Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

communities NFP event 2014 urban ageing population optimistic news schools students housing growth urban taskforce Geoff Brailey 1968 village demographic insights student Wagga Wagga university shifts energy social commentary goal participants charity professional speaker omnibus capital cities christmas emerging generations sydney hills engagement bus ACF2017 easy rider responsive mccrindle research weekly earnings finance innovative professional investment media careers The Daily Edition speajer culture census perth cars sun generational trends James Ward manly ultimo Hills Shire Council collaboration criminal belief train etiquette researcher media release not for profit What is food insecurity? house gig economy states speakers pack quote affordable impact research data mccrindle ideas 2012 emerging technologies Real Estate office opening anzac global McCridle population map area dreams entrepreneurs of today deloitte sydney event conferences child care shopper's pick focus groups baby population milestone stats sunny days high density socialites winter blues wellbeing suburbs Jura Australia emerging trends small business selfie aussie culture baby boom tips monarchy shopping product population growth generation learner organisational culture cost of living google teacher community resilience media activity politics internship society trends speakers millionth personal growth hopes Myth meals Research Executive qualitative research Financial Planning Association Royals 2016 snapshot the changing face of greatness personalities Lower Hunter Region mccrinlde Jura Coffee tuesday growth growing population Australian Dream Scouts vegetarian recap mateship average aussie blaxland sentiments local communities IT Specialists schools Population Clock motivate tertiary education wealth and income forecast Sydney social issues teaching moreton bay keynote national crime rates rich alpha social change children housing trends Wodonga tea high density living megatrends ABS students trends teachers couple princess charlotte micro apartments faux-cilising families Merry Christmas 24 million Australian Population thought leadership earnings royal Hornsby Shire Council Christmas day weather McCrindle Speaker workforce darwin social enquiry wealth inequality Generation Y FOMO average Australian census 2016 case study English communications media commentary live the dream future proofing Mount Annan-Currant Hill online shopping South Australia divorce mover and shaker mortgage future of shopping financial independence define facts Gen X rain 1980 visualisation ipswich pharmacy New South Wales high school education tv goals proactive educhat apartment program suburban living jobs new york times SRE learning styles parents the australian dream events royal family city wealth distribution NSW trends analyst volunteering data Black Friday Sales rent consumer charities research future mccrindle tea economy baby name predictions Kiwi land of the middle class salary future of education youth unemployment graphs ease of travel woolworths social commentator 2015 money supply and demand gold coast professional services statistics Christmas research trends of 2017 norwest overcast NEETs changing face of sydney Christmas data care support environment CBD retirement Sydney keynote speaker Christmas season social trends trades food bank Sydney’s south west pharmacies panel food insecurity keynote speaker middle class food showreel community engagement New Zealand Engineering Manager low density australian communities forum faith new office publication business owning a home education sector Generation X parenting Performance Sentiment Index Do It Yourself JOMO going out Word Up office space mythbusting collaborative demographic transformations travel lifestyle cartodb daily telegraph volunteers EFF financial fears relational house prices follow environmental scanning Christmas day Territory Financial Planning Week business performance Elderslie-Harrington park hello fresh crime wealth and income distribution employment school students population networking click baby names australia report hornsby home owner chairty Cobbitty-Leppington wage australia Australia street event group session REIV National Conference award winner poker master conference presentation ACT Report demography balance healthy future futurist January 26th names 2013 cultural diversity career presentation sydney property market professional presenters cooking public speaking prince george New Zeland bondi giving lalor park twentyseventeen social shifts father's day women mythbusters Tuesday Trends ferry social analysis Sydney population safe Christmas in Australia car authenticity huffington post young australians survey design public transport happiness crows nest choice workers jobs of the future group future proof FPA sector wide employmer Aussie communication sydney metro volunteer data DESTEL life increasing densification Andrew Duffin market research cash ashley mckenzie US infographics office commuters Macquarie University mining boom mccrindle in the media waverton Melbourne social media marriage census results grandparents affordability Business analysis storytelling Australian demographics work mates households survey sydneycity wolloomooloo socialising VET sector