New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

keynote speaker younger generations entrepreneurial VIC careers professional presenters household states contiki professional speaker communities SMART affordability 1968 NBRS Architecture Hornsby Shire Council entrepreneurs of today career hello fresh teaching average Australian engagement tableau sector What is food insecurity? men commute Population Clock tea Aussies Territory mccrindle fears sydney event VET kate middleton holidays commuting motivate young australians financial trend lifestyle Australian schools demographic trends wolloomooloo research report data 40 million tv tuesday goals internet Black Friday Sales social researcher wealth and income baby name predictions Black Friday annual income Northern beaches Event WA crime micro Australian Bureau of Statistics ageing population entertainment potts point 2015 national wealth brands victoria friendship market research housing growth growth New Zealand screenagers resilience coffee lovers Births debate housing market optus ethnography fresh urban development 24,000,000 communications English innovation financial fears research pack education future report volunteers world youth day Gen Y Generation Y REIV National Conference Christmas lunch ageing the lucky country christian unemployment The Daily Edition statistics prince george social research house price sunny days teleworking religion ashley fell 23 million authenticity demography budget jobs consumer work darwin post rationalism Res Vis learning TEDx Speaker sector wide toys interactive Queensland australian social research families australians staying home more litter 2016 rising house prices brand experience Christmas presents Christmas day weather social issues bondi Australian community trends insight eliane miles the changing face of faith Financial Planning Association future of education social commentator Social Trend food insecurity real Mark McCrindle optimistic royal influence teacher Australian Communities Trends new office data analyst community engagement hills shire HSC car Australian Population focus group Channel Seven property purpose mateship middle class world urban media release click Myth Hunter Valley alpha balance education NT millennials youth unemployment increasing densification urban taskforce the hills tips employmer Royals dream the australian dream ACF2017 learning styles Sydney Lifestyle Study sydneysider recap video brisbane research services volunteering repayments food Generation X stats school winter Research Director land of the middle class local community ACT selfie ACF TEDx internships NSW medicine gold coast mother's day ultimo grandparents church poor financial independence mentor Vocational education the average aussie micro apartments South Australia census 2016 Lower Hunter Region emerging generations baby name personalities showreel bus water sun networking language ACF17 collaboration salary Research Executive events national crime rates weekly earnings personal growth holiday wellbeing forecasting Sydney keynote speaker outsourcing speaker Kiwi residents rain baby professional services speakers pack Christmas data hills belief housing affordability New South Wales in depth interviews parenting gig economy the hills shire google for education skills money social researchers award aged care puzzle IT Specialists paying to work christianity census results casual financial dreams conference presentation waverton TDE Real Estate Institute of Victoria blaxland australian communities forum Love cooking social analyst cancel plans capital city manly high density apartments financial planning charity study home ownership socialising Western Australia Australian demographics coffee publication census data facts sports meetings friends monarchy university degree Melbourne logan Sydney Hills Business Chamber survey the great screenage low density social life spend community event hobart income Hills Shire Council capital cities retirement changing face of sydney GPO census fail FOMO snapshot McCrindle Keynote Speakers Crime Rates social shifts sector wide study engage choice workers wealth inequality earn wages school satisfaction faux-cilise Caregiver marketing huffington post names McCrindle Speaker James Ward Channel 7 cultural diveristy sunburnt country apartments wedding young people 1975 pharmacy presentations public holiday McCrindle Speakers future proofing Financial Planning Association of Australia suburban living The ABC of XYZ divorce rate Christmas in Australia cancelling event Engineering Manager 2016 census PSI Duchess of Cambridge workplace ACT Report 2017 staff group session education future Jura Coffee society households Do It Yourself leader Kirsten Brewer ipswich breakfast public speaking NFP event event Skilling stay home data visualisation conference organisations volunteering data change forum local communities vegemite millenials renting February 16 communicate New Zeland wealth distribution learn socialites lalor park buildings Adelaide sydney market 2014 future CPI generation Gen Z Expert growth of sydney product employment environmental scanning travel global financial crisis shopper's pick vegetarian TED talk rule keeper ideas social lives greatness social enquiry narcissism Gen X not for profit conferences city experience shifts