Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


education future education future of shopping US mining boom the australian dream intern buildings 2013 Real Estate Institute of Victoria housing shopper's pick micro apartments school students donation mobile urban development baby names report Social Trend Christmas data urban living urban taskforce change NEETs ideas data analyst breakfast generation alpha society darwin easter ACF 2016 New South Wales food bank research data mortgage 23 million Valentine’s Day education research conference speaker business christmas trees Tuesday Trends population going out global CBD February 16 James Ward mccrindle in the media Understanding and Engaging with Generation Z Bathburst winter blues research report hornsby skills medicine demographic relational workshop households Mark McCrindle 24 million cancelling event parenting ashley mckenzie Financial Planning Week teach cooking rich authenticity seasons greetings Sydney Lifestyle Study victoria Births land of the middle class growing population teachers hello fresh communicate ACF17 Wodonga trend cloudy days entrepreneurs of today public speaker Research Director census 2016 leadersip event digital economy visual Australian Families organisations Territory Australian schools group session REIV Conference student generation faux-cilising social change rule keeper sydney speaker careers high school hobart qualitative research belief #censusfail Aussie the hills baby name predictions Northern Beaches mccrindle online shopping child care youth REIV National Conference The Daily Edition future of education sector wide sydneysider organisational culture ipswich litter learner teacher TED talk brands forecasting Australian community trends house prices youth unemployment goals living PSI affordable states financial dreams ageing population census career presentation SMART waverton average sydneysider trades cold wealth and income workplace culture Res Vis state screenagers seasons urban living index NBRS responsive christianity ABS parents visualisation South Australia snapshot population growth FOMO keynote house global retail entrepreneurial generation Z housing market teleworking mythbusting Australian Communities Trends mccrinlde Christmas in Australia VIC Aussies trends of 2017 USA safe grandparents Australian Population not for profit McCridle Northern beaches Event CPI sustainable friends Crime Rates Black Friday Tasmania perth community event Geoff Brailey social researcher cultural diversity world youth day future proofing DIY Jura Coffee research on coffee Canberra social media Myth life emerging technologies Sydney offenders apartment donate travelling schools students staff narcissism indonesia Real Estate sunburnt country Sydney keynote speaker holiday baby Australian demographics housing growth princess charlotte Christmas season The ABC of XYZ financial future Melbourne in the media researcher food insecurity Financial Planning Association of Australia survey challenge IT Specialists speakers pack weather unemployment school wealth and income distribution social life school satisfaction nfp Andrew Duffin not for profit research follow forecast father's day data visualisation financial fears analysis employers alpha interactive moderators guide innovative unaffordable Gen X research services 2009 post rationalism learn australians staying home more GPO showreel baby names australia report balance wages social commentary communication socialising Love culturally diverse technology millionth suburb eliane miles hills shire conference engagement australian generations survey design Education Future Forum trend tuesday optimistic tips Performance Sentiment Index royal family internet Lower Hunter TEDx Speaker ACF younger generations emerging generations couple Christchurch shifts royal influence DESTEL baby name trends blaxland aged care puzzle budget Financial Planning Association recap home home owner Australia street goal internships sector HSC shopping quote university SRE focus group aged care VET New Zealand Black Friday Sales Vocational education professional services trends meetings 1980 Generation Y volunteering data contiki university degree ACT Report dessert crows nest local video ease of travel results australia australian real estate dreaming norwest property development cars Gen Y china newspaper world personalities Australian Home panel global financial crisis baby boomers mover and shaker generational trends meals entertainment Queensland who is generation z growth Australia Day 2017 tea Word Up household eliane year 12 fresh millennials small business house price infographics acf15 business index home ownership office Channel 7 happiness Macquarie University sports crime conferences students wolloomooloo Deaths Hunter Valley Retail marrickville micro summer affordability cartodb holidays earn facts ACF2017 non profit proactive Channel Seven mccrindle research SA work presentations long weekend selfie McCrindle Speakers global generations 40 million census fail program domestic criminal wage overcast identity curiosity community engagement housing affordability retirement anzac church social researchers new office baby name Christmas day toys 2016 census results divorce trends of 2016 repayments bus social enquiry spend future award media release optus Hills Shire Council define the great screenage schools etiquette investing TED chairty sydney metro area logan lalor park australian communities