Join our McCrindle Qual Panel

Friday, March 04, 2016

At McCrindle we regularly run focus groups for clients to help them better understand their communities. We have developed a panel for those interested in partaking in future research. If you are interested, sign up is free and by clicking on the link below you could be in our next paid focus group.


Wikipedia defines the term ‘focus group’ as a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.


At McCrindle, we are about helping organisations understand the ever-changing external environment in which they operate. A key to this is listening to what customers and communities have to say about an organisation, product or campaign. Focus groups helps us to hear what communities really think.


By clicking on the link or the image below you will be taken to complete a short survey, and by doing so we could be in touch very soon about your paid attendance to one of our focus groups.

To find out more about our research and product offerings, click on our research solutions pack.

Top 10 Tips For Running Focus Groups

Monday, February 16, 2015

1. Make sure the questions flow

When writing the questions for the group moderator’s guide, order the questions in a logical manner so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section so that if you run out of time you don’t miss them.

2. Recruitment matters

To ensure the group runs smoothly it is important that you recruit the right people for the group. Of course this means recruiting people who meet the client’s brief, but additionally it means recruiting people who (unless specifically needed) come from different backgrounds, aren’t related, married or close friends. This ensures that there are no unwanted cliques and that a variety of experiences and views are represented.

3. Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need (a small suitcase with wheels is a great way to transport these items.) A focus group checklist helps to make sure that things like sign in sheets, pens, blue tac, post-it notes and whiteboard markers are not forgotten.

4. Know your content, but be flexible

There is nothing worse than a moderator staring down at their guide the entire group rather than engaging with the participants. Know what you’re asking and what is most important. To check that new issues are covered, pop out during an activity and ask the client (if they are viewing) or a colleague if there is anything that should be addressed in the final minutes.

5. Location, location, location

Choose a space for your group that is professional but not too clinical. It is important that participants feel comfortable otherwise they may not feel confident to share their opinions. Set up the space with all your materials laid out, easy to access food and drinks for participants, and keep the room at a nice cool temperature.

6. Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group, offer participants food and drink and go around the group and ask each person to introduce themselves to make participants feel comfortable.

7. Mixed modal groups- Use different formats and activities during the group

The standard focus group length of 1.5 hours can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

8. Hear everyone’s opinion

Group dynamics can be the make or break for any focus group. It’s important that everyone’s views are heard and welcomed. Try giving everyone a name tag at the beginning of the group, this will help you be able to call on them to get their opinion if they aren’t speaking up.

9. Let the group flow naturally but stay in control

During the group let the conversation flow naturally but take the lead and gently bring the group back if they get too far off topic. Often the best insights are not through stilted question and answer structure but during free flowing group discussions.

10. Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.

If we can assist with helping your organisation run any focus groups, please do get in touch on 02 8824 3422.

For more on our focus group facilities, pleased head to

More about our expertise can also be found in our Market and Social Research Solutions Pack.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


