McCrindle in the Media

Wednesday, February 10, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Millenials found to be far more likely to quit work than other generations

“Millenials are a multi-career generation, moving from one job to another and from one job to further study or an overseas job. Mobility defines them,” he said.
“They’re a more educated cohort, they’re more tech-resourced. Even when they’re happy in a job they’re passive job hunters because they’re so well networked. People are approaching them on LinkedIn and they want to be future proofed.”
“They are looking for belonging and leading and shaping things. They want to be successful so if employers are empowering and involving them they will stay longer. A pay increase is a short-term fix but in the long term it’s all about engagement.”

Buyers Swap 'Traditional Aussie Dream' For High Density Apartments

McCrinde Research social demographer Mark McCrindle concedes many foreign buyers are getting into the market, but said the lift in demand was also due to more Australian singles, couples and families opting for apartments.

Australia's booming population was underpinning the shift, he said, by pushing up demand for property of which apartments were an affordable type. "In less than 2 weeks we hit the 24 million mark and that's an increase of a million people in just around three years, so it's pretty significant growth," he told The Huffington Post Australia.

Inside Sydney’s homes of the future: A city of cities as homes get smaller and taller

McCrinde Research social demographer Mark McCrindle says Sydney's residential landscape will be forced to change to cope with the population growth, with multi-use residential developments the way of the future and a move away from CBD workplaces.

“We’re essentially going to be a city of cities, with not everyone working in the CBD,” Mark explains. “People will work in the suburbs, in business parks, and we will have second, third and fourth CBD areas where you work, live and play all within the locale.”

Why money is a big issue for Australian retirees in 2016

Social researcher Mark McCrindle said financial instability was an enemy of retirees. After the GFC a lot of people had to change their retirement plans and expectations because so much was wiped off,” he said.

Falling house prices in several states were adding uncertainty to retirees looking to downsize, Mr McCrindle said, while there were social impacts caused by children failing to leave the nest. “Retirees can’t quite make their own independent decisions because they still have adult children living at home.”


According to Optus’ Renter of the Future report out today, three out of ten renting households consider themselves as “choice renters” who are not buying into the great Australian property dream. And when it comes to choice renters, they are three times more likely to be tech savvy.
The report, which was conducted by McCrindle Research shows that 2016 will see a new generation of tech-savvy renters who favour a lifestyle fuelled by freedom, flexibility and choice.
“We wanted to understand the renter and find out who they are. Demographically they’re got punch, geographically they’re got punch and as we’ve found from this technologically they’re amongst the earliest adopters,” said Mark McCrindle, social demographer.

Today's trends are coming at us faster than ever and have a life cycle that is shorter than we've ever seen before. Trends are increasingly global -- and with that, they're bigger, better, and faster.

From a generation who can track, monitor, record and analyse their every moment, to work that is increasingly being done in non-traditional places, here are some trends to watch in 2016.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


