A Census snapshot of the Hills LGA (NSW)

Thursday, July 13, 2017

The results from the national Census give a fascinating snapshot of life in The Hills LGA. The boundaries of The Hills local government area have changed only slightly since the 2011 Census allowing interesting comparisons of how we have changed over half a decade.

Changing households

Homes in The Hills contain slightly more people now (3.2 on average compared to 3.1 in 2011), and two in three have four or more bedrooms compared to just one in three nationally. However they are less likely to be a detached house than 5 years ago (82.4% compared to 84.1% in 2011) and less likely to be owned outright (34.5%, down from 36% in 2011). The costs of housing have been outstripping earnings with rents up 25% since 2011 but average household incomes only up 16%.

Culturally diverse

When compared to the national findings, local households are 35% more likely to be couple families with children, 34% more likely to have at least two cars, and 33% more likely to have at least one parent born overseas. Interestingly more Hills residents report their ancestry as English than Australian, even though only 3.3% of locals were born in England. In fact more people in the Hills were born in China (5.1%) and India (3.6%) than England, with South Korea and South Africa rounding out the top 5 for those born overseas. One in three residents speaks a language other than English at home, with that now most likely to be Mandarin, which has just overtaken Cantonese, showing the more recent migration patterns from mainland China.

Religious affiliations

While locals most commonly identify their religion as Christianity (64.8%), it has declined, while Hinduism has seen the biggest increase, from 3.1% in 2011 to 4.5% now. Of the 650 suburbs in Sydney, Castle Hill has the most number of Anglicans at 5,748 which places it 4th largest nationally for Anglicans.

Age of residents 

The Shire continues to have a younger profile than the rest of Australia with more people under 20 and less people over 65 than the national average. However while 2011 showed a deficit of 30-34 year olds locally compared to the state and national average, this latest data shows a surplus of 35-39 year olds indicating that while those in their twenties and early thirties do leave the Hills, it seems as if they also boomerang on back.

Hills Business Performance Sentiment Index

Wednesday, May 03, 2017

On Friday in conjunction with The Hills Shire Council and the Sydney Hills Business Chamber, we released the Hills Business Performance Sentiment Index which gives an ongoing measure of the local economic conditions and business confidence. 

This study, now in its third year is very important in an entrepreneurial hotspot like the Hills, which is home to more than 20,000 businesses and almost 100,000 employees. 

The area is also strong with start-ups, which are expanding the local economy. Every week in the Hills, 15 new businesses commence operations and with the new transport infrastructure, commercial constructions and emerging urban centres, the number of new business start-ups locally will likely accelerate.

This year’s results highlight the challenging conditions local businesses are currently experiencing. The overall rating this year is lower than last year although the forward forecast remains strong. The current economic conditions are subdued and business expenses are up, yet such is the way of Australian entrepreneurs, their sentiment and outlook is decidedly positive.

Of the 21 measures, the two that scored the lowest, highlighting the biggest challenges, were the increasing business costs and the local infrastructure challenges. The highest two scores indicated that revenue forecasts for the six months ahead will rise and that local businesses forecast they will take on more staff this year. Therefore, the flat domestic economy, issues from under-construction local infrastructure and higher costs to revenue metrics are all viewed as temporary, though challenging circumstances.

Our thanks go to The Hills Shire Council and the Sydney Hills Business Chamber who recognise the importance of this Business Performance Sentiment Index in a growing local economy, amidst volatile times and facing massive change. Their foresight to commission such a project, commitment to its ongoing deployment and generosity in making it freely available to the business community is to be heartily commended.

Download the full report here.

Click below to view the previous Hills PSI Reports

Understanding and supporting business in the Hills Shire: The second Hills Shire Business PSI

Thursday, May 12, 2016

2016 marks the second Hills Shire edition of the Business PSI, a tracking index created by McCrindle to measure business conditions, performance, and sentiment through a survey of businesses residing in the Hills Shire area. The Business PSI can be used across local governments and regions to better understand and support local business.

The Sydney Hills population is growing 20% faster than the national average (1.9% p.a. compared to 1.6% p.a.) at 169,872 people each year, with average households being significantly larger than the national average (3.1 compared to 2.6 people per household) and home to a higher proportion of students, university educated adults and full time workers than the national and state averages.

The Hills Shire Business PSI is an important measure for an area that relies so heavily on small business as a driver of the local economy. The 2016 survey was conducted 6 months on from the initial survey and captures the constant change in the Hills Shire region.

