New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

schools debate click population insights stats Geoff Brailey learn wedding office space motivate economic social change innovation investor google new york times greatness January 26th media release mccrindle 24 million safe future proofing food research data economy hello fresh Wellington 2014 employers thought leadership Hornsby Shire Council wealth unemployment 2020 survey World Water Day language generation alpha hobart demographics Territory McCrindle Speakers shbc wealth and income distribution lalor park australian communities trends report collaboration education future report gender faux-ciliser WA meals Australia Day 2017 Kirsten Brewer women weather publication huffington post Australia Day gold coast urban living speakers year 12 fresh professional speaker public speaking suburbs financial independence financial norwest education future urban taskforce royal baby Research Executive Australian schools Northern Territory 1968 criminal Word Up research dreaming crime Crime Rates christmas 2016 budget supply and demand career coffee office opening social life toys holidays australians staying home more futurist sunburnt country study forecasting moderators guide Australian Census paying to work income millennials world wages kate middleton religion Netflix teaching tips "know the times" personalities communications educated System's Architect rich high density living states DESTEL rising house prices future of education future tv online shopping neutral bay post rationalism youth unemployment leadership property Education Future Forum product society trends Australian Communities Trends slideshare JOMO dream investment The ABC of XYZ acf15 divorce rate Generation Y PSI schools students curiosity new office buildings GPO English unaffordable brands couple global generations low density Duchess of Cambridge work-life graphs crows nest clothing domestic sydney event Australian Dream trends of 2017 affordability public holiday Australian demographics financial dreams 2013 baby boom research services visual interactive educhat mccrindle tea real conferences emerging trends demographer weekly earnings rental stress Australian Trends sunny days home young people housing growth brisbane ipswich tattoos Generation X resource entrepreneurial youth capital city house price rise mover and shaker sector wide study sector wide qualitative research darwin Christmas season home ownership NSW cold responsive Assistant Store Manager future proof analysis TAS alpha cost of living Real Estate Institute of Victoria Queensland: QLD emerging technologies Deaths optus cancelling event pharmacies overcast university EFF thrive Population Clock Gen Y sun earning Gen X leader Kiwi social researchers Scouts aussie culture typical australian the changing face of mateship collaborative non profit data visualisation jobs cancel plans Australian Families millenials work ashley mckenzie skills high school bureau infographic wall New Zeland shopping professional school satisfaction education sector dare to dream national wealth event baby names REIV National Conference recap HSC google for education annual income Canberra demographic transformations social lives ageing summer finance townhouses pharmacy wellbeing vegetarian entertainment networking easter offenders high density Australian Home survey design growth New South Wales royal house prices market research priorities global financial crisis video social media millionth tertiary education social trends the australian dream parenting growing population socialising equip teachers land of the middle class living ACF focus group outsourcing Aussies property price participants optimistic cars faux-cilise capital cities spend communicate small business 2015 poker master population map woolworths focus groups local communities population milestone baby snapshot fears lifestyle households events family social shifts community Births know the times keynote in depth interviews father's day SMSF Wodonga Res Vis Queensland Melbourne digital visualisation group session national crime rates storytelling tableau keynote speaker 40 million average aussie define long weekend facts sports perth urban living index jobs of the future princess charlotte baby boomers business school students litter house culture Valentine’s Day australia NT 10 years Charlotte school 2017 Wagga Wagga mythbusting mortgage Financial Planning Week generational trends experience identity panel training follow future of work brand social analysis owning a home grandparents insight commute ACF 2016 energy national private wealth winter blues Australian Bureau of Statistics conference Channel Seven cultural diversity Northern beaches Event office report ethnography Channel 7 REIV Conference data seasons leadership workshop charity brand experience demographic household ease of travel geomapping trends christianity workplace culture case study volunteers water potts point holiday housing baby name predictions sydneycity socialites ultimo Western Australia aged care Sydney keynote speaker baby name trends sydney speaker Mark McCrindle royal influence teach balance emerging generations ideas generation Z ACT teacher prince george names Real Estate global friendship business index etiquette Northern Beaches Christian School population growth sydneysiders dessert IT Specialists mccrindle research apartment repayments world youth day innovative salary Caregiver Australians Merry Christmas property market staff trends analyst suburb generation medicine 1975 celebration omnibus earnings gen alpha organisations social research FPA mother's day cloudy days media activity moreton bay mccrindle in the media Aussie retirement renting student bondi megatrends tea marketing housing trends hopes environment Tuesday Trends daily commute newspaper sentiments royal family media media commentary internet statistics resilience change internships parents stay home 1980 daily telegraph Bathburst engagement rule keeper entrepreneurs of today financial future life teleworking middle class wealth distribution increasing densification tuesday organisational culture politics intern social commentator CBD DIY rain program easy rider social impact learner New Zealand Engineering Manager urban pyrmont sustainable deloitte investing society Northern Beaches conference presentation February 16 workplace TDE Adelaide optus my business awards plans students victoria Australian communities cancelling plans cooking marrickville year 7 Financial Planning Association of Australia australian social research careers logan entrepreneur cartodb shifts education research government Tasmania friends community engagement monarchy presentation Social Trend education NEETs hills shire wage wolloomooloo engage group research pack Myth state marriages consumerism trend area 2012 ageing population Christmas presents communities authenticity professional development news cash cost demographic trends proactive suburban living generations going out poor rise of local gen z twentyseventeen mythbusters housing affordability census australian communities forum community event marriage selfie trends of 2016 workshop in the media faux-cilising not-for-profit social commentary relevant technology goals home owner 24,000,000 sector affordable village vegemite Royals results staying in quote Financial Planning Association goal church renter of the future VIC eliane miles housing market online meetings mining boom children future-proof consumer Sydney eliane work mates data analyst learning styles employment healthy future FOMO university degree happiness social enquiry families child care shopper's pick communication Christmas lunch trend tuesday internship baby name not for profit hornsby workforce research visualisation award SA house price debt Do It Yourself city 1994 aged care puzzle rent environmental scanning conference speaker local relational mobile winter forum nfp transport high density apartments young australians forecast divorce wealth and income earn men social researcher mentor ABS 23 million The Daily Edition builders Tuesday Trend list learning ashley fell residents manly South Australia customer infographic narcissism anzac researcher personal growth challenge blaxland Love social waverton Christchurch presentations menai

Archive