Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


post rationalism Sydney keynote speaker Australian demographics Do It Yourself Canberra Territory relevant list Northern Beaches Christian School government meetings TDE lifestyle gen alpha social lives seasons social issues optus my business awards pharmacies optus cars youth jobs cultural diversity commute real Gen Y conference presentation population growth plans church Crime Rates schools students staying in growth research data urban living demographic mortgage school tertiary education market research politics alpha moderators guide story annual income father's day car housing growth qualitative research village research sunny days wage financial future leadership workshop property market anzac ease of travel royal influence names staff sports earn Netflix language education WA focus groups Northern beaches Event 1968 repayments Education Future Forum Generation Y trends of 2016 demographic trends faux-ciliser insight online wealth distribution 2012 property price unemployment lalor park kate middleton click conference social trends video holidays collaboration water PSI 2017 keynote social media young australians media consumerism Australia Day mccrindle tea census fail leadership Queensland sydney event data visualisation meals workshop jobs of the future interactive NT economic not for profit future proofing tips holiday salary work-life communication VIC media release professional Channel Seven office space living middle class capital cities buildings families cancelling plans Northern Beaches Financial Planning Association entrepreneurial internship in the media wealth and income property Word Up Kirsten Brewer the hills volunteers australia spend budget personal growth learn sydney metro define Queensland: QLD Australian Census logan divorce housing news increasing densification Christmas lunch sydneycity mover and shaker Australian Bureau of Statistics JOMO changing face of sydney social researcher the changing face of census 2016 daily commute house growing population national crime rates ACT survey design cartodb internet snapshot social life social research parents innovative monarchy baby boomers national wealth mythbusting land of the middle class Wagga Wagga FOMO insights national private wealth Social Trend New Zeland food global engage researcher rental stress dessert survey tattoos wages professional speaker tea follow Aussies World Water Day group work mates HSC rent baby name trends aussie culture wealth and income distribution REIV Conference ultimo "know the times" environmental scanning urban living index earnings social change statistics tuesday hobart organisations trend tuesday nfp Real Estate New Zealand domestic gen z forecast litter Australian Home economy media commentary digital students suburbs christmas generation commuters case study waverton infographic wall technology not-for-profit social youth unemployment etiquette social impact future-proof summer gender challenge Aussie outsourcing house price rise bondi ACF 2016 aged care puzzle capital city mateship speakers public speaking trends of 2017 menai Mark McCrindle medicine entrepreneur trends analyst tv perth keynote speaker trend Duchess of Cambridge rule keeper Financial Planning Week young people university degree results wolloomooloo research visualisation transport motivate Valentine’s Day 40 million neutral bay Australian Dream income local communities easter millenials mobile city work supply and demand states conference speaker financial goals wealth generation alpha personalities leader rich selfie charity christianity graphs hello fresh balance ABS clothing NEETs Hornsby Shire Council Engineering Manager daily telegraph 2016 census 24,000,000 brands identity Sydney eliane miles award ageing marriage population hornsby hills shire new office English professional services Channel 7 thrive marriages blaxland January 26th mccrindle omnibus generations ageing population environment online shopping intern geomapping System's Architect ashley fell sydney speaker dreaming community engagement pharmacy collaborative narcissism future google for education 1975 friendship public speaker teacher rise of local religion greatness Caregiver average aussie vegetarian 2014 proactive ashley mckenzie urban couple FPA education research state resilience 10 years baby name predictions futurist February 16 2020 2015 healthy future census results experience high density wedding social enquiry workforce the hills shire parenting australians staying home more fears careers dream learning styles emerging generations marrickville rain aged care retirement infographic shopper's pick culturally diverse households presentations 24 million networking rising house prices Australia Day 2017 sun emerging technologies toys deloitte shopping new york times forecasting year 12 Generation X brand financial independence consumer recap children princess charlotte home ownership bureau communications millennials suburb know the times forum grandparents Wellington SA offenders trends home Births australian social research Northern Territory family media activity renter of the future the australian dream royal baby teachers Merry Christmas GPO society #censusfail darwin mythbusters paying to work cost population map cooking housing affordability Deaths finance poker master sector unaffordable future of education wellbeing social commentary shbc panel australian communities forum socialising ACF goal The ABC of XYZ twentyseventeen analysis group session sustainable skills change baby names contiki learner women newspaper data program Love authenticity future of work relational priorities sydney hills suburban living educated entrepreneurs of today woolworths Australian schools typical australian New South Wales non profit ferry investing demographics faux-cilising safe organisational culture future proof hopes acf15 publication baby boom bus stay home world youth day Tuesday Trends child care low density Assistant Store Manager emerging trends slideshare marketing financial fears ipswich sydneysiders residents learning global financial crisis faux-cilise area long weekend high density apartments millionth Charlotte cold local world urban taskforce curiosity potts point public holiday Wodonga REIV National Conference train overcast optimistic cost of living norwest 2013 Real Estate Institute of Victoria energy vegemite social researchers social commentator investment Tuesday Trend pyrmont census Australians research services australian communities trends report mining boom Res Vis the average aussie weather communities Australian Families school satisfaction crows nest cancel plans Royals small business moreton bay Gen X workplace culture year 7 sentiments easy rider happiness employment student educhat Scouts Tasmania gold coast engagement population milestone entertainment apartment Research Executive education future report coffee employers events men workplace business customer going out house price Kiwi google Financial Planning Association of Australia home owner community affordability winter blues poor baby name life social analysis cloudy days responsive professional development cash teach education future Australian Communities Trends mccrindle in the media 23 million society trends 1994 mentor Geoff Brailey social shifts DIY Adelaide divorce rate Christmas season shifts conferences manly sector wide DESTEL storytelling financial dreams Australian communities demographic transformations sunburnt country fresh Christchurch winter Bathburst crime McCrindle Speakers 2016 megatrends dare to dream mother's day focus group brisbane criminal communicate friends thought leadership IT Specialists internships business index affordable school students The Daily Edition house prices study tableau Population Clock investor housing market product training sector wide study christian facts Myth CBD high school celebration renting housing trends culture builders ethnography victoria Australian Trends presentation schools teaching huffington post office opening stats travel generation Z resource Western Australia townhouses innovation generational trends prince george university office 1980 community event event in depth interviews EFF global generations mccrindle research travelling report royal family royal weekly earnings teleworking debt research pack career equip Melbourne earning education sector data analyst Christmas presents household brand experience NSW ideas TAS high density living socialites demographer SMSF award winner 2016 census results South Australia visual visualisation baby debate cancelling event participants quote owning a home eliane