The Shopper's Pick: Understanding Australia's new village green

Thursday, July 14, 2016

This year we were delighted to write up and design the third and latest report in the Trolley Trends Series, ‘The Shoppers Pick’ for Woolworths Limited. From developing the survey through to conducting the analysis, this report is the perfect blend of quality research with segmentation and visuals, making the research easy to consume.

With 1 in 5 (20%) Australian supermarket customers going to the supermarket at least once a week, the report reveals that a record number of people (44%) consider the local shopping centre to be central to community life and has truly established itself as the new village green – a place for connection and engagement with the wider community, perhaps even more so than the local pub, school or community centre.

It is the theme of local which is clearly the key message of ‘The Shopper’s Pick’, which provides a unique look into modern Australia’s living, eating and shopping habits today.


A GLOBAL NATION WITH A PASSION FOR LOCAL

As Australia becomes increasingly connected to global economies and new technologies, there is an equal if not stronger desire among shoppers to support Australian made products and local growers. It is increasingly important to Australian shoppers to know where their food comes from.

More than half of Australian shoppers (52%) state that buying local food is extremely or very important to them. In fact, around a quarter of shoppers prefer to purchase meat and poultry, bread and grains, and seafood and fish that are sourced locally in their own region rather than sourced further afield in their own state or within another region in Australia.


AUSTRALIA’S SEASONAL PERSONALITIES

Australians are impacted in different ways by the changing seasons. Australia’s Seasonal Personalities explores the different personalities of Australians and the impact seasons have on their lifestyle. Which Seasonal Personality are you?

THE HEALTH REVOLUTION

Australians are becoming increasingly health conscious and aware of the foods they consume. This trend towards healthy eating is demonstrated in the increase of health foods being included by Australians in their weekly shop.

Just over half of shoppers (52%) buy health food products weekly (i.e. sugar free, additive free, gluten free, dairy free, organic, raw, salt free or vegan), with sugar free products the most likely to be on Australians’ shopping lists and purchased by just over half of shoppers (51%), followed by organic and raw foods (both at 35%), and additive free foods (27%).


VALUE SWAG: A NATION OF CREATIVE SAVERS

Australians are a nation of savvy shoppers, who seek products that are value for money. Nearly 7 in 10 shoppers (69%) state that buying on discount is extremely or very important to them. These values are reflected in the ingredients they purchase for meals cooked at home, with 99% of Australian shoppers saying price is an important factor they take into consideration. As part of being savvy shoppers, Australians are also creative savers. Almost 6 in 10 shoppers (58%) save money by purchasing groceries based on weekly specials, while just over half (52%) save money by writing a shopping list and sticking to it. Stocking up and bulk-buying are two other ways Australians save money, with just over half of shoppers (53%) currently saving money by stocking up on discounted non-perishables.


This report follows on from the 2014 Trolley Trends Report which focused on the increasing importance of ‘Fresh’ amongst the Australian population. The report also found that one of the most common community connections for Australians is the local shopping centre. To access the Future of Fresh report, please click here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

