A Census snapshot of the Hills LGA (NSW)

Thursday, July 13, 2017

The results from the national Census give a fascinating snapshot of life in The Hills LGA. The boundaries of The Hills local government area have changed only slightly since the 2011 Census allowing interesting comparisons of how we have changed over half a decade.

Changing households

Homes in The Hills contain slightly more people now (3.2 on average compared to 3.1 in 2011), and two in three have four or more bedrooms compared to just one in three nationally. However they are less likely to be a detached house than 5 years ago (82.4% compared to 84.1% in 2011) and less likely to be owned outright (34.5%, down from 36% in 2011). The costs of housing have been outstripping earnings with rents up 25% since 2011 but average household incomes only up 16%.

Culturally diverse

When compared to the national findings, local households are 35% more likely to be couple families with children, 34% more likely to have at least two cars, and 33% more likely to have at least one parent born overseas. Interestingly more Hills residents report their ancestry as English than Australian, even though only 3.3% of locals were born in England. In fact more people in the Hills were born in China (5.1%) and India (3.6%) than England, with South Korea and South Africa rounding out the top 5 for those born overseas. One in three residents speaks a language other than English at home, with that now most likely to be Mandarin, which has just overtaken Cantonese, showing the more recent migration patterns from mainland China.

Religious affiliations

While locals most commonly identify their religion as Christianity (64.8%), it has declined, while Hinduism has seen the biggest increase, from 3.1% in 2011 to 4.5% now. Of the 650 suburbs in Sydney, Castle Hill has the most number of Anglicans at 5,748 which places it 4th largest nationally for Anglicans.

Age of residents 

The Shire continues to have a younger profile than the rest of Australia with more people under 20 and less people over 65 than the national average. However while 2011 showed a deficit of 30-34 year olds locally compared to the state and national average, this latest data shows a surplus of 35-39 year olds indicating that while those in their twenties and early thirties do leave the Hills, it seems as if they also boomerang on back.

Hills Business Performance Sentiment Index

Wednesday, May 03, 2017

On Friday in conjunction with The Hills Shire Council and the Sydney Hills Business Chamber, we released the Hills Business Performance Sentiment Index which gives an ongoing measure of the local economic conditions and business confidence. 

This study, now in its third year is very important in an entrepreneurial hotspot like the Hills, which is home to more than 20,000 businesses and almost 100,000 employees. 

The area is also strong with start-ups, which are expanding the local economy. Every week in the Hills, 15 new businesses commence operations and with the new transport infrastructure, commercial constructions and emerging urban centres, the number of new business start-ups locally will likely accelerate.

This year’s results highlight the challenging conditions local businesses are currently experiencing. The overall rating this year is lower than last year although the forward forecast remains strong. The current economic conditions are subdued and business expenses are up, yet such is the way of Australian entrepreneurs, their sentiment and outlook is decidedly positive.

Of the 21 measures, the two that scored the lowest, highlighting the biggest challenges, were the increasing business costs and the local infrastructure challenges. The highest two scores indicated that revenue forecasts for the six months ahead will rise and that local businesses forecast they will take on more staff this year. Therefore, the flat domestic economy, issues from under-construction local infrastructure and higher costs to revenue metrics are all viewed as temporary, though challenging circumstances.

Our thanks go to The Hills Shire Council and the Sydney Hills Business Chamber who recognise the importance of this Business Performance Sentiment Index in a growing local economy, amidst volatile times and facing massive change. Their foresight to commission such a project, commitment to its ongoing deployment and generosity in making it freely available to the business community is to be heartily commended.

Download the full report here.

Click below to view the previous Hills PSI Reports

Understanding and supporting business in the Hills Shire: The second Hills Shire Business PSI

Thursday, May 12, 2016

2016 marks the second Hills Shire edition of the Business PSI, a tracking index created by McCrindle to measure business conditions, performance, and sentiment through a survey of businesses residing in the Hills Shire area. The Business PSI can be used across local governments and regions to better understand and support local business.

The Sydney Hills population is growing 20% faster than the national average (1.9% p.a. compared to 1.6% p.a.) at 169,872 people each year, with average households being significantly larger than the national average (3.1 compared to 2.6 people per household) and home to a higher proportion of students, university educated adults and full time workers than the national and state averages.

The Hills Shire Business PSI is an important measure for an area that relies so heavily on small business as a driver of the local economy. The 2016 survey was conducted 6 months on from the initial survey and captures the constant change in the Hills Shire region.

Download the full report here.

Businesses expanding and growing in the Hills Shire

The results from 2016 show that the business environment is more positive 6 months on from the last survey with sentiment being significantly improved from last year. Businesses are expanding and projected to expand even more in the next 6 months, with business owners seeing this not only as a physical expansion but also due to increases in staffing levels, as the region continues to grow.

Business owners more positive about national economic conditions

Business owners perceive the economic conditions of our nation to be considerably better than 6 months ago with conditions expected to improve even more over the next 6 months. This increase was also reflected in perceptions of the local economic conditions.

