Australia's Cooking Landscape for Hello Fresh [Case Study]

Wednesday, February 15, 2017

We were delighted to partner with Hello Fresh in conducting new research into Australians weeknight cooking behaviours and decision-making processes.

The Report

These insights are explored in the thought leadership report titled Australia’s Cooking Landscape, which reveals the research insights into Australian weeknight cooking behaviours and decision-making processes.

The full report is available for download here.

The Infographic

The key insights have been pulled together in the infographic below, titled A week in the life of cooks in the Aussie home and reveals how:

  • Australians value homemade meals,
  • Many find it difficult to find time to plan for their weekly meals,
  • Despite being busy and time poor, many Australians still allocate time in their week to spend at the grocery story,
  • Not only are Australians finding it stressful cooking for their household, but ‘food inspiration can sometimes create overwhelming expectations’, and
  • Australians have a strong desire to be more adventurous in the kitchen and to create a variety of healthy weeknight dinners.


For more information on our research and visualisation services, please feel free to check out our Research Pack, or get in touch!

P: 02 8824 3422


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


trend tuesday community engagement personalities sydney metro Australia street urban professional suburb teleworking children South Australia professional speaker repayments Wellington Sydney keynote speaker Real Estate Institute of Victoria educated Gen Y faux-cilising divorce owning a home conference presentation NT generations Myth coffee mythbusters optus 1968 goals Melbourne medicine office SMSF list weekly earnings demographics stay home Duchess of Cambridge mccrindle tea technology young australians google emerging technologies overcast budget sydney event dare to dream earnings identity home ownership group session royal baby names communicate daily telegraph youth unemployment student twentyseventeen conferences bondi Hills Shire Council commute learn toys investing optus my business awards australia the lucky country research visualisation tuesday proactive collaboration growing population rich interactive NBRS Architecture family motivate Australian schools typical australian investor father's day going out leadership workshop skills cost of living darwin child care curiosity financial fears Queensland: QLD speajer language religion VET Vocational education shifts Aussies celebration visualisation Financial Planning Association of Australia wedding society wealth responsive charity education Kiwi SMART spirituality social impact parenting woolworths Sydney Hills Business Chamber eliane miles in depth interviews unemployment hello fresh house sydneycity Financial Planning Association teacher demographer etiquette impact workforce mccrindle dreaming volunteer trends organisations FOMO changing face of sydney gold coast wolloomooloo public holiday REIV Conference social trends Generation X IT Specialists 24,000,000 summer resilience professional development sector wide cultural diversity equip state New South Wales property consumerism crows nest schools students Sydney population milestone Engineering Manager work futurist schools James Ward social shifts learning wealth distribution Education Future Forum Love not for profit cars System's Architect life employmee report dessert showreel presentation professional services emerging trends hobart neutral bay population map learning styles car world education future population public speaker aged care Financial Planning Week donate school satisfaction online chairty optimistic meetings tattoos monarchy change Northern beaches Event REIV National Conference real safe personal growth financial planning hopes household train 1980 research services EFF community event food bank education research Do It Yourself wellbeing business index 1994 Willowdale seasons screenage men the average aussie donation marrickville learner renting cica researcher entrepreneur families trades Channel 7 networking research on coffee investment christianity suburban living public speaking national private wealth live the dream recap financial independence population growth teachers Population Clock follow future-proof moderators guide ideas rental stress social issues define Macquarie University daily commute focus group princess charlotte vegetarian Australia Day Northern Territory social media fears stats micro Canberra wealth and income distribution households offenders home forecast Northern Beaches JOMO geomapping high density living video research events charities weather GPO youth perth Australian demographics business performance apartments educhat The Daily Edition results culture eliane snapshot 10 years politics manly conference speaker earn trends of 2016 energy local communities office opening money blaxland Wagga Wagga australian future proof Australian Families census 2016 breakfast shopping centre infographic workplace leadership sunburnt country nfp customer Merry Christmas salary volunteers Australian Home increasing densification communications capital city middle class rain states in the media Valentine’s Day lifestyle faux-ciliser low density tertiary education gen z affordability internships selfie office space happiness gig sustainable university average aussie annual income mentor social researchers product social education sector mining boom experience Charlotte high density environment government grave decision digital wealth inequality VIC anzac rise of local moreton bay