A Census snapshot of the Hills LGA (NSW)

Thursday, July 13, 2017

The results from the national Census give a fascinating snapshot of life in The Hills LGA. The boundaries of The Hills local government area have changed only slightly since the 2011 Census allowing interesting comparisons of how we have changed over half a decade.

Changing households

Homes in The Hills contain slightly more people now (3.2 on average compared to 3.1 in 2011), and two in three have four or more bedrooms compared to just one in three nationally. However they are less likely to be a detached house than 5 years ago (82.4% compared to 84.1% in 2011) and less likely to be owned outright (34.5%, down from 36% in 2011). The costs of housing have been outstripping earnings with rents up 25% since 2011 but average household incomes only up 16%.

Culturally diverse

When compared to the national findings, local households are 35% more likely to be couple families with children, 34% more likely to have at least two cars, and 33% more likely to have at least one parent born overseas. Interestingly more Hills residents report their ancestry as English than Australian, even though only 3.3% of locals were born in England. In fact more people in the Hills were born in China (5.1%) and India (3.6%) than England, with South Korea and South Africa rounding out the top 5 for those born overseas. One in three residents speaks a language other than English at home, with that now most likely to be Mandarin, which has just overtaken Cantonese, showing the more recent migration patterns from mainland China.

Religious affiliations

While locals most commonly identify their religion as Christianity (64.8%), it has declined, while Hinduism has seen the biggest increase, from 3.1% in 2011 to 4.5% now. Of the 650 suburbs in Sydney, Castle Hill has the most number of Anglicans at 5,748 which places it 4th largest nationally for Anglicans.

Age of residents 

The Shire continues to have a younger profile than the rest of Australia with more people under 20 and less people over 65 than the national average. However while 2011 showed a deficit of 30-34 year olds locally compared to the state and national average, this latest data shows a surplus of 35-39 year olds indicating that while those in their twenties and early thirties do leave the Hills, it seems as if they also boomerang on back.

Hills Business Performance Sentiment Index

Wednesday, May 03, 2017

On Friday in conjunction with The Hills Shire Council and the Sydney Hills Business Chamber, we released the Hills Business Performance Sentiment Index which gives an ongoing measure of the local economic conditions and business confidence. 

This study, now in its third year is very important in an entrepreneurial hotspot like the Hills, which is home to more than 20,000 businesses and almost 100,000 employees. 

The area is also strong with start-ups, which are expanding the local economy. Every week in the Hills, 15 new businesses commence operations and with the new transport infrastructure, commercial constructions and emerging urban centres, the number of new business start-ups locally will likely accelerate.

This year’s results highlight the challenging conditions local businesses are currently experiencing. The overall rating this year is lower than last year although the forward forecast remains strong. The current economic conditions are subdued and business expenses are up, yet such is the way of Australian entrepreneurs, their sentiment and outlook is decidedly positive.

Of the 21 measures, the two that scored the lowest, highlighting the biggest challenges, were the increasing business costs and the local infrastructure challenges. The highest two scores indicated that revenue forecasts for the six months ahead will rise and that local businesses forecast they will take on more staff this year. Therefore, the flat domestic economy, issues from under-construction local infrastructure and higher costs to revenue metrics are all viewed as temporary, though challenging circumstances.

Our thanks go to The Hills Shire Council and the Sydney Hills Business Chamber who recognise the importance of this Business Performance Sentiment Index in a growing local economy, amidst volatile times and facing massive change. Their foresight to commission such a project, commitment to its ongoing deployment and generosity in making it freely available to the business community is to be heartily commended.

Download the full report here.

Click below to view the previous Hills PSI Reports

Understanding and supporting business in the Hills Shire: The second Hills Shire Business PSI

Thursday, May 12, 2016

2016 marks the second Hills Shire edition of the Business PSI, a tracking index created by McCrindle to measure business conditions, performance, and sentiment through a survey of businesses residing in the Hills Shire area. The Business PSI can be used across local governments and regions to better understand and support local business.

The Sydney Hills population is growing 20% faster than the national average (1.9% p.a. compared to 1.6% p.a.) at 169,872 people each year, with average households being significantly larger than the national average (3.1 compared to 2.6 people per household) and home to a higher proportion of students, university educated adults and full time workers than the national and state averages.

The Hills Shire Business PSI is an important measure for an area that relies so heavily on small business as a driver of the local economy. The 2016 survey was conducted 6 months on from the initial survey and captures the constant change in the Hills Shire region.

Download the full report here.

Businesses expanding and growing in the Hills Shire

The results from 2016 show that the business environment is more positive 6 months on from the last survey with sentiment being significantly improved from last year. Businesses are expanding and projected to expand even more in the next 6 months, with business owners seeing this not only as a physical expansion but also due to increases in staffing levels, as the region continues to grow.