Download the full report here.

Businesses expanding and growing in the Hills Shire

The results from 2016 show that the business environment is more positive 6 months on from the last survey with sentiment being significantly improved from last year. Businesses are expanding and projected to expand even more in the next 6 months, with business owners seeing this not only as a physical expansion but also due to increases in staffing levels, as the region continues to grow.

Business owners more positive about national economic conditions

Business owners perceive the economic conditions of our nation to be considerably better than 6 months ago with conditions expected to improve even more over the next 6 months. This increase was also reflected in perceptions of the local economic conditions.

New Additions to the PSI survey

The Net Promoter Score was introduced in 2016 as a measure of how likely business owners and managers are to recommend doing business in The Hills Shire to a friend or colleague. 78% indicated that they would probably or definitely recommend The Hills Shire as a place to do business to a friend or colleague, showing high levels of engagement.

Chairman of the Sydney Hills Business Chamber, Anthony Moss, in partnership with the Hills Shire Council, commissioned the Business PSI to measure the pulse of the Hills Shire. “The Business PSI survey results reflect a true snapshot of business in the region. We are thankful for those who completed the survey, including individuals representing businesses of all sizes including, medium to large (20+ staff), small (5-19 staff), micro (1-5 staff) and non-employing businesses.”

Hills Shire Council Mayor Dr Michelle Burns endorses the PSI tool. “The Sydney Hills Business Chamber and the team at McCrindle Research have done another fantastic job at measuring the sentiment of businesses in The Hills. It’s great to hear that the sentiment is generally improving – however it’s unsurprising that the main frustration of businesses is infrastructure.”

The results of the 2nd Hills Shire Business PSI were presented on 11 May 2016 at the Castle Hill RSL and are available for download via the Sydney Hills Business Chamber website.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


