New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


non profit mccrindle research global financial crisis video the australian dream hobart workplace interactive national crime rates work generational trends trends of 2016 economy Cobbitty-Leppington financial fears future urban living data visualisation tuesday visualisation holidays mythbusters English Australians donation christmas social analysis product teacher cancelling event speaker baby name builders sydneycity property development google stats rent entertainment woolworths visual work from home generations TEDx Speaker mccrindle tea professional ease of travel Sydney population Willowdale generation alpha growing population global generations TAS workforce snapshot renter of the future acf15 SMSF Black Friday learner casual sector divorce rate learning styles ACF2017 winter blues darwin capital city aged care speakers city litter cloudy days ACT investor politics equip marrickville Duchess of Cambridge February 16 infographics responsive internships students Elderslie-Harrington park education youth unemployment internet follow student slideshare consumerism moderators guide cancelling plans results events weekly earnings social life tableau futurist daily commute eliane hills volunteering data online shopping financial dreams meals debate aussie culture leadership residents trends of 2017 education future report speakers pack overcast media travelling experience click coffee lovers learning Vocational education VET relevant names emerging technologies proactive holiday going out society trends trends analyst brand Australian Population fears volunteers future of work personal growth divorce Research Executive conference presentation Gen X schools students communications goal balance wealth and income Australia Day 2017 training skills greatness bondi Kiwi baby boom renting social media social issues social enquiry commute Black Friday Sales office space socialites Australian Families educhat the lucky country wedding suburbs organisational culture data analyst organisations EFF shifts mccrindle in the media What is food insecurity? Performance Sentiment Index sydney metro happiness IT Specialists indonesia cost generation growth of sydney future-proof shopping goals challenge Australian communities brand experience research report couple World Water Day Christmas presents Deaths local community buildings event business Myth Australian Bureau of Statistics real anzac manly 40 million medicine housing trends gig economy mccrindle McCrindle Speakers Australia street personalities property Netflix demographic transformations learn networking market research potts point population milestone Financial Planning Week infographic wall Gen Z Expert mortgage staying in ideas survey award baby name trends australian real estate high density living digital economy future proofing Sydney Lifestyle Study vegemite insight HR Andrew Duffin ferry focus group business index india sydneysiders wealth and income distribution news 1995 sports belief Christmas data Sydney’s south west financial future living jobs of the future weather earning cultural diveristy Real Estate 2015 The ABC of XYZ home ownership Royals Tuesday Trends grandparents water screenagers easy rider home program media commentary Channel 7 Australian community trends aged care puzzle Kirsten Brewer Northern Beaches toys property price mateship employmer emerging generations Hunter Valley Word Up wolloomooloo SMART mother's day intern long weekend mentor Valentine’s Day Population Clock purpose baby names infographic Northern Territory offenders publication budget resilience school satisfaction income dessert culturally diverse tea Australian Census collaboration christian SRE affordable celebration pharmacies australian communities forum know the times rich Macquarie University house price rise sydney speaker village population university degree "know the times" JOMO TEDx ageing brisbane DESTEL baby care support mover and shaker community engagement vegetarian fresh royal impact not for profit surname Social Trend ACF17 friendship office social impact data local communities micro apartments ethnography winter Channel Seven social trends career Christmas research group story optimistic sustainable resource ashley fell cica research pack Lower Hunter Region Queensland Australian Dream royal baby area McCridle 1980 23 million social commentary trades australian communities trends report housing HSC survey design future of education unemployment generation Z Australian Trends donate google for education chairty Australian schools curiosity life housing market TED talk rising house prices education future Queensland: QLD Adelaide tattoos communication 1975 Jura Australia FOMO change public speaker paying to work WA cash kate middleton earn quote world youth day school typical australian investing population growth high density apartments Territory mobile socialising tips collaborative family 2020 faux-cilise christmas trees Love CPI apartment Retail friends conference Black Friday in Australia train Real Estate Institute of Victoria census 2016 Maxim Accounting repayments travel professional development gen z year 12 case study urban living index 2016 census education research New Zeland social lives leadership workshop population map Lower Hunter outsourcing Hornsby Shire Council cancel plans maiden names Scouts entrepreneurs of today christmas 2017 ACF GPO Births Crime Rates statistics focus groups