care puzzle mccrinlde christianity Myth stats financial dreams Sydney’s south west goal mccrindle research money university NEETs post rationalism social issues entertainment teaching aged care Australian Trends happy holidays community engagement curiosity identity mccrindle in the media dreaming national private wealth presentation Population Clock Australia Day urban development Willowdale HR cloudy days food mining boom Royals program Work place New Zealand ACF townhouses networking school satisfaction What is food insecurity? faux-cilising christmas trees IT Specialists bus social impact 23 million 2016 census results city Western Australia social life ACT Report norwest daily commute baby boom high density australian real estate CPI geomapping communities year 12 focus group tips Aussie community Australia street lalor park social commentator nativity scene royal Hornsby Shire Council The Daily Edition toys speakers pack VET sector not for profit research internship Sydney keynote speaker sydney property market data the hills shire define teacher consumer staying in seasons greetings princess charlotte quote sun snapshot annual income Hunter Valley ACF 2016 employmee lifestyle wolloomooloo leadersip choice workers product South Australia apartment innovation Australian Population Cobbitty-Leppington generation parents Australian communities McCrindle Speakers local know the times builders parenting emerging technologies renter of the future overcast royal influence global generations media release transport list income wealth mythbusting TAS investor medicine earn 1968 education non profit Canberra shopping centre commuting friends father's day social mccrindle tea holiday casual commute Christmas Stats 40 million forecasting gen z wages Love energy The ABC of XYZ Andrew Duffin housing volunteers employers new office property market local community sunburnt country video ageing budget household trend tuesday Lower Hunter Region motivate micro apartments facts winter blues tattoos retirement australia research report rent generation Z men workplace culture January 26th VET global workplace demography ACF17 urban living care support youth population growth wage youth unemployment careers Financial Planning Week repayments baby surnames 2016 social enquiry social change cooking Engineering Manager average sydneysider trends of 2017 Christmas research survey design analysis kate middleton Mark McCrindle in the media google for education Tasmania Caregiver marriages NBRS Architecture government chairty weather christmas litter professional presenters Channel 7 educhat Christmas in Australia the hills sydney hills media TDE work technology publication Sydney Lifestyle Study equip Kirsten Brewer research pack family internships Australian Families Duchess of Cambridge sydney metro university degree SMART royal family learning Australian Home Queensland: QLD car group Gen Z Expert organisations speajer mythbusters celebration google typical australian growth responsive selfie baby name trends SA year 7 greatness village ease of travel social commentary ashley mckenzie optus my business awards economic logan Jura Coffee paying to work long weekend financial future environmental scanning domestic cultural diveristy ACT daily telegraph debt Queensland balance work mates investment 2012 pharmacies woolworths challenge baby name employmer Christmas data charities teleworking earnings generational trends sustainable school darwin McCridle travelling capital cities new york times vegetarian census results innovative contiki System's Architect gold coast workforce learning styles grandparents showreel office opening unaffordable moderators guide case study census 2016 Australian Dream Black Friday Christmas lunch Netflix Sydney Hills Business Chamber house price wealth inequality spirituality interactive megatrends high density apartments fresh nfp home owner relational house price rise live the dream demographic Macquarie University housing affordability hornsby news skills the changing face of experience social analysis owning a home property price school students food insecurity Australia Day 2017 February 16 Northern Territory giving Northern beaches Event finance Research Director impact financial outsourcing education future report proactive residents religion graphs data analyst presentations Maxim Accounting cold Social Trend story researcher student Performance Sentiment Index easter australian communities trends report Research Executive Australian demographics Black Friday Sales REIV National Conference tea speaker hello fresh US poker master affordable students schools crime property belief career research 24 million screenagers 1980 Mark McCrindle society trends gig economy culturally diverse emerging trends dare to dream financial planning social media results census demographics mobile office space consumerism friendship rain going out economy micro Deaths cica forum meals eliane miles monarchy australian community trends report Scouts Vocational education menai Financial Planning Association of Australia internet conference speaker communicate Jura Australia happiness grave decision follow future Christchurch Charlotte australians staying home more Wodonga