Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Real Estate vegetarian offenders global generations megatrends Australian Census SA father's day low density wealth faux-ciliser not-for-profit growth resilience trend sector mobile education future report identity toys presentation Territory Melbourne coffee baby names video Mark McCrindle insights recap global financial crisis young australians Myth office space student collaboration list EFF Scouts market research Duchess of Cambridge google for education environment careers daily commute technology teacher Births healthy future staff state future seasons media commentary budget city politics sustainable school Financial Planning Week financial future renting future of education cancelling event emerging technologies 24 million generational trends social commentator village data visualisation work mates Sydney shopping marriages tattoos communication Queensland australians staying home more 2020 high school balance ageing wages australian communities trends report urban living index gender society schools students newspaper product professional employers cost moderators guide aussie culture wedding consumerism the changing face of capital cities social media paying to work case study population housing the australian dream goals debate Charlotte mentor FPA water Australian Dream manly builders royal family Kiwi media activity Valentine’s Day high density apartments sector wide study university degree typical australian generation alpha 1980 households sunburnt country poor plans crime DESTEL researcher DIY tertiary education Real Estate Institute of Victoria shopper's pick events future proofing Deaths keynote ABS Generation X hopes bureau participants lalor park tv deloitte demographics kate middleton royal group session high density living Love finance suburb friendship in depth interviews grandparents Bathburst conference presentation office opening workplace Engineering Manager research data family optimistic ultimo personal growth Financial Planning Association of Australia shbc schools australian social research sentiments middle class shifts SMSF teaching cars customer suburbs cooking ACF Royals ACF 2016 entrepreneur families financial year 7 cold Northern Beaches Christian School faux-cilising thrive domestic investing christianity NEETs rain aged care leadership workshop education research culture energy business learner etiquette wellbeing leadership emerging trends REIV National Conference perth tea pyrmont daily telegraph Merry Christmas program population milestone change Aussie couple CBD home ownership Christmas presents slideshare media release futurist NSW thought leadership urban taskforce analysis mccrindle snapshot wage workplace culture brand Tuesday Trend baby boomers Hornsby Shire Council Sydney keynote speaker graphs educated outsourcing internship ageing population survey states baby name life language geomapping marketing work infographic wall holidays dare to dream responsive research visualisation property market Australian Trends tableau Australian Home Christmas season educhat 10 years engage home sunny days dessert Australian Communities Trends women tips child care community February 16 economy earn 2014 conference not for profit curiosity land of the middle class presentations selfie teleworking demographic Queensland: QLD spend consumer cost of living blaxland winter blues school satisfaction data analyst Western Australia socialising earning training WA cancelling plans fears community engagement neutral bay urban Wagga Wagga Geoff Brailey gen z research pack TAS teach housing growth demographic transformations overcast 2012 results trends of 2017 skills ashley fell learn religion goal social commentary friends unaffordable New South Wales future proof event public holiday Aussies australia rental stress emerging generations winter holiday organisations society trends VIC children renter of the future research services authenticity professional speaker Channel 7 online moreton bay gen alpha acf15 home owner monarchy social trends easy rider pharmacies equip marriage baby name trends generation parenting quote conference speaker property 1968 media capital city sports mother's day household narcissism speakers apartment statistics forecasting going out Gen X post rationalism leader resource focus group digital South Australia experience innovation innovative church townhouses The ABC of XYZ eliane miles victoria salary Canberra research growing population Financial Planning Association facts owning a home increasing densification poker master high density average aussie trends Social Trend Christmas lunch study rising house prices marrickville ashley mckenzie safe logan visual generations house price rise keynote speaker focus groups buildings Netflix baby social optus New Zeland mythbusters earnings hobart stats economic 2015 transport new york times alpha weekly earnings REIV Conference group wealth and income proactive darwin socialites employment mortgage rise of local dream millenials Kirsten Brewer publication TDE conferences World Water Day huffington post woolworths motivate lifestyle Word Up google online shopping mythbusting Australian Families urban living eliane The Daily Edition social change real office professional development demographic trends communities hills shire men Christchurch Caregiver education faux-cilise Northern beaches Event ipswich Tasmania cancel plans IT Specialists social enquiry Australian schools Channel Seven residents teachers cartodb crows nest click twentyseventeen litter baby boom national private wealth interactive ethnography environmental scanning princess charlotte PSI social impact staying in charity divorce rate rule keeper challenge supply and demand housing affordability 24,000,000 generation Z future-proof Do It Yourself Crime Rates English potts point volunteers data stay home summer repayments System's Architect parents Gen Y sydney speaker Wellington social researchers HSC wealth distribution report personalities house price Adelaide know the times australian communities forum jobs sun financial dreams social shifts NT Australian Bureau of Statistics new office retirement sector wide collaborative New Zealand Research Executive menai infographic commute follow in the media medicine affordability Northern Territory global financial independence learning entertainment trends of 2016 royal baby census jobs of the future Australian communities optus my business awards education future area school students house meetings property price sydneysiders happiness government affordable brisbane millennials 23 million mccrindle research housing trends youth unemployment visualisation brand experience annual income engagement define aged care puzzle public speaking wealth and income distribution population map mateship national crime rates award 2016 Tuesday Trends storytelling wolloomooloo work-life mccrindle tea living workshop FOMO internships rent nfp relevant housing market 2013 unemployment Northern Beaches weather fresh divorce relational ease of travel easter greatness learning styles "know the times" insight vegemite suburban living young people investment social researcher cultural diversity internet business index community event forecast mccrindle in the media qualitative research GPO 1975 university meals gold coast omnibus baby name predictions Australia Day 2017 networking christmas local ideas trend tuesday Education Future Forum Population Clock Australia Day trends analyst demographer tuesday criminal anzac Australians McCrindle Speakers intern Res Vis food celebration 2017 national wealth entrepreneurs of today dreaming investor world income social analysis world youth day 40 million bondi youth hornsby cloudy days future of work cash small business non profit communications social life priorities career population growth Assistant Store Manager Generation Y debt rich JOMO Wodonga 1994 January 26th workforce millionth panel students sydneycity social lives local communities Australian demographics names social research organisational culture news entrepreneurial communicate prince george survey design hello fresh ACT sydney event pharmacy waverton house prices royal influence mover and shaker forum clothing long weekend year 12 brands education sector mining boom norwest