goal consumerism leader fears culture trends analyst social lives Bathburst brand friendship australians staying home more culturally diverse group family repayments New South Wales australian communities forum baby name networking faith internet father's day royal influence SMART Births demography IT Specialists #censusfail hello fresh financial independence debt conferences responsive program nfp church forecasting Wodonga sector wide city Australia Day 2017 victoria Australian demographics future of work Australia street royal baby data visualisation house price New Zealand gender CPI logan Research Director social researchers TDE jobs of the future REIV National Conference media activity rent World Water Day tuesday rain award winner hobart capital cities collaboration customer SRE Kiwi sector wide study visual domestic in depth interviews social commentary capital city media typical australian national wealth Generation X optus shopping centre earn emerging technologies priorities year 12 know the times Crime Rates google for education social enquiry Deaths growth earning 1980 Sydney cica economic learn workplace Queensland: QLD motivate grave decision not-for-profit hills geomapping moreton bay women keynote speaker tv NEETs interactive office opening Kirsten Brewer publication NBRS Architecture schools Wagga Wagga the changing face of social researcher shifts community engagement huffington post future of education Word Up renter of the future ease of travel toys sydney speaker infographic wall forum emerging trends Gen Y 2016 census showreel house price rise purpose CBD storytelling research 1968 "know the times" entrepreneurs of today australian communities trends report household online mover and shaker alpha technology mccrindle in the media GPO brands shopping cancelling event internship christian Canberra global financial crisis wealth demographics financial dreams Love participants social issues names safe HSC faux-cilising annual income workshop market research WA ACF 2016 Australian Communities Trends entertainment happiness ideas leadership workshop average sydneysider google dreaming English weekly earnings princess charlotte high density The ABC of XYZ events anzac news sector 2014 generational trends Australian Home staff work mates 40 million future potts point speakers menai village collaborative work Wellington holidays middle class world youth day Sydney Hills Business Chamber video Real Estate Institute of Victoria panel society cultural diveristy Aussie REIV Conference event results social life VIC mccrindle tea student manly Royals outsourcing Merry Christmas daily telegraph grandparents qualitative research prince george investor men educated micro apartments Engineering Manager school satisfaction post rationalism income leadership FOMO national private wealth hopes retirement local communities economy social media public speaking NSW career children System's Architect proactive wedding Skilling suburbs acf15 changing face of sydney cancelling plans Hills Shire Council marriages mateship relational social commentator world January 26th ultimo in the media cars generation Z organisational culture marrickville volunteers office speakers pack average Australian workplace culture future proofing students land of the middle class families ipswich ethnography Duchess of Cambridge personal growth business performance global generations Financial Planning Association of Australia social research mother's day snapshot micro plans tattoos Andrew Duffin 2017 Tasmania housing affordability Work place research services transport Real Estate sydneycity faux-ciliser cost of living sunburnt country high density living tertiary education South Australia product unaffordable pyrmont housing 2016 perth community commute professional services hills shire office space easy rider employers urban living financial workforce optus my business awards communities sports rule keeper Channel Seven trades ageing population summer royal organisations public holiday jobs Hornsby Shire Council facts focus groups training business index dare to dream equip budget buildings local community spirituality earnings Valentine’s Day environment survey small business sustainable eliane christmas mining boom marketing analysis resource social change parenting politics breakfast Charlotte university degree baby names australia report tips 2012 omnibus dream 23 million learning styles gen alpha wellbeing education future report online shopping tea twentyseventeen digital graphs norwest education communicate ashley mckenzie property price Australian Families trends spend census results change skills divorce rate Territory investment census data TAS curiosity brisbane states coffee wealth and income distribution Adelaide urban taskforce sydneysiders aged care puzzle socialising VET australia supply and demand global cultural diversity woolworths shopper's pick cash Christmas lunch professional speaker careers DESTEL growing population mccrindle research future-proof trend tuesday data analyst define lalor park VET sector Gen X ABS celebration winter blues rising house prices Res Vis keynote Melbourne waverton train renting generations sydney metro crows nest bureau futurist clothing couple ashley fell pharmacy national crime rates sentiments 1975 teacher housing trends research report 2015 JOMO Channel 7 paying to work lifestyle property market cancel plans click year 7 home Sydney keynote speaker aged care divorce vegemite Australians Generation Y aussie culture quote millennials young australians bondi life learner New Zeland recap schools students easter wage daily commute intern list PSI educhat low density real Assistant Store Manager apartments millionth urban demographic EFF litter home ownership going out FPA DIY sun 24 million ageing Financial Planning Week environmental scanning Northern Beaches 24,000,000 youth Do It Yourself rise of local mentor SA debate travel census 2016 darwin February 16 mythbusting commuters statistics SMSF insight etiquette engage Australian Population contiki the great screenage Macquarie University population growth identity school baby names report financial fears engagement ACF ferry Queensland Aussies suburb goals research visualisation affordability Western Australia 1994 greatness housing market employment conference innovation salary selfie community event brand experience 2020 data social future of shopping narcissism overcast study baby name predictions thrive the average aussie professional communication award sydney event Northern Territory balance builders wealth and income royal family dessert mccrindle seasons monarchy research data christianity poor trend owning a home area infographics university Vocational education local Christchurch population milestone demographic trends townhouses society trends child care living gen z winter australian social research gold coast relevant affordable newspaper researcher energy demographer school students long weekend McCrindle Speakers NT average aussie increasing densification vegetarian trends of 2017 conference presentation slideshare business work-life Netflix belief internships social trends 10 years moderators guide meetings wealth distribution case study property education research mortgage medicine Tuesday Trend future proof language learning professional development wolloomooloo residents criminal Scouts baby name trends the hills shire travelling communications ACT experience insights teaching trends of 2016 thought leadership house challenge Mark McCrindle Financial Planning Association entrepreneur conference speaker house prices households cold holiday follow bus innovative financial future education future presentations fresh authenticity Australian communities teleworking baby names pharmacies professional presenters rental stress population map high density apartments NBRS education sector baby socialites religion shbc weather report Christmas presents unemployment high school wages teachers staying in sydney hills Myth Australian Trends social impact not for profit generation alpha visualisation faux-cilise census fail apartment resilience Tuesday Trends group session meals mobile non profit neutral bay Australian Dream census emerging generations sydneysider The Daily Edition sunny days new office mythbusters crime media commentary megatrends impact new york times investing public speaker generation housing growth marriage James Ward personalities social analysis hornsby Caregiver home owner water research pack youth unemployment Australian Bureau of Statistics rich charity 2013 finance cartodb deloitte presentation state stats optimistic healthy future entrepreneurial kate middleton offenders cooking media release teach urban living index survey design friends 2016 census results Geoff Brailey food Population Clock the hills the australian dream Christmas season eliane miles infographic baby boomers parents baby boom population cloudy days millenials Australia Day Australian schools consumer Social Trend Australian Census Northern beaches Event government Education Future Forum cost poker master forecast focus group young people blaxland Northern Beaches Christian School suburban living speaker demographic transformations Research Executive social shifts screenage car stay home tableau story