2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.

 

We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.


SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.


McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.


Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 


We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.

 

SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 


Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 


Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.


SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


SESSION 4

Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 


Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  


Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  



We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Hornsby Shire Council [Case Study]

Wednesday, August 24, 2016

At McCrindle, our forecasts identify trends. Our strategy informs decisions. Our research future-proofs organisations. The social, generational, economic and demographic trends impacting local communities create not only new challenges but great opportunities. Unprecedented change can sometimes lead to change fatigue where the response can be to become worried about change, or equally it can lead to change apathy which can create an indifference to change. However, by understanding the emerging trends, we can be more prepared for the changes and so rather than becoming defensive or blasé we can respond to the shifts, influence the trends and shape the future.

We are engaged by some of the leading brands and organisations across Australia to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

It is a privilege to see our research in action in the Hornsby Shire’s bench-marking report. This report has been designed to inform community members, councillors, staff and other government agencies about local issues for Hornsby Shire residents. The results of our research can be summarised in the following top 10 trends we identified across the Hornsby Shire. 

Top 10 trends for the Hornsby Shire

  1. Growing population, increasing densification
  2. Ageing population, transitioning generations
  3. Educational attainment, professional employment
  4. Entrepreneurship for small and home-based businesses
  5. Property ownership and investment growth
  6. Stable workforce, lower unemployment
  7. Mobile lifestyle enabled though public transport and cars
  8. A home for families and the next generations
  9. A place of cultural and language diversity
  10. The lifestyle shire

Read or download the report for the latest demographic and social trends insights affecting Hornsby Shire


About McCrindle Research Solutions

For great organisations, innovation is the oxygen of success. To innovate effectively, organisations need to understand the times and track the trends. Our market and social research services not only utilise the best research tools but ensure that the findings can be implemented by incorporating the most useful research output. Check our our Research Solutions pack to see how we can assist your organisation today.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

