Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

award winner high school social commentary communities rental stress year 7 divorce rate teacher pyrmont home owner parents mccrindle research easy rider australian social research know the times optus my business awards Christmas presents public speaking men cloudy days language sunburnt country friends optus summer baby boom brand experience 1975 census fail unaffordable Australian Bureau of Statistics program marketing generation communication sydney speaker Australia Day households budget happiness families area organisations research visualisation Generation X demographer world youth day learner salary Births waverton Real Estate church mover and shaker socialising stats presentation educated census Aussies future of work marriage Christmas season Population Clock keynote Christchurch twentyseventeen innovative forum dare to dream earnings business student Australian Trends geomapping rise of local education christian financial future schools friendship trend tuesday TAS insights Do It Yourself motivate urban acf15 holiday wealth and income award group analysis home ownership internship affordable rising house prices career environment university cartodb Northern Beaches Christian School Love REIV Conference ideas presentations New Zeland EFF financial dreams pharmacy university degree group session emerging trends society national crime rates Scouts Territory faux-cilising entrepreneur market research English 1994 work-life social life trends analyst list debate personal growth faux-cilise organisational culture culture event infographic wall students sunny days Australian Families income states follow SMSF Christmas lunch changing face of sydney lifestyle bureau narcissism gen alpha increasing densification investor HSC lalor park NEETs young people clothing infographic selfie social shifts the changing face of baby name DESTEL mining boom quote training aged care school students product workforce social researcher Tuesday Trends earn February 16 names school satisfaction newspaper housing market celebration australians staying home more relevant baby name predictions future proofing world low density Financial Planning Association of Australia 1968 global generations domestic Aussie learn moderators guide population map trend Australia Day 2017 Australian Dream data visualisation study school Generation Y generation alpha consumerism #censusfail suburbs PSI meetings resilience retirement Myth supply and demand sentiments Mark McCrindle year 12 workplace mortgage rain Australian schools entrepreneurs of today qualitative research housing growth leader environmental scanning the average aussie women New Zealand wedding post rationalism dream neutral bay crime small business kate middleton survey design 2014 royal ethnography responsive demographics dessert growth bondi ashley mckenzie bus Deaths Crime Rates living cash Tasmania intern 10 years population milestone dreaming financial fears business index meals volunteers professional Education Future Forum aged care puzzle employment urban taskforce ferry workshop work schools students vegemite urban living index Social Trend national wealth gold coast owning a home millenials wage Sydney eliane miles contiki ashley fell Western Australia going out marriages long weekend Gen Y huffington post conference speaker rule keeper social researchers employers vegetarian interactive public speaker Kiwi media commentary daily telegraph cold education future report annual income emerging technologies mateship demographic transformations blaxland millennials community healthy future visualisation Tuesday Trend census 2016 affordability high density high density apartments prince george Northern Beaches etiquette Queensland Australian communities darwin events 2012 Duchess of Cambridge grandparents publication case study digital state ageing population cost sustainable house prices online FOMO online shopping GPO royal influence change Res Vis commuters research pack Channel Seven repayments water couple princess charlotte tv social enquiry village baby name trends hopes Australian Communities Trends wealth aussie culture growing population politics Australian Census tattoos 24,000,000 social lives Channel 7 research equip suburban living demographic nfp Wagga Wagga greatness house Financial Planning Association office ultimo ipswich real economy plans local collaboration investing moreton bay weather collaborative pharmacies 2016 census goal futurist South Australia daily commute story safe priorities hills shire emerging generations wealth and income distribution winter seasons high density living Melbourne public holiday population capital city relational teaching Netflix debt renter of the future logan child care hobart professional speaker Kirsten Brewer careers australia CBD future proof forecast educhat religion professional services socialites in the media sydney event baby names cancelling plans proactive potts point trends of 2017 "know the times" Gen X researcher cars optimistic social impact skills generations technology System's Architect Northern beaches Event engagement townhouses house price paying to work children customer balance Wodonga train in depth interviews hornsby video food criminal consumer economic megatrends gen z royal family Northern Territory Adelaide wages Research Executive charity commute new office monarchy mythbusters finance Financial Planning Week Wellington city cost of living google for education personalities weekly earnings Hornsby Shire Council challenge research data travel 2020 learning styles holidays Sydney keynote speaker trends housing youth unemployment financial independence victoria royal baby not-for-profit future-proof IT Specialists community event teachers 2015 focus groups keynote speaker January 26th stay home sun mother's day 2016 Engineering Manager 24 million brand wellbeing curiosity social media tableau poker master internships wolloomooloo shopper's pick panel property residents builders ACF 2016 TDE goals data analyst perth population growth fears ageing resource communications home sector wide study family internet media car speakers future McCrindle Speakers renting snapshot manly financial easter experience community engagement Word Up non profit NT australian communities trends report conferences census results tuesday conference presentation Geoff Brailey outsourcing christianity The ABC of XYZ media activity leadership workshop SA leadership 23 million poor household New South Wales REIV National Conference social trends Australians woolworths authenticity tea sydney metro ABS Charlotte wealth distribution baby statistics unemployment global young australians cooking shbc JOMO mccrindle generation Z apartment teleworking spend social analysis society trends typical australian insight Australian Home hello fresh FPA VIC demographic trends litter Assistant Store Manager identity cancel plans national private wealth overcast social change energy workplace culture parenting DIY generational trends shifts innovation staying in define fresh news forecasting christmas focus group property price jobs of the future networking coffee youth urban living omnibus mobile offenders staff tips entrepreneurial sector wide brisbane mccrindle in the media rent norwest 2016 census results 2013 toys culturally diverse medicine office opening 1980 earning travelling tertiary education baby boomers cancelling event investment middle class australian communities forum ease of travel jobs life Merry Christmas eliane gender slideshare report divorce cultural diversity the australian dream engage 2017 social commentator brands ACF sports click Valentine’s Day participants anzac Caregiver 40 million millionth NSW social issues house price rise Real Estate Institute of Victoria faux-ciliser World Water Day professional development research services storytelling crows nest transport education research work mates rich WA suburb mentor average aussie The Daily Edition Australian demographics learning social research sector education future Bathburst entertainment recap thought leadership sydneysiders visual survey google education sector global financial crisis future of education graphs winter blues deloitte shopping Canberra menai government thrive buildings alpha facts results teach housing trends ACT property market new york times father's day social office space local communities Queensland: QLD Royals sydneycity not for profit mythbusting capital cities communicate data land of the middle class conference marrickville mccrindle tea trends of 2016 media release housing affordability

Archive