contiki clothing employment Generation Y ABS housing market VET sector Channel Seven Generation X focus groups buildings Territory 2012 Tasmania Sydney Hills Business Chamber McCrindle Speakers NSW non profit ACT conference presentation Word Up Queensland: QLD REIV National Conference cultural diversity community event insight data visualisation public speaker FPA high density living monarchy global generations property market house price family World Water Day Aussie mother's day holiday Financial Planning Week Aussies school students debt australian social research sun online IT Specialists townhouses transport JOMO news economic Christmas season professional acf15 resilience greatness financial dreams poor rental stress capital cities ferry supply and demand eliane miles gold coast global australian communities trends report ideas marriage change digital cancel plans high school New Zealand culturally diverse Canberra Sydney keynote speaker census fail father's day forum princess charlotte dreaming Australian Communities Trends forecast tea 2014 outsourcing volunteers vegetarian System's Architect healthy future English urban living index training moderators guide Australians ultimo rich sydneycity goal results tattoos friendship Christmas lunch travel social trends society trends list balance parenting millenials media commentary cancelling event trends of 2017 social suburbs ipswich cost ashley mckenzie newspaper hobart authenticity easter internship Sydney Charlotte church media release demographic communication optus earnings millionth organisations generations Kirsten Brewer case study housing growth Adelaide safe pharmacy socialites tips optus my business awards ashley fell South Australia royal family sunburnt country population milestone aged care puzzle schools students challenge 10 years 1980 generational trends affordability faux-cilising sector wide study house baby name predictions rain market research engagement megatrends financial national private wealth Valentine’s Day trend grandparents thrive finance dessert selfie Deaths jobs mateship office opening urban living litter increasing densification wellbeing overcast Births intern food FOMO Myth renter of the future conference speaker workforce home owner ease of travel Merry Christmas brands royal influence focus group researcher in the media analysis sydney hills know the times shbc wage children demographer investment neutral bay infographic wall education research NBRS lalor park thought leadership SA baby name trends anzac Population Clock bus teleworking kate middleton events research services 2020 coffee brand experience local networking home ownership goals wealth distribution youth global financial crisis trends of 2016 home 1975 divorce rate Vocational education social commentary staying in sydneysiders baby boom long weekend celebration blaxland Mark McCrindle owning a home religion women Netflix mover and shaker urban taskforce Andrew Duffin Research Executive housing education future etiquette school bondi leadership workshop omnibus educhat ACF earn post rationalism 24 million product customer online shopping conference HSC community engagement forecasting high density facts engage Christmas presents seasons demographics Australian Population DIY work mates financial independence work-life affordable commute financial fears NBRS Architecture social media brand organisational culture property Australia Day research data mccrindle australia young australians graphs child care huffington post wolloomooloo tv experience 2016 census results education future report Northern Beaches debate low density earning work easy rider spend area media not-for-profit local communities education Australian Census REIV Conference fresh Melbourne Northern Beaches Christian School baby names australia report marrickville futurist NT TAS potts point cloudy days Western Australia report shifts rent SMSF small business February 16 mobile moreton bay investor teachers aussie culture dare to dream national crime rates high density apartments internet changing face of sydney social impact responsive New Zeland 1994 social shifts youth unemployment stay home future-proof divorce trends Crime Rates car statistics survey design Bathburst cooking Real Estate study Gen X research pack the hills shire Hornsby Shire Council social researcher census marriages travelling shopping participants priorities consumerism trades entrepreneurial young people belief mccrindle in the media SMART weather tertiary education pharmacies Australian Families sydney metro housing affordability language salary workplace wealth and income distribution resource renting teach names baby boomers hopes office space Channel 7 ageing population Caregiver population growth spirituality social research happiness the hills interactive repayments Financial Planning Association australian communities forum the changing face of Hills Shire Council suburb business sydney event government society generation January 26th #censusfail house price rise professional speaker Duchess of Cambridge Wellington generation alpha panel research report friends employers Social Trend income year 7 wealth crows nest Australian Bureau of Statistics cost of living village professional development public speaking Education Future Forum population map future of work poker master collaborative Gen Y learner year 12 mythbusting click staff Wagga Wagga WA Australian schools unaffordable communities baby Work place prince george norwest faith wealth and income business index apartment 1968 cancelling plans emerging generations census 2016 research consumer group wedding train suburban living Geoff Brailey teaching trend tuesday city shopper's pick social lives 24,000,000 annual income world "know the times" speakers event Do It Yourself faux-cilise Australian Dream visualisation baby names couple sustainable workshop christian entertainment typical australian professional services visual relevant hello fresh quote Scouts rule keeper millennials collaboration medicine GPO follow cold rise of local breakfast snapshot survey manly mccrindle research gender not for profit baby name insights mentor mining boom middle class living commuters waverton New South Wales trends analyst future proofing future of education VIC summer australians staying home more research visualisation politics The Daily Edition house prices generation Z sports charity teacher victoria qualitative research sector wide environmental scanning life media activity socialising cash learning styles students sentiments relational 23 million population The ABC of XYZ conferences Wodonga google keynote speaker budget storytelling environment the average aussie in depth interviews crime toys offenders households award winner communications social issues pyrmont holidays data retirement Australia Day 2017 parents geomapping Royals world youth day Tuesday Trends learning university social life motivate workplace culture families community career housing trends meetings NEETs perth technology census results program Res Vis Australian Trends economy Christchurch social researchers winter social enquiry internships office group session hornsby award growth growing population christianity emerging trends daily commute curiosity sydney speaker lifestyle emerging technologies jobs of the future vegemite Tuesday Trend slideshare real presentations ageing skills TDE optimistic woolworths criminal 2016 state new office Assistant Store Manager entrepreneur keynote baby names report google for education leader Love story urban business performance social commentator financial future builders Northern beaches Event presentation domestic capital city PSI equip menai culture going out land of the middle class video darwin marketing leadership data analyst cars James Ward dream sector states ACF 2016 school satisfaction wages demographic trends proactive 40 million tuesday household weekly earnings tableau average aussie men mortgage 2015 faux-ciliser deloitte 2016 census logan VET personal growth learn Kiwi royal future careers university degree alpha Real Estate Institute of Victoria royal baby cartodb gen z public holiday personalities Australian Home nfp hills shire the australian dream investing publication education sector infographic Financial Planning Association of Australia aged care identity paying to work communicate mythbusters educated innovative property price Skilling innovation gen alpha plans Engineering Manager sunny days narcissism social change residents social analysis Macquarie University CBD schools define stats future proof eliane national wealth christmas recap demographic transformations Northern Territory winter blues 2017 EFF daily telegraph mccrindle tea 2013 Queensland new york times water brisbane bureau Australian demographics DESTEL fears student energy unemployment meals Australian communities entrepreneurs of today twentyseventeen grave decision ethnography rising house prices

Archive