cost of living workplace growing population housing affordability christmas trees financial dreams Northern Beaches ACF2017 financial census 2016 Gen Y earn cica SMART sector wide study Sydney Hills Business Chamber selfie career religion owning a home sydneysider 2016 census results mother's day Social Trend average sydneysider commuters cancel plans gen alpha typical australian mythbusting Skilling financial planning brisbane goals new office TDE define VIC February 16 student norwest trend tuesday 1968 local earning USA sports census data 2009 speakers conference speaker New Zeland Channel Seven wealth distribution rain annual income hills REIV Conference volunteer ACF17 business index Northern Territory cultural diveristy identity townhouses casual Australian schools politics Adelaide ashley fell ipswich speajer rise of local earnings income change choice workers suburban living 2016 learning 24 million in the media moreton bay aged care rising house prices educhat insights Kiwi socialites food bank property market university degree professional speaker surname gold coast apartments equip demographic transformations who is generation z cash families crows nest contiki china Understanding and Engaging with Generation Z Australian communities impact demographics social analyst sydneysiders government wage wages belief royal baby education future report house social shifts entrepreneur unemployment Australian Communities Trends 23 million in depth interviews NT FPA children GPO Kirsten Brewer 1994 emerging generations mythbusters business weather interactive research services demographer VET sector brands sun manly volunteering data tableau social researchers toys online shopping Financial Planning Association of Australia demographic trends social analysis society cloudy days live the dream food experience Performance Sentiment Index kate middleton sydney event Charlotte parenting Myth award educated Australians the changing face of What is food insecurity? Engineering Manager CPI teachers spend happy holidays networking Gen X ageing youth shbc crime urban taskforce skills proactive coffee education future New South Wales Jura Coffee australian social research alpha mccrindle in the media men communications dream deloitte fresh future proofing prince george house prices spirituality ultimo volunteering employmee housing trends recap innovative emerging technologies donation urban living new york times easy rider Population Clock JOMO Sydney’s south west infographic wall faux-cilise real high density apartments coffee lovers global generations engagement australians staying home more Wodonga winter blues Australian Population teacher poor capital cities baby boom communication slideshare potts point visual Black Friday Sales NBRS Architecture Wagga Wagga Do It Yourself internet Australian Bureau of Statistics faith women dreams supply and demand thrive social Australian community trends Channel 7 home owner cost economic budget social impact friends tertiary education households community engagement university the hills Cobbitty-Leppington Mount Annan-Currant Hill energy apartment cartodb youth unemployment divorce results internship Australia Day 2017 repayments economy child care Canberra parents divorce rate 2013 media commentary hunger hornsby social lives holidays not for profit father's day Territory news sector wide event VET property bondi "know the times" resource brand Business analysis ashley mckenzie social commentary census Northern beaches Event social life residents NBRS communicate culture demographic royal influence business performance ACF 2016 English Northern Beaches Christian School cultural diversity care support resilience pharmacies hobart the australian dream presentations ageing population couple conference presentation video Tasmania Australian Dream maiden names generation personalities family data 2017 states tuesday teleworking future google wealth inequality wolloomooloo huffington post click statistics dare to dream shopping rent Christmas data commuting holiday grave decision younger generations marketing case study organisational culture Australia street staying in leadership workshop Hunter Valley eliane marriage entrepreneurs of today Love social research Sydney offenders Generation X digital economy report Aussies trends darwin population map schools tips mccrindle financial fears donate lalor park house price rich research pack professional services optimistic high density living school students census results Geoff Brailey bureau Vocational education car goal debate Mark McCrindle futurist housing purpose gig intern not for profit research Scouts stay home McCridle Australian Families survey design research visualisation insight going out charity mateship technology US sustainable ACT litter Christmas in Australia urban sunburnt country home ownership Births mover and shaker infographics hills shire millionth the hills shire marrickville breakfast priorities McCrindle Speaker internships water menai sunny days IT Specialists Deaths quote charities staff work-life affordable plans sydney market buildings showreel wealth and income distribution environment meals Christmas presents sector etiquette baby name predictions overcast online Christmas day demography global generation emerging trends TEDx Speaker Lower Hunter challenge Tuesday Trends trend NEETs publication social change schools students future of shopping community future of work outsourcing money baby boomers blaxland seasons greetings research ease of travel waverton Maxim Accounting geomapping data visualisation follow cars #censusfail collaborative DIY study Real Estate census fail ABS middle class January 26th paying to work the great screenage Hills Shire Council WA HR wealth TAS not-for-profit tea events weekly earnings baby names report curiosity South Australia year 12 urban living index brand experience 1995 Work place city EFF investor media release christmas bus tv debt thought leadership generation Z infographic Word Up trends of 2016 Assistant Store Manager christian twentyseventeen FOMO speaker Bathburst poker master cancelling plans optus my business awards ferry research data qualitative research authenticity know the times forecasting ethnography christmas 2017 Caregiver land of the middle class Duchess of Cambridge program storytelling visualisation social enquiry 2012 public speaking relevant home property development socialising teach rule keeper Australian Trends maiden media rental stress Christmas season healthy future local community SA the lucky country young australians princess charlotte high school aged care puzzle renter of the future Aussie research report trends analyst daily telegraph hopes shopper's pick dessert keynote speaker acf15 forecast area renting work wellbeing social researcher World Water Day jobs of the future CBD sydney speaker financial future 40 million domestic researcher Australian Census micro clothing global retail housing market System's Architect giving food insecurity young people Christmas research millenials optus australian communities forum urban development fears Queensland media activity McCrindle Speakers medicine cancelling event employmer nfp stats 2014 commute village travelling office opening Black Friday in Australia retirement royal family Res Vis work mates Elderslie-Harrington park New Zealand india conference mccrindle research gen z google for education balance customer grandparents relational finance generational trends research on coffee eliane miles sydneycity hello fresh public transport future of education seasons Generation Y financial independence baby name McCrindle Keynote Speakers professional development ACT Report safe mccrindle tea aussie culture keynote conferences woolworths analysis leader builders Christmas lunch Crime Rates focus group chairty The Daily Edition social issues leadership trends of 2017 employers newspaper Research Executive TED entrepreneurial Financial Planning Association group session sydney hills communities Australian demographics graphs volunteers James Ward lifestyle national private wealth education research sydney metro SRE speakers pack indonesia Tuesday Trend shopping centre cooking national crime rates participants forum church dreaming education pharmacy future proof HSC snapshot Christmas day weather investing ideas happiness Western Australia office space ACF australian digital Sydney Lifestyle Study learner state Australia Day responsive suburb employment innovation property price unaffordable millennials micro apartments 1980 story non profit TED talk Black Friday product summer consumerism school mccrinlde average aussie monarchy Jura Australia learning styles Retail screenagers australia group the average aussie leadersip easter baby names do people still change their surname after marriage? panel DESTEL generation alpha increasing densification Financial Planning Week narcissism global generaion wedding REIV National Conference professional presenters average Australian public holiday culturally diverse transport moderators guide Christmas Stats gig economy data analyst capital city motivate education sector long weekend victoria megatrends perth baby name trends award winner list household Research Director students mentor Melbourne focus groups friendship gender 2015 24,000,000 trades omnibus global Sydney keynote speaker vegemite organisations professional mining boom collaboration marriages market research Wellington faux-cilising learn criminal screenage nativity scene australian communities trends report social commentator changing face of sydney world youth day community event Mark McCrindle in the media PSI mortgage daily commute living survey presentation school satisfaction Education Future Forum Australian Home population 1975 pyrmont 2016 census post rationalism royal sydney property market suburbs facts NSW world growth of sydney population growth engage small business Real Estate Institute of Victoria wealth and income consumer 10 years society trends celebration Valentine’s Day Netflix Hornsby Shire Council cold environmental scanning teaching Christchurch baby Merry Christmas affordability low density Gen Z Expert Andrew Duffin names year 7 Willowdale 2020 life neutral bay population milestone public speaker social trends salary anzac faux-ciliser careers future-proof Royals global financial crisis christianity growth baby names australia report workplace culture Queensland: QLD work from home language training australian community trends report sentiments house price rise winter Lower Hunter Region TEDx greatness workforce vegetarian travel SMSF workshop train NFP event social media local communities meetings housing growth national wealth Macquarie University jobs The ABC of XYZ australian real estate investment mobile logan generations office personal growth surnames high density shifts entertainment tattoos Sydney population