Join our McCrindle Qual Panel

Friday, March 04, 2016

At McCrindle we regularly run focus groups for clients to help them better understand their communities. We have developed a panel for those interested in partaking in future research. If you are interested, sign up is free and by clicking on the link below you could be in our next paid focus group.

www.mccrindle.com.au/panel


SO, WHAT IS A FOCUS GROUP?

Wikipedia defines the term ‘focus group’ as a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.


WHY DO WE CONDUCT FOCUS GROUPS FOR CLIENTS?

At McCrindle, we are about helping organisations understand the ever-changing external environment in which they operate. A key to this is listening to what customers and communities have to say about an organisation, product or campaign. Focus groups helps us to hear what communities really think.


SIGN UP TO OUR ONLINE PANEL HERE

By clicking on the link or the image below you will be taken to complete a short survey, and by doing so we could be in touch very soon about your paid attendance to one of our focus groups.

www.mccrindle.com.au/panel

To find out more about our research and product offerings, click on our research solutions pack.

Top 10 Tips For Running Focus Groups

Monday, February 16, 2015

1. Make sure the questions flow

When writing the questions for the group moderator’s guide, order the questions in a logical manner so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section so that if you run out of time you don’t miss them.

2. Recruitment matters

To ensure the group runs smoothly it is important that you recruit the right people for the group. Of course this means recruiting people who meet the client’s brief, but additionally it means recruiting people who (unless specifically needed) come from different backgrounds, aren’t related, married or close friends. This ensures that there are no unwanted cliques and that a variety of experiences and views are represented.

3. Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need (a small suitcase with wheels is a great way to transport these items.) A focus group checklist helps to make sure that things like sign in sheets, pens, blue tac, post-it notes and whiteboard markers are not forgotten.

4. Know your content, but be flexible

There is nothing worse than a moderator staring down at their guide the entire group rather than engaging with the participants. Know what you’re asking and what is most important. To check that new issues are covered, pop out during an activity and ask the client (if they are viewing) or a colleague if there is anything that should be addressed in the final minutes.

5. Location, location, location

Choose a space for your group that is professional but not too clinical. It is important that participants feel comfortable otherwise they may not feel confident to share their opinions. Set up the space with all your materials laid out, easy to access food and drinks for participants, and keep the room at a nice cool temperature.

6. Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group, offer participants food and drink and go around the group and ask each person to introduce themselves to make participants feel comfortable.

7. Mixed modal groups- Use different formats and activities during the group

The standard focus group length of 1.5 hours can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

8. Hear everyone’s opinion

Group dynamics can be the make or break for any focus group. It’s important that everyone’s views are heard and welcomed. Try giving everyone a name tag at the beginning of the group, this will help you be able to call on them to get their opinion if they aren’t speaking up.

9. Let the group flow naturally but stay in control

During the group let the conversation flow naturally but take the lead and gently bring the group back if they get too far off topic. Often the best insights are not through stilted question and answer structure but during free flowing group discussions.

10. Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.

If we can assist with helping your organisation run any focus groups, please do get in touch on 02 8824 3422.

For more on our focus group facilities, pleased head to researchrooms.com.

