2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.

 

We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.


SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.


McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.


Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 


We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.

 

SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 


Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 


Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.


SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


SESSION 4

Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 


Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  


Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  



We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Hornsby Shire Council [Case Study]

Wednesday, August 24, 2016

At McCrindle, our forecasts identify trends. Our strategy informs decisions. Our research future-proofs organisations. The social, generational, economic and demographic trends impacting local communities create not only new challenges but great opportunities. Unprecedented change can sometimes lead to change fatigue where the response can be to become worried about change, or equally it can lead to change apathy which can create an indifference to change. However, by understanding the emerging trends, we can be more prepared for the changes and so rather than becoming defensive or blasé we can respond to the shifts, influence the trends and shape the future.

We are engaged by some of the leading brands and organisations across Australia to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

It is a privilege to see our research in action in the Hornsby Shire’s bench-marking report. This report has been designed to inform community members, councillors, staff and other government agencies about local issues for Hornsby Shire residents. The results of our research can be summarised in the following top 10 trends we identified across the Hornsby Shire. 

Top 10 trends for the Hornsby Shire

  1. Growing population, increasing densification
  2. Ageing population, transitioning generations
  3. Educational attainment, professional employment
  4. Entrepreneurship for small and home-based businesses
  5. Property ownership and investment growth
  6. Stable workforce, lower unemployment
  7. Mobile lifestyle enabled though public transport and cars
  8. A home for families and the next generations
  9. A place of cultural and language diversity
  10. The lifestyle shire

Read or download the report for the latest demographic and social trends insights affecting Hornsby Shire


About McCrindle Research Solutions

For great organisations, innovation is the oxygen of success. To innovate effectively, organisations need to understand the times and track the trends. Our market and social research services not only utilise the best research tools but ensure that the findings can be implemented by incorporating the most useful research output. Check our our Research Solutions pack to see how we can assist your organisation today.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