research data teach home infographic wall wage trend tuesday innovative goal global generations cost infographic donate family demographic program educated media ferry research on coffee royal family Business analysis census menai australian community trends report hopes participants anzac mccrindle in the media baby boom population milestone SRE average aussie professional development trends of 2017 dreaming non profit year 12 daily telegraph optus my business awards System's Architect who is generation z graphs mortgage news consumerism insights politics CBD futurist house price rise energy earning community trades Christmas season work mates rise of local pharmacies hunger acf15 marriages living Northern Beaches Christian School donation list Northern Beaches EFF train shbc not-for-profit focus groups analysis Australia street 1980 small business media commentary cold earnings faux-cilising national private wealth presentation award winner high density living princess charlotte baby names father's day baby boomers tattoos cloudy days wealth and income distribution debt mccrindle research leadership workshop affordable moreton bay social analysis curiosity environment screenage marrickville thrive "know the times" owning a home property development Black Friday in Australia trends divorce Wagga Wagga slideshare giving eliane communication students property price REIV Conference sydney hills 2013 safe chairty couple resource long weekend economy Mark McCrindle in the media baby name trends Australians learner celebration Christmas research high school trends of 2016 unaffordable research visualisation population growth in the media Scouts leadership aussie culture future proof shopping criminal educhat Wellington public speaker population sydney property market impact proactive aged care teachers live the dream office opening ease of travel travelling public transport intern Bathburst know the times Maxim Accounting Deaths work from home brand commuters christmas 2017 australian Geoff Brailey visual workplace culture townhouses Queensland: QLD child care new york times daily commute Australia Day 2017 government business performance online customer charities research suburbs parents nfp crows nest emerging technologies sydneysiders US visualisation healthy future Andrew Duffin Financial Planning Week Real Estate trends analyst wealth happiness sydneycity Australian Trends global retail newspaper Tasmania Australian communities area speakers TED builders ACF 2016 care support average sydneysider property market Valentine’s Day seasons shopping centre SA woolworths mining boom qualitative research #censusfail not for profit research McCridle supply and demand group global spirituality technology mobile schools students 1994 storytelling gen alpha volunteer demographic transformations apartment SMSF office space Canberra Australian Home rent year 7 housing trends generation alpha school students cash high density weather staying in panel Australian Dream Performance Sentiment Index collaborative etiquette demographics conference speaker sentiments Sydney’s south west culturally diverse Christmas day researcher australian communities trends report clothing generations Lower Hunter domestic Retail plans investing World Water Day workshop rental stress VET sector bureau follow urban living index entrepreneur story suburb neutral bay typical australian urban living Cobbitty-Leppington omnibus twentyseventeen local university DESTEL 24 million geomapping dessert keynote millionth 10 years food bank relational mythbusting emerging trends offenders generation Z employmee Northern Territory professional Education Future Forum future-proof dare to dream organisational culture going out NBRS renter of the future social trends online shopping case study rich economic business index priorities cica 2016 census results sustainable children Aussie define internship gen z Christchurch meals Jura Australia culture google home owner transport marriage thought leadership JOMO Charlotte results TAS Assistant Store Manager media activity women baby names australia report digital economy challenge cultural diversity mover and shaker relevant Wodonga megatrends investor speajer Sydney population gender royal baby dreams ashley mckenzie equip growing population finance infographics Tuesday Trend work-life faux-ciliser state 2020 Sydney Macquarie University business christmas future of shopping village cancelling plans social commentary forecast house norwest youth social change Tuesday Trends Netflix schools digital mythbusters Word Up survey design ABS moderators guide Willowdale DIY mccrinlde australian real estate Australian Families demographer perth social media overcast house prices responsive FPA summer housing hornsby cartodb future of work cars training report royal sydney speaker life investment social impact identity deloitte easy rider easter population map Mount Annan-Currant Hill gig generational trends pyrmont society trends social NEETs baby names report employers financial future tertiary education Australian Census Australia Day sydney metro australia student 2012 jobs of the future education sector Work place quote office grave decision cost of living workforce January 26th education research Merry Christmas Elderslie-Harrington park winter blues mccrindle tea poker master

Archive