employers divorce rate australian communities trends report budget social impact sector donation bureau learn year 12 know the times wedding social Australian schools family ACF17 demographics cancelling plans research visualisation government outsourcing Wellington aged care puzzle screenagers christian coffee house price Black Friday in Australia commuting urban living index the average aussie casual workshop challenge seasons brands culturally diverse census fail sydney speaker stay home research on coffee change community event story investing internet social life future-proof Charlotte tableau vegemite sector wide study TEDx Willowdale living young people global retail housing market conference speaker leader household Research Director builders NBRS renter of the future Assistant Store Manager cold financial dreams logan toys australian real estate world marketing property the great screenage summer Tasmania interactive daily commute financial social researchers Valentine’s Day gen z national private wealth research pack 40 million Australian Census learning infographic wall wages screenage social researcher brand commute CPI consumerism TAS meetings rise of local social lives GPO cultural diveristy education future report geomapping brisbane coffee lovers poor weather demographic trends state buildings optus SMART younger generations Netflix Northern Beaches Christian School work from home menai Financial Planning Association of Australia Gen Y innovation christianity local community holiday royal influence potts point business index SMSF customer kate middleton Hunter Valley thrive work-life hills shire australian social research wealth Australian communities VIC youth in the media optus my business awards grave decision forum social analyst unemployment fresh newspaper income Christmas lunch slideshare census data NT Western Australia Black Friday skills hills Tuesday Trend report neutral bay NBRS Architecture Work place video Gen Z Expert cancel plans teleworking cancelling event staying in debt spirituality breakfast public speaker marrickville typical australian 2017 visual research report award Deaths organisations economic dream workplace culture Skilling System's Architect annual income men Australian community trends baby name trends non profit gig WA townhouses educated education research contiki 1994 millennials leadership google for education financial planning offenders Northern Beaches sydneysiders priorities work sydneysider millenials Births holidays apartments faux-cilise shbc purpose Queensland sustainable online pyrmont Social Trend year 7 donate Love cloudy days language Maxim Accounting Queensland: QLD Australian Communities Trends leadership workshop average sydneysider celebration data visualisation dare to dream cost social research hobart Mark McCrindle in the media who is generation z TDE travelling entertainment 2020 ashley fell investor education future Vocational education Sydney Lifestyle Study ageing rental stress infographic experience housing affordability faux-ciliser home ownership internships growth of sydney gen alpha 10 years intern REIV Conference McCrindle Speakers dessert narcissism victoria world youth day list workplace training baby name residents Channel 7 suburb paying to work Crime Rates the lucky country national wealth Mark McCrindle marriages digital economy nfp spend renting winter digital TED talk property price school HSC ACF transport urban living baby names earning 24,000,000 Christmas presents Australia Day christmas 2017 relevant Australian Home shopping centre trend medicine entrepreneurial the hills shire generations australian community trends report TEDx Speaker mobile litter hunger Adelaide plans Australians 1975 cica post rationalism staff school satisfaction entrepreneur rising house prices Retail speaker VET debate sydney market technology religion Bathburst Sydney Hills Business Chamber micro curiosity resource rule keeper data analyst Canberra repayments brand experience real Caregiver presentations employmee gender church TED unaffordable baby boomers equip dreaming Aussies Lower Hunter Northern beaches Event sunburnt country easter February 16 baby names report The ABC of XYZ trends of 2016 future of work Education Future Forum not-for-profit 2016 census results McCrindle Keynote Speakers ethnography research services Res Vis forecasting engage aged care property development results local royal baby moderators guide australian 23 million global financial crisis eliane World Water Day high density apartments domestic volunteering society trend tuesday mother's day not for profit research clothing acf15 conference global generations ACF 2016 teach house price rise university degree property market financial future tattoos Northern Territory urban development friendship generation alpha fears water mentor long weekend Australian Families sports study "know the times" insight home professional development housing #censusfail in depth interviews analysis Christchurch 2016 census demographer identity Australian Trends australians staying home more generation Z focus group earn capital city ACT PSI Kirsten Brewer communicate friends Duchess of Cambridge DIY Real Estate Institute of Victoria Australia Day 2017 public holiday the hills Australian Bureau of Statistics SA Channel Seven eliane miles

Archive