New Additions to the PSI survey

The Net Promoter Score was introduced in 2016 as a measure of how likely business owners and managers are to recommend doing business in The Hills Shire to a friend or colleague. 78% indicated that they would probably or definitely recommend The Hills Shire as a place to do business to a friend or colleague, showing high levels of engagement.

Chairman of the Sydney Hills Business Chamber, Anthony Moss, in partnership with the Hills Shire Council, commissioned the Business PSI to measure the pulse of the Hills Shire. “The Business PSI survey results reflect a true snapshot of business in the region. We are thankful for those who completed the survey, including individuals representing businesses of all sizes including, medium to large (20+ staff), small (5-19 staff), micro (1-5 staff) and non-employing businesses.”

Hills Shire Council Mayor Dr Michelle Burns endorses the PSI tool. “The Sydney Hills Business Chamber and the team at McCrindle Research have done another fantastic job at measuring the sentiment of businesses in The Hills. It’s great to hear that the sentiment is generally improving – however it’s unsurprising that the main frustration of businesses is infrastructure.”

The results of the 2nd Hills Shire Business PSI were presented on 11 May 2016 at the Castle Hill RSL and are available for download via the Sydney Hills Business Chamber website.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Business analysis future proof research data Deaths staying in Mount Annan-Currant Hill IT Specialists sector wide children young australians school students GPO gig futurist population growth 24,000,000 pharmacies proactive year 12 debt seasons greetings millenials easter potts point urban living index Financial Planning Association of Australia travel investor Caregiver career narcissism Christmas in Australia states wages choice workers New Zeland investing future of shopping business performance optus trend sydneysiders ageing population house prices future of work learner award winner capital cities salary the australian dream results live the dream rise of local NBRS national crime rates community event professional presenters average sydneysider Valentine’s Day Wagga Wagga Hunter Valley market research Elderslie-Harrington park rule keeper offenders resilience innovation parents social commentator schools students Understanding and Engaging with Generation Z faux-ciliser dessert gen alpha public transport high density living mother's day society home owner city casual dreams business employment mccrinlde not for profit research rising house prices Real Estate Institute of Victoria Queensland: QLD Generation X McCridle Retail jobs of the future TED education future report purpose investment publication workplace qualitative research 24 million cartodb dream 2014 keynote speaker global Netflix REIV National Conference selfie Christmas season research on coffee gig economy faith Australian Bureau of Statistics collaboration urban development equip local community financial future ACT Report maiden trend tuesday Love workplace culture baby boomers intern blaxland generation Z Work place Geoff Brailey 40 million house shbc travelling domestic Merry Christmas cancel plans moreton bay social media in the media Performance Sentiment Index global generation non profit social shifts 10 years learning styles australian social research work mates follow father's day royal townhouses bus social issues data visualisation jobs average aussie DESTEL christianity Sydney keynote speaker entertainment twentyseventeen going out relevant divorce cancelling event baby names report Cobbitty-Leppington brisbane long weekend NBRS Architecture product families daily commute retirement donate office engage lifestyle unaffordable royal baby employers shopping fears mortgage Christmas data leadership story communications media eliane miles Australian Families the average aussie aged care puzzle list communicate culture recap crime Generation Y census fail February 16 VET USA clothing REIV Conference new office brand commuting meals sustainable 1975 criminal hobart apartments infographic wall trends of 2017 cost Northern Territory supply and demand change population Royals data analyst census results Assistant Store Manager cultural diveristy sydney event presentation youth Christmas research ashley mckenzie wealth and income distribution 1995 faux-cilising financial independence events names presentations parenting authenticity ipswich employmee growing population family forecast outsourcing Australia street the lucky country earnings world The ABC of XYZ holidays social researchers generational trends aussie culture English the changing face of dare to dream Black Friday in Australia Black Friday volunteers stay home goal alpha urban taskforce gender Do It Yourself participants trends of 2016 education research Australian demographics wedding screenage entrepreneurs of today faux-cilise CPI social impact seasons hopes media activity Australian schools winter Mark McCrindle in the media Territory Financial Planning Week wellbeing mobile Duchess of Cambridge vegetarian daily telegraph Christmas presents eliane forecasting finance toys lalor park financial fears woolworths wolloomooloo who is generation z workforce 1980 hills shire leadership workshop census 2016 cold motivate Tuesday Trends public holiday deloitte Christmas day insights analysis thrive case study housing trends Wodonga internships focus group renting sector wide study socialising HR Vocational education Australian Communities Trends internship economy work James Ward anzac norwest generation land of the middle class research mentor demographer weekly earnings teaching social life Melbourne Res Vis Tasmania SA builders mccrindle tea princess charlotte winter blues perth Australian Census church millennials video australian communities trends report contiki changing face of sydney demographic trends customer 1994 23 million fresh Jura Coffee forum 2016 census social commentary interactive data healthy future Christchurch ashley fell education sector meetings FOMO FPA neutral bay January 26th relational digital work-life