demographic mccrindle research Mount Annan-Currant Hill travel average sydneysider cold Jura Coffee resource housing megatrends Generation Y NFP event logan sydney hills shbc Australians builders hunger training Andrew Duffin Australian Dream Sydney’s south west tips average Australian winter ACT Report tv wages apartment ashley fell mythbusting commuters aged care puzzle event tea communication data analyst work-life Wodonga supply and demand social change google for education friendship gig economy suburbs keynote speaker volunteering data brisbane poker master Aussie local jobs of the future market research infographics "know the times" coffee lovers TED Christmas lunch Scouts generation alpha ACF 2016 cloudy days criminal staying in domestic Queensland australians staying home more australian community trends report world youth day Bathburst media activity australian real estate finance year 7 media commentary belief ageing population business plans generation research data wealth and income story shopping research report innovative hills school townhouses ipswich DIY new office mobile award FPA insights land of the middle class Christmas presents DESTEL Research Director aussie culture January 26th cartodb pharmacy clothing future church facts teaching sydney speaker Netflix easy rider focus groups goal Western Australia newspaper balance professional presenters cost future proofing jobs women australian communities forum intern case study mover and shaker Skilling Births narcissism trends analyst baby name trends generational trends career group Mark McCrindle social research 2012 australian social research high school Social Trend housing trends healthy future rising house prices publication Word Up volunteering cooking English wage baby names purpose cultural diveristy research pack entertainment ashley mckenzie ageing internship employmer PSI social researcher Hornsby Shire Council national crime rates mother's day sector NSW not-for-profit census fail not for profit research area authenticity engagement travelling online shopping 24 million capital cities new york times thought leadership presentations sector wide study future of shopping CBD easter Research Executive Work place millionth menai year 12 dream sentiments growth the australian dream sydneysider participants mortgage employers mateship New Zeland collaborative gen alpha students food insecurity Gen X pharmacies micro apartments Geoff Brailey high density apartments teach social commentary entrepreneurs of today house price rise global financial crisis unaffordable village baby names report visual huffington post house price housing market ABS potts point ferry dreams baby names australia report crime lalor park royal community university degree city 2016 Res Vis media release Australian Communities Trends storytelling the changing face of future of work New Zealand leader the hills shire VET sector property market earning 2014 census trends of 2017 winter blues school students HSC priorities speakers pack World Water Day cancelling plans shopper's pick February 16 What is food insecurity? forum social enquiry cancel plans SRE innovation census data victoria workplace culture Assistant Store Manager award winner baby name grandparents 40 million rent financial 2017 marketing Cobbitty-Leppington hills shire friends internet ethnography poor thrive economy NEETs Australian Trends Australian Population education future report 2016 census results paying to work Kirsten Brewer social life kate middleton renter of the future sports vegemite global rule keeper debate ACF sun living tableau demographic trends Northern Beaches Christian School national wealth Christmas season buildings giving ACT slideshare infographic wall brand TDE generation Z housing growth 1975 urban taskforce Real Estate Royals social analysis staff young people residents brand experience quote data Christchurch cancelling event Tuesday Trend the hills Australian Bureau of Statistics spend divorce rate bus Elderslie-Harrington park bureau baby name predictions house prices hornsby study consumer Channel Seven challenge litter debt speaker sunny days royal influence McCridle faux-cilise Australian Census economic prince george retirement The ABC of XYZ food TAS insight ACF17 baby boomers marriage socialites demographic transformations statistics greatness marriages Deaths panel 2013 trend small business Territory 2016 census 2020 Tuesday Trends alpha millennials christian ultimo royal family workshop emerging generations culturally diverse holidays long weekend mccrindle in the media Jura Australia relational keynote media careers care support omnibus urban living index Australia Day 2017 relevant non profit McCrindle Speakers TEDx casual CPI NBRS brands socialising financial dreams ACF2017 communities speakers forecasting income urban living deloitte affordable outsourcing choice workers qualitative research analysis click acf15 pyrmont holiday meals global generations 23 million baby news conference waverton faith census results financial future local community transport sydneysiders entrepreneurial christmas Australian communities Australian community trends gender baby boom australian communities trends report social lives post rationalism engage 2015 Tasmania housing affordability #censusfail SA employment WA ease of travel work mates demography Crime Rates home owner property price the great screenage Adelaide parents cash program graphs know the times society trends survey TED talk water data visualisation millenials future of education environmental scanning norwest organisational culture survey design social commentator fresh Caregiver contiki couple