Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Caregiver social life fresh Aussies alpha royal relevant food bank father's day speajer rich 2014 thought leadership Performance Sentiment Index sydneysider Christmas research sunburnt country consumer Sydney population global generations workshop hello fresh new york times stats tertiary education holiday young australians charities Sydney keynote speaker suburb English TAS keynote speaker mobile water plans click cartodb sector wide urban development investing demographic transformations Northern beaches Event Melbourne cooking internet SMART wage chairty growth of sydney Gen Z Expert eliane families village survey design Hornsby Shire Council ACF 2016 Financial Planning Association speakers pack generation Z shbc forum owning a home sydney market financial independence resource Australian Families Hills Shire Council australian social research contiki Business analysis Aussie New South Wales ACF17 future of education Generation Y sentiments workplace culture royal baby social commentator local community FOMO Geoff Brailey house price housing market media social researcher innovative dreaming Mark McCrindle in the media office space food SRE conference spend social trends forecast wedding meetings capital cities customer housing trends program Willowdale Valentine’s Day outsourcing australians staying home more Australian Population census darwin urban February 16 baby names australia report mining boom dream builders spirituality national wealth overcast trends of 2016 brisbane small business youth unemployment interactive Canberra teleworking learning product change Christmas in Australia lifestyle Australia Day 2017 wages neutral bay teachers internship Sydney Hills Business Chamber teaching snapshot Christchurch study selfie analysis breakfast sun ultimo Netflix not for profit research transport social lives case study school students relational baby name networking mccrindle newspaper vegemite data analyst balance global financial crisis Assistant Store Manager hills Queensland: QLD middle class follow kate middleton Australian Dream moderators guide Scouts population school satisfaction 1994 identity dessert urban taskforce data not-for-profit census fail schools students Do It Yourself year 7 healthy future skills professional presenters community event 10 years pharmacy wellbeing communicate ACT wealth inequality townhouses language authenticity volunteering cash Births Word Up giving McCrindle Keynote Speakers renter of the future national crime rates high density employmer hornsby sports conferences mateship home news potts point generational trends showreel know the times online shopping real debt consumerism focus group victoria New Zealand society researcher TEDx Speaker Work place volunteering data faux-cilising Northern Beaches Christian School economy state motivate New Zeland education future report sydney metro shifts ashley mckenzie VET national private wealth daily commute australian community trends report train australian communities forum Bathburst eliane miles Sydney’s south west future proofing online Black Friday geomapping report marriages younger generations entertainment brand experience criminal increasing densification earning property development digital economy retirement Christmas data career sydneycity conference presentation REIV National Conference screenagers home ownership personal growth TDE collaboration futurist Australian Trends royal family leader curiosity offenders area hunger Christmas day group future of work population map financial fears Gen Y VIC work local faith staying in living cost of living life 24,000,000 learner ethnography deloitte forecasting visualisation weekly earnings moreton bay baby name predictions finance Elderslie-Harrington park REIV Conference Australian demographics millenials world clothing commuting parents ease of travel pharmacies investment participants market research crows nest storytelling 23 million NBRS Architecture low density ferry McCrindle Speakers rent grave decision christianity christian commuters cancel plans professional development urban living index safe future proof manly education grandparents non profit education research Gen X housing affordability casual quote volunteer workplace 2016 census results ABS in depth interviews megatrends sustainable cost Lower Hunter Region financial planning child care Financial Planning Week volunteers average aussie TEDx Deaths school purpose social analyst easy rider fears innovation insight insights students Hunter Valley family McCridle 2012 future of shopping EFF census data social commentary tableau bondi Mount Annan-Currant Hill names not for profit staff city TED cloudy days award winner parenting mccrindle in the media #censusfail budget ageing population blaxland goal graphs youth work mates media commentary coffee lovers Adelaide learning styles entrepreneurial apartments NT christmas 2017 HSC social mover and shaker mythbusting Christmas season acf15 ACT Report recap "know the times" define infographic wall long weekend gender business hopes litter Jura Coffee financial future typical australian bus social change business index divorce census results trends of 2017 communication poker master house cancelling plans financial dreams house prices student professional live