Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

organisations suburbs entrepreneur sunburnt country Willowdale brisbane renting charity family urban living faux-cilise lifestyle water Australians media commentary 2015 high school school satisfaction food NEETs online shopping Northern Territory Australian Census community event financial independence investment social researcher Territory sector wide study easter paying to work criminal census 2016 travel innovation demographic trends property market learner greatness NBRS networking high density living public holiday Wagga Wagga wolloomooloo 2020 rent home owner youth darwin population growth Financial Planning Week etiquette training workplace culture global financial crisis typical australian data visualisation TED McCridle employmer forecasting christian qualitative research demographic transformations group session tea google for education community Myth sun annual income population map population milestone Western Australia aged care school students FOMO hills parents Australian Trends hunger stay home newspaper university students chairty volunteer professional speaker small business relevant financial fears Australia Day 2017 statistics group The ABC of XYZ Australian schools rain culture CPI winter blues crime SA Generation Y Real Estate Institute of Victoria national wealth financial planning sports System's Architect Adelaide nfp cloudy days financial dreams in the media donation Research Executive 2012 environmental scanning education sector aussie culture shopping royal family James Ward cold student urban living index social issues marrickville university degree research report jobs of the future Australian demographics goal workshop environment emerging technologies 2016 census results cancelling event mccrindle tea faux-ciliser Financial Planning Association going out hornsby infographic wall gig economy unemployment optus results sydneysider emerging trends divorce rate affordable infographics the average aussie Hornsby Shire Council VIC national crime rates Engineering Manager relational proactive the hills employers ideas child care organisational culture kate middleton huffington post Deaths forum mentor leadership career young people ACF2017 victoria mccrindle research ACF educated housing market ACF 2016 showreel growing population focus group #censusfail Christmas lunch the hills shire Christchurch slideshare brand live the dream thrive 2013 communications train 2017 commuters dessert suburban living supply and demand Gen X 40 million baby name predictions meetings entertainment work-life meals australian real estate baby energy micro apartments mother's day social shifts not for profit research gold coast Sydney keynote speaker IT Specialists NFP event Wellington car digital narcissism rule keeper future of shopping Skilling google couple program baby boomers wage cultural diveristy data Australian communities DIY vegetarian Channel 7 VET retirement research services Res Vis language Valentine’s Day award winner poker master future-proof ACT charities budget panel technology culturally diverse VET sector manly award Wodonga learning styles housing Tuesday Trend education future report cartodb TDE Sydney lalor park business index case study professional services medicine storytelling cancelling plans national private wealth news Kirsten Brewer keynote speaker social research debate participants authenticity faith hobart rental stress shbc mccrindle in the media research pack public speaking baby names report community engagement affordability purpose What is food insecurity? work education research Population Clock school February 16 moreton bay urban taskforce impact wealth distribution snapshot marketing Elderslie-Harrington park millenials faux-cilising suburb trades gig Education Future Forum click weekly earnings Real Estate trends analyst generation internships Aussie long weekend parenting local community food insecurity future proof facts entrepreneurial WA investing volunteering data pyrmont resource collaborative builders wealth and income debt careers EFF Charlotte public speaker Netflix transport acf15 sydney hills megatrends plans wellbeing names year 7 housing affordability demographics infographic census data salary Kiwi holiday financial future global generations 1968 ferry Australian Population social commentary offenders entrepreneurs of today demographer cars village holidays gen z baby names australia report millionth fears mining boom australian communities trends report "know the times" Assistant Store Manager cooking survey residents future of education cash media activity potts point Mark McCrindle baby names dreams finance list winter trends of 2017 sydneycity future proofing office space outsourcing DESTEL marriages church capital city curiosity census fail media mover and shaker New Zealand waverton social lives speajer belief research data friends SMSF litter PSI professional development food bank business anzac owning a home REIV Conference emerging generations dream women personal growth Crime Rates consumer social media alpha high density apartments renter of the future priorities Australian community trends house tv changing face of sydney market research logan research on coffee grave decision presentations cica learn FPA skills SRE teacher population apartments New Zeland average aussie neutral bay personalities increasing densification motivate trend ACF17 contiki TEDx growth ethnography overcast government professional Cobbitty-Leppington house price rise social trends Sydney’s south west youth unemployment bus Merry Christmas ashley mckenzie Love baby name new york times dare to dream society home ownership Hills Shire Council safe Channel Seven vegemite Tuesday Trends perth futurist politics mccrindle states Vocational education sustainable townhouses Financial Planning Association of Australia earning NT volunteering workplace identity media release staying in Generation X mateship giving fresh presentation generational trends hopes customer australian gender in depth interviews low density data analyst woolworths repayments grandparents Australian Dream financial house price norwest teach year 12 speakers Work place sydney metro future property 1975 domestic Northern Beaches World Water Day Queensland: QLD friendship celebration household demographic video wages sector wide optimistic christianity healthy future baby boom dreaming Word Up happiness NSW sydneysiders challenge royal baby schools students ashley fell spend economic generation alpha Northern beaches Event define South Australia Christmas presents survey design cost of living living shifts ageing consumerism Gen Y sentiments menai christmas work mates generation Z teachers prince george not-for-profit twentyseventeen office opening choice workers commute January 26th internship NBRS Architecture The Daily Edition REIV National Conference change mobile Canberra cultural diversity land of the middle class 1994 princess charlotte 2014 Jura Coffee daily commute teaching care support volunteers social commentator tattoos Melbourne optus my business awards Royals baby name trends local communities online average Australian GPO religion hello fresh trends sydney speaker 24,000,000 social impact research middle class travelling rich insight follow wedding wealth stats ABS social collaboration housing growth rise of local new office australian community trends report business performance education equip rising house prices children marriage screenage event brands schools the great screenage tips Australian Home ACT Report events publication recap McCrindle Speakers eliane australian communities forum city father's day Scouts economy educhat Social Trend census study blaxland TED talk Research Director employment sunny days Mount Annan-Currant Hill property price focus groups HSC deloitte non profit life real Aussies Bathburst wealth and income distribution monarchy divorce innovative future of work young australians New South Wales 10 years social enquiry shopping centre easy rider pharmacies staff mythbusting Australian Communities Trends bondi intern leadership workshop Tasmania brand experience graphs product report Northern Beaches Christian School conference presentation communicate social life 23 million English tertiary education engagement cancel plans unaffordable millennials mortgage demography spirituality breakfast 1980 story mythbusters global weather conference speaker royal influence capital cities engage communication shopper's pick omnibus trends of 2016 visual social researchers professional presenters poor geomapping Sydney Hills Business Chamber forecast conferences social analysis ultimo census results goals daily telegraph apartment tableau average sydneysider Births know the times balance visualisation the changing face of 2016 census teleworking 2016 house prices experience social change investor hills shire Caregiver not for profit speakers pack australia Duchess of Cambridge high density society trends workforce Australian Bureau of Statistics learning generations housing trends SMART socialising CBD socialites ipswich office households donate researcher the australian dream area responsive speaker families leader coffee lovers Christmas season sector post rationalism employmee selfie bureau Geoff Brailey Queensland wealth inequality keynote research visualisation 24 million micro conference internet interactive coffee crows nest JOMO gen alpha earn education future resilience pharmacy ageing population seasons communities ease of travel the lucky country Andrew Duffin money analysis income australian social research trend tuesday Australia Day insights casual state Do It Yourself summer world youth day tuesday Australia street quote toys australians staying home more earnings Jura Australia Australian Families sydney event Macquarie University moderators guide home world local clothing thought leadership cost TAS men royal aged care puzzle jobs buildings urban eliane miles

Archive