New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

skills Australian demographics crows nest builders Australian schools potts point REIV National Conference Australian Census financial home owner cash tips suburb motivate religion educated demographic facts optimistic visualisation Res Vis baby names Australia Day 2017 crime follow education future social research selfie in depth interviews Australian Bureau of Statistics anzac ACF environmental scanning community national wealth keynote speaker eliane miles state World Water Day optus australian communities trends report australia FPA salary acf15 sydney speaker emerging technologies kate middleton sector wide generation Z 1994 Generation X education research experience spend happiness social media dream forecast easter Christmas season Territory Do It Yourself supply and demand video shifts 2016 future proofing mentor Assistant Store Manager WA names omnibus grandparents energy SA world youth day real church dreaming demographics commute visual brand school lalor park culture meals domestic affordable Hornsby Shire Council narcissism Aussie training hills shire politics growing population report mortgage stay home house price rise McCrindle Speakers cultural diversity tattoos challenge study affordability language marketing monarchy ACT living demographic transformations overcast Engineering Manager population milestone Channel Seven bondi Education Future Forum group young australians hornsby wealth distribution sunburnt country christianity Geoff Brailey wealth and income divorce social researcher data visualisation cold house society trends increasing densification long weekend brisbane going out census ideas curiosity research services urban FOMO small business shbc australian social research social analysis data work-life Scouts digital group session participants analysis trend quote publication financial independence Financial Planning Association of Australia wellbeing not-for-profit marriage university degree ashley fell Kiwi royal baby home ACF 2016 retirement learning life sector school satisfaction pyrmont entrepreneur NT future proof insight infographic wall plans new office national private wealth Duchess of Cambridge mccrindle in the media teaching neutral bay community event SMSF moreton bay employment paying to work generations Sydney insights debate suburbs Aussies housing affordability divorce rate mccrindle tea 2013 focus groups System's Architect EFF New Zealand market research optus my business awards consumerism child care village new york times twentyseventeen women land of the middle class men socialising relational eliane social commentary trends of 2016 google Social Trend renting infographic demographic trends investing schools students internet Australian Communities Trends statistics outsourcing social impact educhat sector wide study conference presentation focus group unemployment winter blues population map seasons norwest manly school students owning a home tuesday family DIY megatrends urban living entrepreneurial daily telegraph Northern Beaches Christian School Research Executive careers average aussie meetings victoria Northern Territory entertainment property market world nfp VIC vegetarian leader teleworking baby name Financial Planning Association not for profit define parenting water christmas community engagement Australians household media commentary Births research pack Wagga Wagga qualitative research cost of living personalities GPO Love environment education Christchurch IT Specialists program online vegemite earn generation alpha royal rent teacher transport housing internships teachers engagement workplace summer mover and shaker royal family finance future of work Valentine’s Day Myth education sector hobart tertiary education learning styles daily commute emerging trends shopper's pick wage friendship faux-cilise intern presentation generational trends generation weather father's day stats couple faux-cilising growth Real Estate pharmacy capital cities winter relevant learn The Daily Edition annual income 2015 Population Clock parents celebration millenials futurist conferences staff teach slideshare communications volunteers career innovative sunny days home ownership engage property price Christmas lunch criminal menai Canberra households dare to dream wedding repayments pharmacies local communities leadership JOMO google for education high density 10 years education future report Adelaide forum social list consumer Caregiver conference speaker results global financial crisis blaxland 2014 high density living mobile buildings Merry Christmas year 7 PSI office economy holidays government Wellington etiquette public holiday cost CBD global generations baby Melbourne conference professional Australia Day toys weekly earnings deloitte click hello fresh Sydney keynote speaker darwin 24,000,000 city urban taskforce events January 26th work mates case study ageing Tuesday Trends baby name trends thrive TDE financial future public speaking sydneycity Queensland: QLD the changing face of TAS social change wealth and income distribution schools suburban living communities resource newspaper cancelling event mining boom litter wolloomooloo holiday demographer youth the australian dream year 12 office space Australian Trends survey product housing growth poker master REIV Conference social life earning Gen Y mccrindle research royal influence hopes data analyst Deaths Crime Rates faux-ciliser ashley mckenzie storytelling DESTEL social enquiry food "know the times" greatness authenticity personal growth medicine dessert professional development goal Tuesday Trend research data Kirsten Brewer fears social researchers Real Estate Institute of Victoria HSC in the media Northern Beaches workforce speakers presentations February 16 housing market sports media release aged care perth baby boomers cooking property English tableau employers house price communication work wealth gender urban living index goals young people national crime rates future research visualisation budget Australian Families geomapping leadership workshop graphs know the times collaborative friends investment global Financial Planning Week forecasting rental stress responsive society proactive Australian Home New Zeland equip university states Tasmania interactive organisations residents Channel 7 post rationalism trends Royals capital city professional speaker earnings award sentiments office opening innovation keynote poor future of education Northern beaches Event middle class trend tuesday sydneysiders recap technology safe Wodonga rise of local 23 million charity rich economic shopping mother's day Queensland Charlotte cancel plans gold coast online shopping Christmas presents mythbusters 1968 workplace culture ageing population jobs of the future low density South Australia socialites gen alpha high density apartments identity NEETs Australian Dream healthy future population jobs marrickville 40 million communicate alpha youth unemployment australian communities forum fresh Gen X internship house prices trends of 2017 apartment collaboration aged care puzzle social trends non profit brands renter of the future housing trends rule keeper ethnography thought leadership entrepreneurs of today New South Wales population growth clothing millennials students business index The ABC of XYZ cars research australians staying home more financial dreams mythbusting organisational culture resilience high school area cartodb 2012 24 million student millionth easy rider investor aussie culture income 2020 2017 Western Australia NSW workshop rising house prices sustainable prince george huffington post 1975 social shifts snapshot ipswich ultimo tea lifestyle sydney event wages princess charlotte brand experience Netflix waverton survey design Mark McCrindle future-proof media ease of travel researcher social commentator gen z local mateship tv news event moderators guide priorities networking balance townhouses media activity coffee Word Up baby boom cloudy days 1980 baby name predictions rain mccrindle learner bureau unaffordable children social lives customer ABS sun marriages panel business Generation Y emerging generations trends analyst Australian communities staying in woolworths debt offenders families typical australian change logan cancelling plans Bathburst

Archive