the dream australian real estate Love statistics engage twentyseventeen demography media activity results etiquette optimistic mythbusters cica Territory states World Water Day affordable visual Australia Day Skilling cars gen z proactive focus groups divorce rate Charlotte average Australian mentor speakers university professional services apartment CPI facts high school property price census 2016 Tuesday Trends affordability demographics What is food insecurity? church winter Wagga Wagga care support supply and demand Kiwi NFP event debate System's Architect social media Sydney Lifestyle Study Black Friday Sales dare to dream 2017 1975 group session presentations the hills The Daily Edition 2016 census faux-cilise Cobbitty-Leppington Merry Christmas events royal influence wealth and income distribution year 12 mother's day perth responsive ipswich omnibus baby name trends infographics office property shopping the australian dream poor intern Duchess of Cambridge community WA Channel Seven Jura Australia commute James Ward cold work-life rule keeper aussie culture Australian Communities Trends crime Macquarie University list property market research visualisation mortgage GPO marketing new office hobart faux-ciliser global leadership workshop rising house prices cultural diveristy gen alpha young people holidays shopper's pick sydneysiders society trends training Australian Bureau of Statistics friends in the media australian communities trends report choice workers 24 million Northern Territory Wodonga sydney hills waverton travel tuesday tips generations business performance men social impact research data Lower Hunter organisational culture education future menai ACF2017 Social Trend gig home owner suburbs wealth Queensland generation alpha university degree work from home NSW South Australia urban living pyrmont prince george 40 million mccrindle tea mccrindle research impact stay home high density apartments economic sector wide study publication population growth baby names research services challenge residents Australian community trends growth australian government Royals average sydneysider TED talk anzac The ABC of XYZ suburban living Mark McCrindle social researchers screenage Research Executive nfp personalities post rationalism 2016 housing growth trend households teach monarchy sydney speaker media release emerging technologies Sydney Christmas day weather environment aged care mccrinlde the average aussie baby names report trades social enquiry optus my business awards wealth distribution Western Australia financial educated greatness women summer lalor park religion investor trends analyst the great screenage thrive VET sector housing story teacher Real Estate Institute of Victoria research on coffee sunny days narcissism paying to work population milestone tattoos SMSF digital belief toys IT Specialists salary Maxim Accounting wealth and income changing face of sydney marriage marrickville baby boomers who is generation z learn demographic Vocational education organisations future Engineering Manager event household micro apartments wolloomooloo demographer unemployment gold coast January 26th easter data visualisation Channel 7 McCrindle Speaker brands emerging trends Kirsten Brewer Christmas lunch goals christmas employers income public transport winter blues entrepreneurs of today ashley fell buildings sydney event sydney property market domestic emerging generations FPA infographic Australia street renting Generation X earnings 2013 Wellington travelling schools Retail technology workforce the hills shire entrepreneur millennials baby boom Crime Rates politics weather jobs Andrew Duffin Northern Beaches leadership communications environmental scanning speaker vegetarian princess charlotte google capital city global retail award celebration bureau NEETs world youth day resilience 2020 car money land of the middle class keynote survey employmee earn millionth dreams engagement Financial Planning Association of Australia going out culturally diverse employment SA children the lucky country communities baby Christmas presents food insecurity annual income experience energy CBD coffee socialising sector trend tuesday generation 2015 local communities professional speaker Research Director Real Estate priorities brand careers meals gig economy 1968 Myth google for education research rise of local hills shire office opening PSI internships public holiday education sector the changing face of NBRS trends 1980 donation jobs of the future Australian schools community engagement tea Population Clock Res Vis seasons qualitative research DESTEL US research report charity house price rise tv daily telegraph slideshare repayments ideas educhat Australian communities conference speaker micro video woolworths huffington post rental stress ageing research pack JOMO DIY optus australia social analysis future-proof Black Friday in Australia equip medicine shopping centre friendship norwest growing population presentation public speaking unaffordable socialites demographic trends aged care puzzle Tuesday Trend logan social research social issues donate collaborative ACF Tasmania cultural diversity public speaker panel social shifts culture Australian Census couple Australians Education Future Forum Australian Home high density living happiness rain cancelling event