Charlotte cars easy rider WA grandparents training megatrends public speaking population map rain teach report generations schools acf15 sunny days small business omnibus tableau Christmas day weather world youth day marrickville Macquarie University 2017 NT baby boom census financial future of education speakers pack language media release waverton men growth of sydney Sydney population ACF 2016 ethnography conferences statistics conference survey design TAS baby name summer increasing densification not-for-profit surnames TEDx dreaming environment EFF tattoos technology workshop Kiwi Sydney Hills Business Chamber teleworking responsive Tuesday Trend home Research Director economic marriage Australia Day consumer income vegemite safe demographic personalities visual living Aussies Gen X Sydney’s south west religion demography Western Australia kate middleton Sydney Lifestyle Study survey challenge suburb water tips ultimo socialites bureau shifts Research Executive NSW professional speaker social SMART insight mccrindle in the media teacher Christmas lunch Social Trend employmer global financial crisis Myth friends buildings social change wealth and income storytelling weather house price households happiness mover and shaker education australia students women housing affordability NEETs greatness screenagers research services apartment Mark McCrindle care support experience earn owning a home moderators guide event home ownership careers HSC impact rental stress snapshot property not for profit leader thought leadership crows nest McCrindle Speaker sun Northern Beaches debate Northern Beaches Christian School communities plans CBD university commuters ACF Australian Home renter of the future social analysis emerging generations poker master giving celebration ACF17 sydneysider newspaper award leadersip 2009 Bathburst baby names Australian community trends in depth interviews Maxim Accounting collaborative poor online shopping pyrmont global retail global generaion Christmas Stats Population Clock annual income earning village keynote NFP event community Jura Australia The Daily Edition professional millionth sydney market global generations property price spend australian community trends report 2020 mateship environmental scanning financial dreams mccrindle research Scouts life holiday the hills shire christmas 2017 teachers Hills Shire Council repayments Word Up speajer average Australian cash new york times surname menai young people india personal growth researcher suburban living engagement mythbusters Adelaide educhat child care brand experience education future housing market educated rich 2012 volunteering typical australian australians staying home more politics culturally diverse gold coast consumerism ease of travel manly sydney hills #censusfail population milestone geomapping business index nfp facts SMSF generation alpha World Water Day balance public speaker networking Real Estate bondi panel local growth urban living google for education office opening financial planning cloudy days speaker research report JOMO slideshare china belief DIY hornsby charities cancelling plans micro school satisfaction rent Australian Population mining boom Australian Trends organisational culture energy professional development demographic transformations volunteer australian real estate "know the times" curiosity nativity scene McCrindle Speakers volunteering data Australia Day 2017 goals social analyst university degree TDE royal family social researcher micro apartments the hills affordable year 7 Canberra trends analyst pharmacy sector focus groups Australian communities etiquette Queensland research visualisation post rationalism Lower Hunter tea sports affordability christmas trees ACT high density apartments 2016 census results litter identity Aussie graphs local communities optus my business awards TED talk society trends entrepreneur emerging technologies hello fresh cooking showreel car wealth inequality VIC program social enquiry Black Friday Sales housing growth capital city tertiary education shopping centre 2016 communication Crime Rates Sydney baby name predictions learn cultural diversity click innovative wage train 2013 divorce rate census data mythbusting national private wealth news food insecurity sydney metro 2015 ferry shopper's pick ABS conference presentation sunburnt country food hills middle class visualisation christmas McCrindle Keynote Speakers define suburbs royal influence housing do people still change their surname after marriage? social lives conference speaker optimistic christian PSI unemployment coffee logan budget Education Future Forum know the times quote area VET sector prince george grave decision tuesday Hornsby Shire Council baby entrepreneurial skills spirituality infographics Australians tv System's Architect Kirsten Brewer house price rise mccrindle sydney speaker maiden names aged care priorities research pack 1968 marketing New Zealand paying to work residents urban baby names australia report happy holidays ideas resource sydneycity brands medicine younger generations school indonesia commute Channel 7 high school future proofing speakers marriages future overcast breakfast study australian TEDx Speaker infographic Gen Z Expert national wealth sentiments Northern beaches Event Engineering Manager organisations stats friendship Andrew Duffin transport Gen Y ageing monarchy high density Births Wellington US trades professional services Lower Hunter Region wealth distribution cost of living low density group session chairty future-proof office space victoria couple New South Wales darwin google What is food insecurity? food bank youth unemployment charity learning South Australia Channel Seven household australian communities forum online coffee lovers real Skilling wealth Financial Planning Association emerging trends community engagement property market work from home sydney property market cica state government social research SRE property development ACF2017 hunger student baby name trends media commentary social trends demographics Willowdale the great screenage huffington post gen z internet digital economy trends donation money staff group Australian Dream