Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

aged care statistics Financial Planning Association of Australia Sydney keynote speaker average aussie house teachers February 16 thrive millennials repayments resilience Deaths city google survey design focus groups local communities darwin baby population milestone media education future safe apartment future aussie culture cancelling plans Tuesday Trend career Scouts households ease of travel long weekend ipswich victoria society deloitte geomapping socialites annual income Duchess of Cambridge year 12 DIY bureau crows nest investment financial fears housing affordability meals networking going out curiosity mobile weekly earnings media activity moreton bay conference presentation Real Estate suburban living challenge Melbourne internet sydney event sydneysiders life study newspaper engagement suburb conference vegetarian marketing urban living index university degree Research Executive transport daily telegraph generation Hornsby Shire Council sydney speaker village shbc innovation Wagga Wagga jobs of the future research visualisation woolworths christmas Bathburst news youth analysis wedding social life property market equip community engagement IT Specialists wolloomooloo tea Financial Planning Association teach internships travel christianity educhat social issues McCrindle Speakers demographic transformations follow cars acf15 sydney metro mccrindle tea cultural diversity experience focus group buildings Love urban market research speakers Social Trend CBD shopper's pick The ABC of XYZ social media 1980 global pharmacy poker master 2014 tertiary education 1968 perth public speaker gen z leadership future-proof optus my business awards quote eliane Charlotte university brand experience World Water Day priorities collaboration train national wealth Myth Australian Dream Australian demographics omnibus Valentine’s Day cartodb state investor NT cloudy days Aussies WA responsive capital cities cost visual research data workforce resource grandparents data ABS australia group home owner earning Word Up tv selfie property social Christmas season student meetings baby names spend sun personal growth "know the times" education future report HSC mythbusters staff gold coast South Australia not for profit faux-cilising sector wide fears school environmental scanning work friends poor baby name predictions supply and demand optus communities Australia Day brands trend housing market outsourcing list data analyst shopping stay home census christian trends growing population authenticity forum kate middleton the average aussie lifestyle ferry winter blues Queensland: QLD Channel 7 clothing optimistic paying to work communications learner office cancelling event NSW Aussie teaching children communication home ownership professional social lives engage organisations social trends GPO careers sunburnt country socialising social impact motivate technology census fail personalities office space global financial crisis goals NEETs TDE entertainment Australian schools census 2016 conference speaker pharmacies FOMO gen alpha community Merry Christmas presentations Northern Territory hills shire demographic father's day summer financial future area families environment wellbeing sports tattoos not-for-profit sector keynote speaker shifts demographics know the times Australian communities teleworking leader internship jobs cancel plans communicate year 7 goal Northern Beaches Australia Day 2017 Territory public speaking moderators guide REIV Conference relational marriage wealth distribution unaffordable water results millenials household fresh Generation Y future of education Christchurch post rationalism ethnography social shifts FPA daily commute rain bus population map work mates twentyseventeen infographic wall storytelling typical australian cold balance publication cash Northern beaches Event intern faux-cilise future of work media commentary digital click plans REIV National Conference wage education research investing Kiwi Queensland culture consumerism product Wodonga australian communities trends report high density holidays infographic easy rider domestic divorce Australian Bureau of Statistics rent young people suburbs crime data visualisation small business innovative panel community event etiquette generation Z EFF living eliane miles Generation X slideshare consumer easter budget Channel Seven lalor park google for education holiday potts point learn 2017 financial dreams rental stress Netflix brisbane unemployment marriages wealth and income sydneycity Australian Communities Trends population growth workplace culture Kirsten Brewer renter of the future Assistant Store Manager states low density VIC identity Australian Families high density living dessert professional services video Financial Planning Week presentation Australian Census Mark McCrindle recap medicine award winner Canberra ageing royal baby overcast research pack new york times mccrindle research Education Future Forum interactive world youth day emerging generations Real Estate Institute of Victoria owning a home housing Christmas lunch sector wide study proactive business dream forecast urban taskforce renting mother's day the australian dream insight alpha census results report income demographer System's Architect townhouses hello fresh customer princess charlotte finance PSI aged care puzzle faux-ciliser dare to dream coffee politics criminal teacher school satisfaction Geoff Brailey mover and shaker nfp toys Wellington litter real students Western Australia #censusfail group session prince george snapshot 1975 marrickville couple skills workplace ACF winter 2015 public holiday names collaborative mccrindle visualisation house price rise demographic trends ACT blaxland weather royal 1994 emerging trends affordable social commentator high school wealth and income distribution women hopes staying in Res Vis change 2016 australians staying home more non profit financial in the media employment financial independence vegemite schools students brand forecasting monarchy trend tuesday economy trends analyst business index millionth training government media release sunny days dreaming house prices tuesday parenting events increasing densification royal influence celebration Gen Y Engineering Manager baby boom car conferences education child care researcher huffington post organisational culture language generational trends charity education sector story research trends of 2016 happiness manly Adelaide English house price Christmas presents school students DESTEL middle class royal family Australians trends of 2017 thought leadership earn baby boomers builders tableau 40 million volunteers divorce rate rising house prices 24,000,000 Australian Trends property price ultimo social change mccrindle in the media case study Royals Tasmania hobart qualitative research 23 million salary australian social research schools future proofing megatrends office opening mateship parents capital city Crime Rates Births family mythbusting in depth interviews economic sentiments keynote food greatness debt changing face of sydney New South Wales survey national crime rates research services global generations entrepreneur learning styles rise of local tips Sydney logan new office emerging technologies award baby name offenders Gen X ideas Caregiver event insights generations urban living graphs growth Population Clock religion January 26th stats affordability wages land of the middle class youth unemployment facts program mentor social researchers online shopping healthy future church cost of living the changing face of New Zeland pyrmont 2013 social commentary ACF 2016 JOMO Do It Yourself local learning society trends high density apartments young australians menai men narcissism 2016 census results define participants The Daily Edition hornsby professional speaker travelling culturally diverse 2012 housing trends home Australian Home entrepreneurs of today retirement bondi ashley fell 10 years social enquiry national private wealth gender population futurist social analysis housing growth contiki employers baby name trends friendship relevant SA neutral bay TAS work-life cooking australian communities forum Northern Beaches Christian School future proof wealth 24 million 2016 census professional development rule keeper seasons anzac workshop world waverton ashley mckenzie ageing population commuters 2020 mortgage social researcher social research mining boom rich online entrepreneurial New Zealand commute earnings sustainable leadership workshop residents Tuesday Trends educated generation alpha debate norwest SMSF energy

Archive