coffee lovers wealth and income brand experience thought leadership trends of 2016 urban taskforce Black Friday in Australia teachers 10 years professional speaker breakfast education sector New Zeland insight business demographer Generation Y emerging generations suburb McCrindle Keynote Speakers suburbs sydneysiders JOMO socialites bondi commuters World Water Day names Elderslie-Harrington park keynote speaker gen alpha statistics futurist families pyrmont faux-cilise education future market research participants jobs entrepreneurs of today study salary relevant high density living mateship Aussies financial independence future of work trends politics wealth and income distribution SRE do people still change their surname after marriage? urban living index local communities professional census data Births intern Real Estate Institute of Victoria sydney speaker Northern Beaches unemployment panel visualisation home ownership narcissism baby name predictions Lower Hunter high school optus SMSF demographic trends gender ABS sunny days Financial Planning Association sentiments australian social research christmas 2017 Australian community trends survey DESTEL omnibus future proofing charity workshop communications TED staff Christmas presents Geoff Brailey ethnography Crime Rates storytelling australian communities forum Australian Bureau of Statistics Sydney James Ward alpha crows nest speakers neutral bay English priorities "know the times" optimistic GPO millennials criminal sydneycity conferences population map middle class socialising VIC social trends trends analyst winter FPA census fail dream rental stress twentyseventeen investing EFF Christmas day Business analysis conference housing trends Merry Christmas slideshare New South Wales rich sydney market goals average aussie entrepreneur small business supply and demand Australian Communities Trends #censusfail anzac safe real earning buildings Assistant Store Manager tableau Australians population learner Christmas season the australian dream national crime rates australian Sydney population qualitative research global financial crisis acf15 research on coffee food bank 2020 language growing population cancel plans millionth Retail 2014 gig ACF2017 Education Future Forum cost population milestone collaboration visual ashley fell NT weekly earnings leadership workshop divorce rate baby names donation increasing densification christian change public holiday moreton bay cars mccrindle award social researchers clothing child care dreams learn sports wellbeing Christmas day weather Real Estate NSW entrepreneurial 2013 vegemite click maiden social research Do It Yourself pharmacy national wealth PSI sydneysider Gen X plans children social researcher NBRS house prices 2015 younger generations not for profit Melbourne divorce employment resource baby names report seasons office Gen Y perth Mount Annan-Currant Hill newspaper who is generation z cartodb volunteer donate Tuesday Trend event hobart culture deloitte Wagga Wagga public transport meetings Bathburst education research recap young australians DIY infographic water baby boomers bureau customer global retail Adelaide generations prince george HSC keynote marrickville ageing population FOMO debate wealth distribution volunteering data future proof Wellington jobs of the future sydney event area leader award winner women urban mentor young people work-life training Res Vis data visualisation stay home life research visualisation states easy rider healthy future in the media property development rule keeper blaxland environment public speaking the average aussie living schools students spend land of the middle class sector cancelling event tertiary education mortgage research data marriage business performance capital city events shbc low density 2017 hunger not-for-profit digital economy tv Territory millenials shopper's pick conference presentation sector wide home communication surname insights trend coffee future of shopping CBD media commentary TEDx hills financial fears Generation X future of education work from home Kiwi sector wide study couple holidays TEDx Speaker Channel Seven Northern Beaches Christian School maiden names shopping households brisbane housing market shifts potts point average Australian community event society changing face of sydney ultimo ipswich in depth interviews infographic wall Australian schools organisational culture public speaker huffington post Hills Shire Council screenage church research services faith business index summer NFP event growth of sydney eliane cultural diversity REIV Conference generation alpha victoria Skilling report educated 1975 future-proof purpose rise of local professional development TED talk renting waverton mother's day focus groups 24,000,000 the great screenage marketing ideas online shopping resilience group session social shifts media activity apartments house hills shire cancelling plans Valentine’s Day rising house prices manly 2016 census wedding volunteering brand hopes trades social analyst royal baby teach personalities offenders world aussie culture engage leadership state 1994 mover and shaker poor engagement McCrindle Speaker WA personal growth faux-ciliser world youth day etiquette

Archive