mover and shaker ideas social researchers women social lives innovation high school eliane miles growth panel 24,000,000 young people Queensland: QLD suburban living curiosity experience darwin grandparents fresh politics royal baby trades millenials 2012 educated futurist apartment 2016 holiday new york times Sydney keynote speaker shbc tattoos global 1968 government trends village qualitative research census fail 2020 waverton collaborative 2014 digital divorce trend tuesday office social analysis mccrindle tea recap 1980 cost winter blues Australian Bureau of Statistics gen z ashley mckenzie Royals increasing densification Australian communities healthy future insights workplace culture Australian Home states Tuesday Trend australia staff conferences faux-ciliser resilience prince george local community contiki pharmacies celebration NBRS communities coffee sector office space long weekend teacher Aussie Wagga Wagga ACF 2016 TDE education facts sydney event authenticity affordability intern christmas retirement media annual income NBRS Architecture entrepreneurial media activity Northern Territory shopper's pick focus group goals award entertainment gender the changing face of REIV Conference careers Australian Dream overcast royal christian Financial Planning Association educhat mythbusters mentor leadership optimistic February 16 Deaths language faith house price area community families Australian Trends monarchy couple population map case study Valentine’s Day society data sports baby name trends sunny days McCrindle Speakers residents VET sector youth unemployment rising house prices not for profit news energy education future report university engagement manly gold coast pyrmont career storytelling new office aged care Generation X winter generation alpha parents toys community event brands dare to dream networking Generation Y baby boom Geoff Brailey Queensland investor anzac financial independence kate middleton census 2016 holidays average sydneysider JOMO Hills Shire Council snapshot environmental scanning economic offenders Northern Beaches emerging trends demographic transformations water cold school students Territory meetings repayments breakfast workshop earning summer entrepreneurs of today motivate father's day children financial dreams mccrindle in the media housing trends media commentary vegemite mining boom world parenting teach Christmas presents urban investing dream property aged care puzzle housing affordability social change royal influence shopping population Financial Planning Week public holiday Crime Rates click personal growth future-proof alpha crime Kiwi baby boomers socialising ease of travel neutral bay baby name interactive car hopes mccrindle research Scouts slideshare geomapping suburbs South Australia baby names australia report australians staying home more bureau emerging generations urban living etiquette publication Gen X follow wealth and income distribution public speaker Northern Beaches Christian School optus my business awards renter of the future royal family future of education trends of 2016 hello fresh responsive rich fears potts point suburb wellbeing NEETs 2015 youth daily telegraph easter year 7 hills shire social enquiry rain commuters plans learning styles house price rise resource newspaper daily commute FPA define environment socialites outsourcing cultural diversity professional speaker university degree workforce product social researcher affordable collaboration relational research services professional charity ACF child care norwest ageing population leader 2016 census results australian social research young australians visualisation micro happiness quote meals moreton bay urban living index rental stress Charlotte Andrew Duffin learning Merry Christmas paying to work economy online shopping Christchurch home ownership training litter the hills shire learn study cars google for education infographic wall staying in budget graphs names house Do It Yourself sydney metro ABS sustainable SMART engage World Water Day cancelling event REIV National Conference demographic trends work townhouses clothing bus deloitte work-life financial future Channel Seven Sydney Hills Business Chamber ACT real wealth and income event huffington post CBD brand experience mythbusting future of shopping lifestyle in the media #censusfail lalor park small business stay home future proof sydneysider brisbane generational trends FOMO results australian communities trends report faux-cilise baby names poker master New Zealand social media 40 million blaxland students typical australian Tuesday Trends Australian demographics SA safe census high density apartments online social commentator education future Australian schools media release rule keeper state SMSF moderators guide learner New South Wales award winner world youth day global generations internship year 12 Research Executive equip millennials Canberra national private wealth apartments cloudy days System's Architect wages Gen Y speakers Melbourne low density Real Estate crows nest jobs of the future business social research internships Hornsby Shire Council wealth sunburnt country NT society trends housing poor internet employers data visualisation finance Australian Population sector wide study office opening demography faux-cilising consumerism culturally diverse ageing employment Australians group Duchess of Cambridge change generation vegetarian sun keynote speaker "know the times" social issues leadership workshop thrive consumer social commentary research report criminal millionth spirituality conference speaker Australian Communities Trends shopping centre micro apartments wealth distribution cancelling plans mother's day tuesday community engagement cartodb Australian Census analysis Wellington Australian Families list proactive visual GPO 1975 housing growth dreaming demographic Love impact train Wodonga business performance demographer teaching priorities buildings trend Macquarie University Social Trend local Population Clock Kirsten Brewer presentations home trends analyst national crime rates English 2017 megatrends student communicate keynote Real Estate Institute of Victoria cooking dessert unaffordable Aussies in depth interviews Australia Day social shifts social tv mortgage presentation ethnography wage medicine workplace public speaking sydney hills local communities personalities communications forecasting video shifts the australian dream wolloomooloo travel Bathburst logan church Births cost of living PSI woolworths not-for-profit education sector average aussie households The ABC of XYZ relevant social trends mateship narcissism report going out school satisfaction organisational culture organisations rent ashley fell aussie culture James Ward middle class forum sector wide thought leadership family group session story investment 2016 census research pack social life property price income research visualisation skills eliane Myth salary brand pharmacy builders weather Word Up Australia Day 2017 google infographic work mates VET victoria volunteers 10 years non profit earn household marriages forecast teleworking domestic hornsby focus groups program cica weekly earnings friends survey design balance Western Australia men customer city financial fears renting VIC home owner population milestone ferry purpose future proofing the average aussie tableau food acf15 global financial crisis CPI NSW 2013 sydneysiders spend greatness Mark McCrindle 24 million baby name predictions market research capital city teachers seasons SRE DESTEL travelling land of the middle class statistics WA post rationalism schools selfie tertiary education twentyseventeen high density living events housing market generation Z jobs entrepreneur census results rise of local sydney speaker HSC Adelaide education research tea research Caregiver challenge 1994 communication living debt researcher supply and demand DIY property market survey generations 23 million marriage nfp princess charlotte owning a home national wealth baby names report menai data analyst ultimo Skilling cancel plans debate ipswich grave decision business index average Australian bondi omnibus australian communities forum hobart high density unemployment divorce rate participants gen alpha technology belief stats demographics the hills transport Assistant Store Manager marrickville easy rider financial professional services Education Future Forum New Zeland christianity Channel 7 culture social impact Tasmania know the times The Daily Edition school conference presentation mobile commute tips Christmas season house prices future TAS Work place life urban taskforce marketing wedding January 26th Sydney professional development Engineering Manager population growth research data Christmas lunch future of work earnings mccrindle Netflix religion cash EFF sentiments capital cities innovative perth friendship growing population sydneycity IT Specialists Res Vis trends of 2017 optus schools students changing face of sydney emerging technologies Northern beaches Event baby Vocational education identity goal Financial Planning Association of Australia conference insight