Business owners more positive about national economic conditions

Business owners perceive the economic conditions of our nation to be considerably better than 6 months ago with conditions expected to improve even more over the next 6 months. This increase was also reflected in perceptions of the local economic conditions.

New Additions to the PSI survey

The Net Promoter Score was introduced in 2016 as a measure of how likely business owners and managers are to recommend doing business in The Hills Shire to a friend or colleague. 78% indicated that they would probably or definitely recommend The Hills Shire as a place to do business to a friend or colleague, showing high levels of engagement.

Chairman of the Sydney Hills Business Chamber, Anthony Moss, in partnership with the Hills Shire Council, commissioned the Business PSI to measure the pulse of the Hills Shire. “The Business PSI survey results reflect a true snapshot of business in the region. We are thankful for those who completed the survey, including individuals representing businesses of all sizes including, medium to large (20+ staff), small (5-19 staff), micro (1-5 staff) and non-employing businesses.”

Hills Shire Council Mayor Dr Michelle Burns endorses the PSI tool. “The Sydney Hills Business Chamber and the team at McCrindle Research have done another fantastic job at measuring the sentiment of businesses in The Hills. It’s great to hear that the sentiment is generally improving – however it’s unsurprising that the main frustration of businesses is infrastructure.”

The results of the 2nd Hills Shire Business PSI were presented on 11 May 2016 at the Castle Hill RSL and are available for download via the Sydney Hills Business Chamber website.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


