Generation Z defined; The 5 characteristics of today's students

Friday, September 09, 2016


For today’s students, growing up with the emerging technologies at their fingertips has blurred the lines of work and social, of study and entertainment, of private and public. They now live in an open book environment – just a few clicks away from any information. They connect in a border less world across countries and cultures, and they communicate in a post-literate community where texts and tweets are brief, and where visuals and videos get the most cut-through.

At McCrindle, we are regularly engaged by a variety of organisations to assist with understanding who Generation Z is, what context they are being shaped in the traits that define them. Before we can engage this generation, we first need to understand them.

So how can we understand the emerging generations and their learning habits? Well, based on our research, here are five characteristics of today’s students:

Social

Traditionally, learning took place in the classroom and the practice and application through homework. However, in the 21st Century, content can now be accessed through technology anywhere, and often in very visual and engaging forms. Thus we have the flipping of education where the learning takes place outside the classroom, but the essential engagement and practice is still conducted at school, by the all-important facilitator, rather than the teacher.

Mobile

Not only through technology do today’s students interact, but they are mobile in terms of the jobs they will have and the homes they will live in. It is therefore important to think about how you can equip this generation with not just content but resilience in a changing world.

Global

Today's generation of students are truly global, and are the most likely generation to work in multiple countries. They’re the most globally connected and influenced generation in history and are not limited to the local, but are global as never before.

Digital

We've called the emerging generation, Gen Alpha, but we also call them Generation Glass, because it is not just pen and paper, but iPads and screens on which they will learn, which are designed to not just display the written but the visual. While today’s students need literacy they also need digital skills to thrive in this changing world.

Visual

In an era of information overload, messages have increasingly become image-based and signs, logos and brands communicate across the language barriers with colour and picture rather than with words and phrases. Communicating symbols and pictures with stories isn’t an entirely new concept. Most ancient forms of communication such as indigenous rock art, reinforces the notion that it is pictures not words that tell the story. Visuals are also the way in which the brain processes information best. It can retain visual symbols and images rather than just written content. Our analysis of learning styles has shown the dominance in the visual and hands on learning styles, above auditory delivery form, which has traditionally dominated the classroom.


To find out more about Generation Z, visit our site generationz.com.au and if we can assist with any presentations on the topic of the emerging generations, please feel free to get in touch.


About Ashley McKenzie - Team Leader of Communications at McCrindle

Ashley McKenzie is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. 

Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.


DOWNLOAD ASHLEY'S SPEAKERS PACK HERE.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