forum census results in depth interviews travel social commentator insights population map employment media activity rental stress purpose Kirsten Brewer high density apartments volunteering marriages mother's day data healthy future google for education royal global generaion research pack jobs teaching collaborative Duchess of Cambridge Scouts builders story Australia Day investor social issues average Australian shbc grave decision ashley fell woolworths monarchy surname water christmas 2017 winter income leadership sydneysiders customer society trends bureau McCrindle Keynote Speakers children publication national crime rates neutral bay statistics faith rising house prices Australian Trends financial family World Water Day wealth distribution women tv aussie culture education future report internship Cobbitty-Leppington charity know the times Northern Territory pyrmont staying in 1968 Australian Dream emerging trends mateship marriage tattoos sentiments sydney property market educated changing face of sydney high density public speaking financial planning innovation Mount Annan-Currant Hill social analysis cost of living urban twentyseventeen renter of the future NFP event religion System's Architect resource New Zeland Australians Christmas research gen alpha townhouses giving thrive thought leadership gig stay home ACT gen z celebration omnibus case study Maxim Accounting ageing January 26th average aussie participants Northern Beaches Christian School property market tuesday gold coast Hornsby Shire Council communities impact Research Executive high density living megatrends media commentary Christmas Stats mentor trends analyst renting train Adelaide earnings gig economy sydneycity Assistant Store Manager Business analysis brand men india TEDx transport environment leadership workshop commuting FPA Charlotte report mythbusters Australian Bureau of Statistics insight collaboration English training Christmas day weather national private wealth greatness SMSF 2017 kate middleton Kiwi relevant lifestyle WA priorities millenials Elderslie-Harrington park supply and demand housing trends wedding 1975 prince george cica do people still change their surname after marriage? annual income real faux-cilise leader ethnography rent economy daily telegraph christian education sector Willowdale learning media professional jobs of the future property price Western Australia engage energy resilience royal baby 2016 VET sector pharmacy social analyst debate 2014 tableau sydney hills capital cities local communities culture surnames Jura Australia work mates vegetarian business performance Caregiver choice workers Wagga Wagga economic sydney market award winner NSW demographer baby boom screenage future of work group owning a home Do It Yourself 2012 happy holidays financial independence networking stats residents office opening entrepreneur village TAS professional presenters money capital city research visualisation cost hunger Australian communities casual market research clothing the hills shire Royals deloitte Netflix 2016 census educhat optus my business awards research graphs work-life city debt new york times office space social wealth house price rise brisbane global generation divorce rate 24,000,000 Population Clock news personal growth vegemite 1995 shopping centre brand experience fears maiden pharmacies community events coffee lovers workforce baby names future-proof the lucky country motivate JOMO focus groups investment storytelling year 7 mccrindle tea cancelling plans middle class food Christmas presents speaker Engineering Manager workplace geomapping young australians daily commute population milestone equip census data 2015 sydney event environmental scanning wealth inequality finance friendship outsourcing australian social research paying to work dream TDE the average aussie bondi infographic wall experience weekly earnings demographic trends names speakers faux-ciliser gender sun McCrindle Speaker moreton bay learning styles not-for-profit menai Mark McCrindle in the media social lives commute national wealth property dare to dream NT forum low density wellbeing 2020 Black Friday in Australia keynote speaker Sydney Hills Business Chamber demographic transformations Tuesday Trend typical australian online public holiday care support product live the dream speajer charities australian community trends report socialites "know the times" NBRS Architecture google nativity scene futurist poor earning volunteers plans huffington post families click employmer politics tertiary education salary ultimo young people hills digital apartments What is food insecurity? suburban living cultural diveristy list 1994 rain infographic slideshare potts point social shifts Generation X communications poker master demography consumerism professional speaker government study Gen Z Expert HR employmee christmas consumer Australian Census language public transport Queensland: QLD EFF Christmas lunch rise of local spirituality ferry Lower Hunter Region cancel plans hopes demographics dreams work from home Sydney population sector wide study commuters social research future proof easy rider cash Work place conference presentation growth of sydney volunteer marketing increasing densification social trends 10 years Sydney’s south west suburbs social impact manly Skilling australian communities trends report Merry Christmas maiden names local community sunny days Wellington coffee professional development car the changing face of