ageing population rich outsourcing Gen X McCrindle Speakers millenials census demographic education future report sector wide study university local community royal influence Elderslie-Harrington park food DESTEL REIV Conference Work place crows nest 2013 young australians storytelling typical australian social issues dreams owning a home social change environment forum student teaching Queensland: QLD weather capital city men average sydneysider January 26th celebration growth IT Specialists Northern Beaches sydneycity group session ACF2017 newspaper vegemite rule keeper SA ideas australians staying home more Australian community trends Australian Communities Trends home Engineering Manager Australia Day households public holiday travelling teachers infographics Australia Day 2017 aussie culture presentation learner sydney speaker ashley mckenzie supply and demand Bathburst Melbourne research SMART Macquarie University money optus Christchurch social analysis growth of sydney capital cities father's day society trends career media release Merry Christmas volunteering baby boomers learning Assistant Store Manager workplace google coffee hello fresh tattoos Territory cartodb Sydney population baby name predictions year 7 events relational infographic pyrmont professional population milestone fresh Real Estate Institute of Victoria future of education leader teach Tuesday Trends Wagga Wagga wages Lower Hunter Region princess charlotte socialising hobart tuesday volunteer Cobbitty-Leppington 24,000,000 Australian communities high school train 24 million social shifts rent demographic trends Vocational education menai visualisation sun educhat wealth lifestyle marriages Mount Annan-Currant Hill urban living Australian Families not-for-profit youth unemployment couple baby name trends bondi land of the middle class government trends analyst financial dreams challenge investing public speaking staying in house prices identity Western Australia sunburnt country generations life screenagers Sydney politics Charlotte research services financial fears national private wealth keynote speaker speakers mother's day australian communities forum community engagement emerging technologies suburb conference impact Australian Trends ACF 2016 renter of the future public speaker volunteers food bank communities not for profit dare to dream marketing global property market Real Estate speakers pack states house Myth 2016 religion VET Andrew Duffin facts leadership workshop professional development high density living intern long weekend Australian Census winter blues online research data relevant urban taskforce youth choice workers casual acf15 jobs sydneysider gen z English program curiosity grave decision Wellington Australian schools forecast Maxim Accounting affordability Queensland food insecurity townhouses Sydney’s south west future proofing communicate keynote increasing densification spend home owner generation REIV National Conference entrepreneurial personalities coffee lovers NEETs economy ACT Report participants 23 million offenders internships organisational culture social commentator The Daily Edition Jura Coffee repayments 40 million hills Australians Res Vis prince george Lower Hunter Social Trend Scouts tableau state students shopping centre gender office opening summer middle class gold coast hornsby debt local Channel Seven results economic faith trades chairty wealth inequality cloudy days poor daily telegraph media activity waverton work-life belief collaboration domestic research visualisation South Australia aged care healthy future stats media commentary demographer weekly earnings Jura Australia social trends financial spirituality authenticity education research follow sydneysiders giving sydney hills seasons megatrends christianity grandparents research on coffee Australian Home Love winter employmer average aussie cancel plans optimistic church tertiary education statistics salary property darwin trends of 2016 business index tea consumerism brands New Zealand not for profit research vegetarian water australian social research transport February 16 research pack gig economy consumer daily commute Generation Y national wealth commute entrepreneur hunger shifts parenting emerging trends pharmacies panel social researchers priorities census 2016 graphs safe PSI Willowdale forecasting mccrindle innovative low density small business teacher unemployment EFF motivate trend tuesday trend work from home NT blaxland income families NSW workplace culture rise of local award showreel sentiments hills shire tips professional speaker children population Hunter Valley christmas social analyst charity debate ipswich village selfie names urban living index wage baby name FOMO buildings Northern beaches Event Education Future Forum meals cancelling plans teleworking earning careers community event work mates Mark McCrindle in the media survey australian real estate census results cancelling event Valentine’s Day future of work Wodonga divorce workshop aged care puzzle Northern Beaches Christian School generation alpha Research Director mentor monarchy dessert proactive demography geomapping marrickville NBRS CBD care support TEDx Gen Y housing growth James Ward Hornsby Shire Council Channel 7 norwest finance What is food insecurity? high density mobile world youth day home ownership lalor park Sydney keynote speaker social lives survey design environmental scanning presentations brisbane online shopping eliane miles twentyseventeen goals #censusfail HSC perth equip sector sunny days ACF17 medicine cold group New South Wales wealth and income distribution holiday rain young people internet deloitte car demographic transformations Mark McCrindle digital non profit house price year 12 study mover and shaker training professional services conference speaker royal mccrindle tea happiness purpose faux-cilising mythbusting story Adelaide social commentary qualitative research business performance ACF news real pharmacy TDE researcher moreton bay litter professional presenters mortgage Christmas presents 2016 census results internship DIY socialites quote property price Royals omnibus World Water Day education future volunteering data analysis employment neutral bay social impact divorce rate Skilling community huffington post marriage social media learning styles unaffordable earnings VET sector Research Executive etiquette faux-cilise australian communities trends report dreaming woolworths networking high density apartments slideshare builders narcissism fears growing population rising house prices award winner speaker victoria cooking crime conference presentation rental stress financial planning System's Architect Aussie charities focus groups interactive data suburban living financial future stay home entrepreneurs of today office meetings VIC work define 2014 contiki click hopes communications the australian dream Do It Yourself shopping future proof new office cica national crime rates mccrindle in the media global generations SMSF house price rise global financial crisis alpha logan product GPO Hills Shire Council wealth and income Netflix Population Clock demographics wellbeing anzac Geoff Brailey Financial Planning Week women overcast responsive cultural diveristy social life residents sydney metro wedding apartments customer gen alpha engage royal baby event university degree christian energy baby boom 2020 renting city Performance Sentiment Index nfp Financial Planning Association of Australia education sector baby names report population map schools students Births social research cost language ethnography housing trends retirement going out SRE the hills shire mccrindle research census data publication potts point future-proof New Zeland housing market Australian Bureau of Statistics ashley fell moderators guide engagement Australian Population holidays business brand experience Tuesday Trend case study bureau optus my business awards report data analyst experience focus group TED talk culturally diverse ABS recap mining boom child care household suburbs JOMO bus ageing communication clothing technology annual income area budget leadership mateship in depth interviews commuting staff earn apartment 1968 the changing face of 2015 criminal collaborative plans friends social researcher toys royal family baby names urban Australia street school cash wealth distribution social enquiry speajer australia cost of living culture entertainment social TAS micro NBRS Architecture future futurist Sydney Hills Business Chamber know the times conferences 1975 donation media Generation X faux-ciliser school satisfaction sports change google for education friendship office space travel baby TED wolloomooloo in the media skills 1994 local communities the hills sustainable who is generation z Deaths commuters insights NFP event innovation dream financial independence list world the great screenage public transport tv paying to work changing face of sydney affordable family education 2017 McCridle data visualisation mythbusters visual research report Business analysis emerging generations generation Z 2016 census Caregiver Word Up resource generational trends manly millionth breakfast school students market research goal brand resilience baby names australia report Australian Dream employmee younger generations Kiwi Australian demographics ultimo average Australian Kirsten Brewer housing millennials poker master Aussies 1980 Financial Planning Association balance population growth WA greatness The ABC of XYZ parents sector wide Christmas lunch society trends of 2017 Tasmania australian community trends report post rationalism thrive infographic wall jobs of the future ferry cars investment live the dream learn personal growth investor donate easter housing affordability trends australian thought leadership organisations screenage the lucky country CPI insight shbc living "know the times" snapshot shopper's pick 10 years the average aussie ACT Crime Rates workforce future of shopping kate middleton sydney event census fail gig FPA Duchess of Cambridge Northern Territory schools employers Canberra micro apartments eliane easy rider new york times 2012 educated ease of travel Christmas season cultural diversity video mccrinlde