wealth distribution earnings Mount Annan-Currant Hill teach identity Understanding and Engaging with Generation Z wages marriage leader eliane miles national wealth TED teachers cold community Christmas day work-life dreaming charities gold coast VET sector Financial Planning Association of Australia breakfast 2013 innovation low density dare to dream panel census results debt Education Future Forum define baby names australia report micro prince george jobs poker master 10 years Australian Communities Trends money princess charlotte do people still change their surname after marriage? nativity scene social research demography urban taskforce Tuesday Trend sector wide logan public speaking recap NEETs VIC sydney property market researcher royal family analysis 2012 Aussie average Australian motivate criminal surnames rule keeper award winner Generation Y research visualisation Melbourne shbc car volunteering forum millenials digital NFP event suburban living communities millennials geomapping post rationalism youth government 2017 australian social research ACF 2016 wealth inequality sentiments storytelling environment in depth interviews selfie research research on coffee grave decision contiki graphs parents Wodonga transport sector wide study new office NT conference speaker Merry Christmas charity cartodb etiquette huffington post public transport technology global generation list dream teaching showreel qualitative research investment Res Vis housing growth blaxland ageing population educated social commentator gender trend tuesday high density sydney market conferences crime australian seasons greetings house price Financial Planning Association employmee USA new york times social analyst 1968 not-for-profit Wellington happy holidays business performance wealth innovative research services property market Sydney Hills Business Chamber households keynote Tasmania employment Skilling Christmas Stats census food insecurity society Northern Beaches Christian School Assistant Store Manager sydneysider Jura Coffee Gen Y research data environmental scanning language communicate hello fresh twentyseventeen Canberra social university wellbeing workplace culture System's Architect food plans land of the middle class perth faux-cilising optus my business awards emerging trends victoria Geoff Brailey spend global average aussie lalor park The Daily Edition Business analysis facts national private wealth small business NBRS Architecture families Hills Shire Council engage 24 million ACT Report tertiary education Aussies pyrmont TDE commuting urban development participants cars ABS safe easter Do It Yourself home owner rental stress younger generations wage global generaion domestic financial newspaper house prices norwest the hills shire millionth Charlotte teleworking hornsby dreams waverton #censusfail Mark McCrindle crows nest clothing daily telegraph mythbusting retirement January 26th sunny days media activity Australian demographics education sector media release china Generation X summer housing affordability REIV National Conference apartments in the media demographic trends insights capital cities healthy future ipswich child care workshop faux-ciliser states ashley mckenzie professional presenters narcissism house forecasting Engineering Manager relational mccrinlde CBD volunteer pharmacy hunger women high school Wagga Wagga father's day marriages SA work mates social shifts entrepreneur 2016 household report entrepreneurial omnibus deloitte Christmas lunch rise of local meetings financial planning parenting economic future of shopping schools australia culture Christmas day weather presentation keynote speaker the changing face of thought leadership Mark McCrindle in the media engagement group session increasing densification presentations monarchy world australian community trends report McCrindle Keynote Speakers Western Australia Christmas season bus Bathburst neutral bay religion online the hills cooking McCrindle Speaker the great screenage Australia Day seasons internship state employers live the dream FPA New Zealand 24,000,000 australians staying home more moreton bay Sydney keynote speaker future proof choice workers not for profit research royal influence gig demographer rain global retail spirituality sun nfp staff trends screenage shopping centre PSI bureau careers optus maiden school students customer poor megatrends hills shire forecast menai baby boomers authenticity social researchers sydney event leadersip coffee changing face of sydney energy office opening ultimo church professional services suburb baby names report tv demographic sunburnt country affordability Work place stay home Sydney Christchurch hopes owning a home demographics Caregiver financial independence alpha cost of living salary mining boom who is generation z census fail the average aussie Northern beaches Event supply and demand baby name predictions cultural diversity census data faith REIV Conference South Australia children professional speaker growth study townhouses average sydneysider men consumer finance young australians 2016 census results year 7 community event 2014 social change public holiday Research Director middle class 1994 brands James Ward speajer Christmas in Australia priorities Australian Home trend commuters shopper's pick annual income marketing DIY christianity giving thrive local US lifestyle urban NBRS NSW food bank 2009 unaffordable social researcher young people gen alpha sydney hills New South Wales