post rationalism children typical australian 2020 teaching entertainment slideshare cancelling event norwest politics litter Do It Yourself Queensland Northern beaches Event royal brand experience employment System's Architect daily telegraph charity woolworths cloudy days interactive office opening shifts real WA Queensland: QLD annual income hopes social students cartodb poor education research marriage innovative event year 7 South Australia wage entrepreneur going out research data Duchess of Cambridge Australian Families TAS sun marrickville schools crows nest education future salary national private wealth conference speaker sustainable Territory Australian Dream apartment workplace lifestyle hello fresh insights fresh The Daily Edition insight urban taskforce seasons learner public speaking collaboration debate young australians emerging trends HSC meals residents divorce rate google summer social shifts professional speaker life national wealth Kirsten Brewer overcast church stats high density living priorities vegemite housing affordability award equip authenticity Wagga Wagga outsourcing infographic suburbs food visualisation February 16 relational daily commute Christmas presents group session careers publication tattoos world youth day pharmacy holiday sydneysiders work Res Vis cost of living stay home renting networking parenting investing engage australian communities trends report New Zealand resource medicine Engineering Manager graphs water youth unemployment engagement conferences tertiary education village non profit 40 million social researcher NT business internship father's day baby name trends market research Hornsby Shire Council learn acf15 tea 24,000,000 socialising forecast Aussies group online shopping statistics wellbeing alpha ACF intern affordability logan Social Trend brands ashley fell royal baby 23 million trends Melbourne trends analyst cars mccrindle research Tuesday Trends gen alpha high school research demographic trends narcissism DIY offenders teachers education consumer ideas moderators guide news Bathburst ACT earning aged care puzzle staying in low density family sector wide study volunteers debt Christchurch urban living keynote cancel plans English NEETs investment data analyst spend urban living index sector presentations household ipswich sector wide renter of the future 2017 faux-cilising sydney event house ease of travel demographic transformations 2014 states baby name GPO economic sunny days Tasmania jobs of the future average aussie communities Charlotte goals the australian dream Real Estate Scouts public holiday wealth and income 2013 living Channel Seven energy career participants internet 2015 Channel 7 millenials population growth Australians cancelling plans increasing densification eliane miles Aussie kate middleton paying to work qualitative research organisations demographic meetings staff Financial Planning Week future of education professional mining boom educhat young people optus Wodonga baby boom mover and shaker budget demographics gender storytelling Australian Trends social impact eliane trend happiness SA consumerism income omnibus work mates focus group rain NSW the changing face of know the times city hobart social life weather tableau ageing population social lives faux-ciliser brisbane housing trends analysis Geoff Brailey dream community engagement goal victoria future-proof menai Education Future Forum New Zeland shopping cash Gen Y generation Z cooking online digital responsive Research Executive blaxland media state Canberra census Christmas lunch winter Births Christmas season change resilience hornsby domestic holidays religion royal family social analysis mentor marriages supply and demand housing growth future office brand buildings government population map gold coast case study growing population mythbusters neutral bay focus groups aussie culture social commentator rent winter blues 24 million conference twentyseventeen business index internships australian communities forum greatness office space waverton housing innovation names Northern Territory celebration research pack school suburb house price PSI investor shbc geomapping Mark McCrindle global financial crisis baby names mother's day Kiwi owning a home school satisfaction plans wealth distribution sydneycity FOMO emerging generations cold wealth and income distribution australia 2012 property market quote Real Estate Institute of Victoria mateship finance technology dreaming The ABC of XYZ monarchy Netflix communicate families etiquette darwin language pharmacies rich transport Financial Planning Association property home owner baby name predictions proactive thrive environmental scanning workshop ACF 2016 not for profit forecasting World Water Day Word Up society organisational culture list parents learning environment presentation millionth urban Sydney grandparents financial dreams FPA Caregiver future proofing personalities leadership workshop in the media australian social research January 26th trends of 2017 capital city entrepreneurs of today coffee survey design social media townhouses Assistant Store Manager Crime Rates financial national crime rates community event culture survey future proof wolloomooloo pyrmont men work-life 1968 Australia Day 2017 perth royal influence healthy future forum households megatrends Australian Bureau of Statistics social commentary leadership school students child care future of work mortgage moreton bay research services panel teach hills shire lalor park leader ashley mckenzie media release skills conference presentation 2016 Population Clock keynote speaker generation land of the middle class Royals Tuesday Trend bureau toys area "know the times" population social trends SMSF ABS mccrindle in the media huffington post schools students ethnography social change customer thought leadership poker master repayments CBD vegetarian sydney speaker relevant program clothing safe mccrindle experience wages prince george DESTEL learning styles easter personal growth financial future Gen X optus my business awards bondi entrepreneurial EFF sunburnt country baby boomers 1975 employers retirement student social research TDE educated Generation Y commute crime Western Australia global local balance Financial Planning Association of Australia research visualisation world mobile rising house prices rental stress events mccrindle tea REIV National Conference workforce generations Myth house price rise christianity Sydney keynote speaker media commentary divorce click define global generations capital cities criminal long weekend speakers home manly visual unaffordable JOMO new york times optimistic friendship population milestone aged care Merry Christmas Australian schools REIV Conference communication demographer affordable researcher trend tuesday home ownership women university degree potts point unemployment Australian Home earn year 12 communications collaborative suburban living financial independence Generation X local communities shopper's pick report small business Love gen z data visualisation ageing not-for-profit newspaper anzac identity mythbusting curiosity Valentine’s Day facts property price christmas social researchers friends training socialites product VIC high density results australians staying home more cost Deaths Wellington infographic wall high density apartments generational trends IT Specialists university McCrindle Speakers in depth interviews new office wedding Australian Census Northern Beaches housing market society trends easy rider trends of 2016 media activity video couple Adelaide study professional development youth builders tuesday generation alpha rise of local faux-cilise dare to dream google for education New South Wales teacher nfp house prices Australian Communities Trends data marketing Australian communities weekly earnings snapshot economy millennials sentiments community rule keeper recap ultimo selfie tips sports education future report education sector emerging technologies baby wealth growth challenge workplace culture jobs dessert deloitte fears social enquiry earnings 1994 Northern Beaches Christian School middle class 10 years motivate teleworking tv princess charlotte futurist follow 1980 Australian demographics cultural diversity Australia Day

Archive