post rationalism Financial Planning Association of Australia Australians cost Mark McCrindle home owner optus facts meetings impact Population Clock logan community engagement follow house demographic trends REIV Conference business sunny days long weekend insights social researcher national crime rates future of work cartodb weather online Queensland 2016 census weekly earnings plans capital cities DIY mccrindle research marrickville property price language intern leader 1980 education Australian Dream australian communities forum happiness Valentine’s Day domestic trends of 2016 cars census data visualisation FPA screenage SRE faith celebration urban living index young people world youth day World Water Day aussie culture christian ultimo narcissism australia sector ACF 2016 optus my business awards Financial Planning Week consumerism breakfast online shopping Tasmania 2020 young australians slideshare university degree conference presentation proactive Northern beaches Event Engineering Manager 40 million mateship brand experience school satisfaction social commentary food fears organisations EFF mccrindle in the media residents financial annual income marriage thought leadership sydney hills life seasons NBRS financial future finance Australian Population entrepreneurial survey survey design baby name generation Z cica customer Australian Communities Trends Australia Day 2017 learn kate middleton hobart TDE Hornsby Shire Council SMSF gold coast goal South Australia entrepreneur family data analyst internships baby name predictions Charlotte Adelaide organisational culture state goals daily telegraph home stats repayments eliane miles population growth Do It Yourself Tuesday Trends careers social states wealth social analysis tuesday acf15 group Generation X housing growth area cooking curiosity socialising personal growth sydneysider urban budget McCrindle Speakers rain ashley mckenzie poker master education research January 26th baby boom selfie apartments Northern Territory australian social research moreton bay religion snapshot market research entertainment research pack story renting storytelling mentor Northern Beaches Christian School communicate global Christmas lunch office opening NEETs environmental scanning housing market Netflix future-proof The ABC of XYZ holiday educhat affordability research rule keeper google for education clothing Kirsten Brewer royal future proof networking princess charlotte woolworths manly product litter baby workplace geomapping commuters growth students households future proofing resilience christianity summer royal influence professional presenters gen alpha housing trends urban living the hills shire public speaker sunburnt country leadership the average aussie visualisation English social researchers unemployment Research Executive sydney speaker economy researcher forecast trend tuesday trends analyst meals wages baby names australia report house price rise waverton Kiwi community event new office Christmas presents education sector wolloomooloo aged care future of education infographic wall ipswich housing affordability mythbusters average aussie changing face of sydney trades study wage marketing Real Estate Institute of Victoria increasing densification ideas emerging technologies lalor park workshop middle class Word Up medicine affordable mining boom experience generation FOMO future of shopping travel HSC city easy rider dare to dream blaxland engage national wealth tertiary education the changing face of personalities business performance water forum media release report high density living investing conferences overcast REIV National Conference suburb recap James Ward relevant priorities builders sector wide Christmas season property list Australia Day Australian Families typical australian learning styles speaker Aussies media February 16 society divorce employers workforce child care communities Andrew Duffin case study financial independence educated trend friends Caregiver speakers pack millionth entrepreneurs of today baby boomers ACT baby names report alpha infographics analysis census results VIC social media year 7 sydneycity Western Australia youth unemployment teacher lifestyle 2013 Sydney Hills Business Chamber sun cloudy days participants royal family ABS belief home ownership conference average Australian Research Director suburbs in depth interviews year 12 TAS Scouts group session brand award winner Hills Shire Council house price demographic Vocational education global financial crisis victoria shopping centre the hills Work place equip outsourcing Wagga Wagga mobile news future Channel 7 land of the middle class NBRS Architecture internet unaffordable world cancel plans house prices national private wealth forecasting tv debt define holidays crows nest Australian Home media commentary research services Christchurch parents fresh energy Assistant Store Manager leadership workshop high school women moderators guide Channel Seven earning society trends going out pyrmont low density Generation Y social change capital city thrive click baby names tips The Daily Edition debate communication cancelling event shopper's pick youth 2015 friendship generational trends families social enquiry car focus groups millenials video quote Aussie suburban living household teleworking cold Merry Christmas in the media grandparents Duchess of Cambridge collaboration speakers Australian Bureau of Statistics VET optimistic insight healthy future motivate australian communities trends report christmas bureau investor townhouses workplace culture Sydney urban taskforce local hornsby innovation wealth and income distribution ashley fell mccrindle Australian demographics social lives apartment SMART employment jobs sydney metro Northern Beaches etiquette Wellington Queensland: QLD ageing #censusfail winter blues coffee marriages socialites crime commute volunteers growing population change anzac perth New Zealand New South Wales research visualisation dreaming financial fears responsive Social Trend presentation wealth distribution mover and shaker social issues school learner office IT Specialists ease of travel sydney event statistics Deaths research data training public holiday retirement Melbourne GPO tea community culturally diverse 2012 village faux-ciliser rich keynote shopping social life high density high density apartments gender greatness contiki ageing population balance earnings results buildings new york times dessert small business DESTEL 23 million 2016 paying to work children salary social trends wealth and income trends of 2017 owning a home Skilling eliane cancelling plans millennials huffington post prince george keynote speaker relational global generations rental stress teach school students investment bus Crime Rates shifts Myth NSW JOMO mythbusting hills shire program the great screenage nfp renter of the future digital know the times internship potts point schools students ferry housing parenting mother's day menai Australian communities challenge office space safe skills cash rise of local charity not-for-profit government stay home 2014 population map Wodonga visual vegemite CPI publication offenders innovative Australian Census focus group Tuesday Trend neutral bay staff Education Future Forum local community bondi 2016 census results award sustainable hopes qualitative research couple monarchy shbc not for profit generations dream ethnography norwest australians staying home more teachers professional services real rising house prices easter property market professional google Australian Trends 10 years cost of living Births living travelling New Zeland 1975 politics hills population milestone omnibus CBD poor Australian schools winter sector wide study staying in WA census 2016 wellbeing education future report SA work-life royal baby 1968 baby name trends environment darwin 1994 pharmacies social impact Geoff Brailey demographic transformations resource divorce rate megatrends aged care puzzle generation alpha rent education future train sydneysiders PSI criminal professional speaker trends transport demography earn brands work futurist public speaking jobs of the future research report supply and demand Res Vis gen z income events grave decision names Royals the australian dream Real Estate event 2017 tableau Sydney keynote speaker infographic culture technology father's day mortgage emerging generations local communities showreel micro apartments NT identity authenticity sports faux-cilising pharmacy teaching 24,000,000 System's Architect population Financial Planning Association wedding church ACF demographer schools sentiments social shifts Macquarie University financial dreams business index vegetarian newspaper daily commute VET sector 24 million Gen X twentyseventeen Love non profit census fail engagement purpose university collaborative "know the times" data presentations faux-cilise interactive Australia street spirituality hello fresh Gen Y student economic social research professional development brisbane cultural diveristy Territory emerging trends learning spend communications Canberra census data tattoos demographics Bathburst social commentator micro consumer work mates toys deloitte cultural diversity average sydneysider men mccrindle tea conference speaker career panel media activity graphs

Archive