sunny days volunteers relevant Queensland: QLD pharmacy Research Executive curiosity Geoff Brailey Merry Christmas Wagga Wagga 24 million staying in FPA Australian Home teaching emerging trends socialites 2016 census daily commute sector wide brisbane national wealth future-proof balance leadership workshop ACT group social enquiry christmas New Zeland grandparents The ABC of XYZ panel meetings optus my business awards social trends long weekend ethnography learn wolloomooloo Australian Census Queensland online shopping rental stress royal forecasting not-for-profit coffee child care organisational culture alpha forecast geomapping stats interactive young australians hills shire states 2013 ABS research public speaker renting ashley mckenzie click SMSF learning styles faux-cilising easter speakers lalor park the average aussie middle class internship year 7 ultimo Real Estate Institute of Victoria Gen X census results education sector dare to dream father's day dream Wellington responsive christianity financial dreams WA retirement living trend tuesday future proof millionth community engagement social Deaths domestic going out Financial Planning Association of Australia work mates small business financial future royal influence train FOMO VIC renter of the future engage typical australian Kiwi REIV Conference environmental scanning world youth day communities cooking annual income teach ease of travel wealth distribution social impact Word Up Channel Seven monarchy environment high school qualitative research travelling baby name trends church conference speaker society commuters change royal family capital city land of the middle class area logan christian office space staff Christmas presents car budget wealth TAS gender couple builders teleworking Financial Planning Week cash Love socialising Melbourne identity faux-ciliser public speaking holidays trend generation Z demographics debt millenials house kate middleton sydneysiders challenge twentyseventeen cancelling plans dreaming baby name in the media mythbusters internet home ownership names income leader media case study australian social research government future of work motivate technology vegetarian capital cities future waverton employers ideas DESTEL real australia selfie SA aussie culture deloitte sydney speaker happiness gen z Christchurch slideshare huffington post google for education youth unemployment urban living index generation alpha report keynote pharmacies cold demographic trends networking changing face of sydney gold coast conference social change Adelaide community event business Australian Dream resilience increasing densification events moreton bay youth consumerism litter students sentiments employment poker master social issues 2012 social lives property market city Channel 7 conference presentation communications weekly earnings affordable mccrindle wealth and income distribution Territory presentations aged care Valentine’s Day census fail population growth online investing mythbusting ashley fell population map darwin market research Myth program goal Real Estate entrepreneurs of today Engineering Manager newspaper cultural diversity storytelling ACF 2016 Christmas season know the times resource cancel plans narcissism rising house prices future of education TDE tips 24,000,000 hello fresh anzac CBD optimistic internships criminal social researcher professional development local business index high density Wodonga divorce rate digital event Tasmania office opening publication investor New Zealand workshop priorities owning a home Western Australia housing growth social life suburb video intern NSW HSC participants paying to work baby Sydney jobs of the future financial independence Northern Territory focus groups social commentator poor Australian schools cancelling event property price sector wide study house prices learner social commentary acf15 omnibus average aussie System's Architect children Australia Day 2017 social analysis winter wellbeing language professional recap moderators guide rise of local wages analysis unemployment blaxland religion mateship sydney hills tea Sydney keynote speaker rule keeper Netflix visualisation baby boom teacher norwest 1994 education professional speaker demographer property group session innovation 2017 energy apartment world focus group ACF Australian Bureau of Statistics wedding New South Wales Generation X schools offenders university degree social researchers tv demographic transformations households Aussie Bathburst Crime Rates news ageing collaboration social media debate Social Trend growing population outsourcing research services parenting sports consumer JOMO Australian demographics The Daily Edition Christmas lunch Charlotte research pack perth communicate education research society trends media activity education future report brands urban global financial crisis water marrickville hobart generation Caregiver Northern beaches Event overcast eliane hopes Res Vis Royals suburban living marriage authenticity holiday ipswich experience townhouses workplace culture bureau spend entertainment 2015 personal growth 1968 housing affordability snapshot social research Hornsby Shire Council relational food lifestyle school students nfp Scouts high density apartments thrive future proofing workforce mobile national crime rates mining boom jobs school satisfaction shifts economy google media commentary Kirsten Brewer trends of 2017 home sun PSI seasons salary schools students new york times Mark McCrindle baby name predictions Canberra young people data visualisation victoria conferences educhat innovative women optus toys easy rider student plans media release "know the times" bus earnings statistics wealth and income keynote speaker tattoos parents Assistant Store Manager eliane miles research visualisation Population Clock australians staying home more public holiday stay home megatrends potts point futurist emerging technologies earn results housing trends training mother's day the australian dream mentor school pyrmont January 26th crime insight forum village tuesday global brand experience organisations 2016 tableau work-life suburbs South Australia Duchess of Cambridge teachers crows nest 10 years state national private wealth daily telegraph high density living aged care puzzle 2020 2016 census results population milestone tertiary education infographic trends of 2016 GPO study mccrindle in the media hornsby home owner sydneycity February 16 generations in depth interviews marriages safe NT generational trends product Tuesday Trends survey design World Water Day friends cartodb survey neutral bay McCrindle Speakers new office sustainable house price rise housing not for profit house price career work brand finance EFF divorce menai families shbc cloudy days social shifts economic global generations affordability mover and shaker cost winter blues residents household infographic wall greatness friendship leadership sydney metro gen alpha Do It Yourself collaborative family skills charity Australian Families personalities faux-cilise urban taskforce 1975 vegemite list educated manly trends university award winner politics medicine ferry transport royal baby Generation Y bondi ageing population communication contiki goals wage shopper's pick graphs baby boomers the hills shire rain learning entrepreneurial presentation Northern Beaches Australian Trends rich office healthy future shopping IT Specialists Australia Day Australians research data woolworths meals commute earning non profit buildings rent the hills supply and demand visual data analyst emerging generations baby names census local communities 1980 demographic insights summer unaffordable fresh follow etiquette equip mortgage financial fears Australian Communities Trends year 12 culture australian communities trends report life millennials financial fears Northern Beaches Christian School entrepreneur REIV National Conference define Education Future Forum careers DIY proactive urban living researcher data the changing face of sector dessert repayments population sydney event Australian communities Births customer 40 million education future #censusfail mccrindle research investment housing market travel clothing mccrindle tea culturally diverse engagement English men census 2016 thought leadership Gen Y prince george workplace cars marketing community Financial Planning Association princess charlotte growth award trends analyst celebration low density sunburnt country post rationalism Tuesday Trend story weather facts quote Aussies NEETs australian communities forum 23 million cost of living 2014 professional services

Archive