More about our expertise can also be found in our Market and Social Research Solutions Pack.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Hornsby Shire Council forecast presentation wages Vocational education trend tuesday trends of 2017 financial NFP event Social Trend 2016 annual income office opening dessert organisational culture generations emerging technologies faith population growth recap twentyseventeen Australian community trends Aussies Wellington learning cica affordability Netflix darwin TAS professional development sports micro apartments research pack casual society trends motivate earnings census results global generations millenials dreaming the average aussie winter cash workplace culture australian ashley fell mobile Education Future Forum real data travel debt sydneysider long weekend households men school summer culturally diverse social trends prince george lalor park cold pharmacy commuters logan Channel Seven identity ACT Word Up world baby name toys career entrepreneur leader housing market responsive dream ideas experience meetings teachers February 16 house goals gig economy Australian Families future-proof easy rider speakers cultural diveristy poker master Australia Day 2017 mythbusters overcast national crime rates faux-ciliser marriages future of work debate baby names report authenticity gig future professional snapshot Channel 7 Melbourne training Christmas season brisbane suburbs define census data entrepreneurial millionth mining boom social lives stats charities dreams analysis aussie culture baby names Duchess of Cambridge FOMO census fail Australia street sector wide urban youth not for profit optimistic generation Andrew Duffin housing growth The Daily Edition renting infographic royal influence home shifts cancelling event rent proactive hobart Northern Beaches economy Territory demographic transformations finance ACF17 list nfp area TEDx australian communities trends report brand tuesday shopper's pick demographics Christchurch VET sector employment hills shire megatrends high school google vegemite Canberra bondi online shopping transport shopping centre research weather SMSF the hills ease of travel NBRS Architecture Australia Day investment ACF2017 mateship household social issues 23 million ageing paying to work report workforce Aussie housing growth Caregiver data visualisation volunteering data australians staying home more Love event South Australia New Zeland education future report social royal family social enquiry baby name predictions facts the great screenage schools students Bathburst mentor fresh learn cost of living lifestyle narcissism royal digital google for education urban living World Water Day Mark McCrindle employers weekly earnings award winner average Australian clothing cooking trends analyst January 26th insight sector baby names australia report wage repayments demographic trends education Geoff Brailey environment social impact education future baby ethnography socialites eliane miles women investing leadership workshop the hills shire blaxland growing population builders train thought leadership crime sydney hills infographic wall resilience going out consumer case study Christmas presents city selfie baby boom System's Architect gen z social change names school students live the dream neutral bay unaffordable australian community trends report communities SMART coffee choice workers 2020 hello fresh Australian communities NSW winter blues supply and demand Macquarie University Research Executive average sydneysider Australian demographics Adelaide marrickville NT future proofing aged care house prices townhouses insights government forecasting earning TDE research data plans WA skills princess charlotte Kiwi survey Engineering Manager ashley mckenzie water engagement income TED talk professional services engage public speaking trends world youth day global learning styles keynote grave decision product economic results English cartodb tips consumerism offenders Work place focus group moderators guide storytelling leadership omnibus Sydney Hills Business Chamber care support future of shopping personalities research report food budget ABS australian communities forum personal growth change tattoos gen alpha challenge commute professional presenters low density hopes vegetarian cost panel christianity domestic brands sydney speaker internet resource education sector generational trends Australian schools renter of the future social commentary society pharmacies workshop local Do It Yourself wealth and income distribution youth unemployment "know the times" professional speaker purpose customer staying in conference focus groups financial planning socialising suburb 2014 mother's day wealth tableau Australians 1994 poor community engagement balance monarchy Kirsten Brewer Research Director population local communities technology Financial Planning Association of Australia 1980 celebration christmas average aussie greatness language buildings VET #censusfail high density apartments rule keeper child care royal baby mccrindle financial dreams award Charlotte McCrindle Speakers bureau Valentine’s Day australia social shifts sector wide study SRE Wodonga tea shbc business index news mover and shaker litter trends of 2016 Res Vis breakfast etiquette DESTEL media activity screenage dare to dream IT Specialists NEETs researcher New Zealand marriage jobs daily commute global financial crisis Australian Bureau of Statistics wellbeing workplace couple REIV Conference Christmas lunch sydneysiders TED land of the middle class HSC video New South Wales year 7 ferry national wealth holidays spirituality quote kate middleton Australian Dream wedding teleworking micro apartments follow village demographic Wagga Wagga Skilling culture energy 24,000,000 father's day CPI speaker anzac contiki staff in the media impact students Scouts internship affordable mccrindle in the media religion Assistant Store Manager demography not-for-profit capital city PSI Queensland ultimo student social analysis 10 years learner house price Northern Territory Births the changing face of earn moreton bay 2016 census Australian Trends property price Queensland: QLD statistics property market educhat property alpha Financial Planning Week wealth distribution speakers pack medicine rich click curiosity mccrindle tea collaboration financial independence Generation Y huffington post census keynote speaker Merry Christmas Gen Y rental stress networking sentiments goal financial future eliane demographer mortgage Generation X marketing conference presentation community event media commentary Western Australia crows nest car entertainment Australian Population 1975 urban taskforce organisations ipswich The ABC of XYZ story gold coast unemployment new office divorce rate forum faux-cilise salary qualitative research work brand experience FPA Myth environmental scanning schools Real Estate Institute of Victoria JOMO capital cities australian social research intern Population Clock community teacher Australian Census volunteering safe pyrmont 2015 office space 40 million apartment trend office VIC study equip thrive entrepreneurs of today group session urban living index hills trades wealth and income Australian Home state innovation social researchers financial fears cancelling plans social research year 12 group families generation alpha James Ward market research publication hornsby jobs of the future friends deloitte social researcher middle class friendship sydneycity Sydney new york times university cloudy days ACF Northern Beaches Christian School population milestone Gen X visual Sydney keynote speaker emerging generations millennials living research services social media know the times chairty sydney metro 2017 Deaths interactive slideshare careers innovative survey design graphs politics showreel tv owning a home money Financial Planning Association typical australian non profit spend faux-cilising media sustainable high density living Royals the australian dream sun potts point children Crime Rates data analyst research visualisation presentations menai program grandparents small business suburban living media release charity victoria baby name trends REIV National Conference SA wolloomooloo gender geomapping rise of local daily telegraph 2016 census results social life online priorities church cars high density future proof ACF 2016 post rationalism conferences Tuesday Trends happiness retirement optus my business awards 2012 public holiday mythbusting Real Estate cancel plans life holiday futurist increasing densification norwest stay home mccrindle research changing face of sydney participants parenting work mates emerging trends GPO meals NBRS Northern beaches Event home owner teaching manly census 2016 volunteer local community conference speaker outsourcing seasons public speaker collaborative business performance easter young people woolworths visualisation housing affordability christian family rain sunburnt country young australians parents CBD travelling communication optus tertiary education EFF waverton 1968 divorce rising house prices volunteers communications work-life baby boomers relational residents Tasmania shopping healthy future house price rise communicate sydney event states 2013 future of education acf15 business belief criminal infographics perth investor in depth interviews generation Z social commentator education research teach home ownership aged care puzzle DIY national private wealth Tuesday Trend school satisfaction university degree internships housing trends fears sunny days Australian Communities Trends bus Hills Shire Council events ageing population population map newspaper cultural diversity relevant 24 million educated

Archive